Automotive Advertising Partner

Contents1. My Background

2. So What is an Auto Ad Agency, Really?

3. Our Commandments

4. Dispelling Myths & Pretenders

5. Real Car Dealership Partner

6. No Magic Medium, Just Hard Work

7. Cliche’ Advertising Meets Cliche Motors

8. Pinpoint Creative That Is Consistently Relevant

9. Adding Talent to Your Talented Management Team

10. Volume & Gross Can and Will Co-Exist

11. Big Time Advertising For Big Time Results

12. Questions

Big Time Background1. Lifetime of Growing Up and Living In The Car Business

a. Kenny Kent Family (5 yrs. old – today)

b. Expressway Dodge

c. Bob Brady Auto Mall

d. Dave Croft Motors

e. Big St. Charles Motorsports

2. From The Clean Up Department to General Manager (It Is Who I am & How I Climb)

a. Spot Delivered over 80 cars on a Saturday in June for Expressway Dodge

b. Buffing My First Car (Blue Corvette Convertible), Burnt It Up & Lived

c. Corn Mazes, Innovative Sales Incentives, Priceless T.O.’s, Booking Over

$700,000 in Sales Gross in One Month, Dressed As a Clown To Waive In

Traffic, and on and on. Bottom line, whatever it takes to sell a car.

3. Dealerships Were and Are and MUST Remain a Pillar for their Community.

What Is An Auto Ad Agency?Oh, so you currently have or have previously had an “auto ad agency?” REALLY?

a. How Many T.O’s have they walked out on and closed or bumped for higher gross?

b. How Many Sales People Have they Trained on the Road to The Sale?

c. Can they truly work a Four Square and know all the word tracks? Or Grant Cardone, or

maybe just stay on difference?

d. How many customers have they explained Trade Allowance to after the sale?

e. Would they know how good a ten pounder feels or how to structure such a deal?

Or even get all the money bought?

f. Can they work an accurate lease on a piece of paper?

g. Have they ever somehow found a way to board a solid deal on a snowy day in the last

30 mins. of the day?

h. How important are contracts in transit to them?

i. Have they ever stayed past midnight on the last day of the month to somehow reach an

elusive VPA number or stair-stepper program that every employee is counting on?

j. Do they know that the “Be-Back” Bus Never shows up?

k. Can they roll paper and structure a deal in Reynolds & Reynolds and/or ADP?

l. Do they know the difference between front end gross and back end gross?

m. Do they believe in bump stickers or no?

n. Would they know when to tell the finance manager they are closed, knowing they are

not, but put them in the box, anyway? On that hunch that they are a perfect box

close?

o. Could they pull a deal a year later and just by looking at the paper work tell you what

most likely went down?

OR ARE THEY REALLY AN “AUTOMOTIVE” AD AGENCY BECAUSE THEY CAN WRITE

SENTENCES AND PUT PICTURES AND VIDEOS OF CARS IN ADS ?

What Is An Auto Ad Agency?

BIG TIME ADVERTISING IS AN AUTOMOTIVE AD AGENCY BECAUSE WE HAVE LIVED, EATEN, AND SLEPT EVERYTHING AUTOMOTIVE. MONTH TO MONTH AND HERO TO ZERO.

AUTO ADVERTISING COMMANDMENTS

BIG TIME ADVERTISNG’S AUTOMOTIVE COMMANDMENTS1. It takes a great TEAM to hold good gross.

2. Selling volume does not happen overnight, but anyone can be #1 if they desire.

3. Inventory is not a quality excuse for low gross or low volume.

4. All advertising works. All advertising works. All advertising works. PERIOD.

5. First Impressions begin long before they pull up on the lot or call on the phone.

6. Sales People are not a good measure for what advertising is working and what is not.

7. Sales People are a good measure for when traffic is up or traffic is down.

8. Advertising & Marketing for any dealership is not and can not be a once a month thing.

9. Every dollar of gross profit is precious and extremely hard earned.

10. Advertising budgets should scale and mirror sales performance.

BIG TIME ADVERTISING HAS THESE COMMANDMENTS ENGRAINED IN EVERY DECISIONTHEY MAKE REGARDING CREATIVE, MEDIA, AND EXECUTION.

Dispelling Myths & Pretenders

Advertising Agencies DO NOT sell cars.

Sales people working with the management staff sell vehicles.

BIG TIME ADVERTISING & MARKETING IS CONCERENED WITH ONE THING AND ONE THING ONLY

DID WE SELL MORE TODAY THAN SAME DAY LAST YEAR?

Talent is Talent. Seeking talent at an affordable rate is paramount to who employs them.

After all, any dealer already knows, sublet does sometimes makes a lot of sense.

A Real Partnership

BIG TIME ADVERTISING & MARKETING was conceived on an actual showroom floor.

We thrive and flourish in the dealership environment.

1. We attend weekly dealership meetings as a working employee of the dealership.

a. For us creative is often more a function of creatively solving issues &

concerns. Getting the heartbeat of the dealership is critical.

2. We will never charge for changes regardless of them being needed IMMEDIATELY.

3. We would gladly work a Saturday Sale, cover the desk for a vacationing manager, or

whenever needed.

4. We can help train sales people to give your managers more time. (Value Added)

5. We will take a hit, when the dealership takes a hit. We win and lose as a team.

No Magic Medium

BIG TIME ADVERTISING & MARKETING has no favorite medium or hidden agenda.We believe in listening and developing based on the dealerships needs.

1. ALL ADVERTISING WORKS.

2. We are not “The Direct Mail” Agency. We are not “The Newspaper” Agency. We are

not “The CRM” Agency. We are not the “The TV” Agency. We are not “The Radio”

agency. We are not “The Digital” Agency.

3. We are your advertising agency, on your team, and capable of delivering any

advertising that we will need to accomplish YOUR GOALS, not our own with game

changing creative and production.

4. We know how to get co-op approved and work within a budget to create a balanced,

effective, and creative marketing plan.

5. Sometimes the plan calls for direct mail, newspaper, CRM, television, radio, social

media, digital advertising and more. But as your market changes so must we.

6. You shouldn’t have to change ad agencies to get what YOU want and need.

Cliche Advertising Is Not Good Enough

BIG TIME ADVERTISING & MARKETING refuses to settle for the status quo.

There are 1,025,109.8 words in the English language.

Pinpoint Creative

BIG TIME ADVERTISING has developed creative campaigns that moves the masses.

Creating traffic is a creative science that is never ending.

BIG TIME RULES FOR GREAT CREATIVE

1. Creative Must Always Maintain The Brand

2. Creative is a Collaborative Effort

3. Creative Never Ends It Only Evolves

4. There is Always a Better Idea

5. Knowing What To Solve Keeps Creative Relevant

6. Age of Reason Must Not be Missed

7. Creative Should Mirror Our Culture

8. Creative Does Not End With a “Title”

9. Creative Must Still Have Call-To-Action

10. Being Creative is how BIG TIME PEOPLE THINK

Adding Talent To Your Team

BIG TIME ADVERTISING & Marketing will be another great manager you hire.

You Build People Who In Return Build A Business.

1. You are a great dealership because of the people you trust to run it and make it happen

day in and day out.

2. With Big Time Advertising & Marketing you are basically hiring the best of all possible

scenarios.

a. A High Energy, Talented Creative Mind

b. A Proven, Capable General Sales Manager

c. A true proven negotiator on your behalf for all advertising & marketing

needs.

d. A media buyer who works within budget to maximize impressions and traffic.

e. A True Advertising & Marketing Manager As Competitive as You

f. A Team Member Not Another Ego

Volume & Gross Can Co-Exist

BIG TIME ADVERTISING has achieved record volume sales with industry leading gross.

Justifying Being Average Is The Biggest Sales Trap.

Volume & Gross With Advertising & Marketing

1. We Understand Effective Price Leaders

2. We Understand A Logical Switch Vehicle

3. We Properly Present Payments

4. Creative Must Consider Volume and/or

Gross

5. Our Automotive Background Makes This All

Work Together.

ACHIEVING HIGH GROSS & HIGH VOLUME IS

NOT AN ACCIDENT OR LUCK.

BIG TIME RESULTS

BIG TIME ADVERTISING IS A COMPLETE AUTOMOTIVE MARKETING SOLUTION.

WE TAKE OWNERSHIP & ADJUST TO ALL MARKET CONDITIONS.

BIG TIME IS AN ATTITUDE & A DESIRE TO NEVER SETTLE FOR THE STATUS QUOQuit Playing Roulette With Your Advertising & Marketing Dollars.

YOU WORK WAY TO HARD TO CONTINUE TO SET “HOPE TO” GOALS.YES WE ABSOLUTELY CAN:

1. Television Production and Media Buys

2. Radio Production and Media Buys

3. Direct Mail, EDDM, Outdoor Creative

4. SEM, Video-Pre Roll, and All Digital

5. CRM Solution Management

6. All Social Media Management

7. Monthly Themes and Original Promotions

ALL AT OR UNDER YOUR CURRENT BUDGET

QUESTIONS

TERRY MACCAULEY

732 N CROWN INDUSTRIAL COURT

CHESTERFIELD, MO 63005

(636) 614-4151 (OFFICE)

(618) 604-4472 (MOBILE)

GOWITHBIGTIME.COM