AWS and Digital Business

Operations Direction, Quotemehappy.com

Keith Misson

Business Model Evolution

“eCommerce”

New channel to market

Optimising for sales

Business Process Re-Engineering

Transaction profit

Product focus

Rapid Application Delivery

Hierarchical organisation

3 Year Plan

“Digital Business”

Building customer relationships

Mass Personalisation

Systems Thinking

Life Time Value

Customer Focus

Agile

Matrix Organisation

In year strategy

“Automated World”

Depth and ease of interaction

Segment Of One

Frictionless process / STP

Economic Profit

Social / Family Focus

Business enabled change

Cellular organisation

Set vision and iterate

Financial Model

Strategy Objectives

Process Thinking

Analytics Insight

Change Mechanism

Organisation Structure

Planning Process

Business Model

2014 2016 2010 2000

Timeline

What do we know about Customers?

What does this mean for our modern business?

Where does AWS come in?

AWS Enterprise Summit 2013 Sept 17 - London