aws enterprise summit london 2013- andy jassy- aws keynote
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Cloud Computing
for the Enterprise
Andy Jassy SVP, Amazon Web Services
Quick Update on AWS
7 Years Young Amazon S3 launched: March 14th 2006
Broad & Deep Services to Support Any Workload
Compute Networking Storage &
CDN Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS Premium
Support
AWS Professional
Services
AWS
Training
AWS Service Launches and Feature Updates
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159
AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations
Hundreds of Thousands of Customers in 190 Countries
Free steak
campaign
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
app
Consumer
social app
Every Imaginable Use Case
Thriving Partner Ecosystem
Consulting Partners Technology Partners Marketplace
25 categories
778 product listings
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003
Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”
Enterprise Update
Comprehensive Security Capabilities to Support Any
Workload
Identity & access management
Multi-factor authentication
Security groups & Network ACL
Dedicated instances
AWS Virtual Private
Cloud (VPC)
AWS Direct Connect
Access Control Encryption Networking
S3 encryption
RDS Oracle transparent encryption
AWS CloudHSM
Certifications and Accreditations for Workloads that Matter
Enterprise Capabilities Added in the Last 3 Years
VPC
Direct Connect
Identity & Access Management
Identity Federation
Consolidated Billing
Cost Alerts
Cost Allocation Tagging
RDS Oracle
RDS SQL Server
Dedicated Instances
Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
Pay as you go
$999/TB/Year
10GigE (HPC)
Amazon S3
Ingestion Backup
Restore
Node Node
Node
Node
Standard
BI Tools
JDBC/ODBC
Amazon RedShift
Easily archive files from
on-premises or directly
from Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3 Amazon Glacier
images videos files binarie
s snapsh
ots
S3
NAS
Amazon Glacier
AWS CloudHSM
Dedicated access to HSM
appliances managed & monitored
by AWS, but you control the keys.
Increase performance for
applications that use HSMs for
key storage or encryption.
Comply with stringent regulatory
and contractual requirements for
key protection. EC2 Instance
AWS CloudHSM
AWS CloudHSM
Why AWS is the Long Term, Low Cost Choice
1
Replace up-front
capital expense with
low variable cost
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
“Average of 400
servers replaced
per customer”
2
Economies of scale
allow us to continually
lower costs
37 price
reductions
3
Pricing model choice
to support variable &
stable workloads
On-demand
Reserved
Spot
Why AWS is the Long Term, Low Cost Choice
6
Premium security
spec at non-premium
prices
4
Save more money as
you grow bigger
Tiered pricing
Volume discounts
Custom pricing
“We now have a security
posture consistent with
that of a multi-billion
dollar company.” Jim Warren, CIO RATB
“IT staff are now 52%
more productive, saving
nearly $150,000 per
application per year.”
5
Drive down IT labor
costs both up-front &
on-going
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
Enterprises Lowering Costs with AWS
Saved $34M on SmartHub app
10’s of millions of $ saved with first 12 apps
migrated to AWS
Saved 1-1.5M GBP by migrating 1/3 of servers migrated to
AWS
Reduced hosting costs by 50% over 3 years
vs. acquiring new data center space
Increased Agility Dominates Feedback from Our Enterprise Customers as the Top Reason to use AWS
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS:
Infrastructure in Minutes Old World:
Infrastructure in Weeks
“We reduced application deployment times from 2
months to 3 days.”
“Time to deploy from went weeks to hours.”
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.” July 2012
0
100%
200%
300%
400%
500%
600%
5X Faster
AWS Adoption in
the Enterprise
Quick Reminder on the Benefits of Cloud Computing
Replace CapEx with
OpEx
Lower Overall Costs
No More Guessing Capacity
Agility / Speed /
Innovation
✔ ✔ ✔ ✔ ✔
Shift Focus to Differentiation
Go Global in Minutes
✔
Many Enterprises Worry that These are the Only Two Choices
Build a “private”
cloud
Rip and replace with
AWS
#1 #2
The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data
Centers
On-Premises Resources
Cloud Resources
Integration
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-Premise
Apps Your Cloud
Apps
Integrating AWS with Your Existing On-Premises Infrastructure
Corporate Data
Centers
Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of Glass
On-Premises
Data centers
Management Tool Partners
How Enterprises Are Using AWS
Strategy 1: Cloud for Development & Test Environments
SAP
Reduced deployment time from weeks to days
Microsoft Applications
Reduced dev & test environment costs
SAP
70% reduction in operational costs
Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook App
Global Web Sites
Mobile Streaming
Social Games
Consumer apps
Genetic Sequencing
Marketing Campaigns
Less expensive to run
Distributed architectures for high availability
Easier to manage
Financial record
archiving
Analytics
Backup
Storage Gateway
Elastic Map Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
...
Corporate Data
Centers
App 1
App 2
App N
Big Data Analytics
Export operational data to AWS for
analytics processing
Oracle databases
Automated back-up to S3 with Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Big Data Analytics
50% cost reduction with 2X faster queries
using Amazon Redshift
Strategy 4: New Cloud Apps that Integrate Back to On-premises Systems
On-Prem Data
Centers
Hybrid
App
AWS serves up
application content &
data
Integration back to
Samsung Data Centers
for financial transactions
Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center
Migrated 500 web properties in 5 months
New product web sites in 2 days vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to support 33M+ global
members
At peak consumes 1/3 of US
Internet bandwidth
How to Choose
a Cloud
Provider