[aws days microsoft-la 2015]: software licensing considerations for enterprise applications in the...
TRANSCRIPT
AWS for Windows is Cost-Effective
“Had we built our SharePoint 2013 farm in our
other data center, we would have increased
costs by almost 50 percent. When you
compare our SharePoint 2010 farm to our
SharePoint 2013 farm, AWS allowed us to
increase our computing power while also
reducing costs by 14 percent.”
- Michael Cierkowski, Development Manager,
Slalom Consulting
No hardware
procurement/deployment costs
Improved hardware utilization
Bring your own licenses
Value-oriented culture
No long-term commitments
Agenda
In this session, we’re going to cover:
General Licensing Concepts and Common Scenarios
on the AWS Cloud
Leveraging your own Microsoft licensing agreement to enjoy
Amazon EC2 Linux rates on Windows instances
Meeting stringent licensing compliance and regulatory requirements
using Dedicated Infrastructure on Amazon EC2
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Licensing Concepts & Common Scenarios
Common Licensing Scenarios
Customers and partners mostly ask about
Developer Tools and BYOL
Virtual Desktop Infrastructure (VDI)
Database Management Servers (SQL Server)
High Availability and Disaster Recovery
Corporate Applications (Exchange, SharePoint)
Backup and Archiving
Self-hosted Applications (SPLA)
Common Scenarios
General Concepts
Common Constructs
Licensing Concepts & Common Scenarios
General Licensing Concepts
The following concepts as they play a key role in licensing
Sockets, Multi-Core technology
Physical Processors, Hyper Threading, Virtual Processors
Virtualization, Multi-tenant Infrastructure, Dedicated Infrastructure
Providing Third Party Services
Common Scenarios
General Concepts
Common Constructs
Licensing Concepts & Common Scenarios
Common Licensing Constructs
The following concepts as they play a key role in licensing
Licensing per device, per user, per OSE
Licensing per socket, physical core, virtual core
Named vs. concurrent users, Multiplexing
Perpetual, non-perpetual, pay-as-you-go licensing
Common Scenarios
General Concepts
Common Constructs
Licensing Options on AWS
Buy licenses from AWS
Buy Licenses from AWS
Bring Existing Licenses
to AWS
You can buy Windows Server, or Windows
Server + SQL Server from AWS with EC2
Instances
AWS manages licensing compliance
Supports current and many legacy versions
Windows Server Client Access Licenses
(CALs) are not required
Licensing Options on AWS
Bring existing licenses to AWS
Buying Licenses from AWS
Bring Existing Licenses
to AWS
Using License Mobility through Software
Assurance or dedicated AWS infrastructure,
you can use existing Microsoft licenses on
AWS and derive a number of benefits:
Take advantage of the efficiencies of the cloud
while still purchasing perpetual licenses
Extend the lifecycle of your software without
additional hardware costs
Expedite your migration to the cloud by using
existing virtual machine images
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
Microsoft Licensing Programs in the Cloud
Service Provider License Agreement (SPLA)
Many of you may have SPLAs
Allows service providers to provide third party services
SPLA partner:
– Only pays for as much software as they provide customers
– Can always access the latest version of Microsoft software
– Must report usage at core/socket level
AWS is a SPLA partner, and we understand that compliance can get complex
Microsoft Licensing Programs in the Cloud
Microsoft Enterprise Agreement
You, or many of your customers, may have EAs
Designed for organizations with more than 250 users
Minimum 3-year agreement
Includes Software Assurance
Can add users and devices as you go
– Must true up with Microsoft annually
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
Microsoft Licensing Programs in the Cloud
Microsoft License Mobility
Microsoft License Mobility allows you to deploy licenses purchased for on-
premises environments in cloud environments
Comes with Software Assurance
Can be used to bring a variety of software including SQL Server,
Exchange, SharePoint, System Center, Dynamics, and more
Once a license has been assigned to a server, it cannot be reassigned
(moved to another server) for 90 days
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
Microsoft Licensing Programs in the Cloud
Moving Microsoft licenses to
public cloud environments
As you look to take existing licenses to the cloud, you may be wondering:
How to gain visibility into usage at the core and socket level
How to use Windows Server, which isn’t covered by License Mobility
How to confirm with Microsoft that you’re in compliance with the
“90 day reassignment rule”
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
You may not reassign licenses within 90 days
of the last assignment.- Microsoft Product Use Rights
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Intro to Amazon EC2 Dedicated Infrastructure
Amazon EC2 Dedicated Hosts
Amazon EC2 Dedicated Hosts give you access to physical servers with EC2
capacity fully dedicated to your use
You have control over how instances are placed on a
physical server
You can continue to use the same server over time, even when instances
are stopped and restarted
Integrates with VM Import/Export, so you can move existing VM images,
including software license keys, to AWS
Intro to Amazon EC2 Dedicated Infrastructure
Comparing Dedicated Hosts to Standard EC2 Instances
Multi-tenant servers host instances for multiple
customers’ workloads
AWS determines which hosts instances run on
You pay per instance
Single-tenant servers host instances for one
customer’s workloads
You can determine which hosts instances run on
You pay per host
Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts
EC2 Instance
Customer 1
Customer 3
Customer 5
Customer 2
Customer 4
Customer 6
Customer X
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Intro to Amazon EC2 Dedicated Infrastructure
Dedicated Hosts give you license flexibility
Instance-host affinity allows you to comply with the 90 day rule
Per-core and per-socket visibility enables reporting at the physical level
Placement controls ensure that instances run on the server you want them to,
helping you meet stringent compliance and regulatory requirements
AWS Config allows you to record when instances start, stop, or are terminated
for license reporting and true-ups
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Intro to Amazon EC2 Dedicated Infrastructure
Amazon EC2 Dedicated Instances
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Like Dedicated Hosts, Dedicated Instances give you access to servers dedicated exclusively to your
use, and can help give you more license flexibility on AWS. However, there are a few key differences
between the two:
Characteristic Dedicated Instances Dedicated Hosts
Enables the use of dedicated physical servers X X
Per Instance billing (subject to a $2 per region fee) X
Per Host billing X
Visibility of sockets, cores, host-ID X
Affinity between a host and instance X
Targeted instance placement X
Automatic instance placement X X
Add capacity using an allocation request X
Intro to Amazon EC2 Dedicated Infrastructure
Dedicated Infrastructure payment options
On Demand
Per hour host or instance billing
Allocation initiates billing
Scale up and down as needed
Access hosts or instances or instances worldwide in seconds
Reservations
Save up to 70% compared to on demand
1 and 3 year terms
Upfront payment options
Reservations are assigned to specific Dedicated Hosts or Dedicated Instance types
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Instance type Optimized for Hourly price
m4 General purpose $3.557
m3 General purpose $2.710
c4 Compute $2.429
c3 Compute $2.103
g2 GPU $3.089
r3 Memory $3.432
i2 Storage $8.252
Intro to Amazon EC2 Dedicated Hosts
Dedicated Hosts On-Demand Pricing
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly To learn more about pricing for Dedicated Hosts Reservations, please contact [email protected]
Instance type vCPU MemoryEBS
throughput
1 year price with no upfront
payment
(partial and full upfront available)
3 year price with
partial upfront
payment
(full upfront available)
m4.large 2 8 GiB 450 $95.63/month$983 upfront +
$27.01/month
m4.xlarge 4 16 GiB 750 $191.99/month$1966 upfront +
$54.75/month
m4.2xlarge 8 32 GiB 1,000 $383.25/month$3931 upfront +
$109.50/month
m4.4xlarge 16 64 GiB 2,000 $767.23/month$7863 upfront +
$218.27/month
m4.10xlarge 40 160 GiB 4,000 $1742.51/month$17,870 upfront +
$494.40/month
Intro to Amazon EC2 Dedicated Hosts
Dedicated Instances Reservation Pricing
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
To view prices for other instance types, visit aws.amazon.com/ec2/purchasing-options/dedicated-instances/
for a full Dedicated Reserved Instances pricing list
Intro to Amazon EC2 Dedicated Hosts
Leveraging the power of the cloud compliantly
With Amazon EC2 Dedicated infrastructure, you can access all the benefits
of AWS…
Upgrade hardware with no procurement/deployment costs or downtime
Automate scaling and load balancing
Improve hardware utilization
Eliminate costly capacity planning mistakes
…while using your existing licenses in full compliance and enjoying
Amazon EC2 Linux Rates.
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Getting Started & Next Steps
AWS is an extension of your existing datacenter
Direct Connect VPC
VM Import/Export CloudFormation
Identity & Access Management
AWS cloud
Your datacenter
Getting Started & Next Steps
Bringing your licenses to Dedicated Hosts
Allocate
Dedicated hosts3Launch onto
Dedicated
Hosts4Activate AWS
Config2Import VM
images using VM
Import/Export1
Getting Started & Next Steps
Next steps
Learn more about Amazon EC2 Dedicated Hosts
https://aws.amazon.com/ec2/dedicated-hosts/
Learn more about AWS and Microsoft licensing
https://aws.amazon.com/windows/resources/licensing/
Microsoft licensing on AWS FAQ
https://aws.amazon.com/windows/faq/
YouTube video: Amazon EC2 Enhancements for the Enterprise
https://www.youtube.com/watch?v=myijxx5Typw
Sign up for AWS for free
http://aws.amazon.com/getting-started
Join the AWS Partner Network
https://www.apn-portal.com/AWS_Partner_Application
Email [email protected] to get in touch
with the Microsoft Platform Team at AWS
Try AWS for free with AWS Free Tier