ROBBIENETWORKS.COM

What is RobbieNetworks?

RobbieNetworks is an interactive entertainment

company specialized in developing, publishing and

distributing avatar solutions, communities and games.

Our most important asset is Whyrobbierocks.com

Our mission is to create new type of social game

content: fun, social, non-violent concepts that inspire

creativity.

Our content and graphics can be used for unlimited

concepts as Helpdesk webbots, virtual user manuals,

hosts, personal ID, ID Keys, Promotional concepts as

branded casual games, ecards and online tools.

We focus on properties that have strong mass market

appeal and are easy to access and play. Our titles will

be published on mainstream platforms including online,

mobile, handheld and consoles.

RobbieNetworks long term objective is to become a

world class interactive entertainment company that

has a broad portfolio of properties addressing different

target audiences.

RobbieNetworks was founded in 2006. The headquar-

ters are located in Utrecht, The Netherlands.

AVATARS

What is an avatar?

Avatars are a new way to represent yourself and add new

dimensions to your interaction with others online. An avatar

helps express a personal identity by providing a unique

image. In general, avatars provide an ideal image

within a certain setting, that can easily be adapted over

time. The setting in which they are used varies greatly. It

ranges from on-line, to games, to mobile, or print.

How can Avatars help your business?

Current internet solutions are slowly incorporating perso-

nalisation concepts, such as weblogs or your Google Ho-

mepage. We believe that Avatars provide an essential tool

to support brand identity and address individual customer

needs. By using avatars as part of your brand identity, you

can provide interaction that is tailored with a personal

touch. The team of people behind your avatar(s) have

many possibilities to cost effi ciently fulfi l your brand identity

needs.

Are Avatars just a fad?

Actually illustrating idealised fi gures to help convey a mes-

sage is ancient (think of the Egyptians, the Romans and

the Greek). In the modern world, for the past 100 years,

cartoon fi gures have been used for both entertainment and

idealistic purposes. The popularity of cartoon fi gures shows

that we easily identify ourselves with these idealized fi gures.

The current era brings you unique self-images at a cost less

than the average magazine subscription. So we are just at

the beginning of their extensive use which is now growing

at an exponential rate.

6 FASHIONABLE AVATARS

WHYROBBIEROCKS.COM

What is WhyRobbierocks?

Whyrobbierocks.com is a virtual chat-world where you

can walk around as a top-to-bottom personally styled

fi gure, also called an avatar. With so called Robbie credits

you can buy clothes and accessories. You can choose

from over 5000 different items. If you are happy with the

way you look, you can go out and explore the glamorous

world of Whyrobbierocks and it’s inhabitants.

Who are the people at WRR?

They are more than 150.000 youngsters (in 6 months

time) of which 60% are female and 40% are male, they

live in the Netherlands, and are between 14 to 24 years

old. In addition to this, our international community of

mainly English speaking youngsters is growing. They are

interested, even passionate to communicate and seek out

the possibilities to interact 24-7. Fully immersed in this

communication and information age they learn through

association, discover through exploration, and communi-

cate, learn and work in networks. They are today’s youth!

Why are they at WRR?

Internet is used for chatting, but also offers major op-

portunities to put yourself in the spotlights. It’s being seen

and seeing others. It has become a personal PR platform.

For youngsters Internet is a medium for social interaction.

It offers them the possibility to keep in touch with their

age-group 24-hours a day, 7-days a week. Whyrobbierocks

offers them the opportunity to mould their digital personality

in different ways and thus experiment with their own identity.

But it is especially an aid in the boy-girl interaction. An extra

channel, away from the street. It’s a digital fl irting place.

It’s about being the most popular girl or guy in the room.

Change your clothes, or even design your own clothes,

make your own shop, and then wait for the votes and com-

ments from others.

How does Whyrobbierocks.com work?

At the homepage you can freely register as a new mem-

ber, but you can also use our demo login and password:

Boy: demo2, demo2, Girl: demo1, demo1

You automatically enter the shop part of the site. Here

you can change your hairstyle, clothing and accesso-

ries. At the bottom you can see the menu-item Shops.

You can select a specifi c shop through this menu. If you

like the way you look you can save your outfi t by clicking

on Save outfi t.

Now you can go to the chat rooms by clicking on chat

in the top menu-bar. Now you have entered the main

chat-room (the beach club). In the textbox you can

type messages everybody can see. If you want to visit

another chat-room, go to the bottom left and click on a

different room. Enjoy.

myspace

skype

dating

send2friend wallpaper

email

weblog

mobile

games

forumchat

msn

Use your Online Character (avatar)

Whyrobbierocks (WRR) provides you with your online

persona, your avatar. It represents YOU in chatrooms and

forums, but you can also use it as a signature in your out-

going emails, save it in your weblog, profi les in MySpace,

datingsites, MSN and your mobile phone.

When you change your clothes at WRR, your avatar also

will be updated on all other places outside WRR automati-

cally. This creates a huge viral effect!!

Each avatar can add friends to his network and get votes

to gain popularity.

Mission

We want youngsters to use their avatar in all their online

and offl ine communication and to put their avatar into as

many places as they can.

We like to stimulate youngsters to be creative and to

provide ways to customize their own image and com-

municate positive thoughts.

Goal

WRR wants to be the no.1 avatar supplier.

Development plan

Whyrobbierocks is an open international independent

platform. We provide tools for other sites to use our

avatars in their environment.

We will add more functionalities: users can design their

own items, or build simple games.

E.g. create your own football shirt of the club you play

for, or design new fashion clothes and promote your

creation.

AVATAR SUPPLIER

SAVE AVATAR

google gadget

IN GAME ADVERTISING AT WRR

Advantages

In-game advertising at Whyrobbierocks.com offers a couple

of remarkable advantages:

- A user spends on average 20 minutes per visit at WRR,

20 minutes of intensive usage, loyalty and recognition of

products while being in a very positive mood. This is extre-

mely important for the engagement to products.

- Targetgroup: age 14-24

- Database analysis: We can provide sharp analysis of

shop/item usage which offers a good view of the behavior

of young people and brands.

- Viral effect: via send2friend the viral effect is huge

- External use: they use their avatar not only at WRR, but

also at MySpace, MSN etc. Users show their ava-

tar everywhere, both online and offl ine. The avatar

(=brand) exposure is spread all over the internet.

- Image: the WRR image supports the product

- We provide a “plug in” for popular sites that have

profi les or need a forum or chatroom with avatars.

- Branding: extend your product online. Original

campaigns as the Miss and Mister Avatar contests and

Have YOU seen my Avatar today? can be sponsored.

Besides that we send our users newsletters, do polls,

add more items weekly, add games to keep our users

at WRR, and to attract more people.

SHOP

Open a virtual shop. In this shop you can have

your products virtualized which can be added to

the avatar e.g. clothes, shoes, accessories.

BANNER

Next to the shop you can

have a banner which can

be linked to an URL.

REPORT

We can provide sharp analysis of shop/item

usage, which offers a good view of the

behavior of young people and brands.

CREDIT CAMPAIGN

Premium concept

Challenge: reduce costs for premiums, extend it to an

online experience, and create a positive viral effect with

a stable or increasing popularity over a long period of

time.

Young people are developing an online life next to there

regular life, by communicating with their friends via in-

stant messengers (MSN), make new friends at friendsites

(MySpace), write/read weblogs for specifi c interests, and

watch selfmade short movies (YouTube).

Concept:

Provide young people an online identity, which they need

to maintain and make popular, like a Tamagotchi.

The buyer of the product gets a unique number. With

this number he will get an online character (also called

Avatar) and joins the products community.

This character will be the user’s representative in all

online communication; outgoing email, MSN, MySpace,

Own website, datingsites, mobile phones, etc.

The brand will be related to the avatar.

To distinguish the avatar, he needs more credits to get

e.g. a surfboard or exclusive clothes.

Credits can be provided by a unique number (printed

or sent by SMS) released later in the campaign. These

credits can be used to get items that others (who didn’t

buy the product) can’t get. The users will show these

exclusive items to others to improve their popularity,

which will increase the sales of the product. Everybody

wants to be exclusive.

Other users can rate the character, which shows the

popularity of the character in different levels.

ID Builder:

The online character can enrich and develop his online

identity by using the character intensively but the user

will stay in control of his own baggage (database).

Sharp analysis of the user’s behaviour can be done, as

we get much information from our database: what do

they wear, what are their interests. The database can be

used to send very personal information:

Interests: If you like this book/movie/music you must love

this… too.

Images: You used this fashion so you will love this… too.

Habits: You ate one bag of crisps today if you eat x for

dinner tomorrow you will keep your current weight or

take a walk for 20 minutes.

In the extend of the initial campaign you can get more

credits and bonuses to:

- Moods, to express yourself.

- Let your online character sing/dance/play/design

clothes.

- Join the online sitcom. (Friends/Sex in the City style)

This concept will not require complicated gadgets added

to products but it only requires a unique number.

The customer will keep on using the character and buy

more products to get more credits. The value of cre-

dits will get higher (especially in the long run) which will

enhance the value of the product while the price remains

the same.

The customer and others who are communicating with

the customer will intensively be associated with the brand

which is a very big advantage on any competitor.

A strong marketing/pr can revolutionize this concept.

CREDITCAMPAIGN

We deliver credit packages with an advertiser e.g.

buy a product, and get 50 credits for exclusive items

MULTIPLAYER GAMES

Avatars can play simple games

together like Pong, pictionary etc

AVATAR

Have your own avatar created e.g. the Hulk or

Zorro. This avatar can access all chatrooms to

give away credits to the users.

CHATROOM

For Meet & Greet events or any other event you

can sponsor a chatroom that can be customi-

zed for a brand. We can add hosts to talk about

specifi c subjects.

VIRTUAL EVENTS

We can organize an onl ine event for a brand: Model

contest, fashion show, meet&greet, Dating, etc.

Mr & Miss avatar contest

In June we organized the fi rst Mr & Miss Avatar

contest. 39.000 users signed in but only 10 avatars

(boys+girls) with the most votes made it to the fi nals.

We had a panel of dutch celebrities to select the Miss

and Mister Avatar during a live event in a concept

store in Utrecht, The Netherlands.

The fi nalist won a Puch bike, an ONeill surf clinic,

10 Walibi Six Flags tickets and 100 Whyrobbierocks

credits.

VIRAL SEND2FRIEND

VIRAL SEND2FRIEND

An example of a send2friend with the dressup feature of Whyrobbierocks.

You receive a card from a friend with a happy message. You can click on the

“Create Your Own” button and confi gure your own character, add a message

and send it to your friends, which creates a huge viral effect.

We can add an audio message as a personal note, or even for example a

karaoke recording if you like to suprise your friends.

DANCE GAME

DANCE GAME

In this example you use your avatar in a dance game. You configure your

avatar, choose your music style, and let your avatar dance to the music. You

can pick different dance moves, design your own choreography and record it.

You can save your dance moves in the gal lery and have others to vote on it.