aviva premiership infographic

1
SOCIAL MEDIA FOLLOWERS The Social Media League Tables AVERAGE LIVE IN-GAME INTERACTIONS MOST PROLIFIC TWEETERS (ALL TIME) TWITTER ENGAGEMENTS IN 2014 MOST FOLLOWED PREMIERSHIP RUGBY PLAYERS PERCENTAGE OF FACEBOOK FANS FROM OUTSIDE THE UK TWITTER FAN ENGAGEMENT OPENING GAME VS. FINAL REGULAR SEASON GAME 63,402 45,100 5,378 61,105 37,900 NA 59,647 23,600 1,616 56,682 38,500 1,661 53,288 33,500 1,765 AVIVA PREMIERSHIP RUGBY 53,249 34,600 4,060 50,562 40,100 3,342 39,809 26,400 NA 26,091 22,800 1,675 19,434 17,700 76 4,154 2,166 1,670 1,638 1,621 1,132 12,400 144 35,600 23,693 23,571 2500 @LeicesterTigers @QuinsRugbyUnion @BathRugby @SaintsRugby @WaspsRugby @LondonWelshRFC @Saracens @GloucesterRugby @SaleSharksRugby @LiRFC @FalconsRugby @ExeterChiefs 2000 1500 1000 500 0 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 790 777 766 717 661 576 479 LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS 21,593 20,538 18,755 WASPS EXETER CHIEFS BATH RUGBY 14,455 13,407 13,297 HARLEQUINS SARACENS GLOUCESTER RUGBY 11,814 11,529 6,027 LONDON IRISH NEWCASTLE FALCONS LONDON WELSH 186,000 @DannyCipriani87 144,000 @Ben_Foden 129,000 @Owen_Faz 106,000 @DannyCare 94,700 @ManuTuilagi 92,000 @ChrisAshton1 91,500 @JamesHaskell 80,600 @ChrisRobshaw 194,000 @George_North +66% +9% -71% LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS WASPS EXETER CHIEFS BATH RUGBY HARLEQUINS SARACENS GLOUCESTER RUGBY LONDON IRISH NEWCASTLE FALCONS LONDON WELSH -10% -60% +45% +9% +117% -33% -52% +21% +2,123% 2074 OPENING DAY END OF SEASON 2257 1217 OPENING DAY END OF SEASON 2024 1109 OPENING DAY END OF SEASON 324 1622 OPENING DAY END OF SEASON 641 504 OPENING DAY END OF SEASON 454 1339 OPENING DAY END OF SEASON 1936 1055 OPENING DAY END OF SEASON 2286 745 OPENING DAY END OF SEASON 809 919 OPENING DAY END OF SEASON 613 599 OPENING DAY END OF SEASON 722 777 OPENING DAY END OF SEASON 374 68 OPENING DAY END OF SEASON 1512 34% 39% 48% 69,905 47,485 94,483 65,912 61,510 46,304 45,605 73,388 43,456 20,357 16,865 21,916 Rugby sponsorship strategy, activation, communications & content. Fast Track Agency @FastTrackAgency [email protected]

Upload: shareclub

Post on 21-Nov-2014

175 views

Category:

Sports


2 download

DESCRIPTION

With the Aviva Premiership getting underway research by Fast Track shows that Leicester are clear leaders in total followers across the main social media platforms of Facebook (129,355), Twitter (61,500) and Instagram (9,336). The Tigers are also ahead of the pack for volume of Tweets, their 35,600 ahead of Saints’ 23,693 in second. - See more at: http://visual.ly/aviva-premiership-clubs-socialising-success#sthash.6btHJFDL.dpuf

TRANSCRIPT

Page 1: Aviva premiership infographic

SOCIAL MEDIA FOLLOWERS

The Social Media League Tables

AVERAGE LIVE IN-GAME INTERACTIONS

MOST PROLIFIC TWEETERS (ALL TIME)

TWITTER ENGAGEMENTS IN 2014

MOST FOLLOWED PREMIERSHIP RUGBY PLAYERS

PERCENTAGE OF FACEBOOK FANS FROM OUTSIDE THE UK

TWITTER FAN ENGAGEMENTOPENING GAME VS. FINAL REGULAR SEASON GAME

63,402 45,100 5,378

61,105 37,900 NA

59,647 23,600 1,616

56,682 38,500 1,661

53,288 33,500 1,765

AVIVA PREMIERSHIP RUGBY

53,249 34,600 4,060

50,562 40,100 3,342

39,809 26,400 NA

26,091 22,800 1,675

19,434 17,700 76

4,154

2,166

1,670 1,638 1,621

1,132

12,400 144

35,600 23,693 23,571

2500

@Leice

sterT

igers@

QuinsRugbyU

nion@

BathRugby

@Sain

tsRugby

@Was

psRugby

@LondonWelsh

RFC

@Sar

acens

@Glouce

sterR

ugby@

SaleShar

ksRugby

@LiR

FC@

FalconsR

ugby@

ExeterC

hiefs

2000

1500

1000

500

0

100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000

790 777 766 717 661 576 479

LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS

21,593 20,538 18,755WASPS EXETER CHIEFS BATH RUGBY

14,455 13,407 13,297HARLEQUINS SARACENS GLOUCESTER RUGBY

11,814 11,529 6,027LONDON IRISH NEWCASTLE FALCONS LONDON WELSH

186,000@DannyCipriani87

144,000@Ben_Foden

129,000@Owen_Faz

106,000@DannyCare

94,700@ManuTuilagi

92,000@ChrisAshton1

91,500@JamesHaskell

80,600@ChrisRobshaw

194,000@George_North

+66%+9% -71%

LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS

WASPS EXETER CHIEFS BATH RUGBY

HARLEQUINS SARACENS GLOUCESTER RUGBY

LONDON IRISH NEWCASTLE FALCONS LONDON WELSH

-10%-60% +45%

+9%+117% -33%

-52%+21% +2,123%

2074OPENING DAY END OF SEASON

2257 1217OPENING DAY END OF SEASON

2024 1109OPENING DAY END OF SEASON

324

1622OPENING DAY END OF SEASON

641 504OPENING DAY END OF SEASON

454 1339OPENING DAY END OF SEASON

1936

1055OPENING DAY END OF SEASON

2286 745OPENING DAY END OF SEASON

809 919OPENING DAY END OF SEASON

613

599OPENING DAY END OF SEASON

722 777OPENING DAY END OF SEASON

374 68OPENING DAY END OF SEASON

1512

34%39%48%

69,905

47,485

94,483

65,912

61,510

46,304

45,605

73,388

43,456

20,357

16,865

21,916

Rugby sponsorship strategy, activation, communications & content.

Fast Track Agency @[email protected]