avoid these 8 common mistakes when writing emails

FREELANCER TIPS Avoid these

8 common mistakes when writing emails

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Avoid these 8 common mistakes when writing emails

Email often plays a huge role in professional communication. A

freelancer spends a lot of his daily time writing emails, but

everybody is prone to mistakes. These can vary in effect –

sometimes your messages will land directly in the spam folder,

won’t get read or are not enticing enough to get an answer.

Sounds familiar? Here’s a list of the eight most common email

mistakes that you should avoid at any cost:


1) Unprofessional address or using

multiples

Email often plays a huge role in professional communication. A

freelancer spends a lot of his daily time writing emails, but

everybody is prone to mistakes. These can vary in effect –

sometimes your messages will land directly in the spam folder,

won’t get read or are not enticing enough to get an answer.

Sounds familiar? Here’s a list of the eight most common email

mistakes that you should avoid at any cost:


2) Bad subject

Next up are bad subject lines. Either too long, too vague or just

not saying anything at all. “Hello” is not a good subject line. Try

expressing what you’re trying to accomplish with your email and

keep it as short as you can otherwise it might not get opened at

all.


3) Inappropriate addressing or language

Address people properly and respectfully, without using jargon,

at least until you get to know them really good. If you’re not

sure where you stand with a client after having exchanged a

couple of emails, it is always helpful to see how they address

you and stick to that.


4) Not coming to the point

Everybody spends a lot of time on emails but is aware that they

could be doing other, probably more productive stuff in the

meantime. So try not to waste anybody’s time – neither yours

nor your emails recipient and get to the point, keeping it short

and sweet.


5) Mass emails

Sending emails to dozens of people is one of the most surefire

way to land in the spam folder. Other than that, it is impersonal

and off-putting to the receivers. Sending single emails takes

more time, but the success rate will be considerably higher so

it’s worth the effort.


6) Answering in the heat of the moment

This mistake actually almost happened to me yesterday. A client

wrote me that her colleagues would be unwilling to travel to a

city for three hours to meet me, although the ride should only

take one hour. I was close to asking her something to the effect

of whether they were using Fred Flintstone’s vehicle. However, I

took a deep breath, waited an hour and politely wrote her back,

which in the end led to a mutually beneficial solution.


7) No call to action

When you write an email, chances are you are expecting an

answer. Sometimes however your message might not really

convey that. Make sure you include a question, or a so-called

call to action, enticing your recipient to write you back.


8) Not double-checking spelling,

attachments, names and links

Once you have gone through all the steps of writing an email,

make sure you proof-read it. Spelling an email address wrong

can be the worst, leaving you with the expectation of an answer

that will never come. Leaving out an attachment is not

irreparable, but annoying for both sides. Similarly, broken links

or bad spelling is not the end of the world, but can often leave a

bad impression.

© freelancermap.com

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