© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

How Amazon Is Enabling the Future

of Automotive Mobility

CJ Frost, Principal Solutions Architect—Alexa Automotive

December 1, 2016

ALX202

Introductions

CJ FrostPrincipal Solutions Architect, Alexa

Automotive

cjfrost@amazon.com

What to Expect from the Session

1. History and state of the Automotive Industry

2. Transportation to mobility—what’s changing?

3. How Amazon will facilitate mobility solutions:

a. Amazon Web Services

b. Internet of Things

c. Alexa Automotive

Brief History of the Automotive Industry

Early Years Industrial GrowthPost-War and

Fuel CrisisEconomy Drives

the Car

Driving for the Future – What is Mobility?

The Car Person Drive for a Living Non-Driver

• Retail – The Amazon Garage

• AWS In Automotive

• AWS IoT

• Alexa Automotive

Amazon’s Approach to Automotive

Retail – Amazon Vehicles

AWS in

Automotive

Cars as IoT End Points

Automotive Device Cloud

• Telematics Monitoring – range, service

state, location, tire pressure, etc.

• Device Control – remote cloud control

of vehicle systems (close windows, send

GPS destinations, send persona/preset

conditions).

Amazon Alexa Automotive

About the Car In the Car Alexa Mobility

AI and Automobiles

“OK, turning

house lights on.”

– Amazon Alexa,

2015

“I am sorry. I cannot do

that, Dave.” –HAL9000

AI from 2001: A Space

Odyssey, 1968, MGM

Alexa Voice

Service

(AVS)

Alexa Skills

Kit

(ASK)

The Amazon Alexa ServiceSupported by two powerful frameworks that leverage open APIs

‘About the Car’Using the Alexa Skills Kit to Engage with Automobiles

‘I talked to my car…

and it listened’

ASK is a collection of self-service APIs, tools, documentation, and code samples that make it fast

and easy for you to add skills to Alexa, including custom skills for your device.

You Pass Back a Textual

or Audio Response

You Pass Back a

Graphical Response

Alexa Converts Text-

to-Speech (TTS) &

Renders Graphical

Component

Respond to Intent

through Text &

Visual

User Makes

a Request

Alexa sends

Customer Intent to

Your Service

Alexa Skills Kit (ASK)

Audio Stream is

sent to Alexa

Your service

processes

request

‘In the Car’Bringing the Magic of Alexa to the Driving Experience

“Your travel

time to work is

currently 41

minutes.”

“Alexa, how is

my commute

to work?”

Areas of Exploration

• Mobile Device Platform Integration

• Head Unit Integration

• Microphone Array Placement

• Audio Modeling for Automotive

• Voice Forward Interfaces

Automotive Context

Voice ForwardTotal control and full features

accessible via voice will

eliminate extraneous buttons

and the need for persistent

UI. Present only requested

and relevant information at

any given time for a true

hands-free experience.

TapWith an Alexa integration the

touch screen is used more as

a secondary component or

visual aid. For more specific

data dense UI tapping/air

gesture works, but takes the

emphasis off the road.

5 WayDisplaying a more minimal

and paired back UI, especially

for vehicles with limited touch

interface capabilities offers

better support for drivers

comfortable with 5 way

navigation.

Buttons (physical)Integrating Alexa push-to-talk

functionality brings a

constantly evolving, robust

feature set for stronger

Vehicle Control experience.

At the touch of your finger

tips.

“Bridging all you know, need to know, and should remember…with all the other

available sources of information that affect your decisions and activities, but you

cannot see or find...”

Alexa ‘Mobility’ ServicesUsing Alexa Voice to Connect Transportation to Services

Summary and Conclusion

developer.amazon.com/alexa

• Documentation

• Tutorials

• Webinars

• Office hours

• Events

cjfrost@amazon.com

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