australian grain review - market check · advertising booking deadlines exports (mmt) 2.05mmt...
TRANSCRIPT
MEDIA KIT Australian Grain Review
A U S T R A L I A N G R A I N R E V I EW
AGRIndependent grain marketing magazine
As the official publication for Market Check, Australian Grain Review provides wheat growers and related professionals with unique, practical and helpful information that is immediately and directly relevant to their needs in professional grain marketing.
Market Check is continuously seeking to raise standards in Australia’s grain industry and provide transparent information throughout the market.
As part of this journey, the AGR editorial board helps provide editorial direction for the magazine and each issue of the magazine features key contributions from board members. AGR editorial board plays an important role in guiding editorial direction and provide key insights on how growers can become more effective business managers and grain marketers.
Australian Grain ReviewA niche advertising opportunity
Editorial board membersRichard Perkins General Manager – Business Development, Advisory & Marketing
Nick Crundall Head of Strategy
Lucy Knight Well known, Rural Journalist
Tregg Cronin US based Market Analyst at Halo Commodities
Lloyd George Lloyd George, Market Analyst & Founder, Ag Scienta
Brett Stevenson CEO and Founder, Market Check
Tim Phelps
Head of Markets, Market Check
Australian Grain Review Why advertise with us
n Bi-annual magazine (6 months coverage) Sowing and Harvest editions
n As the flagship publication for the grain marketing industry, Australian Grain Review is trusted, reputable and respected.
n Australian Grain Review has a dedicated, loyal and highly engaged following.
n A focussed audience for better advertising investment value – readers are engaged with the magazine, actively read each issue and involved in the grain industry.
n Australian Grain Review is experiencing strong and steady growth, which means an attentive and interested audience.
n With a focus on top Australian growers, you are reaching a key audience of opinion leaders with purchasing power.
US WHEAT PLANTINGS
SLASHED FOR 2017
AUD PULLED BETWEEN
RISING COMMODITY PRICES
& MONETARY POLICY
DOMESTIC GRAIN USAGE
NO GAME CHANGER THIS
SEASON
HARVEST ISSUE 2016
An important export partner
for Australian wheat
AGRA U S T R A L I A N G R A I N R E V I EW
AN INDEPENDENT GRAIN MARKETING PUBLICATION FOR AUSTRALIAN GROWERS
India
DEMAND FOR AUSTRALIAN
SORGHUM — ALL EYES
TOWARDS CHINA
Plus
Global Cropping
Calendar– Centre Fold –
SOWING ISSUE 2017
AN INDEPENDENT GRAIN MARKETING PUBLICATION FOR AUSTRALIAN GROWERS
A U S T R A L I A N G R A I N R E V I EW
AGR
Agtech - clouds of opportunity? ASW1 showing strong growth post-harvestA reinvigorated focus on freight rail
wheat dominance
RUSSIA& BLACK SEA
Australian Grain ReviewDistribution and readership
AGR Circulation
AGR mailed to Market Check subscribers
AGR inserts in in external publications
Total 5528 1,344 3,564
NSW 1,776 588 1,188
QLD 232 16 216
SA 1,025 413 612
VIC 949 265 684
WA 926 62 864
Digital downloads 620
Total AGR circulation including Market Check database, insertions in Farming Ahead Magazine and online downloads: 5,528
Farming Ahead data is compiled from the Kondinin Group’s National Agricultural Survey (NAS), which is an extensive survey of Kondinin Group members carried out every 12 months – please note that these stats are from 2017.
NSW
36%Vic
19%
Qld
5%
WA
19%SA
21%
Circulation by state
Editorial Features
C O V E R S T O R Y
18 AUSTRALIAN GRAIN REVIEW
A s China is a major importer of Australian grains, it is important to understand current Chinese agricultural policies and how subsequent changes may affect supply and demand internally and also from an Australian
export perspective.
The focus of this article will be primarily on Chinese agricultural policy specific to corn and wheat.
Until recently, a focus of Chinese agricultural policies was
increasing domestic support for farmers through price support
mechanisms, direct payments, better seeds and machinery
purchases, with the aim to raise farmer income levels and ensure
long-term food security. China’s production of agricultural
commodities such as wheat and corn increased in response to
these supportive government policies. Wheat ending stocks and
stocks-to-use have increased substantially since 2012; corn is
similar, although stocks have decreased slightly from a more
recent shift in policy.
Chinese agricultural policy, demand and outlook, explained by Market Check’s Will Cripps
These policies have been effective in achieving the government’s
goals of ensuring food security and supporting farmer incomes,
although price supports have had unintended consequences and
deleterious effects on the Chinese agricultural sector. Producers
selling to state enterprises at a minimum price above international
markets have caused a growing gap between domestic and
international prices across commodity markets. For example, the
minimum wheat price in China for 2017 was set at 2360 yuan/
tonne or AUD435/tonne. With internal prices being higher than
international prices, this has caused domestic consumers to import
their requirements from relatively cheaper export destinations.
Higher levels of imports combined with increased production from
government subsidies have caused oversupply and a general glut in
Chinese corn and wheat markets.
The argument that can be made regarding subsidies is that they
can lead to oversupply if they are not structured in a way that
promotes long-term efficiency of that industry. An effective subsidy
can be targeted to solve a specific problem in the short term and
should not serve as a continual backstop for producers over the
1991
1992
1993
1990
‘000
met
ric to
nnes
Stoc
ks-to
-use
ratio
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
1994
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
20,000
0
40,000
60,000
80,000
100,000
120,000
140,000
Ending stocks, stocks to use
0%
20%
40%
60%
80%
100%
120%
Chinese wheat balance sheet
1991
1992
1993
1990
‘000
met
ric to
nnes
Stoc
ks-to
-use
ratio
Chinese corn balance sheet
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
1994
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
20,000
0
40,000
60,000
80,000
100,000
120,000
140,000
Ending stocks, stocks to use
0%
20%
40%
60%
80%
100%
120%
Chinese AG Policy
C O V E R S T O R Y
HARVEST ISSUE 2017 19
Chinese agricultural policy, demand and outlook, explained by Market Check’s Will Cripps
long term. The problem with China’s price support for producers
is that the incentive structure expectedly leads producers to
primarily focus on volume of production and not on promoting
quality, efficiencies or sustainable farming practices. This has been
a large contributing factor to the general glut we now see in the
Chinese domestic market.
The huge domestic stockpiles in China of wheat and corn have had a negative impact on global market sentiment and prices for wheat and corn markets.
Although, because of this artificially high internal corn price,
Chinese demand for feed grain substitutes such as US sorghum
and Australian barley has increased. This increase in demand for
substitute feed grains was favourable for Australian barley exports,
1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
China Japan Saudi Arabia All Other Million Tonnes
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
2016/17
-
Australian barley exports by destination
HEIHE, CHINA - NOVEMBER 22: 2016, A man works on a pile of corn at a grain storage facility to reduce the pressure on its corn stocks. (Photo by VCG/VCG via Getty Images).
particularly since 2012, and has had an overall positive impact on
reducing ending stocks and supporting prices.
Despite the pitfalls stemming from these recent policies,
agriculture still makes up approximately 10% of Chinese GCP along
with 28.3% of total employment in China, and it is important for
the government to support this industry along with guaranteeing
food security to avoid potential social unrest. The challenge for
policymakers looking forward in China is how to increase farmer
incomes and improve food security without distorting internal
market prices, incentivising inefficient farming practices, negative
environmental impacts and amassing large domestic stockpiles.
In March 2016, China announced the end of the price support
policy for corn in an attempt to alleviate excessive corn stocks,
inefficient farming practices and environmental concerns (mainly
attributed to excessive fertiliser use).
The AGR publishes special features that cover domestic and international markets including USA, Indonesia and China.
Advertising Opportunities:
Sowing (June 2018) and Harvest (November 2018)
Regular sections:
Features Section
News
Opinions
At the .....
Market Updates
Australian Grain ReviewRates, Booking Deadlines & Special Features
Advertising sizes and rates
Size Rates
Back Page Trim Size: 420mm(w) x 275mm(h) $5,000 Bleed: 440mm(w) x 285mm(h)
Full Page Trim Size: 210mm(w) x 275mm(h) $2,500 Bleed: 220mm(w) x 285mm(h)
1/2 Page Horizontal Size: 180mm(w) x 120mm(h) $1,500
1/3 Page Horizontal Size: 180mm(w) x 100mm(h) $1,000
1/3 Page Vertical Size: 60mm(w) x 240mm(h) $1,000
Advertising booking deadlines
SOWING Issue Ad Booking 13th April Ad Material 26th April HARVEST Issue Ad Booking 26th Sept Ad Material 17th October
The publisher reserves the right to alter deadlines
C O V E R S T O R Y
26 AUSTRALIAN GRAIN REVIEW
T he 2016/17 season has seen historically large wheat exports
but isn’t a good indication of new season wheat export
demand with a crop that is forecast to be 38% smaller
(INTL FC Stone). At the end of August 2017, Australian
wheat exports sat at around 21MMT (ABS, ACF) and are forecast to
hit around 22MT by the end of the marketing year. As illustrated in
Chart 1, strong growth in demand was evident into Indonesia,
India, Philippines and China. Indonesia has consistently been a
big buyer of Australian wheat for its high quality, particularly for
the wet noodles and growing baked breads and cakes segments.
India also became a large net wheat importer due to consecutive
years of lower domestic wheat production and a growing
population. Due to India’s strict importing requirements,
Australian wheat saw strong demand from India in 2017 compared
to previous years, which helped move last year’s massive crop and
support local prices.
Inelasticity of export demand Market Check’s Richard Perkins explains what is it and the impacts it will have this year
Who’s buying Australian wheat?Indonesia, India, Philippines and China increase their appetite for Aussie wheat.
WHERE IN AUSTRALIA IS THE WHEAT EXPORTED FROM5 Year Avg Wheat Exports (mmt)
5.08mmt 2016-17
2.24mmt2016-17
2.05mmt 2016-17
1.84mmt 2016-17
22%
IND
ON
ESIA
9%
PH
ILIPP
INES
8% CH
INA
10%
5yr Ave2016-17
2.5mmt
8.5mmt
2.8mmt
4.3mmt
0.7mmt
4.01mmt 5yr Ave
0.81mmt 5yr Ave
0.90mmt 5yr Ave
1.40mmt 5yr Ave
Of total of 2016-17 exports (Oct-Aug)
Of total 2016-17 exports (Oct-Aug)
Of total 2016-17 exports (Oct-Aug)
Of total 2016-17 exports (Oct-Aug)
IND
IA
Chart 1: Total Australian wheat exports (Oct-Aug) 21.36mmt
Material RequirementsResolution – PDF – press-quality, 300DPI optimisation at 100% print size, transparencies flattened to high resolution – at 100% with 5mm bleed.
Colour – CMYK only for both colour images and illustrations. Please do not use PMS colours without separating them out to CMYK before supply. When saving files in Photoshop ESP format, please do not include halftone screen, transfer and do not embed colour profiles.
Note: We only accept PDF files as final artwork and do not accept PowerPoint, Microsoft Word, Excel, Corel Draw.
Australian Grain ReviewMaterial Specifications & Contact details
DeadlinesAll material must be delivered on time to ensure that quality checking procedures can be carried out. It is important to note that Market Check cannot take responsibility for the production of advertisements if material has been supplied beyond the deadline.
Delivery Email high-res PDF artwork to Lucy Lomax E: [email protected]
Advertising enquiriesAdvertising Manager, Richard Perkins Ph: 02 9423 0919 E: [email protected]
If you can not supply artwork to the specifications above we can design an advertisement for you. Fee on application.
Contact DetailsSuite 5.01, 9 Help Street Chatswood 2067
Phone: (02) 9499 4199
For online AGR publications, please visit: www.marketcheck.com.au/agr/
marketcheck.com.au