automotive global sales and production...
TRANSCRIPT
© 2016 IHS Markit. All Rights Reserved.© 2016 IHS Markit. All Rights Reserved.
Global Sales and Production RedefinedAUTOMOTIVE
Mark Fulthorpe, Director Light Vehicle Production, +44 203 159 3474, [email protected]
19 October 2016 | Tokyo
© 2016 IHS Markit
Contents Global outlook for vehicle production Fundamental changes in a fast moving world
The new mobility Emerging trends
Flexible production New platform dynamics
Summary
2
Presentation Name / Month 2016
© 2016 IHS Markit 3
ProductWhich products will be
strategic to future growth?
VolumeWhere should you expand your production footprint?
ManufacturingIndustrial trends shaping the
automotive industry
RANGE FLEXIBILTY
INDUSTRIAL FLEXIBILTY
MARKETFLEXIBILTY
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Global production
4
60
89
107
50
60
70
80
90
100
110
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions 17.8 millionCAGR 2.6%
8.24.5
2.61.21.1
0.8-0.8
Greater China
South Asia
Europe
Middle East/Africa
North America
South America
Japan/Korea
Millions
Post recovery cycle growth rates slow
© 2016 IHS MarkitSource: IHS Markit
Automotive Conference – Tokyo | October 2016
CAGR8.3 %
© 2016 IHS Markit 5
China
0
5
10
15
20
25
30
35
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions
• Economic pressures slow growth rates to ‘new normal’ levels
• Government intervention to support no less than 6.5% GDP
• Latest 5-Year Plan will boost infrastructure, NEVs and sharing economy
• Second child and regional planning to balance long term outlook
• Urbanization to accommodate cleaning of manufacturing and lower carbon development
Automotive Conference – Tokyo | October 2016
Growth moderates as pressures build; focus on technology
© 2016 IHS Markit.Source: IHS Markit
© 2016 IHS Markit 6
Brazil, Russia, India and ASEAN
0
1
2
3
4
5
6
7
8
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions
• Brazil and Russia face prolonged recessions; signs of hitting the floor only just emerging
• Failure to diversify into exports during expansion years limits ability to offset domestic weakness
• India realising potential after political impasse; infrastructure investments to pay off
• ASEAN has slowed but exports have helped and AEC could provide stimulus and bolster existing regional hubs
Automotive Conference – Tokyo | October 2016
Reset the map; Brazil and Russia lose momentum
© 2016 IHS MarkitSource: IHS Markit
© 2016 IHS Markit
0
2
4
6
8
10
12
14
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions
7
North America
• Strong recovery cycle in US sees post-crisis restructuring pay off, greater capacity discipline, platform alignment and renewed focus on exports
• GM, FCA unwind Canada footprint volume moves south
• Mexico set for another phase of investment from D3, Asians and Europeans
• Localization overseas and domestic ceiling will cap growth in this cycle
Automotive Conference – Tokyo | October 2016
Mexico pushes region to new highs but plateau coming soon
© 2016 IHS MarkitSource: IHS Markit
© 2016 IHS Markit 8
Europe
0
1
2
3
4
5
6
7
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions
• Big 5 western European producers supported by strengthened domestic recovery but Brexit poses risks
• Exports to North America remain robust but China capacity investments will that flow
• Increased movement across the region reflects enhanced flexibility and willingness to change
• Central Europe gains: Daimler Hungary, FCA, GM, Poland, JLR Slovakia, VW Slovakia, Poland
Automotive Conference – Tokyo | October 2016
Flexibility key and Central Europe becomes attractive again
© 2016 IHS MarkitSource: IHS Markit
CentralEurope
© 2016 IHS Markit
Brexit the global risk
9
Automotive Conference – Tokyo | October 2016
Europe -1.0 MnChina -680k
MEA -420k
North America -550k
South America -280k JPN/KOR -150k
South Asia -280k
UK -1.2 MnCumulative adjusted demand 2016 to 2023
© 2016 IHS Markit
Brexit impact on UK production – initial analysisBrexit event UK car market UK auto plantsImpact area Issue Scenario Short term
(1-2 years)Long Term(3+ years)
Short term(1-2 years)
Long term(3+ years)
Macro GDP unwind - - - - - =
Interest rates lower - - - =
Currency £/€ £/$ depreciation - - - - / = + + / =
MarketAccess
Tech regsTrade rules
Keep & copyTrade agreement
==
=-/=
==
-- /=
Labour market Labour laws Lighter = = = +
Skilled migration
Tighter = - / = = -
Bottom line - - - = - / =
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Brexit exposure UK operations
11
Nissan-Sunderland520,000 units
Current cycle Jun 2021
GM-Ellesmere Port110,000 units
Current cycle Dec 2021
JLR-Halewood180,000 units
Current cycle Mar 2022
Bentley-Crewe13,000 units
Current cycle Jun 2023
Toyota- Derby167,000 units
Current cycle Mar 2019
JLR-Castle Bromwich; Solihull 405,000 units
Current cycle Mar 2023
BMW-Oxford206,000 units
Current cycle Jun 2022
Honda-Swindon144,000 units
Current cycle Jun 2022
BMW-Goodwood4,400 unitsCurrent cycle Dec 2021
GM-Luton 76,000 unitsCurrent cycle Mar 2026
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 12
Japan/Korea
0
2
4
6
8
10
12
2007 2009 2011 2013 2015 2017 2019 2021 2023
Mill
ions
• Following short term stimulus/disruption in both markets as the result of consumption tax cuts long term return to trend of decline and stagnation.
• Japanese OEMs pick up overseas growth hedge to currency movements despite recent support for exports
• Hyundai/Kia pursues expansion; NA and India mix mature and emerging
Automotive Conference – Tokyo | October 2016
Domestic output constrained; overseas expansion dominates
© 2016 IHS MarkitSource: IHS Markit
© 2016 IHS Markit
OEM growth distribution 2015 to 2023
13
Renault/Nissan+2.4Mn
+3.2% p.a. *
Volkswagen+1.8Mn
+2.1% p.a.
11.2+M
Hyundai+1.4Mn
+2% p.a.
Toyota+1.2Mn
+1.4% p.a.
Honda+1.0Mn
+2.6% p.a.General Motors+0.9Mn
+1.3% p.a.
Suzuki+0.6Mn
+2.7% p.a.
Daimler+0.6Mn
+2.6% p.a
PSA+0.6Mn
+2.1% p.a.
FCA+0.4Mn
+1% p.a.
BMW+0.4Mn
+2% p.a.
Ford+0.4Mn
+0.7% p.a.
China
India ASEAN
Mature
Rest of World
Automotive Conference – Tokyo | October 2016
* p.a. = per annum
© 2016 IHS Markit
Contents Global outlook for vehicle sales Fundamental changes in a fast moving world
The new mobility Emerging trends
Flexible production New platform dynamics
Summary
14
Presentation Name / Month 2016
© 2016 IHS Markit
Public Transit VMT
Changes
Economy Oil Prices
Technology
New business models
will materialize
Mobility will be
redefined
Technology and society drive fundamental
change
VMT = Vehicle miles travelled
The future mobility jigsaw is starting to fall into place
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Future mobility patterns emerging (1/2)
• Rapid increase in expectation of disruption of traditional business models as new personal mobility options emerge and evolve
KPMG Survey* - 82% of execs now say a major business model disruption is ‘extremely likely’ or ‘somewhat likely’ – it was just 12% last year
only 33% think that current OEMs will retain customer relationship – it was 75% last year
IBM survey** suggests by 2025 personal mobility developments could become more important than economic and market trends
66% of consumers say they expect new types of ownership models to be offered
16
Automotive Conference – Tokyo | October 2016
* Source: KPMG Global Automotive Executive Survey 2016
** Source: IBM Automotive 2025: Industry Without Borders 2015
© 2016 IHS Markit
Future mobility patterns emerging (2/2)
• Developed market car cultures have embedded inertia to fast and fundamental change, Emerging market consumers are far more open to new modes
Preference of traditional ownership to a car as a service model: US/Europe ~ 40-50% , Rest of World ~30%, China/India ~20% (KMPG Survey)
IBM survey – EM’s showed 20-25% higher declared interest in ‘mobility solutions’ than Mature markets
Stated ‘interest’ in self driving cars lowest in mature markets , highest in emerging markets (Japan and Brazil are exceptions to both)
• Premium’s chances? Potential impact on premium is equally questioned as it is for low cost manufacturers
“The important image attached to a car seems to lose significant importance in a future dominated by sophisticated mobility services” (KPMG survey ‘editorial’)
17
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 18
New mobility megatrends converge to a potential ‘Giga-Trend’
New customers Disruptors
Car-Share Ride-Share
Traditional Ownership model (CaaP)
Sharing Economy(CaaS)
Driver is Person
Automated
(CaaRobot)
Autonomous
L5
Gre
ates
t dis
rupt
or
to A
utom
otiv
e In
dust
ry
New Form of mobility
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 19
New manufacturing required…
Automotive Conference – Tokyo | October 2016
Greater product customisation?
Greater regional diversity?
Brand values re-imagined?
Increasing need to build closer to consumers?
Current scale models too rigid?
Product cadence likely to accelerate further?
© 2016 IHS Markit
Contents Global outlook for vehicle production Fundamental changes in a fast moving world
The new mobility Emerging trends
Flexible production New platform dynamics
Summary
20
Presentation Name / Month 2016
© 2016 IHS Markit 21
Reduced purchasing costs and
accelerated development
times
Increased flexibility and product
cadence compared to traditional
floorpan and top hat
Suppliers will need to support
volume and geographic
requirements
OEMs purchasing strategies have
been driving consolidation in the
supplier sector
Global platforms will support 69% of new light vehicle production by 2023
Age of the Mega Platform
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Age of the Mega Platform
2
4
6
5 5
3
5
3 3 3
7
3
0.0
0.2
0.4
0.6
0.8
1.0
Mill
ions Average volume
per platform2015
Average volumeper platform2023
Number ofplatforms tosupport 80% ofvolume in 2023
22
New architectures drive greater efficiency short term
© 2016 IHS MarkitSource: IHS Markit
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 23
Does the Volkswagen scandal reveal the next challenges in vehicle production?
“…Mercedes Is About to Unveil an Entire Fleet of Electric Vehicles”
Bloomberg August 2016
“…Electric powertrains will "reinvent the car" says Jaguar design chief”
Autocar April 2016
“…BMW revamps "i" electric car division to focus on self-driving tech”
Reuters June 2016
“…Ford making long-range EV to rival GM, Tesla”Detroit News April 2016
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 24
New vehicle concepts challenge manufacturing efficiency – importance of flexibility
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit 25
New vehicle usage concepts challenge manufacturing efficiency – importance of flexibility
Personal mobility, short commutes, delivery vehiclesHigh EV penetration
Longer distance, family mobility, outside of city or urban areas, hybridisation still likely to dominate
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
The view from Asia
OEM TargetYear HEV PHEV FCV EV Electrification Strategy
Toyota 2050 ○ ◎ △ ×PHEV is a mainstay, based on the deeply-evolved and widely-spread HEV technology,followed by FCV.
Nissan 2050 △ × ○ ◎Battery EV and range-extender EV aremainstays, followed by the e-Bio Fuel-cellvehicle.
Honda 2050 × ◎ ○ △ PHEV is a mainstay, evolved by the i-MMDhybrid system, followed by FCV (without HEV).
Hyundai 2020 ◎ ○ × △HEV is a mainstay, but the dedicated models willoffer other electrified models such as PHEV andEV.
Definition : ◎=most dependent, ○=dependent, △= less dependent, ×= optional or no development
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Can modular architectures support greater electrification?
‘Mainstream’ offerings likely to develop concept of complimentary platform structures
27
• It is expected that MQB and MEB will operate hand in hand.
• This “complimentary” platform structure ensures flexibility and planning reliability in either case: BEV boom vs. BEV flop
• Allows OEM to switch or re-balance the production mix of BEV models and more conventional products
MEB (?)“MEB ensures to produce pure electric vehicles, hybrid cars and conventional powertrains, cost efficiently on a single production line! Frank Welsch
Head VW brand R&D, Volkswagen AG
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Can modular architectures support greater electrification?
28
Needs to be cost efficient! Focused on image and technology, not cost
Automotive Conference – Tokyo | October 2016
© 2016 IHS Markit
Summary
• Extraneous shocks and gathering pace of change forcing genuine re-evaluation of outlook: what will it mean to be in the automotive sector in early 2020s?
• New ownership, operation and usage patterns expected to be a major determining force alongside already identified move to greater fuel efficiency and reduced green house gases
• Customer facing business models changing with balance of power shifting to less ‘core-automotive’ experiences
• Changes will have a tangible effect on manufacturing as OEMs respond to new requirements; greater importance of flexibility over efficiency during transitional steps
• OEM responses will vary challenging existing consensus
29
Automotive Conference – Tokyo | October 2016
IHS MarkitTM COPYRIGHT NOTICE AND DISCLAIMER © 2016 IHS Markit.
No portion of this presentation may be reproduced, reused, or otherwise distributed in any form without prior written consent of IHS Markit. Content reproduced or redistributed with IHS Markit permission must display IHS Markit legal notices and attributions of authorship. The information contained herein is from sources considered reliable, but its accuracy and completeness are not warranted, nor are the opinions and analyses that are based upon it, and to the extent permitted by law, IHS Markit shall not be liable for any errors or omissions or any loss, damage, or expense incurred by reliance on information or any statement contained herein. In particular, please note that no representation or warranty is given as to the achievement or reasonableness of, and no reliance should be placed on, any projections, forecasts, estimates, or assumptions, and, due to various risks and uncertainties, actual events and results may differ materially from forecasts and statements of belief noted herein. This presentation is not to be construed as legal or financial advice, and use of or reliance on any information in this publication is entirely at your own risk. IHS Markit and the IHS Markit logo are trademarks of IHS Markit.
IHS Markit Customer Care:[email protected]: +1 800 IHS CARE (+1 800 447 2273)Europe, Middle East, and Africa: +44 (0) 1344 328 300Asia and the Pacific Rim: +604 291 3600
30
Presentation Name / Month 2016