Upload File

author rank and content marketing: what kind of professor are you.. current or aging?

  • Home
  • Business
  • Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?
137
1 CONTENT MARKETING DONE RIGHT! WEBINAR Heather Lutze, CEO/Founder, Findability Group Search Marketing #GetFound Thursday, July 18, 13

Upload: findability-speaking-and-consulting

Post on 20-Aug-2015

157 views

Category:

Business


0 download

Report

Tags:

TRANSCRIPT

Page 1: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

1

CONTENT MARKETING DONE RIGHT!WEBINAR

Heather Lutze, CEO/Founder, Findability Group Search Marketing #GetFound

Thursday, July 18, 13

Page 2: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

2

Thursday, July 18, 13

Page 3: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

2

Thursday, July 18, 13

Page 4: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

3

WHAT IS CONTENT MARKETING?

Content Marketing is About Drawing Attention to The Content On Your Website;

Social Media Marketing Is About Encouraging Engagement on The Various Social Media

Forums Out There in Cyberspace. Combined Is a Holistic Strategy.

Thursday, July 18, 13

Page 5: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Thursday, July 18, 13

Page 6: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Value In Your Company Or Organization

Thursday, July 18, 13

Page 7: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Value In Your Company Or Organization

A Personality And Brand That People Know And Trust

Thursday, July 18, 13

Page 8: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Value In Your Company Or Organization

A Personality And Brand That People Know And Trust

Sustainable Relationships

Thursday, July 18, 13

Page 9: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Value In Your Company Or Organization

A Personality And Brand That People Know And Trust

Sustainable Relationships

A Supportive Online Community

Thursday, July 18, 13

Page 10: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

4

CONTENT AND SOCIAL MEDIA MARKETING ULTIMATELY WORK TOGETHER TO BUILD

Value In Your Company Or Organization

A Personality And Brand That People Know And Trust

Sustainable Relationships

A Supportive Online Community

Domain Authority And Desired Rankings

Thursday, July 18, 13

Page 11: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

5

CONTENT MARKETING & THE SOCIAL PROCESS

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 12: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

5

CONTENT MARKETING & THE SOCIAL PROCESS

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Analyze Strategy Community Value

BroadcastEngageMeasure

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 13: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

6

1. Analyze & Observe

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 14: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

6

1. Analyze & Observe

Analyze Current Efforts

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 15: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

6

1. Analyze & Observe

Analyze Current Efforts

Size Up Competition

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 16: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

6

1. Analyze & Observe

Analyze Current Efforts

Size Up Competition

Observe Social Climate

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 17: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

6

1. Analyze & Observe

Analyze Current Efforts

Size Up Competition

Observe Social Climate

Determine Gaps

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 18: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Thursday, July 18, 13

Page 19: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Thursday, July 18, 13

Page 20: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Do You Know This Company?

Thursday, July 18, 13

Page 21: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Do You Know This Company? Do You Trust Them?

Thursday, July 18, 13

Page 22: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Do You Know This Company? Do You Trust Them?

What’s Their Customer Service Like?

Thursday, July 18, 13

Page 23: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

7

Do You Know This Company? Do You Trust Them?

What’s Their Customer Service Like? Are Their Services Reliable?

Thursday, July 18, 13

Page 24: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

8

2. Build Your Online Community

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 25: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

8

2. Build Your Online Community

Analyze Target Audience & Thought Leaders

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 26: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

8

2. Build Your Online Community

Analyze Target Audience & Thought Leaders

Determine Social Spaces. Where Is The Activity?

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 27: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

8

2. Build Your Online Community

Analyze Target Audience & Thought Leaders

Determine Social Spaces. Where Is The Activity?

Follow, Read And Engage On Appropriate Social Media Outlets

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 28: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

9

3. Develop Your Strategy

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 29: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

9

3. Develop Your Strategy

Define Goals & Action Items

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 30: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

9

3. Develop Your Strategy

Define Goals & Action Items

Select Appropriate Social Media Outlets For Target And Strategy Improvement

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 31: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

9

3. Develop Your Strategy

Define Goals & Action Items

Select Appropriate Social Media Outlets For Target And Strategy Improvement

Create & Align Calendar With All Efforts

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 32: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

9

3. Develop Your Strategy

Define Goals & Action Items

Select Appropriate Social Media Outlets For Target And Strategy Improvement

Create & Align Calendar With All Efforts

Determine Tools & Method of Measurement

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 33: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

10

4. Create The Value

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Blog Videos Photos Info-Graphics

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 34: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

11

5. Get The Word Out

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 35: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

11

5. Get The Word Out

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

wflixg

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 36: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

12

6. Monitor & Engage

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 37: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

12

6. Monitor & Engage

Monitor Online Community

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 38: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

12

6. Monitor & Engage

Monitor Online Community

Join Discussions

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 39: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

12

6. Monitor & Engage

Monitor Online Community

Join Discussions

Respond & Engage

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 40: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

13

7. Measure & Analyze

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 41: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

13

7. Measure & Analyze

Review Metrics

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 42: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

13

7. Measure & Analyze

Review Metrics

Analyze Data

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 43: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

13

7. Measure & Analyze

Review Metrics

Analyze Data

Make Improvements

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Thursday, July 18, 13

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Page 44: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

14

What Is Author Rank?

Thursday, July 18, 13

Page 45: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Google Is Seeking to Identify Who Has Credibility On The Web

14

What Is Author Rank?

Thursday, July 18, 13

Page 46: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

15

What Kind of Author Are You?

Thursday, July 18, 13

Page 47: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

15

What Kind of Author Are You?

Author of Web Site Is No Longer Enough...You Must be a Social Author.

Thursday, July 18, 13

Page 48: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

16

TURN YOURSELF INTO AN AUTHOR THAT GOOGLE RECOGNIZES BY:

Thursday, July 18, 13

Page 49: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

16

TURN YOURSELF INTO AN AUTHOR THAT GOOGLE RECOGNIZES BY:

Using Your Name in By Lines

Thursday, July 18, 13

Page 50: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

16

TURN YOURSELF INTO AN AUTHOR THAT GOOGLE RECOGNIZES BY:

Using Your Name in By Lines

Creating Keyword Rich Social Content

Thursday, July 18, 13

Page 51: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

16

TURN YOURSELF INTO AN AUTHOR THAT GOOGLE RECOGNIZES BY:

Using Your Name in By Lines

Creating Keyword Rich Social Content

Writing Content Specific to Audiences

Thursday, July 18, 13

Page 52: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

16

TURN YOURSELF INTO AN AUTHOR THAT GOOGLE RECOGNIZES BY:

Using Your Name in By Lines

Creating Keyword Rich Social Content

Writing Content Specific to Audiences

Blogging

Thursday, July 18, 13

Page 53: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

17

Creating A Content Plan That Get’s Results for Social Media

Thursday, July 18, 13

Page 54: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

18

YOUR CONTENT ROADMAP

Thursday, July 18, 13

Page 55: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Thursday, July 18, 13

Page 56: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Define Your Objectives

Thursday, July 18, 13

Page 57: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Define Your ObjectivesBranding

Thursday, July 18, 13

Page 58: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Define Your ObjectivesBranding

Reputation Management

Thursday, July 18, 13

Page 59: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Define Your ObjectivesBranding

Reputation Management Thought Leaders

Thursday, July 18, 13

Page 60: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

19

SCHEDULE A MEETING

Define Your ObjectivesBranding

Reputation Management Thought Leaders

Build Customer Relationships/Retention

Thursday, July 18, 13

Page 61: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

20

THE STARTUP COMMITTEE

Thursday, July 18, 13

Page 62: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

20

THE STARTUP COMMITTEE

Small Group of In-House Social Media Advocates

Thursday, July 18, 13

Page 63: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

21

PICK YOUR APPROPRIATE SOCIAL SITES

Thursday, July 18, 13

Page 64: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become Findable Under the Right Keywords

Thursday, July 18, 13

Page 65: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

23

FINDABILITY BUYING CYCLE

Thursday, July 18, 13

Page 66: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

23

FINDABILITY BUYING CYCLE

INFORMATIONInvestments

Thursday, July 18, 13

Page 67: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

23

FINDABILITY BUYING CYCLE

SHOPPING

INFORMATION

Investment Advisor

Investments

Thursday, July 18, 13

Page 68: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

23

FINDABILITY BUYING CYCLE

SHOPPING

INFORMATION

PURCHASINGInvestment Advisor Estate Planning

Investment Advisor

Investments

Thursday, July 18, 13

Page 69: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

23

FINDABILITY BUYING CYCLE

SHOPPING

INFORMATION

PURCHASINGInvestment Advisor Estate Planning

Investment Advisor

Investments

Thursday, July 18, 13

Page 70: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Source: Hubspot 2012

SEARCH DEMAND

Thursday, July 18, 13

Page 71: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Informational KeywordsThursday, July 18, 13

Page 72: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Informational KeywordsThursday, July 18, 13

Page 73: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Informational Keywords

“Retirement”

Thursday, July 18, 13

Page 74: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Informational Keywords

“Retirement”

“Wealth”

Thursday, July 18, 13

Page 75: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Informational Keywords

“Retirement”

“Wealth”

“Investments”

Thursday, July 18, 13

Page 76: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Shopping Keywords

Thursday, July 18, 13

Page 77: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Shopping Keywords

Thursday, July 18, 13

Page 78: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Shopping Keywords

“Retirement Planning”

Thursday, July 18, 13

Page 79: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Shopping Keywords

“Retirement Planning”

“Wealth Management”

Thursday, July 18, 13

Page 80: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Shopping Keywords

“Retirement Planning”

“Wealth Management”

“Investment Advisor”

Thursday, July 18, 13

Page 81: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Purchashing Keywords

Thursday, July 18, 13

Page 82: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Purchashing Keywords

Thursday, July 18, 13

Page 83: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

“Retirement Planning Help”

Purchashing Keywords

Thursday, July 18, 13

Page 84: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

“Retirement Planning Help”

“Wealth Management Services”

Purchashing Keywords

Thursday, July 18, 13

Page 85: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

“Retirement Planning Help”

“Wealth Management Services”

“Investment Advisor in Denver”

Purchashing Keywords

Thursday, July 18, 13

Page 86: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 87: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 88: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

1. Invite Key Members

Thursday, July 18, 13

Page 89: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

1. Invite Key Members2. Schedule 30 min - 1 hour

Thursday, July 18, 13

Page 90: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

1. Invite Key Members2. Schedule 30 min - 1 hour3. Find Comfortable Work Space

Thursday, July 18, 13

Page 91: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

1. Invite Key Members2. Schedule 30 min - 1 hour3. Find Comfortable Work Space 4. Ground Rules: Anything Goes & No Titles Allowed

Thursday, July 18, 13

Page 92: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

29

FIND YOUR BEST KEYWORDS

1. Invite Key Members2. Schedule 30 min - 1 hour3. Find Comfortable Work Space 4. Ground Rules: Anything Goes & No Titles Allowed 5. Keep an Open Mind

Thursday, July 18, 13

Page 93: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 94: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

6. Start Session: “How Would You Search For Our Services on the Web?”

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 95: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

6. Start Session: “How Would You Search For Our Services on the Web?”

• Pain Questions

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 96: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

6. Start Session: “How Would You Search For Our Services on the Web?”

• Pain Questions• Pain Factors

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 97: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

6. Start Session: “How Would You Search For Our Services on the Web?”

• Pain Questions• Pain Factors • Common Terms

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 98: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

30

6. Start Session: “How Would You Search For Our Services on the Web?”

• Pain Questions• Pain Factors • Common Terms• Ways You Do Not Want to be Found

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 99: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

31

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 100: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

31

7. Who Answers the Phone?

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 101: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

31

7. Who Answers the Phone? 8. Sticky Note Every Single Idea

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 102: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

31

7. Who Answers the Phone? 8. Sticky Note Every Single Idea

• Group Them By Type

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 103: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

31

7. Who Answers the Phone? 8. Sticky Note Every Single Idea

• Group Them By Type• Focus on Shopping & Purchasing

Keywords

FIND YOUR BEST KEYWORDS

Thursday, July 18, 13

Page 104: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Findability Formula Research Tools

Thursday, July 18, 13

Page 105: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Findability Formula Research Tools

AdWords Keyword Tool

Wordle.net

Thursday, July 18, 13

http://www.lsikeywords.com
http://www.lsikeywords.com
http://www.lsikeywords.com
http://www.lsikeywords.com
Page 106: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

YOUR SEARCHERS MINDSET

Thursday, July 18, 13

Page 107: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Search on Google.com Keyword Tool

YOUR SEARCHERS MINDSET

Thursday, July 18, 13

Page 108: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Search on Google.com Keyword Tool

YOUR SEARCHERS MINDSET

https://adwords.google.com/select/KeywordToolExternal

Thursday, July 18, 13

Page 109: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 110: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Keyword Tool

Thursday, July 18, 13

Page 111: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Keyword Tool

Thursday, July 18, 13

Page 112: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 113: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 114: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 115: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 116: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 117: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 118: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 119: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

CONTENT OPTIMIZATIONWORDLE.NET

Thursday, July 18, 13

Page 120: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Thursday, July 18, 13

Page 121: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Thursday, July 18, 13

Page 122: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Thursday, July 18, 13

Page 123: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Google Alerts

Thursday, July 18, 13

Page 124: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Google Alerts TweetBeep

Thursday, July 18, 13

Page 125: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Google Alerts TweetBeep

HootSuite and TweetDeck

Thursday, July 18, 13

Page 126: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Google Alerts TweetBeep

HootSuite and TweetDeck Social Mention

Thursday, July 18, 13

Page 127: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Become a CLO“Chief Listening Officer”

Listen as Hard as You Create

Google Alerts TweetBeep

HootSuite and TweetDeck Social Mention Brand Monitor

Thursday, July 18, 13

Page 128: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

HootSuite

Revolutionizing Social Communication

Vicky TruongSocial Media Coach

[email protected]@hootvicky

Thursday, July 18, 13

Page 129: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Hoo’s HootSuite?

• Born in 2008 from a need at a Marketing Agency

• Free until late 2010 then Freemium• Currently have 5+ million users• Most used by agencies• Used by 79 of the Fortune 100

Thursday, July 18, 13

Page 130: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

The world’s top brands use

Thursday, July 18, 13

Page 131: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Integrated with Top Social Networks

Thursday, July 18, 13

Page 132: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

HootSuite App Directory

HootSuite SDKAdding a new social network, integrating a content curation or discovery tool, or pulling in data visualization and additional analytics tools into HootSuite is all possible with the App Directory SDK.

HootSuite APIThe HootSuite Engagement API opens up HootSuite's core social network management and message publishing functionality for integration into third party applications.

Thursday, July 18, 13

Page 133: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

HootSuite MobileMobile applications running on all major mobile

platforms.

Thursday, July 18, 13

Page 134: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Pillars of Social Business

Thursday, July 18, 13

Page 135: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

Resources

• hootsuite.com• library.hootsuite.com• blog.hootsuite.com• @hootsuite• @hootbusiness

Thursday, July 18, 13

Page 136: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

E-book/KindleFree Audio Book 5-Minute FindabilitySnapshot

Thursday, July 18, 13

Page 137: Author Rank and Content Marketing: What kind of Professor Are You.. Current or Aging?

49

HEATHER LUTZE CEO, Speaker, Trainer

Findability Consulting & Speaking

303-909-6710

888-588-9326

www.Findability.com

[email protected]

Thursday, July 18, 13

http://www.Findability.com
http://www.Findability.com
mailto:[email protected]
mailto:[email protected]

ALL A CITY NEEDS IS TO BE THE KIND OF PLACE …We examined four ways to rank web-pages: •Expert-assisted (Yahoo!): Hire people to go over the web pages and categorize and rank them

LANGUAGE, LITERACY and Kind permission of AAC Dr · PDF filepatterns of word formation (morphology) Generically: ... •Teachers and therapists rank order of priority ... –Language

vctw.ac.invctw.ac.in/pdf/graduationday-2018.pdf · DEVIKAS SANTHIYA M Rank-461VlETW Rank.46/VCTW Rank.47/VCTW Rank-47 IVIETW Rank.481VllMS Rank.50/VCTW Rank.501VllMS Rank.501VIETW

Ricci H. Rodriguez, MD MECHANISMS OF AGING SKIN. AGING MECHANISMS Telomeres and Aging DNA damage and Aging Aging and the Immune System

RANK First - StructuredWeb...RANK First - StructuredWeb ... ab

Best Indian 40 Brands · C 2015 RANK: 16 HCL 2015 RANK: 18 o 2015 RANK: 17 ONGC 2015 RANK: 19 aints 2015 RANK: 20 oda 2015 RANK: 22 RANK: 24) 2015 RANK: 21 anishq 2015 RANK: 25 e

UPSC MONTHLY MAGAZINE · Ambarish Rank-150 Amit TolaniVinit Agrawa Rank-151 Ravindra Goswami Rank-152 Anubhav Bharadwaj Rank-161 l Rank-128 Yashika Mehta Rank-136 Saurabh Rank-142

USP22 in retinoblastoma proliferation aging via ...€¦ · treating retinoblastoma. Key Words: USP22, Retinoblastoma, Telomerase, TERT/P53. Introduction Retinoblastoma is a kind

SIZE FOCUS RES. AGE SCORE RANK SCORE RANK SCORE RANK SCORE …

Anti-aging skin care - Patent iNSIGHT Pro Insight Report... · Anti- Aging Skin Care Compositions for investment or business decisions of any kind without your own research and validation

NCSWE17AT - RS ComponentsNICHIA STS-DA1-3687I 3 Rank sm6550a Rank sm6550b Rank sm6550c Rank sm6550d Rank sm6550e Rank sm6550f Center Point x 0.3123 y 0.3282 Minor

Rank filtering From noise image Rank filtering mask (7 x 7 ) rank 4

Normal aging Cognitive disorders associated with aging Aging and trauma

Rank Rank of an element is its position in ascending key order. [2,6,7,8,10,15,18,20,25,30,35,40] rank(2) = 0 rank(15) = 5 rank(20) = 7

ajims.edu.inajims.edu.in/MandatoryDisclosures/Awards and Achievements new.pdfIVth MBBS Paediatrics 7th Rank 8th Rank Ferny 9th Rank Illrd MBBS Ophthalmology ENT 9th Rank 5th Rank Dr

Theories of aging, anti aging

Alliance for Aging | Answers for Aging€¦ · Alliance for Aging | Answers for Aging

THE FOUR RULES OF AGING 1) AGING IS UNIVERSAL 2) AGING IS PROGRESSIVE 3) AGING IS ENDOGENOUS 4) AGING-POSTMITOTIC (DELETEREOUS)

Aske Rank Satish Chouhan Rank • Jay Yadav Nikita Goure Roshani Jamra Rank. 126. Bhupendra Baghel Dovangi Shukla Rank. 128 Vijay Ninama Rank Shraddha Hardiya Himanshu Pawar Rank •

Rank of hands - Online Poker · PDF fileRank of hands Royal flush Straight flush Four of a kind Full house Flush Three of a kind Two pair Pair High card A royal flush is an ace high

sjgchsamcghataprabha.orgsjgchsamcghataprabha.org/downloads/results.pdf · VRUSHALI KAVERI Rank 1st Rank 2nd Rank 3rd Rank 3rd Rank 3rd Rank PASS - First Class Second class Total College,

Individual Aging vs. Population Aging

Rank Ranger: Rank Tracker SEO Platform

Package ‘prefmod’ · 2017-09-18 · price rank (1 highest preference) exterior rank brand rank tech.equip rank country rank interior rank sex 1 female 2 male age 1 17–29 years,

Tags Keyword Rank Checker page rank checker Keyword Rank Checker page rank checker Rank Checker youtube rank checker Rank Checker rank checker Rank Checker keyword rank checker Rank

Developmental Health Psychology. Aging Primary Aging Primary Aging –“normal” senescence Secondary Aging Secondary Aging –“pathological” senescence

Sound Generations · Publication Recognition • Full page ad in event program • Positive Aging Publication Vendor Booths & In-Kind Sponsorships Vendor Booths $300 Have a booth

Grand Total School/Play Rank Points Rank Points …2018 NSAA Class A Play Production Championship School/Play Rank Points Rank Points Rank Points Rank Points Place Reciprocal Millard

 · Web viewCake Escorts Oldest Marine Rank First M. Last Youngest Marines Rank First M. Last Music provided by Band Rank First M. Last Rank First M. Last Rank First M. Last Rank

South Asia...Sri Lanka (Rank 99) Pakistan (Rank 108) Maldives (Rank 147) Bangladesh (Rank 168) Afghanistan (Rank 173) Regional Average (Rank 118) 0 20 40 60 80 100 Ease of Doing Business

What Kind Of Anti-Aging Supplements To Be Taken In Daily Diet?

West Bengal University of Animal and Fishery Sciences Office of … · 2020. 12. 4. · GMR SC Rank ST Rank OBC-A Rank OBC-B Rank PwD Rank Sl. No. PwD University Rank Application

Page Rank and Free Page Rank Checker

Lincoln Park High Schoolschoolreports.cps.edu/Assessment_PDF_Detail/1620D.pdf · Condition Rankings and Descriptions Rank 7: Rank 6: Rank 5: Rank 4: Rank 3: Rank 2: Rank 1: Facility

Final Rank Pure Rank No Unit Rank - Santiago Canyon College€¦ · Final Rank Pure Rank No Unit Rank PIE Request ID # PIE Rank List Item Requested Unit Ranking. Total Points: PIE