award winning designers almost put their foot in it!!

Award winning,

hard hitting

ad campaign,

creates more

than a ‘stink’ in

Sandwell!!

CASE PROFILE - ADVERTISING

1

creativegenius


2

The ChallengeSandwell Council were looking for a

hard-hitting poster campaign as part

of their ‘zero tolerance’ approach

to dog mess in Sandwell. Previous

‘subtle’ campaigns had little effect

and a harder hitting more impactful

approach was required.

The Media Group Studio was invited

to handle the project from conception

to delivery, inclusive of design, image

selection and copy writing.


3

The ResultAlthough several different approaches

were produced, the Council decided to

go with a more ‘controversial’ campaign

to evoke both a reaction and public

awareness to this important and often

ignored public problem.

Sandwell spend thousands of

pounds every year cleaning up after

irresponsible dog owners and this

campaign was to change the attitude of

it’s audience.

In a poll ran by local newspaper the

“Express & Star’, over 90% of it’s readers

deemed the campaign as effective.


4

The ResponseThe graphic nature of the posters

and especially the use of the ‘No

S**t Sherlock’ tag line evoked both

praise and criticism on not only a

regional, but national scale.

The reaction was emphatic across

all forms of media with people

taking to facebook and twitter to

voice an opinion.

SANDWELL COUNCIL


5

The Aftermath

5

“ ”Must say the Sandwell

‘No S**t Sherlock’

ad campaign is genius

FACEBOOK INTERNET INSTAGRAM NATIOLOCAL PRESS SOCIAL MEDIA TWITTER RAD

THE NEWS FACEBOOK INTERNET INSTAGRPRESS TV LOCAL PRESS SOCIAL MEDIA TW

PARLIAMENT THE NEWS FACEBOOK INTERNATIONAL PRESS TV LOCAL PRESS SOCIAL

RADIO PARLIAMENT THE NEWS FACEBOINSTAGRAM NATIONAL PRESS TV LOCAL

MEDIA TWITTER RADIO PARLIAMENT

TWITTER

No S**t Sherlock campaign WINS AWARD! The judges of the Comms2Point0

Unawards called it a “gutsy and

creative decision to apply an

with a local government department”

and that Sandwell Council had

shown “great determination to win

over sceptics and fantastic results”.

Brave, a bit different and with a sense

of humour.


6

National Award

Best Piece of Creative

Communications

Design Develop Deliver

creativeservices

marketing technology

print management

brandsolutions

Media Group As one of the countries leading independent media companies we

offer total project management on all of your media requirements.

Utilising the latest technology Media Group provides support

with marketing and operational procurement in 4 key areas.

– Creative services

– Marketing technology

– Print management

– Brand solutions

By listening to the needs and challenges of customers

Media Group will provide bespoke solutions for the delivery

of your brand to the market place.

Put simply we will:

Design ideas that stand out from the crowd.

Deliver end to end solutions.

Design Develop Deliver

www.media-group.co.uk