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Automated Neuromarketing Platform

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Page 1: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Automated Neuromarketing Platform

Page 2: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Survey platform& Marketplace

Eye Trackingintegrated w ith online surveys

NeuroLab (+ Em otion M easurem ent,

EEG , M ouse Track ing)

2012 2014 2016

H ardw are / Lab required

Milestones

...

Page 3: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

300% annual revenue grows

65countries covered

5+years of expertise

25great professionals

Page 4: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

420 000 000 micro, small and medium businesses need insights

Research agencies are servingFortune 500, while

Page 5: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

What’s wrong with market research?

● Outsource market research requires big investments

● No affordable solutions for carrying out agile studies

● Traditional research is based on explicit methodologies only

● Conducting online surveys without professional research background might not be reliable

● Research buyers lose the trust in the research providers

● One study can last several weeks● Lack of time, tools and resources

to drive actionable decisions today not tomorrow

$Expensiveness Time-consuming Lack of credibility

Page 6: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

2 500 000 000 +search results

Page 7: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Insights are demanded as never before

DIY research is booming

Research becomes a part of marketing

Behavioral economics is the new trend

Page 8: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Survey p latform& M arketp lace

Eye Track ingintegrated w ith online surveys

N euroLab

Hardware / Lab required

2018

+ R eady-to-use m ethodolog ies+ O nline panels + W ebcam Eye Track ing & Em otion M easurem ent

Automated Online Solution

Conscious and nonconscious research toolkit within one platform

Page 9: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Step 1Select methodology (or design your study from scratch)

Step 2Choose your target group (via online panels or your own contact list)

Step 3Get automated reports and dashboards with actionable insights

Only 3 steps to get insightsin 24 hours

Technologies: Survey, Webcam Eye Tracking, Webcam Emotion Measurement, Implicit Tests, Mouse Tracking

Page 10: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Fast.Easy. Reliable.

Smart AI: dedicated Machine Learning team + internal AI applications + AI integrations on demand

Professional services: methodologies,Savio marketplace consultants

Fully digital: webcam eye tracking, webcam emotion measurement, mouse tracking, implicit tests

Unique integration: own survey engine with neuro-tools

Accurate results: online panels with quality control of responses

Page 11: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Advertising & communication

BrandManagement

Category Management

Customer Experience

EmployeeExperience

11

Product Development

UX\UIDesign

Package and Product Shelves

Insights from both System 1 and System 2 are vital for various marketing areas

Page 12: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Automation makes insights accessible

Pay as you go Subscription-basedEnterprise contract

MASTER PRO GURU

FREE TRIAL

$500+ per project $1000+ annually Based on volume / needs

Page 13: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

GET RELIABLE INSIGHTSON THE SAME DAYYOU CAME UP WITHRESEARCH QUESTIONS

Page 14: Automated Neuromarketing Platform - INSIGHT …insightinnovation.org/iiex-presentations/NA18/Dmitry.pdfEye Tracking integrated with online surveys NeuroLab (+ Emotion Measurement,

Thank you!Questions?

Dmitry GaidukCEO at [email protected]