awareness sponsorships
DESCRIPTION
Presented at Southwest Showcase January 2013TRANSCRIPT
- 1. 2011 Freeman. All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation
2. Selling the opportunity for access to buyers. Sponsorship 2011 Freeman. All rights Reserved. Proprietary &Confidential. 3. What do your exhibitors want? Company goals Stage in buying process Type of interaction Target attendees 2011 Freeman. All rights Reserved. Proprietary &Confidential. 4. Awareness/Signage On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round 2011 Freeman. All rights Reserved. Proprietary &Confidential. 5. Awareness/Signage 2011 Freeman. All rights Reserved. Proprietary &Confidential. 6. Banners 2011 Freeman. All rights Reserved. Proprietary &Confidential. 7. Three- dimensional signs 2011 Freeman. All rights Reserved. Proprietary &Confidential. 8. Clings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 9. Window clings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 10. Escalator Handrail 2011 Freeman. All rights Reserved. Proprietary &Confidential. 11. Floor clings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 12. Interactive floor projection 2011 Freeman. All rights Reserved. Proprietary &Confidential. 13. Wall Projection 2011 Freeman. All rights Reserved. Proprietary &Confidential. 14. Table top signage 2011 Freeman. All rights Reserved. Proprietary &Confidential. 15. Registration area 2011 Freeman. All rights Reserved. Proprietary &Confidential. 16. Signage 2011 Freeman. All rights Reserved. Proprietary &Confidential. 17. Collateraldisplays 2011 Freeman. All rights Reserved. Proprietary & Confidential. 18. Indoor 2011 Freeman. All rights Reserved. Proprietary &Confidential. 19. Urinal Stall door Mirror Toilet paper 2011 Freeman. All rights Reserved. Proprietary &Confidential. 20. Outdoor 2011 Freeman. All rights Reserved. Proprietary &Confidential. 21. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 22. Inflatable 2011 Freeman. All rights Reserved. Proprietary & Confidential. 23. Bench 2011 Freeman. All rights Reserved. Proprietary &Confidential. 24. Shuttle Buses 2011 Freeman. All rights Reserved. Proprietary &Confidential. 25. Shuttle bus SponsorshipsWrapsVideosCollateral distributionRepresentative on busRouting signs and materialsBus greeter (mascot?) 2011 Freeman. All rights Reserved. Proprietary &Confidential. 26. Hotels 2011 Freeman. All rights Reserved. Proprietary &Confidential. 27. Keys Room drops Bathroom mirror 2011 Freeman. All rights Reserved. Proprietary &Confidential. 28. Food and Water 2011 Freeman. All rights Reserved. Proprietary &Confidential. 29. In-center food areas 2011 Freeman. All rights Reserved. Proprietary &Confidential. 30. Conference breaks 2011 Freeman. All rights Reserved. Proprietary &Confidential. 31. Water 2011 Freeman. All rights Reserved. Proprietary &Confidential. 32. On the Show Floor 2011 Freeman. All rights Reserved. Proprietary &Confidential. 33. Meter boards 2011 Freeman. All rights Reserved. Proprietary &Confidential. 34. Banners 2011 Freeman. All rights Reserved. Proprietary &Confidential. 35. Carpet clings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 36. Carpet sign at end of aisle 2011 Freeman. All rights Reserved. Proprietary &Confidential. 37. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 38. Shuttle bus 2011 Freeman. All rights Reserved. Proprietary &Confidential. 39. Bench sponsorship 2011 Freeman. All rights Reserved. Proprietary &Confidential. 40. The Avenue 2011 Freeman. All rights Reserved. Proprietary &Confidential. 41. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 42. Environment 2011 Freeman. All rights Reserved. Proprietary &Confidential. 43. Music 2011 Freeman. All rights Reserved. Proprietary &Confidential. 44. HandSanitizer 2011 Freeman. All rights Reserved. Proprietary &Confidential. 45. Oxygenbar 2011 Freeman. All rights Reserved. Proprietary &Confidential. 46. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 47. Content 2011 Freeman. All rights Reserved. Proprietary &Confidential. 48. Track sponsorship 2011 Freeman. All rights Reserved. Proprietary &Confidential. 49. Keynote sponsorship49 2011 Freeman. All rights Reserved. Proprietary &Confidential. 50. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 51. Gathering Areas 2011 Freeman. All rights Reserved. Proprietary &Confidential. 52. Sponsored lounge 2011 Freeman. All rights Reserved. Proprietary &Confidential. 53. Cafe 2011 Freeman. All rights Reserved. Proprietary &Confidential. 54. Navigation 2011 Freeman. All rights Reserved. Proprietary &Confidential. 55. Passport program 56. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 57. Scavenger hunt 2011 Freeman. All rights Reserved. Proprietary &Confidential. 58. FoodDrinkBooth crawl 2011 Freeman. All rights Reserved. Proprietary &Confidential. 59. Show FloorReception 2011 Freeman. All rights Reserved. Proprietary &Confidential. 60. Booth crawlMusic 2011 Freeman. All rights Reserved. Proprietary & Confidential. 61. Games, Contests and Awards 2011 Freeman. All rights Reserved. Proprietary &Confidential. 62. Organized boothdrawings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 63. Games 2011 Freeman. All rights Reserved. Proprietary & Confidential. 64. Association game 2011 Freeman. All rights Reserved. Proprietary &Confidential. 65. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 66. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 67. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 68. Bowls 69. Social Media 2011 Freeman. All rights Reserved. Proprietary &Confidential. 70. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 71. Facebook photo shoot 2011 Freeman. All rights Reserved. Proprietary &Confidential. 72. Social KiosksHaving fun at gameworks Hey, "Like" GameWorksto receive $10.00 in free play!http://on.fb.me/AmE9aL SocialKiosk Solutions 2011 Freeman. All rights Reserved. Proprietary &Confidential. 73. Lead Retrieval International 2011 Freeman. All rights Reserved. Proprietary & Confidential. 74. Photo Kiosk in wall 2011 Freeman. All rights Reserved. Proprietary & Confidential. 75. Technology 2011 Freeman. All rights Reserved. Proprietary &Confidential. 76. Cyber Cafe 2011 Freeman. All rights Reserved. Proprietary &Confidential. 77. Connection Cafe 78. Digital Signage 79. On-Site Wayfinding 80. Mobile AppSplash pageAlertsBannersPassport programQR Code program 2011 Freeman. All rights Reserved. Proprietary &Confidential. 81. Charging station 2011 Freeman. All rights Reserved. Proprietary &Confidential. 82. Online and Year-Round 2011 Freeman. All rights Reserved. Proprietary &Confidential. 83. Banner ad Pre-stitial ad Surrounding text Sponsor contentSponsored content online 2011 Freeman. All rights Reserved. Proprietary &Confidential. 84. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 85. Seek new buckets of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-mediaClosing thoughts 2011 Freeman. All rights Reserved. Proprietary &Confidential. 86. 2011 Freeman. All rights Reserved. Proprietary & Confidential. EndMelinda [email protected]