automotive intelligence summit - mobility services driving … · 2020-01-07 · source: 2019 cox...
TRANSCRIPT
MOBILITY
0
1
2
3
4
5
6
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Passenger
Mile
s T
ravele
d
FLEET-OWNEDVEHICLE MILES
CONSUMER-OWNEDVEHICLE MILES
TODAY FUTURE
AV, EV
40% REDUCTION IN CONSUMER SALES
Mobility Inflection Point …
Source: Cox Automotive Strategy & Analytics
Inflection Point
4
MOBILITY
VEHICLE SALES PASSENGER MILES
Driverless AV FleetConsumer-owned
Asset UtilizationAsset Utilization
Cost Per MileCost Per Mile
Mileage per yearMileage per year
~4%
~$0.50
~25%
~$0.30
Removing driver enables
high vehicle utilization
High utilization reduces
vehicle cost-per-mile basis
Shift to a Mobility Future …
Today
11k 77k
Source: Cox Automotive Strategy & Analytics 5
Phase III
A look into the future
Phase II
Dealer attitudes about the
changing mobility landscape
Phase I
Consumer attitudes about the
changing mobility landscape
MOBILITY 6
COX AUTOMOTIVE2019 EVOLUTION OF MOBILITY
STUDY SERIES
PREDICTION #1:CONSUMERS WILL
RELY SIGNIFICANTLY LESS ON
PERSONALLY OWNED VEHICLES
39%↑ of consumers believe
having transportation is necessary,
but owning a vehicle is not
47%↑ of dealers believe
consumers will own/lease fewer
vehicles per household
MOBILITY 7
PREDICTION #2:AFFORDABILITY INCREASES
CONSUMER CONSIDERATION OF
MOBILITY ALTERNATIVES
48%↑ owning/leasing a vehicle
is becoming too expensive
Gen Z (55%) & Millennials
(52%) are most likely to say
ownership is becoming too
expensive
MOBILITY 8
PREDICTION #3:GEN Z & MILLENNIALS WILL BE
FIRST TO ADOPT ALTERNATIVE
OWNERSHIP MODELS
Accessibility and affordability are
primary factors influencing decision-
making for these early adopters
40% of dealers view mobility
as an opportunity to appeal to a
new consumer base
MOBILITY 9
MOBILITY
PREDICTION #4:CAR SUBSCRIPTION WILL LEAD
IN ADOPTION OF ALTERNATIVE
OWNERSHIP MODELS
42% of consumers list
accessibility as top barrier to
adoption
45% of dealers see shared
mobility models as opportunity
for new revenue streams – fixed
ops and shared services
10
MOBILITY
How to Stay Ahead of the Curve
CONSUMERS WILL
RELY SIGNIFICANTLY
LESS ON PERSONALLY-
OWNED VEHICLES
Explore additional revenue
streams outside of retail
vehicle sales
1 2 3 4AFFORDABILITY
INCREASES CONSUMER
CONSIDERATION OF
MOBILITY ALTERNATIVES
Educate consumers on the total cost
of ownership so they can make
informed decisions on the
transportation mode that will best
meet their financial needs
GEN Z & MILLENNIALS
WILL BE THE FIRST TO
ADOPT ALTERNATIVE
OWNERSHIP MODELS
Target consumers most likely to
be the early adopters of
alternative ownership models
CAR SUBSCRIPTION
WILL LEAD IN ADOPTION
OF ALTERNATIVE
OWNERSHIP MODELS
Consider a car subscription
platform as a first step into the
alternative ownership space
11Source: 2019 Cox Automotive Evolution of Mobility Study
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14
MOBILITY
Today Subscription is Real and Growing
✓ Flexibility and simplicity
✓ Right car for any activity
✓ Flip as your needs change
15
Phase III Four Predictions for the Futurehttps://www.coxautoinc.com/market-
insights/cox-automotive-debuts-third-phase-
of-evolution-of-mobility-study-series/
Phase II A Dealer’s Perspectivehttps://www.coxautoinc.com/news/new-survey-
of-u-s-auto-dealers-predicts-new-forms-of-
mobility-to-drive-declines-in-personal-vehicle-
ownership-number-of-dealerships/
MOBILITY 18
APPENDIX2019 EVOLUTION OF MOBILITY STUDY SERIES
Phase I Alternative Ownership and Autonomoushttps://www.coxautoinc.com/news/evolution-of-
mobility-study-alternatives-to-ownership/
https://www.coxautoinc.com/news/evolution-of-
mobility-study-autonomous-vehicles/