automobile manufacturing indusries of pakistan
TRANSCRIPT
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KARAN KUMAR
BBA (Hons)
2nd YEAR 2nd Semester
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PRINCIPAL MANUFACTURING
INDUSTRIES OFPAKISTAN
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INDUSTRIES OF PAKISTAN
Engineering Industry Textile Industry Automobile Industry Sugar Industry Fertilizers Industry Cement Industry Chemical Industry Sports Goods Industry Glass Industry Oil & Gas Industry
Leather Industry Iron Industry Electric Goods Industry Medicines Industry
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AUTOMOBILE INDUSTRYAn industry that produces automobiles and
other gasoline powered vehicles, such as buses, trucks, and motorcycles.
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INTRODUCTION
• Started in Pakistan when the first automobile plant was set up in May 1949 by General Motor & Sales Co
• According to Ministry of Industries, Pakistan produced its first vehicle in 1953, at the National Motors Limited
• Manufacturers from the US collaborated with Pakistani businessmen to set up; Ali Automobiles to manufacture Ford Products in 1955
• The end of the seventies all automobile assembly in Pakistan stopped, until 1983 when Pak Suzuki started manufacturing their vehicles in Pakistan.
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MARKET STRUCTURE
• The auto industry is considered to be an oligopoly.
• Today there are 15 companies in production of which 5 are automotive producers and 10 are commercial vehicle producers.
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MAJOR ASSEMBLERS
• Toyota
• Indus Motors
• Pakistan Suzuki
• Honda Atlas
• Diwan Farooq Ltd
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Pak Suzuki Motor Company Limited (PSMCL)
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SUZUKI MOTORS INTRODUCTION
• WAY OF LIFE• Market leader with 50% market share.• The main Pak Suzuki Company is located
at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres.
• Has 65 dealers all over Pakistanmany countries such as America, Canada, UAE etc.
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VISION STATEMENT
• To be recognized as a leading organization that values Customer’s needs and provides motoring solutions with strong customer care.
MISSION STATEMENT• Strive to market value packed vehicles that meet customer’s
expectations.• Provide a platform where our stakeholders passionately
contribute, invest and excel.• Make valuable contribution to Social development of
Pakistan.
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CORPORATE STRATEGY
• Top quality products
• Safety laws and regulations
• Efficient use of energy throughout system
• Safe disposal of waste
• Minimize the discharge of waste materials
• Continuously seek opportunities to improve
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SITUATION ANALYSIS
1- General environment
2- Product market Growth rate Products and prices
3- Customer market
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GENERAL ENVIRONMENT
• Middle class families
• Limited money frame
• Time saving
• Convenience
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PRODUCT MARKET• Growth Rate• Sales increase by 3.2 percent
• 9,288 units as compared to 8,996 units in July 2012
• Sales of Bolan and Mehran increase from 989
units to 2,299 units
• The 800cc grew by 8.2 percent year on year
• 1,000cc engine sales increase of 7.9 percent year on year
• 1300cc engine cars face decline by 1%
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PRODUCT SPECS AND PRICES
Mehran Liana
Jimmy Alto
Bolan Swift
Cultus Ravi
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MEHRAN• 800cc engine• OHC 4 stroke cycle,
water cooled Fuel system • Manual • Front disc brakes• Rear drum brakes• 12ince wheel size
BOLAN• 2.5litre engine oil
capacity• 36litre fuel tank
capacity• 5 person seating
capacity
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CULTUS• 40L fuel tank capacity• Heater• Air conditioner• Tachometer• CD player and tuner• Child proof rear door
locks
• 1000cc, 1300cc engine• Air conditioned• Manual as well as automatic• Fuel capacity 55kg• 13inch wheel size• Disc brakes
ALTO
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LIANA• 1300cc engine• 12inch wheel size• 50litre fuel tank capacity• Spacious luggage space (CNG )• Keyless entry with answerback and
immobilizer
SWIFT• Superior quality seat fabric
• Halogen headlights• Matching power side
mirrors• Alloy rims• Front fog lens• Fuel consumption gauge• 43litre fuel capacity • 1300cc engine• AC• Power windows • Power steering • CD player • Central locking• Antilock breaking system• Wheel size 15inch• Ventilated disc front
brakes
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SWOT ANALYSISSTRENGTH
• Highest market share
• Low price vehicles
• Easily available spare parts
• Highly innovative and deep product line
• Complete understanding between distributors
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WEAKNESS
• Scarcity of raw material• Bargaining power of supplier is
low• Lack of coordination and linkage
with Government/semi government supporting bodies
• Less Technical Training Institute• Less distribution channels in sub
urban
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OPPORTUNITIES
• Increasing Demand for Cars
• Efficient Efi engine
• Large Market size to operate
• Global spare part market
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THREATS
• Competitors like Toyota, and Honda• Smuggling of Auto Parts• Inflation rate• Foreign Investment and setup production facilities• Heavy Taxes
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MILESTONES
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DEMOGRAPHIC SEGMENTATIONAge
Family sizeIncome
TARGET SEGMENT
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ADVERTISING AND SELLING
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WEBSITE STRATEGY
• Quickly solve customers queries
• Online chat available for any issue
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RECOMENDATIONS• Suzuki should continue to do efforts to strengthen its
management platform and raise corporate value and sales.• Suzuki should promote business and cost structure reforms
to realize a solid management platform so that it can respond quickly to the changing market circumstances.
• To support consolidated management on a global scale, Suzuki should enhance the power of the workplace and diversity in the use of human resources.
• Suzuki should maintain a streamlined structure through the reduction of fixed costs.
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