aws & intel: a partnership dedicated to cloud …aws-de-media.s3.amazonaws.com/images/aws summit...
TRANSCRIPT
AWS & Intel:
A Partnership
Dedicated to
Cloud Innovations
Thomas Kellerer
BDM, Cloud Service Provider & HPC, Germany
2015: 50 years of Moore’s Law
“The number of transistors on
a chip will approximately
double every 24 months”
Gordon Moore, Former CEO & Intel co-founder
Third Industrial Revolution
Moore’s law has propelled the IT Industry forward faster than any other industry
Steam and coal
Railways
Factories
Printing press
Internet, molecular biology, renewable energy sources
Super information highways
Smart “everything”
First Second Third
1760’s……. Late 1990’s…….
*
Electrification, communications, oil, combustion engine
New materials
Highways, automobiles
Mass production
1860’s…….
OBSERVATIONS OVER THE LAST 12 MONTHS
KEY IT CHALLENGES
CloudClient
Continuum
Internet of
ThingsSecurityBig Data
New
Business +
Usage Models…By 2020
>44 Zetabyte Internet
Traffic3
>50 Bn Connected
Devices2
>5 Bn More
Netizen’s1
Tectonic Shifts
Energy
Transport
Retail
Healthcare
Smart
Cities
Finance
Cloud
Computing
Client
Continuum
Internet of
ThingsSecurityBig Data
Infrastructure Enabling New Horizons
1: National Science Fundation-jan 2015
2 : Morgan Stanley-jan 2015
3 : IDC-Apr 2014
The
SMAC
Stack
Social Mobile
AnalyticsCloud
The SMAC Stack Implications
5 imperatives all organizations need to embrace
#1 Cloud : Re-envision your datacenter
#3 IoT : Become smart; sense, predict, act
#4 Transform the way your employees work
#2 Analytics : Data is your new currency
#5 Security: Trust is at the heart of your brand
The
SMAC
Stack
Cloud Growth Drivers: Digital Services EconomyA Virtuous Business/Computing Cycle
New Services Driving Explosion of Devices
New Devices Driving Demand for Servers
1 Source: Intel internal analysis
Virtuous Cycle Driving 20%+ Cloud CAGR through 20171
Intel and the Industry Transforming Innovations
What's next?
How Intel & AWS Innovate To
Accelerate Cloud Adoption?
Navigate Workloads Complexity
E- Commerce
Dedicated
Hosting
Enterprise
Applications
High
Performance
Computing
Big DataContent Delivery
and Gaming
Graphics
Rendering
I/O Intensive
CP
U &
Me
mo
ryIn
ten
siv
e
Cold
Storage
Low End
Networking
Edge
Routing
Storage
De-dupe
Cloud RAN
Small
Cell
Higher latency, lower throughput Lower latency, higher throughput
EC2 Offerings Can Address All Of Them
E- Commerce
Dedicated
Hosting
Enterprise
Applications
High
Performance
Computing
Big DataContent Delivery
and Gaming
Graphics
Rendering
I/O Intensive
CP
U &
Me
mo
ryIn
ten
siv
e
Cold
Storage
Low End
Networking
Edge
Routing
Storage
De-dupeCloud RAN
Small
Cell
Higher latency, lower throughput Lower latency, higher throughput
T2 Micro Instance
M3 Standard Instance
M4 Instances
E5-2670 v2
E5-2676v3
C4 Compute
Optimized
E5-2666 v3
R3 Memory Optimized
I2 I/O intensive
E5-2670 v2
D2 Dense
Storage
G2 GPU Instance
E5-2670
E5-2680 v2
Xeon Family
E5-2676 v3
Intel Customizing Compute For AWS EC2C4, M4, D2
New EC2 Instances – C4Intel’s latest 22nm Haswell microarchitecture with custom Intel® Xeon® v3 processors for Amazon EC2 instances, deliver optimized performance through higher frequencies, more vCPU’s and new features such as:
• Haswell microarchitecture has better branch prediction; efficient at prefetching instructions and data; along with other improvements that can boost existing applications’ performance
• P state and C state control provides the ability to individually tune each cores performance and sleep states to improve application performance
• Intel® AVX2.0 instructions can double the floating-point performance for compute-intensive workloads over Intel® AVX, and provides additional instructions useful for compression and encryption
Now Precisely Know What You (Want To) Use !
AWS & Intel Bring More Choice To End-Users!
Novartis Pharmaceuticals* found that choosing a premium high-performing one would provide the company up to 65% cost savings1 over the lower cost instance
“We’ve been able to replace a significant amount of our C1’s and M1’s with fewer C3’s and M3’s simply because of the bang for your buck on processing power and the fact that they’re backed by SSDs helps a ton too.” Joey Parsons - Flipboard Head of Operations (AWS Summit March 26, 2014)
1 http://newsroom.intel.com/community/intel_newsroom/blog/2014/01/15/intel-joins-forces-with-cloud-service-providers-around-the-world-to-reveal-whats-inside-their-
datacenters
AWS End-Users’ Benefits Using Intel Technologies
Intel and AWS Customer case studiesAccelerating adoption of Big Data solutions
Nasa JPL : 14 days to 4 hrs
Schrödinger : 1 month to 1hr
16 M Molecules simulation/hour
Intel Confidential
Intel Software Solutions Available in AWS Marketplace
https://aws.amazon.com/marketplace
McAfee Public Cloud Server Security SuiteHow To Address Top 3 Security Challenges in Public Cloud
1.VisibilityLack of insight into cloud assets 2.
ProtectionNeed advanced threat prevention and data privacy solutions 3.
ManagementDifficulty managing two separate environments
Intel Confidential
McAfee PCS is availableon the AWS Marketplace
Memory
Protection
Prevents whitelisted apps
from being exploited via
buffer overflow attacks
RAM
McAfee Application ControlSecurity Through Whitelisting
Dynamic
Whitelisting
Prevents all unauthorized
code from running
File
Reputation
Integrates with GTI to
classify binaries as Good,
Bad and Unknown
©2015 I n t e l Corp . — PROPRIETARY AND CONFIDENTIAL
Mashery: API Management is Core for an Enterprise
to Become a Digital Business
CROSS CHANNEL CONSUMERS:
eB2B-business
Tablets, Smartphones,
Web
Social media
Scale & Control
Channel Syndication Expansion
Connected Experience
LEADING COMPETITORS GET IT… MOVING FAST
Leaders reaping record profits and shifting
entire product lines to incorporate an API
strategy
APIs enables digital transformation in
traditional businesses evening the playing
field with digitally native media and content
companies
Leader in API management• Developer management
• Traffic management
• API packaging
• Analytics and reporting
• Security and control
In Summary
• Moore’s Law continues to be the driving force behind IT innovation
• The “SMAC Stack” requires Enterprises to rethink their IT strategy
• A seamlessly connected Cloud Infrastructure provides an
unmatched competitive advantage
• Close collaboration between Intel & AWS results in best-in-class
end-user experiences and customer successes
McAfee Public Cloud Server Security SuiteHow To Address Top 3 Security Challenges in Public Cloud
• Shadow IT: users going to cloud directly
• Old VMs abandoned or become “zombies”
• Security can’t keep pace with auto-scaling Web apps
1.VisibilityLack of insight into cloud assets 2.
ProtectionNeed advanced threat prevention and data privacy solutions
Threat Prevention
• Network Security appliances are a poor fit
• Continuously targeted by Botnets
Data Privacy
• Encryption is top security requirement in public cloud
• Defend against unauthorized access
• High costs
• Limited resources
• Complexity
3.ManagementDifficulty managing two separate environments
Intel Confidential
DST 2015Solutions to Maximize Revenue
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Cloud Security is a Shared Responsibility
Intel Confidential
Sharing the Security Responsibility
Because you’re building systems on top of the
AWS cloud infrastructure, the security
responsibilities will be shared:
AWS has secured the underlying infrastructure
and you must secure anything you put on the
infrastructure or connect to the infrastructure.
The amount of security configuration work you
have to do varies depending on how sensitive your
data is and which services you select.
Sharing the Security Responsibility
Because you’re building systems on top of the AWS cloud
infrastructure, the security responsibilities will be shared:
AWS has secured the underlying infrastructure and
you must secure anything you put on the
infrastructure or connect to the infrastructure. The
amount of security configuration work you have to do
varies depending on how sensitive your data is and which
services you select.
Cloud providers
secure the
infrastructure.
You need to secure
your servers.
http://aws.amazon.com/security/
DST 2015Solutions to Maximize Revenue
Comprehensive security for public cloud
DevOps-friendly deployment
25
INTEGRITY MONITORING
ENCRYPTION MANAGEMENT
APPLICATION WHITELISTING
INTRUSION PREVENTION
FIREWALLANTI-VIRUS
DATA CENTER CONNECTORS
SECURITY MANAGEMENT
Manage cloud and on-premises
server security from one console McAfee ePolicy Orchestrator
Intel Confidential
Catalyzed by a Virtuous Business/Computing Cycle
Other brands and names are the property of their respective owners.
Devices
Services
Datacenter
Devices
A new approach is needed
What’s causing this to happen so fast?
27