autography presentation
TRANSCRIPT
727-388-1605|[email protected]|www.autography.com
727-388-1605|[email protected]|www.autography.com
Personalize digital content, build your brand and monetize
“SIGNING EBOOKS”
Today……… Authors physically sign eReaders and books - no data capture - no marketing potential
With Autography…… The Author signs the eBook, collects an email address and builds a marketing base
36,000 feet over Iraq
Concert
Fan event
Online
SIGNING DIGITAL CONTENT ANYWHERE
CUSTOM EVENTS
As more of our key entertainment resources shift to the digital environment the opportunity for authors, musicians, sports stars and celebrities to autograph and/or personalize their product is diminishing.
Autography’s patent applied for technology not only allows the ‘talent’ to personalize their content via an authenticated handwritten message and signature, it also creates an ongoing marketing opportunity that will create extreme value.
PERSONALIZATION OF DIGITAL CONTENT
eBooks: For the first time, authors can personalized an ebook as easily as they can a physical book. The autograph can include custom graphics or even a photograph with the reader.
eMusic:
For the first time, music artists can sign a digital album cover or digital image/photograph as easily as they can the physical version.
eSports, eCelebrity:
For the first time, sports stars and celebrities can sign digital memorabilia as easily as they can the physical version.
THE MOVE TO DIGITAL
• Traditional signing events are a single transaction between the ‘talent’ and the fan
– Autography creates ongoing marketing potential, capturing email address of each recipient
– Future data mining potential for Managers, Publishers & Agents
– ‘Talent’ can now maintain a unique bond with their fans, maintaining a relationship that can be monetized.
• New opportunities to create marketing relationships
– Online signing events…….. launch new stars and celebrities
– Digital signing anywhere…… Starbucks - The Smithsonian
CREATING VALUE
AUTOGRAPHY BENEFITS
• Export autograph out to Facebook, Twitter, MySpace, or Pinterest • Add an autographed picture with the fan at in person events • Appear ‘virtually’ anywhere on the globe via streaming video
• Lost cost, no travel, high interaction, intimate
Autographed picture with fan.
Export Autograph page to Social Media presence.
Interact with fans over live video.
• Bar Code Scanner – Eliminates email addresses data entry
• External Camera Option – Higher resolution pics, speedier process
• Inbound Queuing – Bundle with speaking engagements, appearances
• Outbound Queuing – Works without wi-fi or cellular connection
• International Opportunities – Foreign language support
RECENT ENHANCEMENTS
• Data Rich – Who, what, when, where, contact
– 25 identified fields
• Provided Monthly – PDF & XLS
• Advanced analytics – Behavioral modeling
– Geospatial referencing
– Predictive targeting
EMPOWER PUBLISHER / AUTHOR MARKETING
Drop coords into Google Maps to see the location where each ebook was signe
‘Autography is a brilliant piece of technology that allows authors to connect with readers in the digital age. It's possibilities are endless.‘ Jim Swain, Author & Screenwriter of the Tony Valentine Series
What authors & publishers are saying ….
‘Autography blends the best of cutting edge technology with the traditional book signing. It's just what the doctor ordered for an ever expanding digital book culture that can now have their cake and eat it too. Thanks to Autography, the digital revolution has come full circle, taking the reading public along for a ride that turns E-books into valued keepsakes. A win-win for authors and readers alike.’ John Land, New York Times Best Seller
What authors & publishers are saying ….
‘When I hear people say they wish there were a way their favorite authors could inscribe their favorite digital books, I always tell them there is -- and the way is Autography. A smart, elegant way of making digital books an even more attractive alternative.’
Barry Eisler, New York Times Best Seller
‘Autography is the sleekest way for writers in this digital age to make that personal connection with fans. All readers want signed books from their favorite authors, and finally, this makes it possible. A stunningly brilliant app.’ Blake Crouch, Amazon Kindle Best Seller
‘Autography has been an effective public relations and outreach tool in delivering ebooks to bloggers and reviewers. It has also provided us with a great way to directly interact with readers as we send them a signed e-copy! I've enjoyed Autography's user friendly interface, and Robert Barrett has been wonderful to work with.’ Warren Adler, New York Times Best Seller
‘The future of book signing is here, and it's called Autography. A wonderful application for readers and writers. ‘ Joe Konrath, Amazon Kindle Best Seller
What authors & publishers are saying ….
‘Autography allows us to offer authors something different – a new way to connect with their readers, around the corner or across the globe. We’ve signed authors who have specifically said this was a tipping point for them.’ Jessica Worth, TriDestiny Publishing
‘GoodEReader coordinated with Autography to host the first-ever online ebook signing with USA Today bestselling author HP Mallory. The author was able to sell signed copies of her ebooks to fans from all over the country and the UK. It was a very exciting and very well-received by the attendees.’ Mercy Pilkington, GoodEReader.com
‘Using Autography, authors can finally add that small personal touch to an ebook that greatly enhances the perceived value of an ebook to a potential reader, just like a printed book, which becomes a truly personal item after the author has written a message in it. In a digital world, writing is more and more about connecting with your readership and Autography is one of the tools available to do that in a fun and well conceived way.’
Wiebe de Jager, Eburon Academic Publishers
What authors & publishers are saying ….
INDIE BOOKSTORE PROJECT
Personalizing Digital Content
For further information: Garry Martin [email protected] T: 619.921.4949