automechanika middle east

8/20/2019 AUTOMECHANIKA MIDDLE EAST

1/38

INDUSTRIALKNOW-HOW

AUTOMECHANIKA MIDDLE EAST

DUBAI 03 - 05 JUNE 2014


2/38

MADE INMOROCCO


3/38

EXHIBITOR’SDIRECTORY


4/38

TABLE OFCONTENTS


5/38

7 ABOUT US

15 AMICA

19 OVERVIEW

25 EXHIBITORS LIST


6/38


7/38

ABOUT US


8/38

8


9/38

MAROC EXPORT

Who Are We?

The Moroccan Center for Export Pro-

motion is a governemental institution

founded on December 17, 1976 (Hija

25, 1396) by Dahir NO 1-76-385.

MAROC EXPORT endowed with a le-

gal responsibility and nancial auto-

nomy, it also under the supervision of

delegate Ministry to the Ministry of

Industry, Trade, Investment and Digital

Economy in charge of foreign trade.

The Center is in charge of promoting

the export of industrial and agricultural

products, services, and any products

that do not fall under the jurisdiction of

other administrations or organizations,

by virtue of law or regulation.

In fact, handicrafts and tourism promo-

tion are governed respectively by The

House of Handicrafts and the national

Ofce of Tourism.

9

CONTACTMrs Zahra MAAFIRI

Managing Director

Mrs Nadia RHAOUTI

Sectoral Manager

[email protected]

Mrs Hasnaa ALAOUI

Communication Manager

[email protected]

Mr Abderrahman MAKOUDI

Export Advisor

[email protected]

ADRESS

23, rue Bnou Majed El Bahar

20000 Casablanca Morocco

Phone : +212 522 302 210

+212 522 307 588Fax : +212 522 450 557

E-mail :

[email protected]

Website : www.marocexport.gov.ma

f : Centre Marocain de Promotion

des Exportations


10/38

10


11/38

• Promoting Moroccan exportable

goods in international markets, in

accordance with national secto-

rial strategies;

• Expanding markets for Moroccan

exports;

• Supporting the internationaliza-

tion of Moroccan companies;

• Organizing business information

systems at the international level, in

collaboration with economic and

trade representations abroad;

• Conducting studies on the ex-

portability of Moroccan products

and on the characteristics of fo-reign markets; assisting exporters in

their marketing efforts and adverti-

sing Moroccan products abroad;

• Providing input in the develop-

ment of global trade policies and

a consistent program for promo-

ting the exportation of manufac-tured products;

• Assisting export-promotion, credit

system and export credit insurance

institutions, simplifying and standar-

dizing export-related documenta-

tion and procedures;

• Guiding public and private in-

vestors towards products that can

be quickly assimilated into forei-

gn markets with the best possible

conditions;

• Contributing to the training of fo-reign trade professionals in export

promotion techniques, information

and marketing;

11

OUR STRATEGIC MISSIONS


12/38

12


13/38

• We organize Moroccan partici-

pation to professional internatio-

nal sector-based fairs to increase

international exposure for the pro-ducts and services oriented export;

• We set up business missions with

B-to-B meetings for direct marketing

towards foreign customers in targe-

ted markets;

• Our high level institutional missions

target decision makers of major in-

ternational prime contractors in or-

der to strengthen their sourcing from

Morocco.

• Our large-scale multi-sectorial

missions facilitate the penetrationof Moroccan exporters into the

sub-Saharan and MENA markets;

• Our Sectorial communication cam-

paigns guarantee a better positio-

ning of the Moroccan products and

services oriented export on interna-tional markets;

• Our Business-to-Consumer (B-to-C)

operations facilitate the referen-

cing of Moroccan agricultural

products with major international

retail chains;

• We invite foreign decision ma-

kers to Morocco in order to

promote Moroccan quality and

know-how.

• We conduct training and infor-

mation sessions to help identify theMoroccan products and services

oriented export.

13

OUR ACTIVITIES


14/38


15/38

AMICA


16/38

16


17/38

MOROCCAN ASSO-CIATION FOR AUTO-

MOTIVE INDUSTRY

AND TRADE

Founded in 1974, The Moroccan As-

sociation for Automotive Industry and

Trade [AMICA] groups together two

colleges of members:

• College I : Industry

• College II : Spare parts importers-dis-

tributors

AMICA concentrates its efforts in three

activities:

• Structuring and modernizing the au-

tomotive industry, • Supporting auto

parts manufacturers in strengthening

their Competitiveness and develo-ping their international presence,

• Promoting a favorable environment

for investment

17

CONTACT

Mr Hakim ABDELMOUMEN

President

Mr Abdelaziz MEFTAH

Manager

Miss Salma ADNAN

Project Manager Communication &

Marketing

ADRESS

625, Boulevard Mohamed V 20 300

Casablanca Morocco

Phone : +212 522 242 882

+212 522 403 833Fax : +212 522 248 581

E-mail :

[email protected]

Website : www.amica.org.ma


18/38


19/38

OVERVIEW


20/38

AUTOMOTIVE INDUSTRY IN MOROCCO

The automotive sector is strategic in the national industrial policy. It was identied among

the engines of growth in consideration with the major development, which achieved these

last years on both equipment suppliers and manufacturers. This sector presents opportunities

even more important for the next decade.

The analysis of the main indicators evolution conrm this statement:

Value in Billions of DH

Exportations

2010 2011 2012 2013

18,4 23,3 25,2 30,9

Source : Ministry of Industry, Trade, Investment and Digital Economy

Construction 1,22 2,70 7,29 12,7

Cabling 14,66 17,6 14,8 15,51

CABLING CONSTRUCTION

20,00

15,00

10,00

5,00

0,002010 20122011 2013

12,00

8,00

4,00

0,002010 20122011 2013

2,00

6,00

10,00

14,00

EXPORT

30,00

20,00

10,00

0,002010 20122011 2013

5,00

15,00

25,00

35,00


21/38

The foreign direct investments knew a strong progress during the last three years. It is ex-

plained by increased ows of direct investment for the construction segment.

Exports knew a spectacular growth during the last three years. It is mainly due to the growth

segment of the automotive industry in Morocco, with the starting up of the industrial complex

activity Renault Tanger-Med.

This megaproject have worn export vehicles to 12.7 billion dirhams in 2013 against 7.2 billion

dirhams a year earlier.

Concerning the other segments, the Cabling comes in rst position in terms of export. Exportcables for automobiles totaled 15.5 billion dirhams in 2013.

In terms of destinations, Moroccan exports have a strong focus on the countries of the Eu-

ropean Union. France and Spain, main partners monopolize 67 % of the total exchanges.

Outside the countries of the European Union, Egypt becomes the rst African customer with

764 million DH, through the sales of DACIA.

Cabling

58%

Other

3,5%

Metal

0,8%

Plastic

0,8%Rubber

0,9%Seat and cover

Seat 6%

Car manufacturing30%

Source : Ministry of Industry, Trade, Investment and Digital Economy


22/38

DOMESTIC INDUSTRYLocal industry where new businesses are emerging continues to diversify. It identies 121 compa-

nies as follows:

• 99 Equipment manufacturers operating in trades, as below:

• 14 bodybuilders

• 8 assembly lines * 2 for PC (passenger cars) and LCV (Light commercial vehicles)

* 6 for heavyweight vehicles

This industry provides employment for 55,000 people

Plastics

17%

Cabling 18%Other 18%

Engineering

2%

Glass

3%

Rubber

4%

Precision

mechanics 7%

Metal work

7%Textile and caps 7%

Electronic

assembly 17%


23/38

Equipementiers

88%

Renault (Somaca +

Renault Tanger Med)4,8%

Autres

88%

By 2015, 70,000 additional job will be created by the dynamics of the sector.

A KEY PROJECT

Renault Tanger-Med project for the production of 400,000 vehicles / year term,

conrms the industrial development of the sector.

This industrial Mega-site extending over 200 ha would drain the creation of 6,000

direct jobs and 30,000 indirect.

At the local level, the positive impact is already smelt. Several equipment manufac-

turers settled down near this competitive site. We can nd:

INERGY, GMD, Tréves, VALEO, TAKATA, VISTEON, DENSO, VIZA, SNOP.

On the national level, the impact on the export is undeniable. Receipts from theautomotive tripled after the rst year of start site.

At the regional level, the project will enable Morocco to establish as a new car

platform in the Mediterranean basin and access to exclusive club of auto produ-

cers countries in the world.


24/38


25/38

OUR EXHIBITORS


26/38

ALMA BAT

Alma Bat, battery manufacturer leader since 1963, Alma Bat has ac-

quired a specialised know-how based on European battery industry

technology (manufacturing under EXIDE licece for about 50 years),

enabling it to offer to its customers a wide range of products meeting

the international standards.

Today, ALMA BAT serves accumulator needs of customers around

the world.

We provide products and systems that enhance vehicle performance

and eet utilization as well as those that reduce risk of temporaryinterruptions of power supplies.

Our global footprint melds together our two signicant bases of ex-

perience in transportation and industrial markets and provides for

better and faster means of introducing innovations in products and

services.

We are working to change the way the world uses and stores elec-trical energy.

CONTACT

Mr Youssef KHARFA

Export Sales Manager

ADRESS

Bd Ahl Loghlam Sidi Moumen, 20630

Casablanca - MoroccoPhone : +212 522 767 356

Fax : +212 522 767 363

E-mail : [email protected]

Website : www.almabat.ma

PRODUCTS

ALMA START

ALMA PLUS

ALMA POWER

26


27/38


28/38

DETROIT INDUSTRIES S.A.

Detroit Industries S.A. is the manufacturer of Coated Abrasives paper,

cloth, and vulcanized ber since 1994 and Adhesive Tape since

2010.

Due to the nature of its ultra modern facilities, it addresses both thetraditional sector: Automotive Body, Traditional Carpentry, Construc-

tion Painting, Arts & Crafts, as well as the industrial sector: Industrial

Woodwork, Metallic Transformations (polishing), Shoe Manufacturers,

Glass Finishing, etc.…

Detroit Industries is equipped with the facilities for glue-backing and

lamination of velcro or silicone paper, to meet the demands of themost dynamic sector of abrasives; the home improvement hardware

stores in the form of DIY (Do-It-Yourself).

The second activity of the company is the production, conversion

and printing of adhesive tapes, which now represents the equivalent

turnover of the abrasives.

60 % of the total plant production is destined for export in highly com-petitive markets such as the United States, Austria, France, and other

European and Middle Eastern Countries.

CONTACT

Mrs Rajae BENABDALLAH

Export Director

Mrs Ghita TEMSAMANI

Marketing Director

ADRESS

Z.I. D’El Jadida, Lot 47-48

BP 360 EL Jadida – Plateau

24000 EL Jadida – Morocco

Phone : +212 523 353 156

+212 661 236 377

Fax : +212 523 353 157


Website : www.detroit-industries.com

PRODUCTS

Coated Abrasive Paper,

Abrasive Cloths,

Discs in Vulcanized Fiber,

Masking Tape for the Automotive In-

dustry

28


29/38


30/38

FLEXI RESSORTS

Is a company in constant quest of innovation and excellence.

A reference on the market of springs manufacturer for industrial vehicles

and commercial vehicles.

FLEXI RESSORTS is equipped of all facilities in the latest technolo-

gy, allowing it to produce conventional leaf springs and parabolic

springs, responding to highest international standards.

Always looking to satisfy its partners, FLEXI RESSORTS offers its know-

how and a high-performance customer service to provide quality

products.

CONTACT

Mr Ahmed AMORGeneral Manager

ADRESS

Km 9,4 Route de Rabat – Ain Sebâa

Casablanca - Morocco

Phone : +212 522 351 231

+212 522 351 235

Fax : +212 522 351 232

+212 522 352 829


Website : www.exiressorts.com

PRODUCTS

Springs manufacturer for industrial

vehicles and commercial vehicles

30


31/38


32/38

PLASTEX MAROC

Has been manufacturing and selling various types of friction products

for clutches and brakes since 1981. Located in Tangier, PLASTEX

MAROC is considered one of the prominent companies in the friction

sector in North Africa and one of the largest in Africa.

PLASTEX has been certied ISO/TS 16949 v 2009 from 2005.

PLASTEX exports products to over 20 countries across Europe Africa

and Asia. Our products are for heavy duty and passenger cars and

as follow:

• Clutch facings.

• Driven plates and clutch covers. - Sintered metal friction.

• Brake pads.

• Bake linings.

• Brale linings in roll.

• Woven brake linings.

• Brake shoes.

CONTACT

Mr Omar OULAD HAJD ALIExport Manager

Ghita TEMSAMANI

Marketing Director

ADRESS

Z.I allée N° 2 route Tétouan, Lot 46

Morocco

Tél. : +212 539 362 888

Fax : +212 539 350 702


Website : www.plastexmaroc.ma

PRODUCTS

Friction products for clutches and

brakes.

32


33/38


34/38

SIPROFSIPROF, with 20 years as subcontractor for the Ferodo- Abex group,

is a major player in the manufacture of friction materials. Its technolo-

gical know-how enables SIPROF to market products equivalent to the

O.E. SIPROF is also:

An industrial site covering 23000 m2.

50% of its turnover resulting from exports to 23 countries.

Over 300 ECE R90 homologated products.

Research and development accounting for 2% of turnover.

Light and heavy-duty vehicle ranges:

• Brake pads

• Brake linings

• Clutch facings

• Woven material and molded brake linings in rolls.

CONTACT

Mr Abdelmoujib DIANI

Export Manager

ADRESS

2,5 route de Marrakech, Z.I Berrechid

MoroccoPhone : +212 522 325 665

Fax : +212 522 325 660


Website : www.siprof.ma

PRODUCTS

Friction products for clutches and

brakes.

34


35/38


36/38


37/38

MADE INMOROCCO

Ministry Delegate to the Minister of Industry Trade ,I d h D l E h f F

Embassy of the Kingdom of Morocco in Abu Dhabi - UnitedA b E


38/38

Moroccan Center for Export Promotion23, Rue Ibnou Majid El Bahar, Casablanca - MoroccoPhone : (+212) 5 22 30 22 10 - (+212) 5 22 30 75 43Fax : (+212) 5 22 45 05 57 / (+212) 5 22 30 17 93Website : www.marocexport.gov.maE-mail : [email protected] : Centre Marocain de Promotion des Exportations

Investment and the Digital Economy in charge of ForeignTrade63, Avenue Moulay Youssef, 10000 Rabat - MoroccoPhone : (+212) 5 37 70 63 21 - (+212) 5 37 70 63 89Fax : (+212) 5 37 70 32 31

Arab EmiratesAvenue 26th (Al Nahyan Street),Al Manasereen Area, P.O.Box 4066, Abu Dhabi, United Arab EmiratesPhone. : (+97) 124 433 973Fax : (+97) 124 433 917E-mail : [email protected]

automechanika middle east

Documents