aws summit london 2016 keynote

W E L C O M EAWS Summit, July 2016

W E L C O M EGavin Jackson

Managing Director, AWS UK & Ireland

09:45 Keynote | Dr. Werner Vogels, CTO, Amazon.com

12:00 Lunch

12:00 Track Sessions Commence

14:45 Break

15:25 Track Sessions Continue

17:00 Networking Reception

AWS SUMMIT AGENDA

UK (Coming Soon)

Solutions Architects

Account Managers

Professional Services

Technical Support

Training & Certification

AMAZON WEB SERVICES IN THE UK & IRELAND

@AWS_UKI #AWSSummit

and many more.

THANKS TO OUR SPONSORS

T H A N K Y O U

DR WERNER VOGELSCTO, AMAZON.COM

@WERNER

WELCOME

FROM 2010

AWS grew up fast:

COMPUTE GROWTH Q3 2014 VS Q3 2015

DATA TRANSFER GROWTH

DATABASE SERVICE USAGE GROWTH

88% 102% 113%

AWS 10 years later:

ACTIVE CUSTOMERS PER MONTH

RUN RATE YOY GROWTH

1,000,000+ $10B+ 64%

THE TECHNOLOGY PLATFORM OF CHOICE

LARGEST NUMBER OF START-UP CUSTOMERS

LARGEST NUMBER OF ENTERPRISE CUSTOMERS

LARGEST NUMBER OF PUBLIC SECTOR CUSTOMERS

BROADEST ECOSYSTEM OF SYSTEM INTEGRATORS

BROADEST ECOSYSTEM OF ISVS

SURVIVAL

EFFICIENCY

TALENT

Digital Transformation

SURVIVAL

EFFICIENCY

TALENT

Digital Transformation

Jeff Immelt, GE Chairman & CEO

If you went to bed last night as an industrial company, youre going to wake up this morning as a software and analytics

company.

GE is migrating 9000 workloads over to AWSIntends to reduce the number of datacenters from 34 down to 4

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG COMPLIANCE

AUDITING

BUSINESS APPS

BUSINESS INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

PHYSICAL INFRASTRUCTURE

INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES

SECURITY & COMPLIANCE MARKETPLACE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

PLATFORM SERVICES

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

ENTERPRISE SERVICES

MIGRATION

HYBRID

VIRTUAL DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG COMPLIANCE

AUDITING

MARKETPLACE

BUSINESS APPS


SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

GENERAL PURPOSE (M4) COMPUTE OPTIMIZED (C4) MEMORY OPTIMIZED (R3,

X1) GPU OPTIMIZED (G2) STORAGE OPTIMIZED (D2) IO OPTIMIZED (I2) LOW COST, BURSTABLE (T2) DEDICATED INSTANCES

INFRASTRUCTURE SERVICESPHYSICAL INFRASTRUCTURESECURITY & COMPLIANCE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

OBJECT, ARCHIVE FILESYSTEM & BLOCK

STORE GENERAL PURPOSE

(SSD) PROVISIONED IOPS (SSD) MAGNETIC

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG COMPLIANCE

AUDITING

BUSINESS APPS


SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES MARKETPLACEPHYSICAL INFRASTRUCTURE

SECURITY & COMPLIANCE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

MULTI-AZ REPLICATION READ REPLICAS LIKE FOR LIKE MIGRATION CROSS-ENGINE

MIGRATION

AMAZON AURORA ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG COMPLIANCE

AUDITING

BUSINESS APPS


SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

PLATFORM SERVICES ENTERPRISE SERVICES MARKETPLACEINFRASTRUCTURE SERVICESPHYSICAL INFRASTRUCTURE



COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG COMPLIANCE

AUDITING

BUSINESS APPS


SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

IDENTITY POLICIES LOCATION POLICIES TIME-BASED POLICIES INDIVIDUAL API CALLS KEY ROTATION TEMPORARY CREDENTIALS POLICY SIMULATOR

PLATFORM SERVICES ENTERPRISE SERVICES MARKETPLACEINFRASTRUCTURE SERVICESPHYSICAL INFRASTRUCTURE

Amazing innovations enabled by agility and a rich collection of services

DELIVERING 10,000 RELEASES IN 3 MONTHS, VERSUS 1 EVERY

6 WEEKS PRE-AWS

MILLIONS OF CONCURRENTPLAYERS AT LAUNCH

SCALING FROM 38 MILLION MESSAGING USERS TO 170

MILLION USERS

ENABLES BUSINESSES TOCOMMUNICATE WITH THEIR

CUSTOMERS, GLOBALLY

ANALYZING 20,000 EXOMES IN DEC 2015, UP FROM 3000

IN 11 MONTHS BEFORE

13 Regions

35 Availability Zones

Broad Global Geographic Footprint. Expanding in 2016

CTO, FANDUEL

ROBIN SPIRA

FOUNDERS LAUNCHED HUBDUB IN 2007

PIVOTED TO FANDUEL AT SXSW IN 2009

FANDUEL PIONEERED DAILY FANTASY SPORTS

OVER 6 MILLION USERS, 4 MILLION APP DOWNLOADS

350K ENTRIES PER DAY IN 2014 TO 2.5M PER DAY IN 2015

FROM STARTUP TO SCALE-UP

CAPACITY PLANNING WITH TRADITIONAL HARDWARE IS HARD

TRANSACTION VOLUME JUMPS FROM 10S PER MINUTE TO 1000S PER SECOND

WRITE INTENSIVE PLATFORM - LIMITED SCOPE TO SCALE BY CACHING

DOWNTIME, AT THE WRONG TIME, IS EXPENSIVE

INTERNATIONAL INFRASTRUCTURE MANAGEMENT

Thursday

Sunday

THE CHALLENGE

CLOUDFORMATION MULTI-AZ, MULTI-REGION MANAGED SERVICES ENTERPRISE SUPPORT

CONSULTANCY INFRASTRUCTURE EVENT MANAGEMENT INSTANT INCIDENT RESPONSE

HOW WE USE AWS

AMAZON AURORA, RDS EVOLVED

AMAZON AURORA TAKES RDS TO THE NEXT LEVEL

RTO HALVED FROM 2 MINUTES TO 60 SECONDS - $1.5M ENTRY FEES

RPO REDUCED TO ZERO - $25K ENTRY FEES PER SECOND

ELASTIC STORAGE

2X - 5X IMPROVEMENT IN WRITE PERFORMANCE

OUR RELATIONSHIP WITH AWS

OUR INFRASTRUCTURE TEAM IS HUNDREDS OF PEOPLE, BUT ONLY 12 WORK FOR FANDUEL

WE SPIN UP DOZENS OF MINI-FANDUELS A WEEK

MANAGED TECHNOLOGY MAKES LIFE EASIER

THE AWS TEAM IS ALWAYS HELPING US IMPROVE

THE FUTURE

EVENT DRIVEN ARCHITECTURE AND KINESIS

SERVERLESS COMPUTING WITH LAMBDA

UK PRODUCT LAUNCH

SIGN UP READY FOR THE PREMIERSHIP AT FANDUEL.CO.UK

WERE ALSO HIRING - FANDUEL.COM/CAREERS

THANK YOU

Cloud has removed the constraints for speed and agility

Forces Driving New Resource Models

Growing Consumer Power

Intensifying Competition

Decreasing Brand Loyalty

Growing Abundance

Limited Access to Capital

Increasing Uncertainty

Uncertainty Requires Different Resource Models

Acquire Resources On Demand

Release Resources When No Longer

Needed

Pay For What You Use

Leverage Others Core Competencies

Turn Fixed Cost Into Variable

Uncertainty Drives New Development Models

Smaller, Targeted Applications

Reactive to Customer Needs

More Experimental

Reduce Risk

Deliver Faster

Development and Testing is Where Agility Lives

Significant Cost Improvements

Major Productivity Improvements

Faster to MarketTesting with Much Higher Fidelity

Unconstrained Access to Resources

ELIMINATE WAIT STATES

Lessons from LEAN:

ELIMINATE WASTE

Lessons from LEAN:

ELIMINATE WASTE

Lessons from LEAN:

Waste is anything that does not benefit customers

You can switch off your resources when you go home

You can switch off your resources when you go home

Typical cost savings up to 75%

Its All About Your Applications Not About the Infrastructure

New Application Development

Existing Application Migration

Hybrid Scenarios

5 Pillars of Design, Development and Operations

Security Predictable Performance

Reliability Scalability Cost Control

The Path to Well Architected, Cloud Native Applications

Use the AWS Well Architected Framework

Build on the five pillars of core cloud functionality

Impacts Design, Implementation, Deployment, Operations

It is the path, not the destination

Where you are on the path determines the services you use

Virtual Machines Containers Functions

The World of Virtual Machines

Per VM Per Hour

Multi-threaded Multi-task

Hours to MonthsAMI Patching

The Story of Amazon.com

Monolithic Application Services Microservices

TOM BLOMFIELDCEO, MONDO

LEGACY DATA CENTER

HOW DO WE USE AWS?

AMAZON EC2 AVAILABILITY ZONES

AMAZON S3

AWS CLOUDHSM

AMAZON ECS CONTAINER REGISTRY

RESILIENT

SCALABLE

EXTENSIBLE

SECURE

THANK YOU

The Move to Microservices is Assisted by the Rise of Containers

Small functional building blocks as output of the development process

Minimizing dependency and reducing complexity of dependency management

The World of Containers

Minutes to Days Versioning Multi-threaded Single-task

Per VM Per Hour

Container File

The Challenges of Container Based Operation

High AvailabilityInfrastructure Management

Security Task SchedulingPipeline Integration

Container Management

Service Discovery

Resource Access

Scheduling One Resource is Straightforward

Server

GuestOS

Bins/Libs Bins/Libs

App2App1

Scheduling a Cluster is Hard

AZ1

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

AZ2

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

AZ3

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Server

GuestOS

Amazon EC2 Container Service (ECS) The Best Way to Run Your Containers in Production

Container Management

NO Infrastructure Management

Batch and Long Running Task Scheduling

Container Registry

Access to EBS, ELB,

CloudWatch

Integration With IAM

Multi-AZ Aware

What is a Container Manager?

Maintains Available Resources Tracks Resource Changes Accepts Resource Requests Guarantees Accuracy and Consistency

Amazon ECS

ContainerInstance

DockerTask

Container

ECSAgent

API

ClusterManagementEngine

TaskContainer

ContainerInstance

DockerTask

Container

ECSAgent

TaskContainer

Key/ValueStore

AgentCommunicationService

Amazon ECS

ContainerInstance

DockerTask

Container

ECSAgent

TaskContainer

ELB ELB

Internet User

ECS container management is decoupled from container scheduling

ECS Container Scheduling

ECS Task scheduler

Run tasks once

Batch jobs

RunTask (random)

StartTask (placed)

Batch jobs Long-running apps

ECS service scheduler

Health management

Scale-up and scale-down

AZ aware

Grouped containers

ECS Scheduling

Designed for Use with Other AWS Services

Elastic Load Balancing Amazon Elastic Block Store Amazon Virtual Private Cloud Amazon CloudWatch

AWS Identity and Access Management AWS CloudTrail

AmazonCloudWatchLogs AmazonS3

AmazonKinesis

AWSLambda

AmazonElasticsearchService

Amazon ECS

Store

Stream

Process

Search

CloudWatch Logging with awslogs

AmazonCloudWatchLogs



Automatic Service Scaling

AMAZON ECS

Publish metrics

AMAZON CLOUDWATCH

ELASTIC LOAD BALANCING

AMAZON CLOUDWATCH

Auto Scaling ECS service

Auto Scaling group

AUTO SCALING

Availability Zone A Availability Zone B

TASK A

TASK B

TASK CScale in / Scale out policies

Add/remove ECS tasks

Add/remove EC2 instance

Scale in / Scale out policies

Publish metrics

ECS is the Best Way to Run Your Containers in Production

Some Signs You Are Not at Microservice Level Yet

Different services do coordinated deployments. A change in one service has unexpected consequences or requires a change in other services. Services share a persistence store. You cannot change your service's persistence tier without anyone caring. Engineers need intimate knowledge of the designs and schemas of other teams' services.

A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with

a working simple system. Galls Law

The Power of Simplicity

The Power of Simplicity

Fewer Lines of Code, Improved Security

Automated Execution, Increased Reliability and Scalability

Fewer Changes, Less Risk and Cost

Less Features, More Reliable Updates

Low CostSecureSimplicity Reliability Scalability Low Latency

Lets Bring the Power of Cloud Native to Execution

Serverless Computing

No server is easier to manage than no server

Instant content managementAdd inline text editing and localization to your website or app - using just Javascript. No more CMS headaches. No more design restrictions. No more language packs.

Virtual Machines Containers Functions

DYNAMO DB API GATEWAYLAMBDA

S3

ROUTE 53

CLOUDFRONT ROUTE 53

EDITOR

VISITOR

Serverless Architecture Cost < lunch


S3

ROUTE 53

CLOUDFRONT ROUTE 53

EDITOR

VISITOR

Create & Edit Content

Authenticate with Google OpenID Use Cognito to create IAM role Store drafts in DynamoDB



S3

ROUTE 53

CLOUDFRONT ROUTE 53

EDITOR

VISITOR


Authenticate with Google OpenID Use Cognito to create IAM role Store drafts in DynamoDBPublish Content

Lambda function creates JSON from draft Store as static file in S3 for reliability



S3

ROUTE 53

CLOUDFRONT ROUTE 53

EDITOR

VISITOR

Serve Content


Authenticate with Google OpenID Use Cognito to create IAM role Store drafts in DynamoDB

Serve as flat JSON files for performance

Publish Content Lambda function creates JSON from draft Store as static file in S3 for reliability


The World of Lambda Functions

Code Single-threaded Single-task

VersioningMicroseconds to Seconds Per Memory/Second Per Request

Free Tier

The State of Lambda

Languages

Node.js (JavaScript) Python Java (Java 8 compatible)

Triggers

S3 Bucket DynamoDB Table Kinesis Stream SNS Notification

MOBILE CHAT APP

AD DATA ANALYTICS AND ROUTING

MOBILE APP ANALYTICS

IMAGE CONTENT FILTERING

REAL-TIME VIDEO AD BIDDING

NEWS CONTENT PROCESSING

GENE SEQUENCE SEARCH

CLOUD TELEPHONY

DATA PROCESSING

WEB APPLICATIONS

WEB APPLICATIONSTHREAT INTELLIGENCE AND ANALYTICS

NEWS CONTENT PROCESSING

GAME METRICS ANALYTICS

Lambda API Gateway S3 CloudFront DynamoDB Kinesis

ElastiCache CloudSearch ElasticSearch SQSSES SNS

There is No Cattle, There is Only the Herd

Amazon API Gateway

Create robust, scalable and secure APIs in minutes

Caching Signing & Authorization SDK GenerationMetering and ThrottlingVersioning

Amazon API Gateway

MOBILE APPS

WEBSITES

SERVICES

INTERNET

API GATEWAY CACHE

API GATEWAY

CLOUDWATCH

LAMBDA FUNCTIONS

EC2 ENDPOINTS

ANY OTHER ENDPOINT

Amazon API Gateway Role in Mobile

DYNAMO DB

API GATEWAY

LAMBDA

LAMBDA

LAMBDA

RDSS3

MOBILE ANALYTICS

SNS

MOBILE DEVICE

AMAZON COGNITO

MOBILE BACKEND

DATA AND CONTENT

ANALYTICS

NOTIFICATIONS

Reference Architecture Serverless Web Application

DYNAMO DB

LAMBDA FUNCTION 2

API GATEWAY

S3 ROUTE 53

LAMBDA FUNCTION 1

www.mydashboard.com

Streams

Static HTML/JS website

Twilio Phone Number or Shortcode

Reference Architecture Serverless File Processing

DYNAMO DB

LAMBDA FUNCTION 1

S3

LAMBDA FUNCTION 2

LAMBDA FUNCTION N

S3 SNS

Reference Architecture Serverless Stream Processing

DYNAMO DB

LAMBDA FUNCTION 1

S3

CLOUDWATCHKINESIS

LAMBDA FUNCTION 2

Event Ingestion Monitoring & Alarms

Reference Architecture Serverless Mobile Backend

DYNAMO DBLAMBDA FUNCTION 1

S3

SNS

API GATEWAY

AMAZON COGNITO

LAMBDA FUNCTION 3

LAMBDA FUNCTION 4

CLOUDSEARCH

CLOUDFRONTMedia Files Repository Content Delivery

Network

Mobile Users

Search Engine

Mobile Push Notifications

LAMBDA FUNCTION 2

Database Stream

Reference Architecture Serverless IoT Backend

DYNAMO DB

S3

KINESISCLOUDWATCH

LAMBDA FUNCTION 1

LAMBDA FUNCTION 3

LAMBDA FUNCTION 4

Event Data

Monitoring & Alarms

Event Storage

Event StorageREDSHIFT

Event Analytics

ELASTIC MAPREDUCEEvent AnalyticsCONNECTED DEVICES

Synchronous Calls

SPOT INSTANCES

Connective Tissue of AWS Environments

CloudWatch Events

ELB LifeCycle

Hooks

Config Rules

Scheduled Jobs

Ecosystem

Amazon Cognito - Your User Pools

Add user sign-up and sign-in easily to your mobile and web

apps

Easy User Management

Launch a simple, secure, low-cost, and fully managed service to create and

maintain a user directory that scales to 100s of millions of users

Managed User Directory

Verify phone numbers and email addresses and offer multi-factor authentication

Enhanced Security Features

1 2 3

Amazon Cognito Identity

Federated User Identities

Your users can sign-in through social identity providers such as Facebook, Twitter and

SAML providers and you can control access to AWS resources from your app.

Cognito User Pools

You can easily and securely add sign-up and sign-in functionality to your mobile and web apps with a fully-managed service that scales to support 100s of millions of users.

GuestYour own auth

SAML

EmailorPhoneNumberVerification

ForgotPassword

UserSign-upandSign-in

UserProfile

SMS-basedMFA

User Scenarios

ManageusersinaUserPool

SelectEmailandPhoneVerification

CustomizewithLambdaTriggers

SetupPasswordPolicies

CreateandManageUserPools

DefineAttributes

Administrator ScenariosToken-basedAuthentication

SecureRemotePasswordProtocol

SMS-basedMulti-factorAuthentication

Secure Foundation

Lambda Hook Example Scenarios

Pre user sign-up Custom validation to accept or deny the sign-up request

Custom message Advanced customization and localization of verification messages

Pre user sign-in Custom validation to accept or deny the sign-in request

Post user sign-in Event logging for custom analytics

Post user confirmation Custom welcome messages or event logging for custom analytics

Customization Using Lambda Hooks

Lambda API Gateway S3 CloudFront DynamoDB Kinesis

ElastiCache CloudSearch ElasticSearch SQSSES SNS

There is No Cattle, There is Only the Herd

DAVID WASCHA GLOBAL DIRECTOR, NEW PRODUCT DEVELOPMENT, TRAVELEX

2016GLOBAL BRAND

TECHNOLOGY COMPANY

ENABLING THE FRICTIONLESS FLOW OF MONEY ACROSS BOARDERS

1976FOUNDED IN LONDON

BRICKS & MORTAR RETAILERS

TRAVEL MONEY

SPEED

FLEXIBILITY

INNOVATION

SECURITY

RELIABILITY

TRUSTED BRAND&

THE SOLUTIONS

SUPERQUEUE

ROUTE 53 + LAMBDA + SQS

SERVERLESS

2 DEVS X 4 WEEKS WORK

WHATS AHEAD?

E-COMMERCEDATA SCIENCE & ANALYTICS

CUSTOMER PLATFORM

NEW PRODUCT LAUNCHES

THANK YOU

It is a journey

Integrated networking

Hybrid app deployments


Hybrid app deployment

Integrated DevOps Management


Realtime data integration

integrated resource management




Data integration

Hybrid app deployment Integrated networkingIntegrated networking

Integrated security

data integration

Integrated Networking

Automated and integrated back-ups

Hybrid as a Stepping Stone

What do customers want from hybrid?

Parity: Run The Same Application On-Premises and in the Cloud

Integration: Extend On-Premises Infrastructure into the Cloud

Unification: Seamless Management of On-Premises and the Cloud

What Do Customers Want?

A

B

C

How Do We Help Customers Achieve Their Definition of Hybrid?

ON-PREMISES

Virtual Private CloudDirect Connect AWS Config

Storage Gateway

INTEGRATED NETWORKING

Directory ServiceIdentity Federation

INTEGRATED IDENTITY

INTEGRATED MANAGEMENT

AWS CloudTrail

BACKUPS

OpsWorks

DEPLOYMENT

CodeDeployvCenter & System Center Plugins Metered Billing

MARKETPLACE

AWS

Broad Services for Hybrid Applications

1 2 3 4 5Fully-Featured

ComputeIntegratedNetworking

Common Controls for Security & Access

Data Integration &Lifecycle Management

Resource andDeployment Management

How Do We Help Customers Achieve Their Definition of Hybrid?

1: Fully Featured Compute

Requirement AWS Service

Simultaneous, Self-Service Provisioning of Many VMs

Single-Tenant Compute

Bring Your Own Image / Instance

Amazon EC2

Amazon EC2 Dedicated Instances

BYOL since 2008

AWS SnowballMassive Scale Import / Export


Isolated Network Within RegionIsolated Network Across Regions

Fully Isolated Network Posture

Network Performance Tiers

Global Content Delivery Network

Amazon Virtual Private Cloud (VPC)Amazon VPC Peering

Private Fiber Network Connects AWS RegionsAWS Direct ConnectPrivate Connection from Your DC to AWS

EBS PIOPS + EBS-Optimized InstancesDNS-Based Global Load Balancing Amazon Route 53

Amazon CloudFrontNetwork Forensic Tools Amazon VPC Flow Logs

Web Application Firewall Amazon Web Application Firewall

2: Integrated Networking


Rich, Role-Based Access ControlsSecurity Info & Event Mgmt (SIEM) Integration

Provider-Enabled Encryption Services

Active Directory (AD) Integration/ AD-aaS

Track Resource Inventory and Changes

AWS Identity & Access ManagementAWS CloudTrail

Encryption Baked into AWS ServicesAWS CloudHSMHSM Support

AWS Directory ServiceCentralized Key Management AWS Key Management Service

AWS Config + AWS Config RulesAutomated Security Assessment AWS Inspector

3: Common Controls for Security and Access

Simple Import of Massive Data AmountsBulk Object Delete and Retirement Policies

Customer Ownership of Data

Elastic File System

Database Migration and Conversion

AWS SnowballAmazon S3 Multi-Object Delete and Object

PoliciesCustomers Own The Data

Customers Control the Data LocaleCustomer Control Over Data LocaleAmazon Elastic File System (EFS)

Your Databases, Managed Amazon Relational Database Service (RDS)DB Migration Service & Schema Conversion Tool

Data Warehouse Amazon RedshiftData Archival Amazon Glacier

Gateway-Cached Volumes AWS Storage Gateway


4: Data Integration and Lifecycle Management


Monitor Resources and ApplicationsCreate and Standardize on Best Practices

Automated Operations Management

Build, Publish and Manage APIs

Release Software Using Continuous Delivery

AWS CloudWatchAWS CloudFormation

AWS OpsWorksAWS Service CatalogCentralize and Simplify Software DeploymentsAmazon API Gateway

Automate Code Deployments AWS CodeDeployAWS CodePipelines

Managed Source Control AWS CodeCommitIntegration with Existing Management Tools Plug-Ins for vCenter, System Center, etc.

5: Resource and Deployment Management

Fully-FeaturedCompute

IntegratedNetworking


Data Integration &Lifecycle Mgmt

Resource andDeployment Mgmt

Single-Tenant Compute

Bring Your Own Image/License

Simultaneous, Self-Service Provisioning of Many VMs

Integration with Existing Management Tools

Massive Scale Import / Export

Isolated Network Across Regions

Fully Isolated Network Posture

DNS-Based Global Load Balancing

Network Forensic Tools

Web Application Firewall

Isolated Network within Region

Private Connections from Your DC to AWS

Network Performance Tiers

Global Content Delivery Network

Security Info & Event Management (SIEM) Integration

Provider-Enabled Encryption Services

Centralized Key Management

Automated Security Assessment

Rich, Role-Based Access Controls

Hardware Security Module (HSM) Support

Active Directory (AD) Integration / AD-aaS

Track Resource Inventory and Changes

Bulk Object Delete and Data Lifecycle Mgmt PoliciesCustomer Ownership Of Data

Many Scalable Database Engines

Data WarehouseData Archival

Simple Import of Massive Data Amounts

Customer Control Over Data Locale

Elastic File System

Database Migration and Conversion Tools

Gateway Cached Volumes

Create and Standardize on Best Practices

Automate Operations Management

Release Software Using Continuous Delivery

Monitor Resources And Applications

Centralize and Simplify Software Deployments

Build, Publish and Manage APIs

Managed Source Control

1 2 3 4 5

CustomerDatacenter

Integration with Existing Management Tools

Core Requirements for Hybrid IT

AWS

IntegratedNetworking


Data Integration &Lifecycle Management

Resource andDeployment Management

CustomerDatacenter

Rich Partner Ecosystem for Hybrid Architectures

> 70 Direct Connect Partners

Single pane of glass for security management

Integrated Dev/Ops Management Across On-Prem & AWS

Integrated back-up and data management

AWS

AWS Marketplace Procurement in EuropeSupport for Hybrid Software Deployments

Through Elastic MeteringAWS Marketplace Now Supports EU-based

ISVs as SellersEU ISVs Currently Listing with

AWS Marketplace

Database & Business Intelligence

Media & Communications

HPC & StorageSecurity & Monitoring

Security &

Business Applications

The Journey to AWS is a Well Trodden Path

DEVELOPMENT& TEST

ALL TOGETHER NEW APPLICATIONS

DIGITAL

ANALYTICS

MOBILEDC MIGRATION

MISSIONCRITICAL APPS

ALL IN

1 2 3 4

JAMES MUNSONDIRECTOR, DIGITAL SERVICES & TECHNOLOGY, DRIVER AND VEHICLE STANDARDS AGENCY

AN AGENCY WITHIN THE DEPARTMENT FOR TRANSPORT

WE IMPROVE ROAD SAFETY IN BRITAIN

350M INCOME & EXPENDITURE

4,500 EMPLOYEES

500 OPERATIONAL SITES

SAFETY STANDARDS SERVICE

22,834GARAGES

80,000USERS

42 millionTESTS PER YEAR

65 millionREVENUE

6 billionCAR TAX

COLLECTION

30 millionPASSES PER YEAR

35 AVERAGE MOT FEE

1bn+WORTH OF GARAGE

TRANSACTIONS

MOT - THE CASE FOR CHANGE10 YEAR PFI OUTSOURCED CONTRACT TURNKEY SOLUTION BASED ON PAY PER PASS PROFIT DRIVEN MAINFRAME BASED SYSTEM: END OF LIFE DEDICATED GARAGE HARDWARE EXPENSIVE TO OPERATE UNABLE TO DRIVE EFFICIENCIES FOR USERS

ONE COMPUTER REFRESH OVER 10 YEARS DIAL UP CONNECTION NO MOBILE SUPPORT

HOW WE SOLVED THE CHALLENGE

DEVELOPING THE MOT SERVICEEMBEDDED AGILE WAYS OF WORKING

FOCUS ON MVP FIRST RELEASE

INDEPENDENT CLOUD REVIEW

10 WEEKS TO BUILD OUT PRODUCTION ONTO THE AWS CLOUD

TRANSITION TO LIVE HALF WAY OVER ONE WEEKEND

SERVICE DESIGN APPROACHMULTI VENDOR, BLENDED AGILE TEAMS

CLOUD BASED SCALABLE SOLUTION

MOBILE CAPABILITY BYO DEVICES

INTERNAL SERVICE OWNERSHIP

INTERNAL DIGITAL CAPABILITY

INTERNAL SAVINGS TO REINVEST IN THE SERVICE

Service

Digital Ops

MOT Service

WHAT DID WE ACHIEVE? Service

Digital Ops

MOT ServiceSWITCHED OFF OLD SERVICE ON TIME

EMBEDDED SERVICE MANAGEMENT

BLENDED DELIVERY TEAMS

EMPOWERED DECISION MAKING

CLOUD ENABLED SERVICE

VISIBLE BACKLOG OF CHANGE

WEEKLY RELEASES

AT 50% OF THE COST OF THE OLD SERVICE

DVSA TECHNOLOGY FUTURE PLANS

MAKING USE OF AWS FEATURES FOR 3AZ BLUE/GREEN DEPLOYMENT & AUTOSCALING

USING THE DATA MOT HISTORY, API FOR CONSUMER SERVICES

CONTINUOUS BACKLOG OF IMPROVEMENT ACTIVITIES

NEW SERVICES : CONTINUE TO EXPAND INTERNAL DIGITAL CAPABILITY : BUILDING OUR TECHNOLOGY CAPABILITIES

THANK YOU

Statcast Personal Finances

Healthcare

Digital

Web E-commerce

App Platform

Digital Services

Media Web SitesDigital Products CRM

Digital Media

Digital Services

Education Analytics

From Experiments to Digital Transformation

2014 2015 2016

E.G. INNOVATION LABS, MOBILE APP PILOTS, HACKATHONS

E.G. ONLINE BANKING, STREAM DATA PROCESSING

E.G. MOBILE BANKING APPA Strategic,

Phased Migration

DEVELOP & TEST

PRODUCTION

EXPERIMENTATION

The Destination for Many Enterprises: All In

TRAINING & CERTIFICATION

Four Key Components of Migration


DATA MIGRATION


SMALL & FREQUENT

HUGE,LESS FREQUENT

MEDIUM &OFTEN

PERSISTANTCONNECTIVITY

Moving Data to the Cloud


HUGE,LESS FREQUENT

MEDIUM &OFTEN

SMALL & FREQUENT


SMALL & FREQUENT

HUGE,LESS FREQUENT

MEDIUM &OFTEN



KINESIS STREAMSBUILD CUSTOM APPLICATIONS TO

COLLECT & ANALYZE STREAMING DATA

Real Time Streaming Data with Amazon Kinesis



KINESIS FIREHOSEEASILY LOAD STREAMING

DATA INTO AWS


KINESIS ANALYTICSRUN STANDARD SQL QUERIES

OVER STREAMING DATA



KINESIS FIREHOSEEASILY LOAD STREAMING

DATA INTO AWS


SMALL & FREQUENT

HUGE,LESS FREQUENT

MEDIUM &OFTEN



LONG DISTANCEFROM AWS REGION

LARGE SIZE OBJECTS

LARGE NUMBER OF OBJECTS

Moving Data to the Cloud: Limited by the Speed of Light

Can we use the AWS Global Network to speed up data in both directions?

Accelerate transfers to Amazon S3 using the AWS Edge network

Amazon S3 Transfer Acceleration

300% faster for most use cases

Even faster in others

No cost unless its faster

Amazon S3 Transfer Acceleration

VIDEO COLLABORATION

VIDEO ANALYSIS

CINEMATIC VIRTUAL REALITY

Amazon S3 Transfer Acceleration Results

SMALL & FREQUENT

HUGE,LESS FREQUENT

MEDIUM &OFTEN



SNOWBALL

PETABYTE SCALE

DATA TRANSPORT SERVICE

LARGE CUSTOMER DATASET

END-TO-ENDCUSTODY

CUSTOMER DATASETLOADED

10 SNOWBALLS CONNECTED TO YOUR DMZ = THE THROUGHPUT OF A 100G NETWORK CONNECTION

30 TIMES670+ MILLION

AROUND THE WORLDOBJECTS MOVED

Snowball Momentum Builds

Growing Snowball:

NEW 80T SNOWBALLDEVICE

NEW

Growing Snowball:


NORTHERN CALIFORNIA, DUBLIN & SYDNEY

NEW


ALL AWS REGIONSBY END OF 2016

NORTHERN CALIFORNIA, DUBLIN & SYDNEY

Growing Snowball:

NEW

SMALL & FREQUENT

HUGE,LESS FREQUENT

MEDIUM &OFTEN




DATA MIGRATION

DATABASEMIGRATION


ON-PREMISES DATABASES

AWS Database Migration Service

Migrate Between Database Engines

ENGINE A

SCHEMA CONVERSION TOOL

SCHEMA & DATA TRANSFORMATION

DATABASE MIGRATION SERVICE

CONVERT DATABASEFUNCTIONS

TablesPartitonsSequences

ViewsStored ProceduresTriggersFunctions

ENGINE B

Amazon Aurora


DATA MIGRATION

DATABASEMIGRATION

APPLICATION MIGRATION


AWS Application Discovery ServiceAutomate the discovery of data center applications and their

dependencies

Simplify Application Discovery with AWS ADS

Automatically discovers app inventory

Measures performance baseline

Identifies app and infrastructure dependencies

Data encrypted with Amazon KMS

Get Help with Migration from ISV and SI Partners


DATA MIGRATION

DATABASEMIGRATION

APPLICATION MIGRATION


It is a journey

There Has Never Been a Better Time to Build!

GO BUILD!

aws summit london 2016 keynote

Technology