AWS와협업을통한국내외엔터프라이즈 SaaS 세일즈

Yaekyum Lee, Growth, SendBird

SendBird IntroThe world’s most scalable and fully featured chat API

Premium chat and

messaging in minutes

• 1:1 and Group chat

• Open (public) chat and Live chat

• Multimedia support

• Custom fields

• Gifts and Coupons

• Bot interface and Auto-reply

1

World’s most scalable infrastructure supporting

hundreds of thousands of customers' real-time conversation

World’s most scalable chat

2

Customer service and counseling

Fully customizable conversational interface for

customer service and counseling

3

Enhanced marketing &

Admin messaging

Rich and interactive admin and broadcasting messages

to enhance your marketing efforts

4

Rich and Valuable Conversations

• On–Demand

• Conversational Commerce

• Conversational Banking

5

Engaging and

Massive Scale Chat

• eSports and Gaming

• Live Video Chat

• Live Commerce

6

엔터프라이즈클라우드 & SaaS 영업

클라우드 & SaaS 영업

1. Is the customer Cloud Ready?• 클라우드구매허들

• 클라우드구매경험의부재

• 엔터프라이즈내부구매확인절차와클라우드구매방식의교합

• 클라우드활용도로드맵

2. Is the customer SaaS Ready?• SaaS 구매허들

• Cloud readiness

• 온프라미스원타임솔루션구매vs SaaS 구매방식의차이

• Bottoms-up 현업기반구매방식

1. AWS Rep과APN 파트너의지원1. 구매프로세스가이드및벤치마킹레퍼런스

2. AWS 리소스활용지원

2. 은행권엑스퍼트지원

3. IT 부서의점검프로세스지원1. 보안

2. Live / maintenance / update / shutdown / etc

4. 법률지원1. Compliance 프로세스가이드및지원

5. 홍보지원

AWS와영업협업 –은행권사례

• Proof of Concept 영업• 공동투자개념

• APN team과 deal by deal aligning을통해아젠다공유후심사프로세스를거쳐서진행

• AWS 기반신규서비스혹은신규기능개발시공동투자

PoC 지원

1. SSAP (SaaS Sales Alignment Program)

2. 공동마케팅

3. APN 생태계기반영업과사업개발영역확장

4. 글로벌세일즈플레이지원

5. AWS 마켓플레이스

APN 기반영업확장로드맵

감사합니다.