88% of South Australians visited at least one cultural venue or events in 12 months*Australian Bureau of Statistics 2009-2010 Attendance at Selected Cultural Venues and Events, Australia 53% of South Australians attended at least one performance arts event in 12 months*Australian Bureau of Statistics 2009-2010 Attendance at Selected Cultural Venues and Events, Australia 48% of South Australians attended at least one sporting event in 12 months*Australian Bureau of Statistics 2009-2010 Spectator Attendance at Sporting Events, Australia And there were 612,454ticketed attendances for events at the Adelaide Festival Centre (BASS ticket sales data 2013) OzAsia Festival Since 2007 Australias largest Asian focused cultural event 60,000 attendances Engaging local Asian communities Australia New Zealand Philippines Singapore Malaysia Thailand Regional LeadershipIndia Sri Lanka Macau China Hong Kong Taiwan Japan Korea Economic Contribution EY Study $76.3m Economic Contribution (Return of $7 to $1 per Government provides in operating grant) $45.4m Social Contribution 841 jobs Direct and Indirect Employment $26.7m in commercial Revenue in 2012/13 Importance of self-generated revenue the 2 big consumer attractions arts/entertainment and sports will be the main audience drivers the 2 big consumer attractions arts/entertainment and sports will be the main audience drivers