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www.mepra.org/awards

Sponsorship Packages

LinkedIn Group - Middle East Public Relations Association

twitter@MEPRA_orgfacebook.com/MEPRA

Contact Maha Sheriff: +971 50 302 9232

AWARDS

2012 MEPRA AWARDS www.mepra.org/awards

What is the Middle East Public Relations Association?• A non-profit professional association for PR practitioners with both individual and agency members

• Single regional voice for PR and business communicators in the Middle East

• Represents the industry to key stakeholders – government and media

• Based in the UAE with member networks throughout the region

• Charter focuses on raising standards of PR in the region though adherence to codes of practice, training, knowledge sharing and networking events

• Encourages active participation – an association run by its members for its members

• Organiser of networking events built around business issues, knowledge sharing and continual professional development.

• Individual membership is now over 400 plus 35 agencies, representing the top PR companies operating in the Middle East with over 500 employees; and a PR community of more than 1,000 across the region.


Bigger and better every yearFollowing a successful inauguration in 2009, the MEPRA Awards is the region’s only independent recognition for the public relations industry. Starting in 2009 over 60 Best Practice submissions were entered in 10 categories, with 43 of them selected as finalists. In 2010, over 100 entries were received. In 2011, another 67 entries were received and with 300 guests at the gala dinner. The MEPRA Awards are established as the PR event of the year.

For the 2012 Awards, we fully expect an even larger number of entries with new categories, and another raising of the quality level for the regional PR industry.

The Awards highlight the depth and range of the industry, and recognise the achievements of a sector that is estimated to be worth USD500 million annually.


MEPRA awardsThe objectives

• To celebrate achievement and acknowledge best practice

• To highlight the work of Middle East public relations practitioners

• To encourage the development and diversification of practice areas

• To stimulate and excite both the profession and the business community as to the scope and potential of communications

• To enable MEPRA to sustain its mission of raising the industry’s standards in the region

• To help attract young local talent to the industry


MEPRA awardsThe categories and criteria for entry

The MEPRA Awards will be independent, unbiased, highly ethical, transparent and professionally implemented – presented as a way of developing the practice of public relations.

A total number of 17 best practice categories are open for entries plus 7 team and individual categories – a total of 24 awards.

The categories are:

Sectors & services

• ConsumerGoods

• ConsumerServices

• Healthcare&Services

• FinancialServices,

• BusinesstoBusiness

• GovernmentCommunications

• CorporateReputation&Image

• InternalCommunications

• CorporateResponsibility

• EnvironmentalPR

Technique

• BestUseofSponsorship

• BestLaunch

• BestUseofMediaRelations–ConsumerorTrade

• BestUseofDigitalPR

• BestUseofSocialMedia

• BestLiveEvent/Stunt

• BestIntegratedCampaign

People & Agency

• NewConsultancy

• In-Houseteamoftheyear(lessthan10employees)

• In-HouseteamoftheYear(greaterthan11employees)

• Largeconsultancyoftheyear–withmorethan50employeesbasedinMiddleEastoffice/s

• Mid-sizeconsultancy–withlessthan50employees,butmorethan21employeesbasedinMiddleEastoffice/s

• Smallconsultancy–withlessthan20employeesbasedinMiddleEastoffice/s

• Youngprofessional–under30by25October2012

Not open to Entries x 2

• OverallCampaignoftheYear

• Chairman’saward–contributiontothePRprofessionintheMiddleEast


MEPRA awardsThe sponsorship packages

By sponsoring the MEPRA Awards your company is immediately associated with an independent, robust awards programme which has integrity and credibility. Not only can your company position itself as a key player in the public relations sphere it can also demonstrate an interest in the development and growth of the public relations profession.

In addition your support helps ensure that MEPRA is able to continue its work.

Overleaf are the sponsorship options for 2012.


2012 MEPRA AWARDSSponsorship Packages

SILVERTwosponsorsatUSD8,500

• Opportunitytodisplaysponsorsownbrandedrollupbannerinreceptionarea

• BrandingonMEPRA’s2013deskcalendarsdistributedtoover400membersand40registeredagencies

• Brandingonphotoopportunitybanneratthegaladinner

• Brandingonallawardsrelatedcollateral(eveningprograms,menusetc)

• Brandplacementonpreandposteventmaterialsincludingallemailshots

• Inclusioninallpressreleases

• PresenceonSocialMediaplatforms&MEPRAwebsite(companyprofile&link)

• Brandingonwebplatformandawardssection(www.mepra.org/awards)

• Brandingonawardspresentationslides

• Tableof10guestsvaluedatUSD2,720

GOLDOnesponsoratUSD11,500

• OpportunityforexclusivebrandingofeventreceptionareaduringtheGalaEvening



• Brandingonallawardsrelatedcollateral(eveningprograms,menusetc)

• Brandplacementonallpreandposteventmaterialsincludingallemailshots

• Prominentexposureonprintedadvertisementsandfeatures


• PresenceonMEPRA’sbrandwebsite(companyprofileincludinglogo+linktowebsite)

• ExtensivepresenceonMEPRA’ssocialmediaplatforms

• Exposureduringseriesofpre-awardseventsincludingthelaunchevent




PLATINUM OnesponsoratUSD16,500

• Opportunityforexclusivebrandingofballroomareaduringthegaladinner

• ProminentbrandingonMEPRA’s2013deskcalendarsdistributedtoover400membersand40registeredagencies

• Welcomeletteroneveningprograms

• Exclusive10minutespeaker’slot

• Prominentbrandingonphotoopportunitybanneratthegaladinner

• Prominentbrandingonallawardsrelatedcollateral(eveningprograms,menusetc)

• Brandplacementonallpreandposteventmaterialsincludingallemailshotsandprintedadvertisementsandfeatures


• ExtensivepresenceonMEPRA’ssocialmediaplatforms

• ExtensivepresenceonMEPRA’sbrandwebsite(homepage+companyprofileincludinglogo+linktowebsite)

• Exclusivebrandingofawardssubmissiononlineform

• Exclusivepresence(exposure)duringjudgingdays(4)

• Prominentexposureduringseriesofpre-awardseventsincludinglaunchevent

• Opportunitytodisplaybrand&materialduring6xMEPRAeventsthroughout2013

• Prominentbrandingonawardspresentationslides/holdingslides



BRONZEThreesponsorsatUSD6,000

• Brandingonregistrationdesk(A4display)



• BrandingonallAwardsrelatedcollateral(eveningprograms,menusetc)

• Brandplacementonallpreandposteventincludingallemailshotsandprintedadvertisementsandfeatures


• PresenceonMEPRA’ssocialmediaplatforms

• Brandingonwebplatform&Awardssection(www.mepra.org/awards)


• 5xcomplimentarygaladinnerticketsvaluedatUSD1,360

AWARDS CATEGORY SPONSOR USD2,000• Brandingonawardspresentationslide(relevantcategory)



• Mentioninpre-Awardsnewsletterssenttoover2,000PRprofessionalsintheregion


• Opportunitytopresenttheawardtothewinnerduringtheceremony

• 2xcomplimentarygaladinnerticketsvaluedatUSD540

EVENT PARTNER USD3,500


• Opportunitytodistribute/supplyownproducts(F&B)

• PresenceonMEPRA’ssocialmediaplatforms

• Brandingonwebplatform&awardssection(www.mepra.org/awards)

• Brandingonawardspresentationinstructionslide

• SpecialthanksgivenbyMC

• 2xcomplimentarygaladinnerticketsvaluedatUSD540

2012 MEPRA AWARDSSponsorship Packages

www.mepra.org/awards2012 MEPRA AWARDS

MEPRASponsorshipbrandingspace


“

Camilla D’abo Managing PartnerDABO & CO ”

At DABO & CO we are strong supporters of the work achieved by MEPRA.

It is hugely beneficial to have a professionally run independent body that supports

the regional communications sector and drives best practices.

Although our staff participate in numerous MEPRA activities throughout

the year ranging from training sessions to the student day, the annual awards

are one of the major highlights. We believe that entering submissions each year

provides the team and our clients with an opportunity to clearly demonstrate

the substantial results that we achieve and take pride in their work.

Having won three awards in 2010, we were delighted to be able to match

that achievement in 2011. Given the huge level of competition amongst regional

businesses, it was important to once again be rewarded by the judges. The recognition

that this brings to an independent agency like us is tremendous and further supports

our desire to develop truly creative and results-oriented campaigns and reaffirms

that our work is of international standards.

Receiving awards for the past three years is a great testament to our staff

and we’re determined to build on this success in 2012 by creating yet more

award-winning campaigns for our clients.

2012 MEPRA AWARDSTestimonial

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