automotive managed mobility in the age of connected vehicles
DESCRIPTION
The auto industry draws many parallels with the mobile phone industry and increasingly they are aligning as one connected technology market. Mindset has shifted through necessity of survival from the global economic crash and through to the competitive survival of gaining share in the emerging markets. The other dynamic is the emergence of a technology-led sector with the buying public developing their purchasing habits from the must-have car to a must-have device which offers them transportation. Auto manufacturers had to develop their strategies quickly and adopt new approaches and accelerate culture change within their organizations. Speakers: Mr. Paul Warburton (Fujitsu)TRANSCRIPT
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Human Centric Innovation
Fujitsu Forum 2014
ICM Munich 19th – 20th November
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Automotive- Managed Mobility in the age of the connected vehicle
Paul Warburton
Vice President of Global Automotive, Fujitsu
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“ Your time is limited, so don’t waste it
living someone else’s life. Don’t be trapped
by dogma — which is living with the results
of other people’s thinking. Don’t let the
noise of others’ opinions drown out your
own inner voice. And most importantly
have the courage to follow your heart and
intuition. They somehow already know
what you truly want to become. Everything
else is secondary.”
Steve Jobs - Stanford commencement
speech, June 2005
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The age of the connected vehicle is truly with us…
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The challenges for the market are common
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The Need for agility has not been fully addressed
• Profile
• virtual car
• Music
• Navigation
• Phone
• Personal
favourites
Agility
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A very personal connection
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The Personalised Experience of the virtual Car…
TOP
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Users (Drivers) will demand greater flexibility
Digital mobility and the way it is managed has progressed rapidly over the past few years with the user demanding greater flexibility and device choice.
Managed mobility and the security associated with personal data is at the very centre of this revolution giving the user the assurance they need to operate in a safe and protected environment.
This level of managed mobility is a key consideration for the OEM’s if they want to offer real flexibility using their devices in a shared and collaborative world.
The OEM’s who start to see the car as a virtual vehicle that can be used with any device will in our opinion emerge as the winners in this competitive landscape.
The emergence of the virtual car as a secure environment which offers the ability to move a users profile between vehicles will be a key feature in the agility needs of the connected vehicle revolution.
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Managed Mobility will be a key enabler to the next generation vehicles…
• Profile
• virtual car
• Music
• Navigation
• Phone
• Personal favourites
Biometric Security
Managed Mobility
Personal Profile
Personal Connection
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Technology is only part of the challenge
Greater collaboration required
A change in culture within the market
Commercial models will evolve
New entrants will play a key role
Technology
Tariff based contracts
New channels to market
Consumer driven change
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