The Journey• Develop brand names and package

designs that are engaging, premium, & unique to consumers 21- 35

• AutoMoto – the name:– Intriguing & expansive with consumers

• AutoMoto – the package:– “One of the coolest and most unique

designs I’ve ever seen”

The AutoMoto Family

2005 Merlot2007 Riesling

2006 Chardonnay2005 Cabernet

The Consumer

• 21 – 35 premium 750ml wine consumer (70M vs. Baby Boomers 77M)

• Open to experimentation with new brands

• Package Design Detail accounts for over 50% of in-store purchase criteria*

Nielsen Millennial Study, August 2007

The Opportunity• Americans Love Their Cars & Memories

• Nostalgia & Retro trends will build for many years

• Consumers (21 – 35) experiment with new brands

• New & Different Is APPEALING!

• $10 - $11.49 750ml price segment is HOT!*– Up 22% $ Sales– Up 20% Volume Sales

• The Adventure Segment is RACING!* IRI Total US Food, 26 weeks ending 8/12/07

The Race Circuit a.k.a The Adventure Segment

• Acceleration– Up 20% $ Sales

– Up 22% Volume Sales

• Engine Displacement – Over 6.5M Cases

• Horsepower – $549MIRI Total US Food, 52 weeks ending 8/12/07. Adventure Segment Brands: Yellow Tail, Barefoot, Smoking Loon, Ravenswood, Coppola, The Little Penguin, Mirassou, Toasted Head, Fish Eye, Dancing Bull, Rex Goliath, Red Bicyclette, Fat Bastard, 3 Blind Moose, Monkey Bay, Red Truck, Toad Hollow, Leaping Horse, Little Boomey, Rancho Zabaco, Cycles Gladiator, Four Emus.

Off Premise Pricing Strategy

• $12.99 Everyday (False Front Line)

• $11.99 Feature – 15% Volume

• $10.99 Deep Feature – 40% Volume

• $9.99 Discounter Deep Feature – 45% Volume

Off Premise Distribution Strategy

• Late 2007 & Early 2008 National Chain presentations – Safeway, Kroger, Lucky, Publix, Food Lion, Albertsons

• Regional Premium Specialty Chains – Whole Foods, Harris Teeter, Bloom, Farm Fresh, Shaws, Cost Plus World Market

• Premium Local Chains & Independents – Oliver’s, Bev Mo, Molly Stones

On Premise Pricing Strategy

• $28 - $32 BTB (National Average)

• $7 - $8 BTG (National Average)

On Premise Distribution Strategy

• Majestic Fine Wines – National Accounts Team

• Casual Dining• Race venues & Car Themed restaurants

– NASCAR Sports Grille & Cafe

• “Cool” concept accounts – Hard Rock, Planet Hollywood, ESPN Zone

AutoMoto WinesWinemaking:• State-of-the-art technology

• Old-world artisan winemaking techniques

• Established & experienced winemaker (Melissa Bates – 20+ years)

Cool climate vineyard sourcing:• North Coast (Sonoma, Napa, Mendocino & Lake)

• Central Coast (Monterey, San Luis Obispo, Santa Barbara, San Benito & Contra Costa

• Lodi & Delta

True & Distinctive Varietal Character

Fully Integrated & Complementary Oak

Boldly flavored, smoothly textured, expressive and complex wines

Chardonnay• The largest selling varietal

wine in the U.S.*

• Domestic Chardonnay 750ml Growth*:– Up 8% in $ Sales– Up 7% in Volume Sales

• Above $10 Chardonnay Segment**:– Up 9% in $ Sales– Up 5% in Volume Sales

* IRI Total US Food & Drug, 52 weeks ending 8/12/07

** IRI Total US Food, 26 weeks ending 8/12/07

Cabernet Sauvignon

• A HUGE segment*:– Over $723.3M in $ Sales– Over 8.3M in Volume Sales

• Domestic Cabernet 750ml*:– Up 19% in $ Sales– Up 18% in Volume Sales

• Above $10 Cabernet Segment**:– Up 22% in $ Sales*– Up 21% in Volume Sales*

* IRI Total US Food & Drug, 52 weeks ending 8/12/07

** IRI Total US Food, 26 weeks ending 8/12/07

Merlot

• Merlot is BACK!*

• 750ml Domestic Merlot:– Up 8% $ Sales

– Up 8% Volume Sales

• Above $10 Merlot Segment**:– Up 14% $ Sales

– Up 15% Volume Sales* IRI Total US Food & Drug, 52 weeks ending 8/12/07

** IRI Total US Food, 26 weeks ending 8/12/07

Riesling• Riesling is on FIRE &

Consumers Love It!

• Over 1.2M Cases Sold Annually*

• Domestic Riesling 750ml is SIZZLING*:– Up 16% $ Sales– Up 13% Volume Sales

• California Plantings Are Exploding Due To Demand

* IRI US Food & Drug, 52 weeks ending 8/12/07 – Total Riesling Table

** IRI Total US Food & Drug, 12 weeks ending 8/12/07

Why AutoMoto?• Americans Love Cars, Journeys &

Reminiscing!• A truly unique package design• B&W – The New Color• The Adventure Segment is BIG &

GROWING strong• The $10+ Segment is GROWING

strong• Compelling POS• Great Quality Wines – Melissa Bates

2006 Chardonnay

Appellation: California

Alcohol: 13.5%

Case Pack: 12 x 750ml

Bottle: Burgundy

Pallet Pattern: 56 cases (14x4)

Bottle Size 11.657 x 3.168

Case Weight 33.0 lbs

UPC: 7 68035 20400 7

SCC: 10 768035 204004

2005 Cabernet

Sauvignon

Appellation: CaliforniaAlcohol: 13.5%Case Pack: 12 x 750mlBottle: ClaretPallet Pattern: 56 cases (14x4)Bottle Size 11.875 x 2.92Case Weight 33.0 lbsUPC: 7 68035 20401

4SCC: 10 768035

204011

2005 Merlot

Appellation: CaliforniaAlcohol: 13.5%Case Pack: 12 x 750mlBottle: ClaretPallet Pattern: 56 cases (14x4)Bottle Size 11.875 x 2.92Case Weight 33.0 lbsUPC: 7 68035 20402 1SCC: 10 768035

204028

2007 Riesling

Appellation: CaliforniaAlcohol: 12.5%Case Pack: 12 x 750mlBottle: HochPallet Pattern: 56 cases (14x4)Bottle Size 13.109 x 3.00Case Weight 36.1 lbsUPC: 7 68035 20403 8SCC: 10 768035

204035