author 2.0
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Why is this Relevant?
Strategy:Home Base (Blog)
+ Outposts (Maintained Social
Networks)
Home Base
•Update regularly: video, photos, posts, guests, interviews
•SEO
•Follow Me Buttons
•Share Functions
•Interact and engage with your readers
•Build Community
Blog Posts
• Pithy Posts, not War and Peace (250-500 words; 750 words max.)
• AT LEAST 2-3 posts per week (increases SEO)
• Comment on other blogs
• Guest blog on other blogs. Have others guest post on yours.
• Link often (SEO)
• Tagging, photo captions, video descriptions
Social Networking Sites
Becoming Part of the Community
•Micro-blogging or Communicating
•Connect Feed to FaceBook
•www.search.twitter.com = The Power
•What People Are Saying About You
•See What’s Trending and Fish for Blog Ideas
•Search on Topics and Follow Others/Comment/Engage
LISTEN.............
Twitter Drives Traffic
•Become Part of the Community
•Fan Page vs Individual Page
•Vanity URL
•Join Groups & Fan Pages (why)
•Engage, Comment, Communicate
•Post Notices about Events, Blog Posts, Queries
•13 Billion Views Per MONTH (Jan 09)
•Viddler, Vimeo, etc. -- TUBEMOGUL
•FLIP Cameras
•Experiment: Book Trailers, Interviews, Backstage Pass
Additional Networks
• Flickr: www.flickr.com -- Online photo management sharing App.
• Friendfeed
• Online Book Communities: Goodreads.com, Librarything.com, WeRead.com (FaceBook), Shelfari.com -- Connect with readers.
• LinkedIn -- Professionals from around the world. Good vehicle to spread the word to professional audience.
• StumbleUpon -- Search engine + Social Network. Allows user to search by interest/category.
Food For Thought.........•Engage the community. Ask for opinions, use
quizzes, contests, behind the scenes photos and videos, voting, etc.
•Encourage member-to-member participation.
• Participate on an ongoing basis. This is not a “campaign,” but rather a perpetual discussion.
•Establish a community-centric experience. Think about what the community wants and meet their needs.
Build A Tribe