axe survey recap final

College Campus Survey Program – July/October 2011

AXE PRE AND POST - SAMPLING SURVEY

Survey Synopsis

The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at 40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those being surveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hour was set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The 365 Agency offices.

Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did) occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to the bookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic on campus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location.

Brand Ambassadors reported that the male students were eager to share their opinions about brands (both positive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon be passed out as an incentive to those who share email addresses, for future survey programs, to increase email leads.

In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing the gentlemen participating in the research. Each campus has been represented in the following recap with the first page for each location representing round one and the second page representing survey round two.

BOSTON UNIVERSITY

BROOKLYN COLLEGE

CALIFORNIA STATE UNIVERSITY - LA

CLEVELAND STATE UNIVERSITY

CU BOULDER

DELGADO COMMUNITY COLLEGE

DEPAUL UNIVERSITY

DREXEL UNIVERSITY

EMORY UNIVERSITY

FLORIDA ATLANTIC UNIVERSITY

FLORIDA INTERNATIONAL UNIVERSITY

GEORGE MASON UNIVERSITY

GEORGIA TECH

GROSSMONT COLLEGE

HUNTER COLLEGE

ILLINOIS INSTITUTE OF TECHNOLOGY

NOVA SOUTHEASTERN UNIVERSITY

OHIO STATE UNIVERSITY

RED ROCKS COMMUNITY COLLEGE

RIVERSIDE COMMUNITY COLLEGE

SAN JOSE STATE UNIVERSITY

TEMPLE UNIVERSITY

UNIVERSITY OF AKRON

UNIVERSITY OF ALABAMA - BIRMINGHAM

UNIVERSITY OF CENTRAL FLORIDA

UCF STADIUM

UNIVERSITY OF CENTRAL OKLAHOMA

UNIVERSITY OF CHICAGO

UNIVERSITY OF HOUSTON

UNIVERSITY OF MARYLAND

UNIVERSITY OF NEVADA - LAS VEGAS

UNIVERSITY OF MICHIGAN

UNIVERSITY OF NORTH CAROLINA

UNIVERSITY OF SOUTH CAROLINA

UNIVERSITY OF SOUTH FLORIDA

VIRGINIA COMMONWEALTH UNIVERSITY

WASHTENAW COMMUNITY COLLEGE

WAYNE STATE UNIVERSITY

WRIGHT STATE

axe survey recap final

Education