awesome presentations
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How to ensure the presentation you are about to deliver is engaging and compelling for your audience. http://www.chrispattas.com/business/awesome-presenters-give-awesome-presentationsTRANSCRIPT
Awesome Presentations
Helping business owners & leaders achieve their vision & objectives...
By Chris Pattaswww.chrispattas.com
• Who is our audience? Are they similar or do they have different reasons for being there?
• What is their expectation?
• Why have you been asked to present?
• Ensure that you meet or exceed their expectations - write down what you think they are.
• Test the content and style of your presentation against what the audience expected
• Ask for clarification from the organizers on expectations
1. Audience
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• What is our objective?
• What 2-3 key messages do we want the audience to take away?
• What is our call-to-action from the presentation?
• Does the objective we have suit the audience and their expectations?
• Is it practical?
• How will we know if we have achieved the objective?
• Is this the best way to achieve this objective?
2. Our Objective
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• The title sets the theme and tone for the presentation
• It should address the expectations of the audience
• It should align with our value proposition & credibility
• It should be interesting, compelling, engaging, mysterious
• A common technique is to ask a question which is interesting or contentious or a “How to...” title
• E.g. “10 Ways To Grow Revenue Without Spending More”
3. The Title
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• Set the scene by answering “WHY people do business with you?”
• Your value proposition should come through early to earn their respect and trust.
• Common techniques include: who are your clients, why do you exist, why are you unique
• Focus on WHY & WHAT rather than HOW (e.g. avoid discussing products & services but rather outcomes)
• The HOW can be addressed in followup calls or interviews
4. Content
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• Research shows rich images make presentations memorable and interesting
• High quality images are associated with professionalism
• Images should be relevant and enhance message rather than be a distraction or lead to wrong perceptions
• What emotions do your images produce?
• Images help to put the focus back on what presenter is saying
5. Images Work
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• If the objective is primarily to support a speaker, the text must be cut right down to put the focus on the speaker
• Less text discourages people reading presentation while speaker is talking
• Use more text if presentation will stand alone and not be delivered by a person
• Use lots of space so that text stands out.
• Use key words only that are rich in conveying outcomes e.g. “rapid profit increase of 14%”
6. Text - Less Is More
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• Video yourself on a smartphone and look for things you can improve
• Avoid monotonous voice - be excited about what you have to say, be convincing
• Use eye contact with audience to enhance trust and be engaging
• Don’t read notes. Practise until you know content
• Are your facial expressions consistent with your content? Do you look interesting and convincing?
7. Practise Delivery
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• Only use video if it is short, adds value and you are sure it will work every time
• Have some spare questions for Q&A segment, e.g., “customers have sometimes asked me...”
• The presentation is there to support & enhance the speaker - not the other way round. Remove any content that detracts from the speaker.
• Timing is important. Silence is important for emphasis and engagement. Repeat key themes.
• Connect with audience, e.g. “hands up anyone here who ...”
8. Finally...
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Helping business owners & leaders achieve their vision & objectives...
www.chrispattas.com