aviva premiership infographic
DESCRIPTION
With the Aviva Premiership getting underway research by Fast Track shows that Leicester are clear leaders in total followers across the main social media platforms of Facebook (129,355), Twitter (61,500) and Instagram (9,336). The Tigers are also ahead of the pack for volume of Tweets, their 35,600 ahead of Saints’ 23,693 in second. - See more at: http://visual.ly/aviva-premiership-clubs-socialising-success#sthash.6btHJFDL.dpufTRANSCRIPT
SOCIAL MEDIA FOLLOWERS
The Social Media League Tables
AVERAGE LIVE IN-GAME INTERACTIONS
MOST PROLIFIC TWEETERS (ALL TIME)
TWITTER ENGAGEMENTS IN 2014
MOST FOLLOWED PREMIERSHIP RUGBY PLAYERS
PERCENTAGE OF FACEBOOK FANS FROM OUTSIDE THE UK
TWITTER FAN ENGAGEMENTOPENING GAME VS. FINAL REGULAR SEASON GAME
63,402 45,100 5,378
61,105 37,900 NA
59,647 23,600 1,616
56,682 38,500 1,661
53,288 33,500 1,765
AVIVA PREMIERSHIP RUGBY
53,249 34,600 4,060
50,562 40,100 3,342
39,809 26,400 NA
26,091 22,800 1,675
19,434 17,700 76
4,154
2,166
1,670 1,638 1,621
1,132
12,400 144
35,600 23,693 23,571
2500
@Leice
sterT
igers@
QuinsRugbyU
nion@
BathRugby
@Sain
tsRugby
@Was
psRugby
@LondonWelsh
RFC
@Sar
acens
@Glouce
sterR
ugby@
SaleShar
ksRugby
@LiR
FC@
FalconsR
ugby@
ExeterC
hiefs
2000
1500
1000
500
0
100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000
790 777 766 717 661 576 479
LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS
21,593 20,538 18,755WASPS EXETER CHIEFS BATH RUGBY
14,455 13,407 13,297HARLEQUINS SARACENS GLOUCESTER RUGBY
11,814 11,529 6,027LONDON IRISH NEWCASTLE FALCONS LONDON WELSH
186,000@DannyCipriani87
144,000@Ben_Foden
129,000@Owen_Faz
106,000@DannyCare
94,700@ManuTuilagi
92,000@ChrisAshton1
91,500@JamesHaskell
80,600@ChrisRobshaw
194,000@George_North
+66%+9% -71%
LEICESTER TIGERS NORTHAMPTON SAINTS SALE SHARKS
WASPS EXETER CHIEFS BATH RUGBY
HARLEQUINS SARACENS GLOUCESTER RUGBY
LONDON IRISH NEWCASTLE FALCONS LONDON WELSH
-10%-60% +45%
+9%+117% -33%
-52%+21% +2,123%
2074OPENING DAY END OF SEASON
2257 1217OPENING DAY END OF SEASON
2024 1109OPENING DAY END OF SEASON
324
1622OPENING DAY END OF SEASON
641 504OPENING DAY END OF SEASON
454 1339OPENING DAY END OF SEASON
1936
1055OPENING DAY END OF SEASON
2286 745OPENING DAY END OF SEASON
809 919OPENING DAY END OF SEASON
613
599OPENING DAY END OF SEASON
722 777OPENING DAY END OF SEASON
374 68OPENING DAY END OF SEASON
1512
34%39%48%
69,905
47,485
94,483
65,912
61,510
46,304
45,605
73,388
43,456
20,357
16,865
21,916
Rugby sponsorship strategy, activation, communications & content.
Fast Track Agency @[email protected]