AUSTRIAN CONSULATE GENERAL / COMMERCIAL SECTION ● ADVANTAGE AUSTRIA ● ISSUE 4 / 2011

AUSTRalIA NEWZealand

Austria enjoys strong GDP growth

Exports are the predominant factor

Cruising with the Europeans:

Wednesday, 23 November 2011

Ever since its beginning in

2001, the annual end-of-year

event co-organised by various

European Chambers in

Sydney has grown in

popularity and become a

highlight of the social calendar

for many.

This year, the sunset cruise on the MV Sydney 2000 around the Emerald City‟s

magnificent harbour will take place on Wednesday, 23 November. For those of

you who feel like kicking on at the official after party, we are pleased to

announce a fabulous new venue for this year‟s “after-event”: When coming off

the boat at King Street Wharf, follow the crowd directly to the King Street

Brewhouse, ideally located in the exciting precinct of King Street Wharf,

overlooking Darling Harbour.

To register, please RSVP and process payment by 16 November using the

RSVP form attached to the email.

Date: Wednesday, 23 November 2011

Time: 5:30pm for 6pm departure; 8pm vessel return

Venue: King Street Wharf, Jetty No.1

Cost: $69 per person

We look forward to having you on board!

Driven by strong exports, increases in domestic demand and greater corporate

investment, Austria‟s GDP is set to experience real growth of 3% in 2011. This

makes Austria one of the most important growth centres within the Eurozone.

Employment in Austria is also growing robustly while wage growth remains

subdued, thus supporting Austria‟s competitiveness. The unemployment rate of

3.7% is the lowest in all EU countries.

Although Austrian products are often not visible to consumers - Austrian technical

products make up more than half of Austria‟s exports - Austrian companies are

amongst the best in the world, particularly in the fields of environmental and energy

engineering, infrastructure and transport technology as well as automation and

communication technology. Leaders in research and development, they offer

products and services which are characterised by cutting-edge innovation and

enjoy strong worldwide demand.

Austrian exports grew by more than 15% during the first eight months of 2011

mainly due to outstanding results in trade with the USA, all major Asian economies

as well as several major Eastern European economies.

While due to the expiry of vehicle supply contracts Austrian exports to Australia

remained at their 2010 level, exports to New Zealand grew almost 12% to

EUR 34 mio. during the first half of 2011. Austrian brands turning more and more

into household names, both in Australia and in New Zealand, are KTM

motorcycles, Palfinger cranes, which can often be seen mounted at the back of

trucks, Swarovski crystal products and Red Bull energy drinks.

MV Sydney 2000

NSP New Solar Pump:

Solar powered water well

pumping station

2 AustriaNewz 4 / 2011

Presenting Austrian Companies

NSP-New Solar Pump is an Austrian company specializing in technology which

makes use of renewable energy sources. Recently the company developed

highly efficient a solar water pumping station.

The NSP-pumping station is maintenance-free, saltwater-resistant and able to

pump water out of wells easily, efficiently, for free and up to a depth of more

than 150 metres. The "Solar Water Well Pumping Station" is an ideal tool for

well construction, specifically for companies (distribution of equipment,

construction of stations, water sales) as well as private households (portable

water supply and irrigation) who do

not want to be dependant on the

availability of electricity, but want to

adopt a future-orientated, but low-

cost approach.

NSP is currently seeking to enlarge

its sales network through distributors

with good contacts to consumers and

governments.

For more information please visit

http://www.newsolarpump.com or

contact Mr Dieter Stuck Jun. (CEO)

E: office@newsolarpump.com NSP solar well pump

Austrian Food Weeks:

Austrian goodies enrich the

pantry assortment of Australian households

As proudly announced in the previous issue,

September has seen the promotion of leading

Austrian brands at Leo„s Fine Food & Wine

stores in Melbourne.

Participating brands included Berglandmilch

specialty cheeses, Pfanner ice teas and fruit juices, Mirabell Mozart balls,

Hauswirth chocolate bananas, Manner wafer biscuits, Zotter chocolate,

Sweetiva - Stevia natural sweetener, Maresi iced coffee, Almdudler herbal

lemonade, Pelzmann pumpkin seed oil, Zipfer beer and Lenz Moser wines.

During the event weeks the

products were promoted using a

mix of marketing tools including

catalogue features, product

demonstrations and special offers.

Due to the success of this recent

event, Advantage Austria is

currently negotiating a similar

promotion at Harris Farm Markets

in Sydney at the start of next year.

Details will follow. Tasting at Leo‘s store

in Heidelberg, Melbourne

3 AustriaNewz 4 / 2011

Wittmann Möbelwerkstätten GmbH

www.wit tmann.at manufactures

exclusive resident ial furniture

specialising in leather upholstered

seating and has the sole rights to re-

create the unique Josef Hoffmann

range. He was one of the most

notable and creative architects and

designers working at the turn of the

20th

Century. The characteristic

design which went down as the

“Sitzmaschine” (sitting machine) dates

back to 1905 and marries quality

craftmanship with simple functionality.

Arredorama www.arredorama.com.au

imports and distributes high end

European furniture for the office and

residential market. As distribution

partner of Wittmann, Arredorama was

able to provide samples of their chairs

Josef Hoffmann “Sitzmaschine”

by Wittmann:

Even lets the sheiks sit down...

to the National Gallery of Victoria for

the Vienna: Art & Design Exhibition

which highlights the groundbreaking

modernism occurring in Vienna at the

beginning of the 20th Century. The

Sheik of Qatar could not resist the

Josef Hoffmann “Sitzmaschine” which

is still manufactured in the traditional

and very costly manner. Arredorama

was glad to learn that he decided to

order one after having visited the

exhibition.

“Sitzmaschine“

The Australian company Premier Marine is honoured to

welcome Frauscher, the premium Austrian boat brand,

into Australia, which was recently unveiled at the Sydney

International Boat Show at Darling Harbour.

Established in 1927 by Engelbert Frauscher, the 717GT (pictured) is based off

a 1930‟s pleasure craft that has been brought into the 21st century, with it’s

sharp and edgy lines.

Frauscher has won „The Best European Power Boat of the Year“ for 5 years

running and is renowned for their innovation and technology, not to mention

their euro-chic styling that is unique to the brand.

Making waves in the marine industry, Frauscher is the first boat builder world-

wide to develop a diesel-hybrid

engine option, much in the

trend of where car manufactu-

rers have been heading, to

offer a greener choice to

boating enthusiasts. Of course

they do offer their boats with

regular petrol as well as diesel

engines as standard.

For more information please

visit www.premiermarine.com.au

Frauscher:

“The Best European Power Boat” is now available in Australia

The 717GT

4 AustriaNewz 4 / 2011

„FunderMax Exterior“ are strong,

decorative rain screen facade and

balcony panels. Proven to resist high

UV and weather exposure, the

product is available in large panel

sizes which may be factory or site cut

without the need for additional

weather protection.

Currently, there are eighty decors

available, making robust and modern

facades easy to design. This range is

complemented by an individual décor

service based on customer's image

files.

Thanks to its committed distribution

partner in New Zealand, Composite

I n s u l a t i o n ( J o h n G i b b o n s ) ,

FunderMax has been in high demand

in the Asian Pacific Region. Two

FunderMax Exterior -

Decorating Auckland„s Vector Arena

reference projects are particularly

worthwhile mentioning, namely

Auckland„s Vector Arena - where

FunderMax was chosen because it

was able to meet the vigorous

performance design brief - and

MOTAT, New Zealand„s largest

transport and technology museum.

Michelle Morgan ́s dream to make chocolate began on a trip to Central America

in 2004. After years of study and research in Europe and America, and

sourcing artisan equipment from around the world, Michelle‟s dream is now the

award-winning Emu Heights based chocolate company, Zokoko.

Zokoko is one of only a handful of companies in Australia to make their

chocolate from “bean to bar”. That is, they work directly with growers to import

the finest quality cacao beans and use vintage, artisan equipment and

traditional methods to roast, mix and mould the chocolate in small batches,

creating truly unique chocolate bars.

This quest for the highest quality has earned

Zokoko a swag of local and international awards

including The Sydney Morning Herald Good Food

Guide 2012 Favourite Chocolate, a gold medal in

the esteemed Best Dark Chocolate category at the

Chicago Luxury Chocolate Salon Awards, silver and bronze medals at the

Academy of Chocolate Awards in London and a gold medal at the Sydney

Royal Cheese and Dairy Produce Show 2011.

To continue to deliver world class chocolate,

Zokoko recently welcomed Austrian pastry chef and

chocolate artist Gerhard Petzl to the team. A multi

award-winning artist, Gerhard specialises in choco-

late sculptures, chocolate paintings and chocolate

art. His unique approach to hand-carving chocolate

sculptures has earned him international recognition

including a gold medal at the Culinary Olympics in

Berlin. To view more of Gerhard‟s work please visit

http://foreverart.at or http://zokoko.com

Zokoko: Award winning Australian

chocolate maker joins forces with

Austrian chocolate artist

Chocolate sculptures

by Gerhard Petzl

Vector Arena, Auckland

5 AustriaNewz 4 / 2011

Now in Australia and New Zealand

“Our revolutionary wake up

system is the ideal gift for

more energy all day“

For more information including a

short video presentation visit our

website or click here.

To celebrate the arrival of aXbo we

are offering lovers of all things

Austrian a 15% discount.

Simply enter the code AustriaNewz on our

website or to request a call back click here.

The year is almost over and soon

the first Christmas markets for

2011 will be opening their gates in

Austria. The time from late

November to the end of the year

holds a very special meaning: Main

squares in Austria‟s cities and

towns will be transformed into

magical Christmas markets, where

the spicy scent of cinnamon,

cloves and roasted chestnuts fills the air, children sing Christmas carols, and

traditional handicrafts are sold at beautifully decorated market stalls.

From 12 November to 24 December, Vienna‟s city hall is transformed into a

Christmas wonderland. The facade of the City Hall is turned into a giant advent

calendar, and a 90-foot Christmas tree is prominently displayed in the centre of

the square, while the huge old trees in the neighbouring Rathauspark also

twinkle with festive lights. Christmas tree decorations, wooden toys, ginger-

bread hearts, roast chestnuts, baked potatoes, candied fruits and aromatic

berry laden punch are on sale at some 150 stalls. Inside City Hall, children can

craft their own Christmas gifts, or bake cookies and vanilla crescents.

Under a blanket of snow, Salzburg is looking even more romantic than usual.

The merry bustle of the Salzburg Christmas market around the venerable

Cathedral of Salzburg touches all. Salzburg is not only home of the renowned

Salzburg Advent Singing, but also of the world‟s most famous Christmas carol.

“Silent Night, Holy Night” was composed in 1818 as a church song in the parish

of Oberndorf to be performed at the Christmas mass then and forever more.

In the western reaches of Austria, Innsbruck‟s “Christkindlmarkt” takes place

directly in front of the city‟s landmark “Golden Roof”. Surrounded by the

mountains and beautifully preserved medieval facades, the authentic

Christmas market offers traditional Christmas ornaments, handicrafts and other

winter treats. Traditional dishes such as “Kiachln” and a cup of Glühwein

(mulled wine) will keep you warm whilst mingling with the locals.

Visit Austria's Christmas markets, try some Glühwein and enjoy the spirit of

Christmas! For more information visit www.austria.info/au or call the Austrian

National Tourist Office on +61 2 9299 3621.

Dreaming of a white Christmas?

Enjoy the magic of winter in Austria!

Culture & Miscellaneous

6 AustriaNewz 4 / 2011

Bale wrapping machinery for agriculture

Göweil Maschinenbau GmbH (www.goeweil.com) stands for the

worldwide largest range of bale wrapping technology. Additionally

to round and square bale wrappers Göweil is manufacturing all

the necessary complimentary equipment. 80 % of the machines

are exported to countries in Europe, but also to Japan, Canada

and - thanks to W ebbl ing Agr icu la tu re L td

(http://www.webbline.co.nz) - even to New Zealand. Göweil is exhibiting at Agritechnica

2011 in Hannover, Germany, from 15 to 19 November.

Looking for: Distribution partner in Australia

Contact: Mr Reinhard Leimhofer / reinhard.leimhofer@goeweil.com

Pressure and temperature metrology

JAKO Gesellschaft f. Messtechnik GmbH (http://www.jako-

instruments.com) has been one of the leading manufacturers in the

pressure and temperature metrology sector for 60 years. Production is

still based in Vienna and hence JAKO‟s measuring devices are all “Made

in Austria”.

Looking for: Distribution partners in Australia and New Zealand

Contact: Mr Christian Mahr / c.mahr@jako.at

Producer of fruit juices and tea beverages

For more than 90 years RAUCH Fruchtsäfte GmbH & Co OG (http://

www.rauch.cc) has been providing fruit juice. With a turnover of EUR 675

Mio. in the year 2010, the Rauch Group is the biggest producer of fruit

juices and tea beverages in Austria by far and plays a determining role

internationally as well. Rauch as a full-line distributor provides the right

products and concepts for every need.

Looking for: Distribution partner in Australia

Contact: Mr Harald Tschemernjak / harald.tschemernjak@rauch.cc

Measuring tools especially for the construction industry

SOLA-Messwerkzeuge GmbH (www.sola.at) is one

of the very few leading manufacturers of measuring

tools like spirit levels, screeding levels, lasers, folding rules, etc. in the world. The

company has recently developed a new patented water level with unique features.

Looking for: Distribution partners in Australia and New Zealand

Contact: Mr Reinhard Haemmerle / reinhard.haemmerle@sola.at

The specialist in outdoor footwear

Stadler KG (www.stadler-schuhe.at) was founded 80 years ago

and manufactures all its shoes in Europe. The range comprises

outdoor footwear and alpine boots. Their unique selling

proposition is a removable anatomic insole which is of

superior quality.

Looking for: Distribution partners in Australia and New Zealand

Contact: Mr Bernhard Stadler / b.stadler@stadler-schuhe.at

Business Opportunities

For more information please contact Mr Hannes Scheiner

E: sydney@advantageaustria.org T: +61 2 9247 8581