author: robin good presented by pearl david aaron ten ways to promote your business with social...
TRANSCRIPT
Author: Robin Good
Presented By
Pearl
David
Aaron
Ten Ways To Promote Your Business With
Social Media
What is Social Media?''Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flikr, Myspace, YouTube and many others.”
-WikepediaTen Ways to leverage social media
Viral Media CommunityFollowing your trailOptimizing your contentBecoming an expertAggregating informationEngaging with your customersBreaking newsBuilding identityArranging events
Viral Media
Sharing your pictures, video and audio can work to your benefit.
1.Make sure your content has a niche appeal
2.Make sure it’s easy to share
Community
Joining and building communities in the world of social media.
- Blogs - Social Network Services
Allows users to set up user profiles, befriend one
another,share media files,discuss common
interests in user forums, and take part in other community features together.
Follow Your Trail
Know what's being said about you, and how to turn it to your advantage.
If someone writes a positive review…-Thank them by email.
If someone writes a negative review…-Respond constructively to their
thoughts
Optimize Your Content
•Easy to Share•Great Titles to catch readers eye•Short and to the point
Become An Expert
•Gain Respect•Contribute information to your Community•Use other sources
Aggregate Information
•Information related to your business-Relative to your product
•News Links•Web videos
Engaging with customer
•Create forum on web page or blog•Contribute to other blogs in your niche
Breaking News
•More news is good news•Keep updated news on your industry or niche market
-RSS feed-Subscription news wire-Your own research
•Others will link to your site and check it more frequently
Building Identity
•Strengthen your online identity by-Web Blogging-SNS services
MyspaceFacebook
-Youtube channelUpload your own videosAggregate existing online
videos
Arranging Events
•Finally, bring everyone together-Opportunity to meet customers-Customers meet each other
•Organize a live event-Real World-Online
Conclusion
•Social Media Marketing is rooted in engagement-Audiences are rapidly changing into
participants-Customers into community members
•Key is to enjoy the immersion-Engaged customers are good customers-Can become product evangelists & do the work for you
http://www.masternewmedia.org/online_marketing/social-media-marketing-smm-smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm
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