© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

James Cowe, Director of AWS Strategy & Architecture

Eric Johnson, AWS Evangelist

November 30, 2016

Attitude of IterationARC209

What to Expect from the Session

- The Challenge: An understanding of some of the

challenges we face in the ever changing cloud

- No Excuses: Shaping an application architecture that

will allow a successful iteration process

- The Model: Understanding our attitude and

responsibilities as technology leaders and implementers

- The Fun: Taking full advantage of the daily advances of

cloud computing

James Cowe

About the Speakers

Eric Johnson

AWS Evangelist | Cloud Architect | Husband |

Father of Five | Drummer | Less Important

@edjgeek

Scarred Cloud Veteran | Husband |

Father of Two | Guitarist | More Important

Social Media Luddite

We are ALL challenged

What Challenges Do We Face

What Challenges Do We Face

Increased

feature set

Decreased

knowledge pool

Velocity of Improvement

• Since its inception in 2006,

AWS has created more than

70 services

• 2,263 services or features

• 2016? On target for, well, a

LOT!

• 13 regions with 2+

Availability Zones and

growing.

48 82

280

722

1000+

0

200

400

600

800

1000

1200

2009 2011 2013 2015 2016

Yearly Features Added

Features

AWS in 2016

58%YOY GROWTH

(Q2 2015 – Q2 2016)

1,000,000+ACTIVE CUSTOMERS

PER MONTH

$11B+RUN RATE

No excuses

The Architectural Excuse

“My application does not

have the flexibility to

change easily”

Inflexible

• Monolithic

• SPOF

• Synchronous

• Manual

• Uncovered

• Single environment

Resolving the Architectural Excuse

Flexible

• Microservices

• Redundant

• Asynchronous

• Automated

• Test coverage

• Multi-environment

The Knowledge Excuse

“We don’t know how to

leverage this new technology

and cannot afford to support

the training to learn.”

MySQL

- 10 servers @ r3.8xlarge

- Multi-AZ

- $55,350 / month

Squashing the Knowledge Excuse

Amazon Aurora

- 10 servers @ r3.8xlarge

- Read replica

- $33,969

- Reduce to two (2) servers

$6,793

- Saving $48,557 a MONTH!

AWS tests with SysBench on r3.8xlarge instances show that Amazon Aurora

delivers over 500,000 SELECTs/sec and 100,000 updates/sec, five times

higher than MySQL running the same benchmark on the same hardware.

Internally

• Create a cloud team

• Invest in employee training

and certification

• Provide incentives for

extracurricular learning

Resolving the Knowledge Excuse

Externally

• Team up with an AWS Audited

MSP that is dedicated to being

up-to-date on cloud

technologies

Knowledge = Informed Decisions

Adopt

- This will improve

our application

and still have a

return on

investment

- Going without

will hurt my

application

Defer

- This has

possibilities but

is beyond our

abilities at this

time

Reject

- This gain is not

worth the time or

money

- The technology

does not apply

to our situation

You are the model

Where Is Your Head?

Head In The Sky Head In The Sand Head In The Game

The Model

As technology leaders and practitioners,

how we handle change is the model by

which others will handle it

The Model

“YOU are the difference between innovation

and impairment - there is no in between”

Have fun

Standard Architecture

$875/month

Amazon

Route 53

Amazon

EC2

Elastic Load

Balancing

Serverless DB

$950/month

Amazon

RDS

(Aurora)

Serverless Hosting

$775/month

Amazon

S3

Amazon

CloudFront

Serverless Microservices

$425/month

AWS

Lambda

Amazon API

Gateway

Wrap Up

1. We are challenged – What challenges do you face and

how are you addressing it?

2. No excuses – are you conquering the challenge of

change or making excuses for deprecated technology?

3. We model change – is your head in the clouds, in the

sand, or in the game?

4. Having fun – are you iterating? Are you constantly

working to improve your app? Then you are having fun!!

Thank you!

Visit Rackspace in Booth 625

Remember to complete

your evaluations!