avoid getting lost in translation
TRANSCRIPT
![Page 1: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/1.jpg)
1Avoid getting lost in translation. #T10Expo @RichardMBrooks
@RichardMBrooks
+44 1908 557 900www.k-international.com
TITLESub title
![Page 2: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/2.jpg)
2Avoid getting lost in translation. #T10Expo @RichardMBrooks
HELLORichard Brooks. CEO K International
@RichardMBrooks+44 1908 557 [email protected]
![Page 3: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/3.jpg)
3Avoid getting lost in translation. #T10Expo @RichardMBrooks
“oh… what languages do you speak”
![Page 4: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/4.jpg)
4Avoid getting lost in translation. #T10Expo @RichardMBrooks
I leave the translation to the
clever people.
![Page 5: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/5.jpg)
5Avoid getting lost in translation. #T10Expo @RichardMBrooks
“so… you use robots to do the translation?”
![Page 6: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/6.jpg)
6Avoid getting lost in translation. #T10Expo @RichardMBrooks
I am fluent in over six million forms of
communication
I’m being sarcastic…
![Page 7: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/7.jpg)
7Avoid getting lost in translation. #T10Expo @RichardMBrooks
“so… why can’t you just google translate it?”
![Page 8: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/8.jpg)
8Avoid getting lost in translation. #T10Expo @RichardMBrooks
http://www.k-international.com/blog/google-translate/
![Page 9: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/9.jpg)
9Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 10: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/10.jpg)
10Avoid getting lost in translation. #T10Expo @RichardMBrooks
From Bric to Mint
![Page 11: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/11.jpg)
11Avoid getting lost in translation. #T10Expo @RichardMBrooks
Notice the time it took to shift to the west and time it will take to shift back to the east (actually at a speed of 140 kilometres a year, the fastest in history).
![Page 12: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/12.jpg)
12Avoid getting lost in translation. #T10Expo @RichardMBrooks
To download click here
![Page 13: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/13.jpg)
13Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 14: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/14.jpg)
14Avoid getting lost in translation. #T10Expo @RichardMBrooks
PAGE 72
![Page 15: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/15.jpg)
15Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 16: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/16.jpg)
16Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 17: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/17.jpg)
17Avoid getting lost in translation. #T10Expo @RichardMBrooks
Each colour represents a billion people.
![Page 18: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/18.jpg)
18Avoid getting lost in translation. #T10Expo @RichardMBrooks
More people live inside the circle than outside of it
![Page 19: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/19.jpg)
19Avoid getting lost in translation. #T10Expo @RichardMBrooks
• High growth economies in the digital age imply they won’t go through the same growth curve as we did… it’ll be faster.
• Technology, even innovation can be replicated. • Population size will become more important. • Developing economies will demand services faster than
products.• Services such as; healthcare, financial, leisure, education will
be imported in. • Talent will be drawn to the new economies.• Governance needs to improve quickly in the developing
economies.
What will these economies need?
![Page 20: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/20.jpg)
20Avoid getting lost in translation. #T10Expo @RichardMBrooks
• Fastest growing economy in the developed world.• The world wants to trade with us.• The world wants our products. • Outstanding talent pool.• Low unemployment, low inflation.• Low interest rates.• Low tax. • Open for business.• Brand Britain is very strong.• Diverse.• Close ties to Europe. • We have our own currency.
Why is the UK so Awesome?
![Page 21: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/21.jpg)
21Avoid getting lost in translation. #T10Expo @RichardMBrooks
“If I’m selling to you, I speak your language.
If I’m buying, dann müssenSie Deutsch sprechen!”
Willy BrandtFormer Chancellor of Germany
![Page 22: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/22.jpg)
22Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 23: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/23.jpg)
23Avoid getting lost in translation. #T10Expo @RichardMBrooks
Get it right and you’ll be a national hero… get it wrong and at best you’ll be a laughing stock.
![Page 24: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/24.jpg)
24Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 25: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/25.jpg)
25Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 26: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/26.jpg)
26Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 27: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/27.jpg)
27Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 28: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/28.jpg)
28Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 29: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/29.jpg)
29Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 30: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/30.jpg)
30Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 31: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/31.jpg)
31Avoid getting lost in translation. #T10Expo @RichardMBrooks
• Pick one which fits for you• Some spend time investing in in-country resources, some
use the cheapest they can find• There are single and multiple language vendors, there 1st
and 2nd tier vendors• Some use tools, some don’t. Most tools can be purchased• Invest in building a partnership with your company of choice• A good one will be able to help you to test your products in
new markets before the big day• Integrate them into the content creation process• Use an agile approach to management… >>>
Top tips for picking a language partner
![Page 32: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/32.jpg)
32Avoid getting lost in translation. #T10Expo @RichardMBrooks
COST OF MAKING CHANGESMake them early to reduce costs
Stolen from Peter Reynolds (@peterrey).
Although specifically about the investment in terminology can/is used to demonstrate benefits of localizing fast moving products using the Agile Method.
![Page 33: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/33.jpg)
33Avoid getting lost in translation. #T10Expo @RichardMBrooks
Case StudyLocalization of 8000 food products36 regions. Translation, Legal Review & Artwork.
![Page 34: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/34.jpg)
34Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 35: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/35.jpg)
35Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 36: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/36.jpg)
36Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 37: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/37.jpg)
37Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 38: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/38.jpg)
38Avoid getting lost in translation. #T10Expo @RichardMBrooks
![Page 39: Avoid Getting Lost in Translation](https://reader030.vdocuments.net/reader030/viewer/2022020123/55ac8c1b1a28abec738b4635/html5/thumbnails/39.jpg)
39Avoid getting lost in translation. #T10Expo @RichardMBrooks