@AWScloud

Welcome to AWSome DayAllan Knudsen, Sr Account Executive | Financial Services, AWS Nordicsallankn@amazon.com

Jesper Söderlund, Solutions Architect, AWS Nordicssoderlun@amazon.com

www.nordcloud.com

Sponsored by NordcloudWe're so excited to sponsor this AWSome Day and wanted to set up a draw

for you! Take part by navigating to the website and filling in the form:

use the QR code in your flyer or type www.nordcloud.com/awsome_oslo1st Prize

Kindle Fire HD 7 Tablet

WELCOME to the Nordcloud booth to learn about Special AWSome Day Offers!

The winners will be announced at the end of AWSome Day – Good luck!

2nd & 3rd PrizeRaspberry Pi

We value your feedback!

#AWSomeDay

Why Do Customers Use AWS?

Agility

Platform Breadth & Depth

Innovation @ Scale

Cost Savings and Flexibility

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Why does agility matter?

Old World: Infrastructure in

weeks

Enterprises Can’t Afford to Be Slow

You Don’t Need to Guess Capacity

Self Hosting

Waste

CustomerDissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

Great Things Happen When Risks are Taken

Get Rid of Undifferentiated Heavy Lifting

Data CentersPower

CoolingCabling

Networking

RacksServersStorageLabor

Buy and install new hardwareSetup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to…

A broad and deep platform helps customersbuild sophisticated, scalable applications

#2: Platform Breadth & Depth

TECHNICAL & BUSINESS SUPPORT

HYBRID ARCHITECTURES MARKETPLACE

CORE SERVICES

INFRASTRUCTURE

ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS

Regions Availability Zones Points of Presence

IntegratedNetworking

Direct Connect

IdentityFederation

Integrated AppDeployments

Data Backups

IntegratedResourceManagement

Support

ProfessionalServices

PartnerEcosystem

Training &Certification

SolutionArchitects

AccountManagement

Security & Pricing Reports

BusinessApps

BusinessIntelligence

DevOpsTools Security Networking Databases Storage

DataWarehouse

Hadoop/Spark

Real timeStreaming Data

MachineLearning

ElasticSearch

Queuing &Notifications

Workflow

Transcoding

Email

Search

API Gateway

identity

Sync

MobileAnalytics

PushNotifications

One click AppDeployment

DevOps ResourceManagement

ResourceTemplates

Containers

Application LifecycleManagement

Triggers

VirtualDesktops

Sharing &Collaboration

CorporateEmail

Backups

IdentityManagement

AccessControl

Key Mgmt & Storage

Monitoring& Logs

Resource &Usage Auditing

ConfigurationCompliance

Compute Storage CDN Databases Networking

SECURITY & COMPLIANCE

#3: Innovation @ Scale

2008 2009 2010 2011

Amazon EBSAmazon EC2

Amazon SNS

AWS Identity & Access Management

AWS Import& Export

Amazon CloudWatch

Amazon EMR

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load Balancing

Amazon ElastiCache

Amazon SES

AWS CloudFormation

AWS Direct ConnectAWS ElasticBeanstalk

GovCloud

Amazon SWF

Amazon Route 53

Amazon Redshift

Amazon Glacier

Amazon Dynamo DB

Amazon CloudSearch

Amazon EC2

AWS StorageGateway

Amazon CloudTrail

Amazon CloudHSM

Amazon WorkSpaces

Amazon Kinesis

Amazon ElasticTranscoder

Amazon AppStream

AWS OpsWorks

AWS Data Pipeline

AWS Rapid Pace of Innovation

+24

+48

+61

+82

+159

+280

20132012

Since inception AWS has:• Released 1111 new services and features • Introduced over 40 major new services• Announced 49 price reductions

+516

2014

Amazon MobileAnalytics

Amazon Cognito

AWS Zocalo

AWS DirectoryService

Amazon RDS for Aurora

AWS CodeDeploy

AWS Lambda

AWS Config

AWS Key Management Service

AWS Service Catalog

Amazon EC2Container Service

AWS CodePipeline

AWS CodeCommit

AWS PRICING PHILOSOPHY

More AWS Usage

More Infrastructur

e

MoreCustomers

Lower Infrastructur

e Costs

Economies of Scale

Reduced Prices

EcosystemGlobal FootprintNew FeaturesNew Services

InfrastructureInnovation

49PRICEREDUCTIONS

We pass the savings along to our customers in the form of low

prices and continuous reductions

Trade Capex for variable expense

1

Pricing model choice to support variable & stable

workloads

On-demand

Reserved

Spot

3

Save more money as you grow bigger

Tiered pricing

Volume discounts

Custom pricing

4

Economies-of-scale provide lower costs than companies can

do on their own

2

49 price reductions since 2006

#4: Cost Savings and Flexibility

AWS Trusted Advisor: Automated Cost Optimization and Advice

2,600,000+ recommendations

$350M+ in cost reductions

To: AWS CustomerFrom: Amazon Web

ServicesSubject: Potential Cost

Savings

Dear Customer,We have identified $49,000 of potential savings in your current

To: AWS CustomerFrom: Amazon Web

ServicesSubject: Potential Cost

Savings

Dear Customer,

To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost Savings

Dear Customer,We have identified $49,000 of potential savings in your current AWS deployment.

-Amazon Web Services

“AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.”

- News UK IT Director, Chris Birch

Who is using AWS &what are they using it for?

Who is Using AWS in the Nordics?

70% reduction inoperational

costs

#1: Development and Testing

Do more dev and test work,

faster

Sharepoint and SAP SAPReduced dev and test environment

costs

Oracle

#2: New Workloads

Product prototyping

& design

Audience management & creative design

Hotel booking engine

Biological data

research

Global deals engine

Video streaming

SIM card credit

News distribution

App streaming Firmware upgrades

Mobile gamesMobile musicdiscovery

#3: Supplement Existing Workloads with the Cloud

Export operational data to Amazon Redshift for

analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure

AWS serves up application content &

dataIntegration back to Samsung

Data Centers for financial transactions

Existing systems

#5: Migrating Existing Applications

Migrated clinical trials simulations

platform

Simulations in 1.2hrs vs. 60hrs64% reduction in costs

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usageand control cost

Enabling global collaboration

3,000 applicationsby January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…

operating data centers is not one of those things”

“We are a hospitality management organization,

not an IT services company”

2000 applications migrating to AWS in 18 months

Let’s Dive In…