authenticity attracts talent

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Click to edit Master title style Click to edit Master title style Transparency Builds Stronger Relationships with Your Candidates How to Message Your Employer Brand in an Authentic Way

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This presentation goes over VMware's "corporate crush" campaign and the 5 steps that they use to ensure transparency within their organization.

TRANSCRIPT

Page 1: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Click to edit Master title styleClick to edit Master title style

Transparency Builds Stronger Relationships with Your Candidates

How to Message Your Employer Brand in an Authentic Way

Page 2: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Judy Phung

Manager, Employment Brand

[email protected]@jpjuju

Featured Speakers

Alison Hadden

Director of Product [email protected]

@AlisonHadden

Price Smith

Social Media Manager,Employment Brand

[email protected]@pricesmith88

Page 3: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Agenda

Transparency & Your Employer Brand Getting Your Employees on Board 5 Steps to Ensuring Transparency

– Leveraging Internal & External Sources

Enabling Sourcers & Recruiters to Tell Your Story Questions?

Page 4: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

What We Know About Today’s Candidates

…so why is it so hard to find the right job and company?

51% have buyer’s remorsedue to an inaccurate picture of the job

95% are influenced by reviewsfrom those inside the company

69% wouldn’t take a job with a company that had a bad reputation

Page 5: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

What We Know

A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent

Page 6: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Helping People Find The Jobs & Companies They Love

6Mcontent

300Kcompanies

15Mjobs

190countries

22Mmembers

has become the most trusted and transparent place for today’s candidates

to search for jobs and research companies

Member growth over 4 years

48%of job seekersuse Glassdoor

(Source: Software Advice Report, Jan 2014)

Page 7: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Job Advertising

Promote your employer brand to candidates researching you

Advertise your jobs to ideal candidates who might not be aware of you

7

How We Do It

Applicant Quality Candidate Influence

Employer Branding

Page 8: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

The Results We See

2x better applicant quality vs traditional job boards

30% lower cost-per-hire than other recruitment channels

3x more influence over candidates’ decisions

Page 9: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Getting Started

Page 10: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Employer Brand Begins With Your Employees

Page 11: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

People Talent Campaign

“Architects of What's Next”

Page 12: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

People Talent Campaign

Page 13: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Recognized for Our Talent & Workplace

Page 14: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Interactive Newsletter

Page 15: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Corporate Crush #ilovevmware

Page 17: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

5 Steps to Ensuring Transparency

Page 18: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Step #1

Build an Editorial Calendar

Page 19: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Step #2

Glassdoor & First Impressions Surveys

Page 20: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Step #3

Be Responsive, Listen & Answer with a Human Touch

Page 21: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Step #4

Internal Social Network

Page 22: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Step #5

External Social Media Channels

Page 23: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Enabling Recruiters and Sourcers to Tell Your Story

Page 24: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Action Plan

Internally:

Architects of What’s Next

Internal Crowdsourcing of Employee Responses

Engagement with Current Employees

Corporate Crush #Ilovevmware

Page 25: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Action Plan

Externally:

Employees make our brand

Give employees the chance to help convey your company’s message

Authenticity builds trust with candidates

Page 26: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Results

Challenge:• Hard-to-fill engineering positions in SF Bay Area• Competing for talent with other well-known brands• Aggressive hiring goals (300 software engineers)

Results on Glassdoor:• 10 hires in first 90 days with Glassdoor• 36 total hires from Glassdoor• $2,200 CPH – one of most cost-effective channels• Best conversion rate from applicant to hire

Glassdoor Solutions:• Employer Profile• JobAds

Page 27: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Questions?

Page 28: Authenticity Attracts Talent

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Get in Touch

Website:

http://glassdoor.com/employers

Twitter:

@Glassdoor

Email:

[email protected]