avocado social at apple store covent garden: advanced social media
TRANSCRIPT
Advanced Social Media Strategies
17th November 2014
Apple, London
• Alison Battisby, Social Media Consultant and Founder of Avocado Social
Six years of experience working at the forefront of social media, having been on part of the team that launched Tesco’s first Facebook Page
Working with global brands, British SMEs and
startups
Three Advanced Social Media Strategies for Boosting your Social Media Communities:
1. Use of Images
2. Competitions
3. Facebook Advertising
1. Use of Images
One of the biggest trends in social media is image-centric
marketing rather than traditional text-based.
Questions to ask when posting your image:
Twitter Cards
2. Competitions
1. What do you want to achieve?
- Increase your social media communities
- Help raise awareness of your business
- Gather valuable customer information
2. Who is your target audience, and how does that affect your prize?
3. Which platforms will you use?
Entry process - get creative!
Facebook Promotional Guidelines
Promotions may be administered on Page Timelines and in apps on Facebook.
Businesses can now:
• Collect entries by having users post on the Page or comment/like a Page post
• Collect entries by having users message the Page• Utilise likes as a voting mechanism
Facebook Promotional Terms and Conditions
Contests and sweepstakes on Twitter may offer prizes for tweeting a particular update, for following a particular user, or for posting updates with a specific hashtag.
If users make lots of accounts in order to enter a contest more than once, they’re liable to get all of their accounts suspended.
Please be sure to include a rule stating that anyone found to use multiple accounts to enter will be ineligible.
Twitter Promotional Guidelines
You should link to some clear T&C’s on your website.
See our sample Terms and Conditions here.
Twitter Promotional Guidelines
In-app Promotions
4. How will you promote the competition?
• Do you have a regular email newsletter or a point of sale display?
• Do you have extra budget to promote your posts and tweets?
4. How will you promote the competition?
5. How will you measure success?
Social Media Competition Strategy:
1. What do you want to achieve? 2. Who are you targeting? Prize?3. Which platforms will you use?4. How will you promote the competition? 5. How will you measure success?
3. Facebook Advertising
Facebook Advertising is good because…
• You can target exactly who sees you adverts, depending on their age, location and interests
• You set the budget, so whether you have £20 or £2,000 you can limit how much you spend
• You can launch, pause or delete your adverts in real time
• It’s cheap - anything from 10-50p per click
Be eye catching, relevant, use a call to action, and no more than 20% text in your image.
Split out your adverts by Creatives or by Target Group.
See the results in real time.
