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Australia: Livestock Farming
Innovation
October 2016
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WHY AUSTRALIA?
As one of the world’s leading agricultural producers, renowned for safe, healthy and high quality food, Australia is located close to markets in Asia that are driving growing global demand.
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EMPLOYMENT, EXPENDITURE, EXPORTS AND TURNOVER
EMPLOYMENT(PERSONS: FULL TIME & PART TIME)
298,945
213,065
TOTAL: 512,010
BUSINESS R&D EXPENDITURE(A$ MILLION)
$205.537
$689.006
TOTAL: $894.543
EXPORTS(A$ BILLION)
$21.441
$20.206
TOTAL: $41.647
TURNOVER(A$ BILLION)
$73.392
$99.976
TOTAL: $173.368
6.1% GROWTH
IN 12 MONTHS
8% GROWTH
IN 12 MONTHS
Sources: EMPLOYMENT – ABS Catalogue 6291.0.55.003 Labour Force, Australia, August 2015. TURNOVER – ABS Catalogue 8155 Australian Industry 2013-2014, June 2015. R&D EXPENDITURE – ABS Catalogue 8104.0 Research and
Experimental Development, Businesses, Australia 2013-2014. EXPORTS – Based on DFAT, Composition of Trade, Australia 2013-2014. Note: figures exclude forestry.
unprocessed
processed
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COMPOSITION OF AGRIBUSINESS EXPORTS
4Source: Based on DFAT publication, Trade in Primary and Manufactured Products, Australia 2013-2014
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TOP EXPORT DESTINATIONS FOR AUSTRALIAN AGRIBUSINESS PRODUCTS
5Source: DFAT. Country and Commodity pivot table – FY2006 to FY2014
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GROWTH OF THE MIDDLE CLASS (2009 VERSUS 2030 FORECAST)
6Source: Kharas, H. 2010. Working Paper No 285: The emerging middle class in developing countries. OECD Development Centre
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A SOPHISTICATED LOGISTICS NETWORK
7
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AUSTRALIAN FARMLAND TOPS THE GLOBAL TABLE FOR INVESTMENT
OPPORTUNITIES
8Source: Savills Research, International Farmland Focus 2012.
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A REPUTATION FOR SAFE, QUALITY FOOD
9
• Uses lowest amount of agricultural chemicals per hectare in the world (2014 World Ranking: Food Safety Performance; Conference Board of Canada)
• World-leading regulatory standards and quarantine policies
• Free of many pests and diseases, including BSE and foot and mouth disease.
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WORLD-CLASS R&D DELIVERS EXCELLENCE
10
• Broad deployment of high-quality technology
• Global best-practice farming techniques
• High degree of professionalism and technical expertise.
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Asia and the Pacific: comparison of FTAs in force Australia USA Canada EU NZ
ASEAN ● ●
Brunei ● ●
Chile ● ● ● ● ●
China ● ●
Hong Kong ●
Japan ●
Korea ● ● ● ● ●
Malaysia ● ●
Singapore ● ● ●
Thailand ● ●
Trans-Pacific Partnership Agreement* ● ●
FREE TRADE AGREEMENTS
11
*Negotiations concluded
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OPPORTUNITIES BY SECTOR
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• Clean and green image, disease-free status
• Individual, electronic traceability system
(NLIS)
• Comprehensive grading system (MSA)
• Efficient farm production methods
• Diversity of production regions and systems
• Low-cost land supports grass-fed production
• Innovation well supported by R&D
infrastructure
• Proximity to key Asian markets confers a
freight advantage in terms of cost and time to
market
Total output 2,464,700 tonnes
Volume of exports 1,732,100 tonnes
Share of world trade 18%
Output exported 75%
Top three markets Japan, USA, China
SECTOR ATTRIBUTES AT A GLANCE
BEEF
13
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• Investing in northern farm infrastructure to improve stocking rates
• Developing integrated supply chains through joint ventures to supply growing export
markets
• Commercialising processing and product technologies to improve cost-competitive
delivery
• Developing value-added meat exports based on grass-fed, organic and provenance
attributes
• Commercialising world-leading sensing and objective measurement technologies in
processing to improve cost-competitiveness of supply chains
INVESTMENT OPPORTUNITIES
BEEF - OPPORTUNITIES
14
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AUSTRALIA'S TOP FIVE BEEF MARKETS VERSUS COMPETITORS
15Source: UN Comtrade (United Nations Commodity Trade Statistics Database). Accessed September 2015.
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SECTOR ATTRIBUTES
• High food safety and biosecurity standards,
coupled with advanced product traceability
systems
• Globally competitive, high-quality milk
production
• Regional diversity
• Well-developed and organised R&D sector
supporting primary and processing sectors
• Smaller-scale manufacturing facilities offering
agility and flexibility
• Produces a diverse range of functional, ready-
to-consume value-added products and
ingredients
Total output 9.7 billion litres
A$13 billion incl.farm,
manufacturing & export
Farmers Over 6000
Employees 40,000
Value of exports A$3.2 billion
Share of world trade 7%
Output exported 38%
Top three markets China, Japan, Singapore
DAIRY
16
AT A GLANCE
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AUSTRALIAN DAIRY IS….
• Leading rural industry in terms of adding value through downstream processing. Much of this
processing occurs close to farming areas
• Well-established industry across temperate and some subtropical areas of Australia.
While the bulk of milk production occurs in south-east states, all states have dairy industries that
supply fresh drinking milk
• A range of high-quality consumer products, including fresh milks, custards, yogurts and a wide
variety of cheese types, are produced in most Australian states. The manufacturing of longer
shelf life products, such as cheese and specialised milk powders, is becoming more
concentrated in the south-east region of Australia.
• While supplementary feeding with grains is becoming increasingly common, the Australian dairy
industry remains predominantly pasture-based.
DAIRY
17Presentation Title
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• Australian manufacturers
capitalised on better returning
cheese markets, at the
expense of Whole Milk
Powder production.
• Butter production is
increasingly consumed
domestically, while liquid milk
exports saw further growth.
• Export volume trends
(Tonnes): 816,944
• Total volume change: +7%
• Liquid milk (+21%)
• Cheese (+9%)
• WMP (–17%)
• Butter and blends (– 24%)
AUSTRALIA’S OUTLOOK
OCTOBER 2016
EXPORT SIGNIFICANT PRODUCT
SHIFTS
DAIRY OUTLOOK OCTOBER 2016
SOURCE: DAIRY AUSTRALIA
18
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AUSTRALIAN DAIRY INDUSTRY LOCATIONS
19Source: Dairy Australia, Dairy Industry in Focus 2014. Numbers may not add up to 100 due to rounding errors.
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• Development and consolidation of dairy farms to improve productivity
• Developing dedicated supply chains offering milk-to-product specification and delivering
traceability
• Co-investment to combine cost-competitive primary production, leading processing technologies
and export market access
• Developing specialty products with existing manufacturers for high-value target markets
• Farmland investment for capital gain at prices that represent a relatively low barrier to entry
INVESTMENT OPPORTUNITIES
DAIRY - OPPORTUNITIES
20
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• Animal health and welfare
• Precision livestock management
• Helping farmers breed better livestock
http://www.csiro.au/en/Research/AF/Areas/Animal-Science
CSIRO
AUSTRALIA’S CAPABILITY IN ANIMAL SCIENCE
21
Australia’s national science agency Commonwealth Scientific and Industrial Research
Organisation (CSIRO) is among the world’s most esteemed scientific institutions. It is:
• in the top 0.1% in agricultural sciences, plant and animal science, environment and
ecology, and geosciences
• In the top 1% of global research institutions in 15 of 22 research fields
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• Breeding Hornless Cattle - A discovery by CSIRO scientists is central to the Australian
Poll Gene Marker test, which is helping Australian cattle breeders select the best breeding
cattle for their herds. It may also help the industry end the painful practice of dehorning beef
cattle.
• Measuring how farm animals “feel” - researching ways to improve the welfare of
livestock by developing scientific methods for assessing how animals 'feel' in response to
common management practices.
• Improving conditions for livestock on the road - working with Australia’s farming
industries to ensure objective science underpins animal welfare standards for road
transport practices.
CSIRO
INNOVATION IN ANIMAL HEALTH AND WELFARE
22Presentation Title
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• Working to develop, test and demonstrate the latest thermal
remote sensing technology on an Unmanned Aerial Vehicle
(UAV) to identify the location of livestock in extensive
rangelands
• Image: Eagle quad-rotor helicopter UAV platform with a thermal imaging
camera attached.
LOCATING CATTLE WITH UNMANNED AERIAL VEHICLES
- CSIRO
INNOVATION IN PRECISION LIVESTOCK MANAGEMENT
23Presentation Title
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• Remote monitoring of cattle body condition through various imaging technologies has the
potential to improve the efficiency and cost effectiveness of livestock production systems
• LiDAR – "Light Detection And Ranging". LiDAR is a laser imaging technology that
measures three-dimensional structural data with millimetre to centimetre accuracy. It can
generate a detailed 3D 'picture' of the animals shape and surface characteristics.
• 3D imaging using stereo vision. Similar in concept to human binocular vision, stereo
vision uses two cameras to obtain two images from which 3D shape information can be
obtained.
• Connected to the Digital Homestead project which brings together new technology and
information streams from both within the farm and external to it, in order to make better
beef farm management decisions.
MEASURING CATTLE BODY CONDITION REMOTELY -
CSIRO
INNOVATION IN PRECISION LIVESTOCK MANAGEMENT
24Presentation Title
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• Combines digital technologies, web-based solutions,
wireless sensor networks (WSN) , data analytics and
rural connectivity
• Collecting real-time data with cloud-based sensors
and wi-fi technology on: soil, pasture, cattle location,
activity and weight, with external data on meteo,
market pricing, etc.
• Improves productivity and profits of Australia’s
northern beef industry
• CSIRO, James Cook University, QLD Government
DAF – Department of Agriculture and Fisheries
www.digitalhomestead.org
THE DIGITAL HOMESTEAD PROJECT
INNOVATION IN PRECISION LIVESTOCK MANAGEMENT
25Presentation Title
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• The Precision Pastoral Management Tools is a research project run by the Cooperative
Research Centre for Remote Economic Participation that aims to improve the productivity
and profitability of beef production by using advanced technologies to monitor and
analyse the performance of individual cattle and pastures remotely.
• Aims to develop a commercial Precision Pastoral Management System (PPMS) based on
integrated modules that are compatible with existing software and hardware. The PPMS will
integrate remotely collected, precision data on cattle and pasture performance, using
minimal labour inputs.
• Technologies: remote monitoring, pasture modelling, mapping programs and management
software.
• This system will provide crucial information to producers, helping them to make decisions
regarding destocking, timing of restocking, and pastoral care
PRECISION PASTORAL MANAGEMENT - CRC-REP
INNOVATION IN PRECISION LIVESTOCK MANAGEMENT
26Presentation Title
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• The eShepherd is a fenceless farming system,
called a “virtual fence”. It is a collar and an app
that enables farmers to fence, move, or monitor
their livestock using their smartphone – from
anywhere, anytime.
• Each animal wears a GPS enabled collar
containing patented training software that trains
the animal to move or stay with a boundary set
up by the farmer.
• The system uses animal friendly patented
training software developed by the CSIRO:
each animal is trained to respond to an audio
sound that signals the fence boundary.
VIRTUAL FENCING - AGERSENS
INNOVATION IN PRECISION LIVESTOCK MANAGEMENT
27Presentation Title
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• Plant gene technology can improve milk production by making more
energy available to a grazing cow.
• Research is changing the way a perennial ryegrass plant captures and
stores energy. Higher energy levels in the ryegrass result in more energy
being used by grazing cows for milk production than in rumen digestion.
• High-energy ryegrass will deliver an increase of metabolisable energy
(ME) of around 1 energy unit, translating to higher milk production.
Research modelling estimates it can increase farm productivity by at
least $200 per hectare a year.
HIGH-ENERGY RYEGRASS – DAIRY BIO
INNOVATION IN DAIRY DESIGNER FORAGES
28Presentation Title
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• MLA – Meat & Livestock
Australia - the industry
representatives for the red
meat industry
www.mla.com.au
• Future Beef - to assist
graziers and the beef supply
chain in northern Australia
www.futurebeef.com.au
• Dairy Australia - the national
services body for the dairy
industry
www.dairyaustralia.com.au
• Dairy BIO - Creating a
positive future for the
Australian dairy industry
through transformational
bioscience innovations
www.dairybio.com.au
• CSIRO Animal Science
www.csiro.au/en/Research/A
F/Areas/Animal-Science
• Australian Pork Ltd
www.australianpork.com.au
• Australian Chicken Meat
Federation
www.chicken.org.au
BEEF DAIRY LIVESTOCK FARMING
KEY AUSTRALIAN STAKEHOLDERS
29Presentation Title
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• Beef Australia, 6-12 May 2018,
Rockahmpton, QLD,
www.Beefaustralia.com.au
• ACV/ARV Combined Conference, 4 - 7
April 2017,Sydney, NSW
ava.com.au/cattle/events
• futurebeef.com.au/events/
• http://www.mla.com.au/News-and-
events/Events-and-workshops
• www.dairyaustralia.com.au/In
dustry-information/Dairy-
events-calendar.aspx
BEEF DAIRY
KEY EVENTS IN AUSTRALIA
30Presentation Title
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SUPPORT FOR INNOVATION,
PRODUCT DEVELOPMENT AND
TESTING
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AUSTRALIA OFFERS
Strong protection of intellectual property, tax incentives and clear policy settings
Access to the skills and capabilities needed for research and development
An ideal test market for new product development.
WHY AUSTRALIA FOR AGRIBUSINESS INNOVATION
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GOVERNMENT SUPPORT FOR INNOVATION
R&D TAX INCENTIVES
33
45% refundable tax offset for eligible companies
40% non-refundable tax offset for all other companies.
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INNOVATION ECOSYSTEM
A COLLABORATIVE APPROACH TO R&D
34
Significant public research activity:
• CSIRO
• Cooperative Research Centres
• Rural R&D Corporations
• Centres of Excellence
• Universities.
Private and joint public/private
initiatives that enhance productivity.
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PRODUCT DEVELOPMENT AND TESTING
• Tap expertise including:
› Monash Universities’ Food Innovation
Centre: established by Mondelez
International, now supported by
China’s largest food company
COFCO.
› CSIRO integrated sensory flavour and
consumer research unit
AN IDEAL TEST MARKET FOR NEW FOOD PRODUCTS
35
Manage cost and risk
Test products in a market that is:
• culturally diverse
• relatively small, with a population of 24 million.
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AUSTRALIA HAS THE RIGHT MIX
36
Geography Climate Regulatory, policy
and market settings
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RURAL RESEARCH AND DEVELOPMENT CORPORATIONS
37
There are 15 rural RDCs, of which 5 are statutory
corporations or authorities, owned by the Commonwealth
and established under legislation. The remainder are
industry-owned, not-for-profit companies established in
accordance with Australia’s corporations law and declared
through regulation as the service providers to industry for
specific activities.
Each RDC is tasked with delivering tangible and practical
improvements for their industries in terms of productivity
and profitability, sustainability, and the community. They do
this through strategic and targeted investments in and
partnerships for research, development and adoption, and
in some cases, market access, market development and
promotion.
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AUSTRALIAN RESEARCH COUNCIL (ARC) CENTRES OF EXCELLENCE
38
ARC Centres of Excellence are prestigious foci of
expertise through which high-quality researchers
maintain and develop Australia’s international
standing in research areas of national priority.
Each centre collaborates with partners from the
university sector and other organisations around
the globe, facilitating international knowledge
transfer that greatly enhances their research
outcomes.
Centres of Excellence are typically funded over a
period of up to seven years, allowing them the
flexibility to undertake comprehensive research
programs that tackle big challenges.
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COOPERATIVE RESEARCH CENTRES (CRC)
39
The CRC Program supports industry-led collaborations
between industry, researchers and the community.
Australia has more than 20 CRCs linking researchers with
industry, in sectors as diverse as innovative manufacturing,
cancer therapeutics, spatial information and plant
biosecurity
The CRC Program has two elements:
• CRCs, which undertake medium- to long-term, industry-
led and high-quality collaborative research.
• CRC Projects (CRC-Ps), which undertake a short-term,
industry-identified and industry-led collaborative
research project.
There are currently 33 CRCs commercializing leading-edge
research taking place in Australian universities and
research institutions.
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INDUSTRY GROWTH CENTRES
40
The Australian Government has established six Industry
Growth Centres, an industry-led approach to drive innovation,
productivity and competitiveness in areas of competitive
strength and strategic priority.
• Advanced manufacturing
• Cyber security
• Food and agribusiness
• Medical technologies and pharmaceuticals
• Mining equipment, technology and services
• Oil, gas and energy resources.
The initiative is ongoing, with A$248 million in Australian
Government funding over four years beginning in 2015–16.
FIAL is a new industry-led, government-funded initiative working to
accelerate commercially-driven collaboration and innovation in the
Australian food industry.
FIAL:
• fosters new collaborative partnerships
• translates research into positive outcomes
• establishes new trade and innovation relationships
• builds the quality and scale of the industry.
Food Innovation Australia Ltd (FIAL)
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• CSIRO ON Accelerator and
Pre-Accelerator program is
open to research groups
within CSIRO, university
research centres and other
govt research institutes.
• Industry accelerator for Australian agriculture,
a series of commercialisation programs for
entrepreneurs and startups to access
support, mentors and capital
• Established by the National Farmers
Federation.
CSIRO ON PROGRAM SPROUT-X
ACCELERATORS AND INNOVATION ECOSYSTEM
41Presentation Title
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CASE STUDIES
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INNOVATION SNAPSHOT
AgriBio, Centre For
AgriBioscienceAgriBio is a A$288 million world-class facility for agricultural
biosciences research and development, and one of
Australia’s premier biosciences locations.
AgriBio brings together world-leading scientists in the fields of
plant and animal biosciences, biosecurity and soil sciences. It is a
joint initiative of the Victorian Government, through the
Department of Primary Industries, and La Trobe University.
AgriBio supports Victoria's A$11.6 billion agricultural sector
through research to:
• improve productivity
• fight disease
• reduce environmental impact.
The centre has successfully increased dairy productivity using
genetic technology and secured strategic partnerships with global
grain companies to develop novel and adaptive germplasms.
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INNOVATION SNAPSHOT
Longley Farm British dairy company Longley Farm has
invested more than A$100 million in a high-tech
milk processing facility in Casino, New South
Wales, developing a unique export business
based on a patented 'fast-freeze' technology.
Under local subsidiary Richmond Dairies, the
company is exporting 10-kilogram blocks of high-
quality frozen cream for use by premium ice-cream
manufacturers, patisseries and bakeries in the
Middle East, South West Asia and Japan. The plant
also produces yoghurt concentrate and skim milk
powder.
The plant is located on the NSW north coast and is
supplied with premium milk from Jersey cows, which
is high in fat and cream.
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INNOVATION SNAPSHOT
Charoen Pokphand
Group (CP Group)CP Group, Thailand's largest private company,
is signalling its confidence in Australia's
premium food brand in Asia by signing a
Memorandum of Understanding (MoU) with
Australia's largest family-owned meat
processor, Thomas Foods International.
The MoU is the first step ahead of the two
companies establishing a joint venture to build an
advanced food processing centre that will produce
ready-made beef and lamb meals for export.
The new production facility will be based in the
northern suburbs of Adelaide. It will match
Thomas Foods' supplier relationships and product
credentials with CP Group's distribution network to
prepare and package foods for distribution across
Asia and the world.
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INNOVATION SNAPSHOT
ChobaniNew York yoghurt manufacturer,
Chobani, was attracted to Australia by
the availability of quality milk.
Investing A$30 million in a new plant in
Victoria, the company has tripled
production capacity to over 30,000
tonnes of yogurt per annum.
In 2013, Chobani chose Australia as the
launch market for a range of yoghurts in
a flexible plastic pouch. And in 2016,
again in Australia, the company made its
first foray into dips.
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INNOVATION SNAPSHOT
JBS One of the world’s largest meat
companies, Brazil’s JBS has consistently
expanded its Australian operations since
entering the market in 2008.
The company today stands as one of
Australia’s top five agribusiness and food
companies.
As part of its expansion strategy, JBS’s local
subsidiary in 2015 completed a A$1.45 billion
acquisition of Australian Consolidated Food
Holdings (Primo), Australia’s leading producer
of ham, bacon and smallgoods.
Australia’s network of FTAs allows JBS
Australia, now integrated from feedlotting to
branded smallgoods, to competitively export
high-value branded products to Asian
markets, leveraging Australia’s logistical,
technical and provenance credentials.
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INNOVATION SNAPSHOT
CJ NutraConKorean firm, CJ NutraCon, invested in Australia
because of our freedom from disease and
reputation for food safety and quality.
CJ NutraCon was looking for a BSE-free
environment for manufacturing beef extract
products. In 2006 CJ NutraCon constructed a A$27
million production facility in Queensland.
Strict quarantine regulations are important to the
company.
“It is well known that Australia has a clean
environment, and this is important for us to ensure
our products are fresh and of the best quality.”
- Mr Jay Jeong, CJ NutraCon
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INNOVATION SNAPSHOT
Sense-T Sense-T is a partnership program between the
University of Tasmania, CSIRO, and Tasmanian
Government.
Sense-T is a world-first economy-wide intelligent
sensor network that integrates different data
sources.
Through user-friendly applications drawing on
real-time data, Sense-T assists producers to
improve efficiency and productivity, reduce input
costs, improve environmental sustainability and
demonstrate food provenance and safety.
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WANT TO LEARN MORE?
Deborah Ponzio, Investment
Manager Austrade Milano, Italy
WWW.AUSTRADE.GOV.AU