aves bird nest
TRANSCRIPT
Business PlanMEMBERS:
LIM JOE ONN
CHONG JIN FENG
CLEMENT CHEN KIT SEONG
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGNFoundation of Natural and Built Environments (FNBE)Introduction to Business [BUS30104]
AVES Sdn. Bhd.
A business company that specializes in bird nest production, processing and merchandise.
Why AVES?The name of Aves is derived from the scientific name of birds.
WHAT MAKES
US DIFFERENT?
OUR PRODUCT
MAIN IDEATo provide healthy bird nest drinks for Malaysians of all age groups
Earn maximum profit from it
To make our bird nest drink popular and become part of Malaysian lifestyle
ULTIMATE GOALMake our bird nest drink the number one health drink of Malaysia.
HOW CAN WE ACHIEVE THAT?
MARKET ANALYSISParents and students demand products that enhance studies
University students (especially archi students) need a healthy, easy-to-prepare drink that gives them energy
MARKET ANALYSIS
People (especially women) need a healthy drink to enhance beauty
MARKET ANALYSIS
People like to drink
MARKET ANALYSIS
MAIN COMPETITORS
WHAT MAKES US THE TOP CHOICE?
Price: RM 2.50
Comparison
Comparison
Comparison
Product Variety
Bird Nest Original BeautyNest PowerNest
Product Demonstration
Why Buy AVES Drinks?It is healthy
Provides energy
Easy to carry around
Doesn’t require a long time to prepare
MARKETING STRATEGIES
Advertising
Multiple Outlets
MascotsAttract attention
Promote In SchoolsSeminars
Public Promotions
Social Media Advertising
Conventional Bird Nest Buildings
AVES BIRDNEST TOWER
Bird Nest Warehouses
Office Lots & Headquarters
Retail Stores and Distribution
MANAGEMENT STRATEGIES
Organizational Chart of AVES
Operation & Management Department
Production Team Responsible for providing raw materials
Make sure that the process of collecting bird nest goes smoothly
Maintain and clean the bird nest warehouses
Processing TeamConverting raw bird nest into edible, packaged bird nest
Quality control
Logistics TeamTransporting and distributing processed drinks to retail outlets
Human Resources DepartmentIn charge of recruiting and training of employees
Manpower planning
Sales & Marketing Department
Sales & Marketing DepartmentSales and planning the distribution of products to different regions
Decides promotion methods for the products
Arrange advertisements
Finance Department
Finance DepartmentIn charge of accounting reports
Keeping record of sales
Provides financial information & details
Management of wages
Total WorkforcePosition/Division Manpower
C.E.O. 1
Vice C.E.O. 1
General Secretary Managers 4
Human Resources Department 30
Production Team 180
Manufacturing Team 250
Logistics Team 150
Sales & Marketing Department 300
Finance Department 30
TOTAL 946
FINANCIAL PLAN
Starting Aves Sdn Bhd•Starting Capital : RM 100 mil
1. Establish headquarters (Aves Tower)
-To create offices for rent
-Carry out R&D, management, sales and marketing
-Birds nest Harvesting
2. Build factory for mass production & processing
-Mass produce Aves drink
-Distribute, export & import to suppliers
Funding Loan•5.0% p.a interest rate
• 8 years repayment
Phase Cost (RM)
Land Purchase (50,000 sq ft) 15,000,000
Design Costs 200,000
Service Connections 15,000
Groundwork 2,000,000
Floor Structure 35,000
Roof structure 60,000
Landscaping 10,000
Electrical 25,000
Construction 35,000,000
Legal Fees 35,000
Total 52,380,000
GST (6%) 3,142,800
A. GRAND TOTAL 55,522,800
Setting Up Cost For AVES Bird Nest Tower
Phase Cost (RM)
Land Purchase 5,000,000
Design Costs 20,000
Service Connections 75,000
Groundwork 900,000
Floor Structure 35,000
Roof structure 60,000
Coverings 15,000
Electrical 25,000
Landscaping 5,000
Construction 5,000,000
Total 11,135,000
GST (6%) 668,100
B. GRAND TOTAL 11,803,100
Setting Up Cost for a Processing Factory
Cost item Costs (RM)
Birds nest warehouse 50,000
Equipment 100,000
Human Resources 30,000
Website 5,000
Total 185,000
GST (6%) 11,100
C. GRAND TOTAL 196,100
Total Start-up cost: A+B+C (55,522,800 +11,803,100+196,100 )
=RM 67,522,000
Cost of Source & Materials
Monthly Cost Distribution
Marketing20%
Production34%Finance
13%
Management33%
Marketing Production Finance Management
Sales Unit (RM)Sales (invoiced) 200000Cost of goods sold 100000Gross profit 100000
ExpensesAccounting fees 2000Advertising 3500Bank charges 2000Bank interest 800Electricity and gas 2800Equipment hire/lease 6000Insurance 100Legal fees 500Motor vehicle expenses 700Postage, telephone and fax 500Repairs and maintenance 2000Security 1500Transport/courier costs 250Wages 57150Workers compensation 500
Total expenses 59000Profit
Net profit 41000
Monthly Profit Costs
Sales & Profit
100000150000 170000
59000
6500065000
41000
85000
105000
0
50000
100000
150000
200000
250000
300000
350000
400000
Jan Feb Mar
Sales Expenses Profit
RM
Month
0
10000
20000
30000
40000
50000
60000
Jan Feb March April
Original Powernest Beautynest
Forecast Sales
Item Month
Incoming: Jan
Cash Sales 50000
Accounts 3000
Receipts 3500
Outgoing:
Fixed Costs
- Administration 3250
- Marketing 4000
- Operations 1000
Incoming:
- Administration 5000
- Marketing 6500
- Operations 2000
Cash Flow Forecast
Referencing• Business Organization and Combination: An Analysis of the Evolution and Nature of Business
Organization in the United States and a Tentative Solution of the Corporation and Trust
Problems, Lewis H. Haney, Ph.D. Professor of Economics in the University of Hanly, S. (2011,
June) Business Hierarchy.
• Hanly, S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from
http://smallbusiness.chron.com/levels-hierarchy-business-22635.html
• Bakshi, D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014
from http://www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-
notes/884-functions-of-different-departments
• Brands Sdn. Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from
http://www.brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-
Manufacturing-Process
• PT Swift Sdn. Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from
(http://www.1malaysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Ite
mid=81&lang=en