aws case study (final) v2

27
Path to the Cloud for wicked- rugby.com Brandt Dye Lead Sales Development Rep Amazon Web Services Amazon Web Services - May 2014

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Page 1: Aws case study (final) v2

Amazon Web Services - May 2014

Path to the Cloud for wicked-rugby.com

Brandt DyeLead Sales Development Rep Amazon Web Services

Page 2: Aws case study (final) v2

Amazon Web Services - May 2014

Agenda

About wicked-rugby.comGrowth Plans & ChallengesAmazon Web Services 101

New Solution ProposalAWS Value Proposition

Next Steps

Page 3: Aws case study (final) v2

Amazon Web Services - May 2014

Customer Overview: wicked-rugby.com

Top Destination for Rugby News, Scores & Stats

Users Create Profile Pages, Build Networks & Share Content

2MM Users Worldwide: Europe (50%), US (30%), Asia (20%)

Project 10MM Users in 12 Months

Page 4: Aws case study (final) v2

Amazon Web Services - May 2014

Current Environment

Managed Hosting in Dallas, TX20 Physical Servers (Web/App/DB)

Content Delivery by Akamai (8 TB/month)

Local Media Storage (1 TB) F5 Load BalancerOn-site backup

Total $25k/month

Page 5: Aws case study (final) v2

Amazon Web Services - May 2014

Challenges to Growth

Single Point of FailureLimited Availability

Overprovision or UnderperformLimited Scalability

Time to DeploymentInnovation Constrained

(AWS can address all of these!)

Page 6: Aws case study (final) v2

Amazon Web Services - May 2014

Overprovision vs. Underperform?

Page 7: Aws case study (final) v2

Amazon Web Services - May 2014

What is Cloud Computing?

“On-Demand Delivery of IT Resources via the Internet with

Pay-for-Usage Pricing.”

Just like paying for electricity!

Page 8: Aws case study (final) v2

Amazon Web Services - May 2014

Why Amazon Web Services?

Breadth of Services, Depth of FeaturesBroad Geographical Footprint

Broad & Diverse Customer BasePricing PhilosophyPace of Innovation

Security

…All Driven by Customer Obsession!

Page 9: Aws case study (final) v2

Amazon Web Services - May 2014

AWS Global Infrastructure

Page 10: Aws case study (final) v2

Amazon Web Services - May 2014

AWS: Security You Can Trust

Enterprise Grade Strategy & TacticsAdopt Customers Requirements

Designed & Operated in Accordance with:

ISO, SOX, FIPS, HIPAA, PCI, ITAR & More..

Page 11: Aws case study (final) v2

Amazon Web Services - May 2014

AWS Pricing Philosophy (Flywheel)

Lower AWS

Prices

More Customers

More A AWS

UsageGrows

InfraGrows

Scale

Lower Infra Costs

42 Price ReductionsSince 2006!

Page 12: Aws case study (final) v2

Amazon Web Services - May 2014

Rate Of Innovation

2013: 253 Feature releases

2014: 130 + as of 5/9/14 154% YoY Growth at this Pace!

Page 13: Aws case study (final) v2

Amazon Web Services - May 2014

Broad & Diverse Customer Base

Tens of Thousands of Customers in

190+ Countries. Including:

Read Our Customer Success Stories Here

Page 14: Aws case study (final) v2

Amazon Web Services - May 2014

Amazon EC2 | Elastic Cloud Compute

Web Service that Provides Resizable Compute Capacity in the Cloud.

Designed to Make Building & Scaling Computing Easier for Developers.

Page 15: Aws case study (final) v2

Amazon Web Services - May 2014

General Purpose

Compute Optimized

An EC2 Instance for Every Workload

Memory Optimized

GPU Instances

Storage Optimized

Micro Instances

Page 16: Aws case study (final) v2

Amazon Web Services - May 2014

Features of Amazon EC2

EC2

Amazon EBSElastic Block Storage

EC2Actual

Auto ScalingAutomated Scaling

Elastic Load Balancing Dynamic Traffic Distribution

EC2

EC2

EC2

Page 17: Aws case study (final) v2

Amazon Web Services - May 2014

Amazon Storage & Content Delivery ServicesS3Scalable Storage for Internet

ImagesVideosFiles BinariesSnapshots

GlacierArchiving and Backup

ImagesVideosFiles BinariesSnapshots

CloudFrontDistribute Content Globally

ImagesVideosFiles BinariesSnapshots

Page 18: Aws case study (final) v2

Amazon Web Services - May 2014

Amazon Database Services

Amazon RDSManaged Relational Database Service

Service for: MySQLSQL Server Oracle

Easy to setup,

operate & scale

Amazon DynamoManaged NoSQL Database Service

High Performanc

e, Simple Setup

& Cost Effective

Page 19: Aws case study (final) v2

Amazon Web Services - May 2014

Amazon Networking Services

Amazon Route 53Domain Name System (DNS)

Web Service

Availability Zone A Availability Zone B

EC2 EC2

An Extremely Reliable & Cost Effective Way to Route Users to Web

Applications

Page 20: Aws case study (final) v2

Amazon Web Services - May 2014

EC2 (Web Tier)

EC2 (App Tier)

RDS Master

EC2

EC2

RDSSlave

www.wicked-rugby.com

AmazonCloud Front

Amazon S3

Avail Zone 1Avail Zone 2

Region US East

Proposed AWS Solution

Page 21: Aws case study (final) v2

Amazon Web Services - May 2014

Cost Comparison at Current User CountCurrent Solution AWS SolutionHosting Services $15,000

Akamai $10,000

Monthly Cost $25,000

Monthly Savings of $17,024 Can be Reinvested in Your Business!

Estimate Using AWS Simple Calculator

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Amazon Web Services - May 2014

AWS Service AssumptionsEC2 Service• 8 On Demand RH Enterprise Linux m3.medium (3.7 GB RAM)

Web & App Servers• 250 GB/Day Data Transfer In & 250 GB/Day Out• 3 Elastic Load Balancers at 750 GB/Day Data ProcessedS3 Service• 1 TB storage• 50 MM Put Requests & 50 MM Get RequestsRDS Service• 2 On-Demand Database Servers/MySQL/db.m1.large/Multi A-Z

(40GB Each)• 160 GB/Month Data Transfer In & 160GB/Month Data Transfer

OutRoute 53 Service• 50 MM/Day Standard Queries and 50 MM/Day Latency Based

Routing QueriesCloud Front Service• 8 TB/Month HTTP Request Volume, average size object 1 MB

Page 23: Aws case study (final) v2

Amazon Web Services - May 2014

Future User Cost Comparison (1 Year)

Monthly Cost (Now) $25,000

User Base Growth 5x

Hardware Growth 2.5X

Monthly Cost (1 Year) $62,500

Current SolutionMonthly Cost (Now) $7,976

User Base Growth 5x

AWS Service Growth 2.5X

Monthly Cost (1 Year) $19,940

AWS Solution

Even more savings $42,560/month or $510,720/annual!

What Would You Do With That Money?

Page 24: Aws case study (final) v2

Amazon Web Services - May 2014

Benefits of Cloud Computing with AWS

Capex to Variable CostLower Overall Cost

No More Guessing Capacity Increase Innovation

Focus IT on Adding ValueGo Global In Minutes

Page 25: Aws case study (final) v2

Amazon Web Services - May 2014

AWS Solution vs. Current State

Page 26: Aws case study (final) v2

Amazon Web Services - May 2014

What Gartner Has To Say:

AWS offers five times the utilized compute capacity of the other 14 cloud providers in the Gartner Magic Quadrant. Combined.

Page 27: Aws case study (final) v2

Amazon Web Services - May 2014

Call To Action & Next Steps

Register for Free AWS AccountValidate Proposed Solution

Meet with AWS Solution ArchitectValidate Proposed Cost Savings

Implement Migration Plan to AWS