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Automotive Advanced Driver Assistance Systems (ADAS) Market

2015-2025The Next Step Towards Autonomous, Self-Driving & Driverless Cars

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Contents 1. Report Overview 1.1 Global Automotive ADAS Market 2015-2025 Overview

1.2 Leading Companies in the ADAS Market Profiled in Our Report

1.3 Global Automotive ADAS Market Segmentation

1.4 Why You Should Read This Report

1.5 How This Report Delivers

1.6 Key Questions Answered by This Analytical Report Include:

1.7 Who is This Report For?

1.8 Methodology

1.9 Frequently Asked Questions (FAQ)

1.10 Associated Visiongain Reports

1.11 About Visiongain

2. Introduction to the Automotive ADAS Market 2.1 Learn About the Status of the ADAS Market in 2014/15

2.1.1 ADAS Penetration is Higher in the Premium Car Segment

2.1.1.1 What Restrains the Average Penetration of ADAS?

2.1.2 ADAS are Expanding to the Mid & Small Car Segment

2.1.3 Learn How Government Mandates Will Drive ADAS Penetration

2.2 Why ADAS Is the Next Step Towards Autonomous Driving

2.3 Read Why ADAS Suppliers Are Incremental For Autonomous Driving

2.4 Automotive ADAS Market Definition

2.4.1 ADAS vs. Active Safety Definition

2.5 Automotive ADAS Market Segmentation

2.5.1 Automotive ADAS Market by End-user Application

2.5.1.1 Adaptive Cruise Control (ACC) Submarket

2.5.1.2 Autonomous Emergency Braking (AEB)

2.5.1.3 Adaptive Front Lights (AFL) Submarket

2.5.1.4 Blind Spot Monitoring (BSM) Submarket

2.5.1.5 Driver Monitoring Systems (DMS) Submarket

2.5.1.6 Forward Collision Warning (FCW) Submarket

2.5.1.7 Heads-Up Display (HUD) Submarket

2.5.1.8 Intelligent Speed Adaptation (ISA) Submarket

2.5.1.9 Lane Departure Warning (LDW) Submarket

2.5.1.10 Night Vision System (NVS) Submarket

2.5.1.11 Parking Assistance (PA) Submarket

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Contents 2.5.1.12 Pedestrian Detection System (PDS) Submarket

2.5.1.13 Road Sign Recognition (RSR) Submarket

2.5.1.14 Surround View Cameras (SVC) Submarket

2.5.2 Automotive ADAS Sensors

2.5.2.1 Overview of the Sensors Used in ADAS End-User Applications

2.6 ADAS Sensors: Radar (LRR, MRR, SRR), Camera (Stereo, Mono, Rear-View, Surround-View),

LIDAR, Infrared (IR), Ultrasonic

2.6.1 Sales Volume of ADAS Sensors by Category in 2013 and 2014

2.6.2 Market Value of ADAS Sensors in 2014

3. Global Automotive ADAS Market & Submarkets Forecast 2015-2025 3.1 Global Automotive ADAS Market 2015-2025 Overview

3.2 Learn How Government Mandates Will Drive ADAS Penetration Between 2015 and 2025

3.3 Restraints in the Global Automotive ADAS Market

3.3.1 Discover the Drivers & Restraints of the Automotive ADAS Market

3.4 ADAS Sensors Submarket Forecast 2015-2025

3.5 Global Car Shipments Forecast 2015-2025

3.6 Global Car Shipments (mn) with ADAS Forecast 2015-2025

3.7. Global ADAS Penetration-Installation Rates (%) Forecast 2015-2025

3.8 Global Car Shipments with ADAS as % of Total Car Sales 2015, 2020, 2025

3.9 Global Automotive ADAS Submarkets Forecasts 2015-2025

3.10 Global Automotive ADAS Submarkets Share Forecast 2015, 2020, 2025

3.11 Adaptive Cruise Control (ACC) Submarket Forecast 2015-2025

3.11.1 Drivers & Restraints of the ACC Submarket 2015-2025

3.11.2 Overview of the Adaptive Cruise Control Submarket 2015-2025

3.11.3 How Adaptive Cruise Control Benefits from Combining Safety and Comfort

3.12 Adaptive Front Lights (AFL) Submarket Forecast 2015-2025

3.12.1 Drivers & Restraints of the AFL Submarket 2015-2025

3.12.2 Overview of the Adaptive Front Lights Submarket 2015-2025

3.13 Blind-Spot Monitoring (BSM) Submarket Forecast 2015-2025

3.13.1 Drivers & Restraints of the BSM Submarket 2015-2025

3.13.2 Overview of the Blind Spot Monitoring Submarket 2015-2025

3.13.3 What Role will Driver Annoyance play in the Growth of BSM?

3.14 Driver Monitoring System (DMS) Submarket Forecast 2015-2025

3.14.1 Drivers & Restraints of the DMS Submarket 2015-2025

3.14.2 Overview of the Driver Monitoring Submarket 2015-2025

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Contents 3.14.3 How Driver Monitoring will Become the 2nd Fastest Growing Active Safety Systems

Submarket

3.15 Forward Collision Warning (FCW) Submarket Forecast 2015-2025

3.15.1 Drivers & Restraints of the Forward Collision Warning Submarket 2015-2025

3.15.2 Overview of the FCW Submarket 2015-2025

3.16 Heads-Up Display (HUD) Submarket Forecast 2015-2025

3.16.1 Overview of the Heads-Up Display Submarket 2015-2025

3.16.2 Drivers & Restraints of the HUD Submarket 2015-2025

3.17 Intelligent Speed Adaptation (ISA) Submarket Forecast 2015-2025

3.17.1 Overview of the ISA Submarket 2015-2025

3.17.2 Drivers & Restraints of the ISA Submarket 2015-2025

3.18 Lane Departure Warning (LDW) Submarket Forecast 2015-2025

3.18.1 Overview of the Lane Departure Warning Submarket 2015-2025

3.18.2 Drivers & Restraints of the LDW Submarket 2015-2025

3.18.3 Why Lane Departure Warning Systems will Need to Improve for the Market to Grow

3.19 Night Vision System (NVS) Submarket Forecast 2015-2025

3.19.1 Drivers & Restraints of the NVS Submarket 2015-2025

3.19.2 Overview of the Night Vision System Submarket 2015-2025

3.19.3 Find out about the Opportunities and Limitations of Different Types of Night Vision

Systems

3.20 Park Assistance (PA) Submarket Forecast 2015-2025

3.20.1 Overview of the Park Assistance Submarket 2015-2025

3.20.2 Drivers & Restraints of the PA Submarket 2015-2025

3.21 Pedestrian Detection System (PDS) Submarket Forecast 2015-2025

3.21.1 Overview of the PDS Submarket 2015-2025

3.21.2 Drivers & Restraints of the PDS Submarket 2015-2025

3.22 Road Sign Recognition (RSR) Submarket Forecast 2015-2025

3.22.1 Overview of the Road Sign Recognition Submarket 2015-2025

3.22.2 Drivers & Restraints of the RSR Submarket 2015-2025

3.23 Surround-View Cameras (SVC) Submarket Forecast 2015-2025

3.23.1 Overview of the Surround-View Cameras Submarket 2015-2025

3.23.2 Drivers & Restraints of the SVC Submarket 2015-2025

3.24 Autonomous Emergency Braking (AEB) Submarket Forecast 2015-2025

3.24.1 Overview of the Autonomous Emergency Braking Submarket 2015-2025

3.24.2 Drivers & Restraints of the AEB Submarket 2015-2025

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Contents 4. Regional & Leading National ADAS Market Forecast 2015-2025 4.1 Leading National Automotive ADAS Markets Forecast 2015-2025 4.2 Rankings of the Leading National ADAS Markets 2015, 2020, 2025

4.3 Leading National Automotive ADAS Markets Share Forecast 2015, 2020, 2025

4.4 Regional Automotive ADAS Penetration (%) Forecast 2015-2025

4.5 Regional Car Shipments Forecast 2015-2025

4.6 Regional Car Shipments (mn) with ADAS Forecast 2015-2025

4.7 Regional Automotive ADAS Market Forecast 2015-2025

4.7.1 Regional Automotive ADAS Market Share Forecast 2015, 2020, 2025

4.8 United States Automotive ADAS Market Forecast 2015-2025

4.8.1 Drivers & Restraints of the US Automotive ADAS Market 2015-2025

4.8.2 Overview of the US Automotive ADAS Market 2015-2025

4.8.3 Find out How Legislation and Consumer Behaviour Affect the US Automotive ADAS

Market

4.9 Canadian Automotive ADAS Market Forecast 2015-2025

4.9.1 Drivers & Restraints of the Canadian Automotive ADAS Market 2015-2025

4.9.2 Overview of the Canadian Automotive ADAS Market 2015-2025

4.9.3 Why Canada’s Automotive ADAS Market has Reached Above Average Penetration

Rates

4.10 Brazilian Automotive ADAS Market Forecast 2015-2025

4.10.1 Drivers & Restraints of the Brazilian Automotive ADAS Market 2015-2025

4.10.2 Overview of the Brazilian Automotive ADAS Market 2015-2025

4.10.3 How the Low Quality of Brazil’s Road Network as Well as Government Involvement

Will Drive the ADAS Market

4.11 German Automotive ADAS Market Forecast 2015-2025

4.11.1 Drivers & Restraints of the German Automotive ADAS Market 2015-2025

4.11.2 Overview of the German Automotive ADAS Market 2015-2025

4.11.3 How the German Luxury Car Segment Drives Innovation and Sales of the ADAS

Market

4.12 United Kingdom Automotive ADAS Market Forecast 2015-2025

4.12.1 Drivers & Restraints of the UK Automotive ADAS Market 2015-2025

4.12.2 Overview of the UK Automotive ADAS Market 2015-2025

4.12.3 How Consumer Awareness is Affecting Fitment Rates in the UK Automotive ADAS

Market

4.13 French Automotive ADAS Market Forecast 2015-2025

4.13.1 Drivers & Restraints of the French Automotive ADAS Market 2015-2025

4.13.2 Overview of the French Automotive ADAS Market 2015-2025

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Contents 4.13.3 Find out About the Characteristics of the French Car Market and Their Effects on its

Automotive ADAS Market

4.14 Italian Automotive ADAS Market Forecast 2015-2025

4.14.1 Overview of the Italian Automotive ADAS Market 2015-2025

4.14.2 Drivers & Restraints of the Italian Automotive ADAS Market 2015-2025

4.14.3 Find out About the Role of Insurance Companies in the Italian Automotive ADAS

Market

4.15 Spanish Automotive ADAS Market Forecast 2015-2025

4.15.1 Drivers & Restraints of the Spanish Automotive ADAS Market 2015-2025

4.15.2 Overview of the Spanish Automotive ADAS Market 2015-2025

4.15.3 Find out How the Spanish Automotive ADAS Market Will Recover from its Downturn

4.16 Dutch Automotive ADAS Market Forecast 2015-2025

4.16.1 Overview of the Dutch Automotive ADAS Market 2015-2025

4.17 Russian Automotive ADAS Market Forecast 2015-2025

4.17.1 Drivers & Restraints of the Russian Automotive ADAS Market 2015-2025

4.17.2 Overview of the Russian Automotive ADAS Market 2015-2025

4.17.3 How Russia’s Automotive ADAS Market Will Eventually Catch Up With Other

Countries

4.18 Rest of Europe (ROE) Automotive ADAS Market Forecast 2015-2025

4.18.1 Drivers & Restraints of the Rest of Europe ADAS Market 2015-2025

4.18.2 Overview of the Rest of Europe Automotive ADAS Market 2015-2025

4.18.3 Find out Which Countries in the Rest of Europe Will Have Large Automotive ADAS

Markets

4.19 Chinese Automotive ADAS Market Forecast 2015-2025

4.19.1 Drivers & Restraints of the Chinese Automotive ADAS Market 2015-2025

4.19.2 Overview of the Chinese Automotive ADAS Market 2015-2025

4.19.3 Why the Unsafe Image of Chinese Cars can have a Dichotomous Effect on the

Country’s ADAS Market

4.20 Japanese Automotive ADAS Market Forecast 2015-2025

4.20.1 Drivers & Restraints of the Japanese Automotive ADAS Market 2015-2025

4.20.2 Overview of the Japanese Automotive ADAS Market 2015-2025

4.20.3 Find out About the Role ADAS can Play in the Implementation of Japan’s Intelligent

Transport System

4.21 Indian Automotive ADAS Market Forecast 2015-2025

4.21.1 Drivers & Restraints of the Indian Automotive ADAS Market 2015-2025

4.21.2 Overview of the Indian Automotive ADAS Market 2015-2025

4.21.3 Will India be the One of the Fastest Growing Asian Automotive ADAS Markets?

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Contents 4.22 South Korean Automotive ADAS Market Forecast 2015-2025

4.22.1 Drivers & Restraints of the South Korean Automotive ADAS Market 2015-2025

4.22.2 Overview of the South Korean Automotive ADAS Market 2015-2025

4.22.3 How South Korea’s Domestic Car Industry and its Intelligent Transport System Will

Drive the Automotive ADAS Market

4.23 Rest of the World (ROW) Automotive ADAS Markets Forecast 2015-2025

4.23.1 Drivers & Restraints of the Rest of World Automotive ADAS Market 2015-2025

4.23.2 Overview of the Rest of World Automotive ADAS Market 2015-2025

4.23.3 Important Developments in the RoW Automotive ADAS Market

5. SWOT Analysis of the Automotive ADAS Market 2015-2025 5.1 Advantages and Disadvantages of the Automotive ADAS Sensors

6. Expert Opinion – Luxoft Holding

6.1 Luxoft’s Presence in the Automotive ADAS Market

6.2 Luxoft on Major Trends Within the ADAS Segment

6.3 Luxoft on Important ADAS Applications for Consumers

6.4 Luxoft on the Challenges and Opportunities Within the ADAS Segment

7. Leading Companies in the Automotive ADAS Market

• Leading Vehicle Manufacturers (OEMs) in the Automotive ADAS Market

7.1 BMW AG Company Overview

7.1.1 BMW’s Role in the Automotive ADAS Market

7.1.2 BMW’s Automotive ADAS Portfolio

7.1.3 BMW’s J-V Activity

7.2 Daimler AG Company Overview

7.2.1 Daimler’s Role in the Automotive ADAS Market

7.2.2 Daimler’s Automotive ADAS Portfolio

7.2.3 Daimler’s Joint-Venture Activity

7.2.4 Mercedes-Benz and the V2V, V2X Technology

7.3 FIAT CHRYSLER AUTOMOBILES (FCA) Group Overview

7.3.1 FCA’s Role in the Automotive ADAS Market

7.3.2 FCA’s Joint-Venture Activity

7.4 Ford Motor Company Overview

7.4.1 Ford’s Role in the Automotive ADAS Market

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Contents 7.4.2 Ford’s Joint-Venture Activity

7.5 General Motors (GM) Company Overview

7.5.1 GM’s Role in the Automotive ADAS Market

7.5.2 GM’s Joint-Venture Activity

7.6 Honda Motor Company Overview

7.6.1 Honda’s Role in the Automotive ADAS Market

7.7 Hyundai-Kia Company Overview

7.7.1 Hyundai-Kia’s Role in the Automotive ADAS Market

7.8 Nissan Motor Company Overview

7.8.1 Nissan’s Role in the Automotive ADAS Market

7.8.2 Nissan’s Joint-Venture Activity

7.9 PSA Peugeot Citroen Company Overview

7.9.1 PSA’s Role in the Automotive ADAS Market

7.10 Renault Company Overview

7.10.1 Renault’s Role in the Automotive ADAS Market

7.10.2 Renault’s Joint-Venture Activity

7.11 Suzuki Company Overview

7.11.1 Suzuki’s Role in the Automotive ADAS Market

7.11.2 Suzuki’s Joint-Venture Activity

7.12 Toyota Motor Company Overview

7.12.1 Toyota’s Role in the Automotive ADAS Market

7.12.2 Toyota & V2I Communications Technology

7.12.3 Toyota’s Joint-Venture Activity

7.13 Volkswagen Group AG Company Overview

7.13.1 VW’s Role in the Automotive ADAS Market

7.14 Volvo Group Company Overview

7.14.1 Volvo’s Role in the Automotive ADAS Market

7.14.2 Volvo’s Joint-Venture Activity

• Leading Suppliers of Sensors and Other Component in the ADAS Market 7.15 Aisin Seiki Co Company Overview

7.15.1 Aisin Seiki’s Role in the Automotive ADAS Market

7.15.2 Aisin Seiki’s ADAS Portfolio

7.15.3 Aisin Seiki’s Future Outlook

7.16 Autoliv AB Company Overview

7.16.1 Autoliv’s Role in the Automotive ADAS Market

7.16.2 Autoliv’s ADAS Portfolio

7.16.3 Autoliv’s Future Outlook

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Contents 7.17 Bosch Group Company Overview

7.17.1 Bosch’s Role in the Automotive ADAS Market

7.17.2 Bosch’s ADAS Portfolio

7.17.3 Bosch’s Future Outlook

7.18 Continental AG Company Overview

7.18.1 Continental’s Role in the Automotive ADAS Market

7.18.2 Continental’s ADAS Portfolio

7.18.3 Continental’s Future Outlook

7.19 Delphi Automotive Company Overview

7.19.1 Delphi’s Role in the Automotive ADAS Market

7.19.2 Delphi’s ADAS Portfolio

7.19.3 Delphi’s Future Outlook

7.20 Denso Corporation Company Overview

7.20.1 Denso’s Role in the Automotive ADAS Market

7.20.2 Denso’s ADAS Portfolio

7.20.3 Denso’s Future Outlook

7.21 Freescale Semiconductor Inc Company Overview

7.21.1 Freescale’s Role in the Automotive ADAS Market

7.21.2 Freescale’s ADAS Portfolio

7.21.3 Freescale’s Future Outlook

7.22 Gentex Corporation Company Overview

7.22.1 Gentex’s Role in the Automotive ADAS Market

7.22.2 Gentex’s ADAS Portfolio

7.22.3 Gentex’s Future Outlook

7.23 Harman International Industries Company Overview

7.23.1 Harman’s Role in the Automotive ADAS Market

7.23.2 Harman’s ADAS Portfolio

7.23.3 Harman’s Future Outlook

7.24 Hella KGaA Hueck & Co Company Overview

7.24.1 Hella’s Role in the Automotive ADAS Market

7.24.2 Hella’s ADAS Portfolio

7.24.3 Hella’s Future Outlook

7.25 Hyundai Mobis Company Overview

7.25.1 Hyundai Mobis’s Role in the Automotive ADAS Market

7.25.2 Hyundai Mobis’s ADAS Portfolio

7.25.3 Hyundai Mobis’s Future Outlook

7.26 Luxoft Holding Company Overview

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Contents 7.26.1 Luxoft’s Role in the Automotive ADAS Market

7.26.2 Luxoft’s Automotive Product Portfolio

7.26.3 Luxoft’s Future Outlook

7.27 Magna International Inc Company Overview

7.27.1 Magna’s Role in the Automotive ADAS Market

7.27.2 Magna’s ADAS Portfolio

7.27.3 Magna’s Future Outlook

7.28 Mobileye N.V Company Overview

7.28.1 Mobileye’s Role in the Automotive ADAS Market

7.28.2 Mobileye’s ADAS Portfolio

7.28.3 Mobileye’s Future Outlook

7.29 NVIDIA Corporation Company Overview

7.29.1 NVIDIA’s Role in the Automotive ADAS Market

7.29.2 NVIDIA’s ADAS Portfolio

7.30 Panasonic Corporation Company Overview

7.30.1 Panasonic’s Role in the Automotive ADAS Market

7.30.2 Panasonic’s ADAS Portfolio

7.30.3 Panasonic’s Future Outlook

7.31 Renesas Electronics Corporation Company Overview

7.31.1 Renesas’s Role in the Automotive ADAS Market

7.31.2 Renesas’s ADAS Portfolio

7.31.3 Renesas’s Future Outlook

7.32 Takata Corporation Company Overview

7.32.1 Takata’s Role in the Automotive ADAS Market

7.32.2 Takata’s ADAS Portfolio

7.32.3 Takata’s Future Outlook

7.33 Texas Instruments Company Overview

7.33.1 Texas Instruments’s Role in the Automotive ADAS Market

7.33.2 Texas Instruments’s ADAS Portfolio

7.34 TRW Automotive Company Overview

7.34.1 TRW Automotive’s role in the Automotive ADAS Market

7.34.2 TRW Automotive’s ADAS Portfolio

7.34.3 TRW Automotive’s Future Outlook

7.35 Valeo SA Company Overview

7.35.1 Valeo’s Role in the Automotive ADAS Market

7.35.2 Valeo’s ADAS Portfolio

7.36 Other Leading Companies in the Automotive ADAS Market

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Contents 8. Conclusions 8.1 Global Automotive ADAS Market Forecast Summary 2015, 2020, 2025

8.2 Discover the Drivers & Restraints of the Automotive ADAS Market

8.3 Overview of the Car Manufacturers’ ADAS Portfolio in 2015

8.4 Overview of the ADAS Suppliers’ Portfolio in 2015

8.5 Global ADAS Sensor Sales Forecast Summary 2015, 2020, 2025

8.6 Global ADAS Penetration-Installation Rates Forecast 2015-2025

8.7 Global Car Shipments with ADAS as % of Total Car Shipments 2015, 2020, 2025

8.8 Global Automotive ADAS Submarket Forecast Summary 2015, 2020, 2025

8.9 Global Automotive ADAS Submarket Share Forecast 2015, 2020, 2025

8.10 Global Automotive ADAS Submarkets Comparisons

8.10.1 Global Automotive ADAS Submarkets Rankings 2015, 2020, 2025

8.10.2 Learn Which Automotive ADAS Submarket Grows Faster From 2015-2025

8.11 Leading National Automotive ADAS Markets Rankings 2015, 2020, 2025

8.12 Leading National Automotive ADAS Markets Share Forecasts 2015, 2020, 2025

8.13 Regional Automotive ADAS Penetration (%) Forecast 2015-2025

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Automotive Advanced Driver Assistance Systems (ADAS) Market 2015-2025: The Next Step Towards Autonomous, Self-Driving & Driverless Cars

3.19 Night Vision System (NVS) Submarket Forecast 2015-2025

Night Vision System (NVS) 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Revenues ($bn) 1.4 1.5 1.6 1.8 2.0 2.1 2.3 2.5 2.7 2.9 3.1 3.4AGR(%) 8.7 8.9 9.0 9.0 8.8 8.3 7.8 7.4 7.1 8.3 8.1CAGR (%) 2015-20 8.8 2020-25 7.7CAGR (%) 2015-25 8.3

012345678910

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

AGR (

%)

Revenues

(

$bn)

Revenues ($bn) AGR(%)

7.0%

2015

5.2%

2020

4.6%

2025

Source: Visiongain 2015

Table 3.24 Night Vision System Submarket Forecast 2015-2025 ($bn, AGR%, CAGR%)

Source: Visiongain 2015

Figure 3.28 Night Vision System Submarket Share Forecast 2015, 2020, 2025 (%)

Figure 3.27 Night Vision System Submarket Forecast 2015-2025 ($bn, AGR%)

Source: Visiongain 2015

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Automotive Advanced Driver Assistance Systems (ADAS) Market 2015-2025: The Next Step Towards Autonomous, Self-Driving & Driverless Cars

4.10 Brazilian Automotive ADAS Market Forecast 2015-2025

Revenue ($bn) 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Brazil 0.7 0.8 0.9 1.0 1.2 1.4 1.7 1.8 1.9 2.2 2.4 2.6AGR(%) 11.8 14.8 11.3 19.1 14.1 24.9 4.1 6.0 16.2 7.0 8.4CAGR(%) 2015-20 16.7 2020-25 8.3CAGR(%) 2015-25 12.4

0

5

10

15

20

25

30

0.0

0.5

1.0

1.5

2.0

2.5

3.0

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

AGR (

%)

Revenues

(

$bn)

Brazil AGR(%)

3.7%

2015

4.0%

2020

3.6%

2025

Source: Visiongain 2015

Table 4.10 Brazilian Automotive ADAS Market Forecast 2015-2025 ($bn, AGR%, CAGR%)

Figure 4.11 Brazilian Automotive ADAS Market Forecast 2015-2025 ($bn, AGR%)

Source: Visiongain 2015

Figure 4.12 Brazilian Automotive ADAS Market Share Forecast 2015, 2020, 2025

Source: Visiongain 2015

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Automotive Advanced Driver Assistance Systems (ADAS) Market 2015-2025: The Next Step Towards Autonomous, Self-Driving & Driverless Cars

6. Expert Opinion - Luxoft Luxoft Holding, Inc is a leading provider of software development services and innovative IT

solutions to a global client base consisting primarily of large multinational corporations. Luxoft’s

software development services consist of core and mission critical custom software development

and support, product engineering and testing, and technology consulting. Luxoft’s solutions are

based on its proprietary products and platforms that directly impact its clients’ business outcomes

and efficiently deliver continuous innovation.

In terms of automotive services, Luxoft provides software product platforms for automotive user

experience (UX) and user interface (UI) design, infotainment and connectivity. It employs over

7,700 people and is headquartered in Zug, Switzerland. The Company has 22 offices in 14

countries in North America, Mexico, Western and Eastern Europe, and Asia Pacific. Luxoft has

over 15 years’ experience in creating automotive software, and has built strong client relationships

with automotive leaders such as Ford, Harman, Bosch, and Delphi. It is also a member of GENIVI

Alliance, which helps promote connectivity standards of the future.

In March 2015, Visiongain spoke to Patrick Corcoran, and Yuriy Shvalik, Program Manager at

Luxoft. We are grateful for their contribution.

6.1 Luxoft’s Presence in the Automotive ADAS Market

Visiongain: What is the extent of Luxoft’s involvement in the Automotive industry, specifically within the areas of the Connected Car and ADAS? Luxoft: Our portfolio currently includes platforms such as SWIFT, AllView, iviLink, computer vision

and augmented navigation frameworks, so we are not just the services aspect, we are actually

building these platforms internally or with our clients. Some of them are reference design platforms

for HMI, others are the IVI connectivity within the vehicle. In terms of Luxoft as a contributor to this

space, we are also an active member of different associations which are focused on developing

unified standards for IVI systems, such as GENIVI; we are a very active member there. We have

been working together with Ford as I have mentioned, on developing a new code for open source

car connectvity technology which is called Smartphone Link. I think what the code does; it will

combine the features of Ford’s Applink software with our open source iviLink, and the codes of

other developers, and hopefully will become a GENIVI standard, so we are excited about where

that may take us. Obviously we will continue to work with Ford and the entire development

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Automotive Advanced Driver Assistance Systems (ADAS) Market 2015-2025: The Next Step Towards Autonomous, Self-Driving & Driverless Cars

7. Leading Companies in the Automotive ADAS Market This chapter profiles 34 of the major companies in the global Automotive Advanced Driving

Assistance Systems (ADAS) market. First, 14 major car manufacturers will be profiled followed

by 20 manufacturers and suppliers of ADAS sensors and End-User applications.

This chapter will attempt to show a representative sample of the major companies rather than an

exhaustive one. We have endeavoured to ensure that all information was accurate at the time

when our research was undertaken.

• Leading Vehicle Manufacturers (OEMs) in the Automotive ADAS Market

The global automotive ADAS market is driven both by vehicle manufacturers and aftermarket

suppliers but the former ultimately decide which ADAS systems are going to be fitted to which

model. These decisions are based on price, attractiveness to consumers, legislation and

availability. The presence of carmakers in the ADAS market depends mainly on their regional

sales’ distribution in car markets with a growing luxury car segment -as penetration of ADAS End-

User Applications is considerably higher in that segment in 2014-15. However, growth in the ADAS

Market depends on penetration of ADAS in volume manufacturers we will examine both premium

car manufacturers such as BMW, Daimler, Audi, Cadillac and Volvo and also volume

manufacturers such as VW, Ford and PSA. This will enable the readers to identify how End-User

Applications are gradually becoming more and more often in the mid and lower car segments.

7.1 BMW AG Company Overview Group Revenue 2013: $104.6bn (€ 76.05bn) / 2012: $93bn (€ 76.8bn) Car Sales 2014: 2.118 million cars & 123,000 Motorcycles Market Share in Car Sales 2014: Europe 6.4%, U.S 2.4%

No of Employees 2014: 110,351 ADAS Portfolio Overview

ADAS End-User Applications: ACC, AFL, BSM, DMS, FCW, HUD, LDW, NVS, PA, RSR, PDW, AEB

Headquarters Munich, Germany

Ticker FWB: BMW IR Contact ir@bmwgroup.com Website www.bmwgroup.com

Table 7.1 BMW AG Overview (Revenue, Car Sales, Market Share in Car Sales, No. of Employees, ADAS Portfolio, HQ, Ticker, Contact, Website)

Source: BMW’s Latest Annual data, Various Sources