authentic brands & storytelling -...
TRANSCRIPT
Authentic Brands & Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
Branding vs Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
How you tell your story and the stories you
choose to tell are based on your brand
SW Creatives, LLC | Authentic Brands and Storytelling
What exactly is a brand?
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
Brand ≠ Logo
SW Creatives, LLC | Authentic Brands and Storytelling
“…in the truest sense, the synonym for brand is ‘reputation.’ It’s the power of a blend of ideas, a sense of identity, and it helps consumers make decisions in a crowded marketplace.”
–ROBERT FRIEDMAN (FORMER TOP EXECUTIVE AT AOL,
CLASSIC MEDIA AND NEW LINE CINEMA)
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
BRANDTOUCHPOINTS
SW Creatives, LLC | Authentic Brands and Storytelling
What can an authentic brand
do for you?
SW Creatives, LLC | Authentic Brands and Storytelling
Aligns your organization with the
correct advocatesones who will value what you do and
resonate with what you provide
SW Creatives, LLC | Authentic Brands and Storytelling
Develop consistent marketing
communication which foster loyalty and advocacy
SW Creatives, LLC | Authentic Brands and Storytelling
Differentiates your organization
giving it strength to stand apart from other competitors
SW Creatives, LLC | Authentic Brands and Storytelling
What makes branding work?
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
Good brands find ways to pair positive emotions with your organization
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
Frequency
Consistency Values
1
2 3
THE POWER BRAND
MIX
SW Creatives, LLC | Authentic Brands and Storytelling
BRANDVALUESArrow 1
Arrow 2
SW Creatives, LLC | Authentic Brands and Storytelling
EXCELLENCE e
HONESTY e
COMPASSION
SW Creatives, LLC | Authentic Brands and Storytelling
Do you know your values?
(everyone has them)
SW Creatives, LLC | Authentic Brands and Storytelling
Values lay the foundation for
your brand The values tell the brand what it
stands for and therefore does
SW Creatives, LLC | Authentic Brands and Storytelling
Values remain consistent
Marketing, message and positioning may change
SW Creatives, LLC | Authentic Brands and Storytelling
Values help you point true north
Make sure every new opportunity is the right fit for your organization
SW Creatives, LLC | Authentic Brands and Storytelling
Branding lays the foundation for
marketing & design
SW Creatives, LLC | Authentic Brands and Storytelling
An Authentic Website
SW Creatives, LLC | Authentic Brands and Storytelling
You have to know your brand
Personality e Values e Message e Position
SW Creatives, LLC | Authentic Brands and StorytellingPrepared by SW Creatives, LLC – CONFIDENTIAL
Catholic Climate CovenantMood Board 1
Inspiration:
Respected
POWERFUL
Prepared by SW Creatives, LLC – CONFIDENTIAL
Catholic Climate CovenantMood Board 2
Color Palette:
Inspiration:
Down to earth
compassionate people
MOOD BOARDS
SW Creatives, LLC | Authentic Brands and Storytelling
Tell your unique stories
Stories that build trust and loyalty in your brand
SW Creatives, LLC | Authentic Brands and StorytellingBEFORE
SW Creatives, LLC | Authentic Brands and StorytellingAFTER
SW Creatives, LLC | Authentic Brands and Storytelling
SW Creatives, LLC | Authentic Brands and Storytelling
Thank you!Shala W. Graham
[email protected]@swcreatives | @shalawgraham