axses caribbean brands travel marketing

Marketing the Caribbean with a Unique Travel Platform made for Caribbean Tourism Operators

By Caribbean Nationals

12 years building technology for Caribbean tourism

knowledge engineering

AXSES builds "supplier centered", "supply chain management systems"Featuring Direct Sales & facilitating Global Distribution


AXSES MISSIONhelping suppliers excel

advanced technology – training & support – supplier tools

Internet is about being direct!It is the most efficient marketing and distribution medium ever

Made for Direct Business

Direct Sales | Your Brand | Your Technology | Your Control

2006 40% direct | 2007 50% plus | 2008 60 % plus

In 2 years: 65 % Direct

In 2006 the major hotel brands were 81.4% direct vs. 18.6%. Merrill Lynch, HeBs

putting the pieces in place for direct sales and distribution marketing

MILESTONES

1996 Launched Barbados.org. Established AXSES SCI, Barbados. 1999 Launched Realholidays.com dynamic packaging

2001 Launched ArcRes.com Reservations system

2002 Launched BookingsBarbados, affordable bookings & reservations

2004 Launched DestinationSuites.com

2005 Launched Integrated GDS solution with Reserv

2007 Launched BookingsFranchise.com

2008 Bookable-ads, Bookable-maps CaribRez.com Caribbean marketing launched

2009 FaceBook Travel platform http://arcResBookings.com2009 Booking-Partners.com collaborative destination marketing

20 AXSES Tourism websites already marketing Barbados via the Caribbean

Knowledge engineering

ACHIEVEMENTS

Barbados.org: The Most Popular Site of Barbados in the worldLinked to by over 50,000 pages on the internet.



4 million visits per annum

Effective low cost marketing for all Barbados OperatorsDelivering Hi-Profit Direct Bookings

BayWatchResorts: 70%, Nautilus 35-40% 20% + Luxury hotels booked via Barbados.org & Direct Bookings via Internet marketing of each property’s website including Cars and activities Effective, low cost technology for Direct Sales and Global distribution


88 Million $ in inquiries for Direct Business to Barbados

AXSES bookings systems handled over BBD 88 million dollars worth of e-commerce requests during 2008*.

These potential sales were delivered directly to our clients.AXSES took no commission or transaction fee.

arcRes now powers nearly all of our advertising (http://Bookable-ads.com) and all e-commerce channels. It is one of the most powerful direct e-commerce marketing systems for Barbados.

(* Many suppliers (especially non-accommodation) also achieve significant revenue from direct bookings as a result of links from the Barbados.org network and our Internet marketing)

http://bookable-ads.com/




Barbados Bookings Center – since 2004

BookingsBarbados.comBarbadosBookingsCenter.com

Top 3 positions on Google

http://barbadosbookingscenter.com/

http://barbadosbookingscenter.com/

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Tops in shopping

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Tops in social media

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Cost effective marketingAdvertising ROI is exceptional

Our average CPC is 22 cents US as against Search Engine costs of $2 to $8 and more

Barbados Holidays: $3.90 (at a maximum CPC of $50.00) Estimated clicks per day: 37 - 51 (daily budget of $200.00)

Barbados Villas Average CPC: $8.53Barbados Hotels Average CPC: $4.10 Barbados Average CPC: $2.17 Travel: Average CPC: $2.43

Google adwords estimator. May 23 2008

Travelocity, Expedia, Distribution 25-35%

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Network - Over 20 Caribbean Marketing sites

Over 20 dedicated marketing sites like http://BookingsBarbados.comhttp://RealHolidays.com, http://CaribIslands.net, Http://BarbadosHolidaySpecials.com, Http://BarbadosVillas.com

Hundreds of theme pages and packages.

http://realholidays.com/

http://caribislands.net/

http://barbadosholidayspecials.com/

http://barbadosvillas.com/

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Powering custom designed destination portals IntimatehotelsBarbados.com


BookingsStLucia.com: Bookings, Reservations, Marketing

Directory of all accommodationSearch EngineComparison shoppingThemes MarketingSEO footprint PR=4 Members ToolsPortal ToolsTravel PlatformDirect MarketingBrand ControlGDS integrationE-commerce managementEstablished Channels


BookingsStLucia.com: Marketing platform

Navigation Search 1000’s

Themes

Directories 5pages Strategic content 40pages Shopping, quotes, bookings, direct marketing, reports

Specials, activities,maps


BookingsStLucia.com

First page on Google: 2009

St Lucia romanceSt Lucia custom holidaysSt Lucia holiday specialsSt Lucia holiday spasSt Lucia all inclusive holidaySt Lucia local charmSt Lucia guesthousesSt Lucia budget vacationsSt Lucia cheap holidays

St Lucia sailing vacationsSt Lucia caribbean sailing vacationsSt Lucia Gourmet vacationsSt Lucia historic plantation hotels St Lucia weddings honeymoonSt Lucia caribbean golf holidaysSt Lucia holiday activitiesSt Lucia luxury villas vacationSt Lucia wedding honeymoon

Caribbean golf holidays

bookingsstlucia.com

Site Usage / Rankings

BookingsStlucia.comJan. 1, 2008 – Dec. 31, 2008

Page Views Hits

Total(s) 368,682 703,792

Average(s) per month 2,248 4,291

BookingsStlucia.comJan. 1, 2009 – May 19, 2009

Total(s)166,473 398,029

Average(s) per month1,752 4,189

bookingsstlucia.com

Costs & SavingsHow much money can you actually save by using this system?

Case Study results for Hotel X that started using the arcRes Bookings-Expert December 2008 to date.

Revenue generated from direct bookings off your website only (does not include sales that were converted from users asking for Quotes or showing Interests or any other marketing channel): $118,287.80 USD

Revenue that the same sales would have generated using 3rd Party Booking Engine given 15% off Rack Rates: $100,544.63 USD

Cost/Investment in System: $375.00 USD (Includes set up and training of Booking Engine and 1 Ad Special for the year)

ROI: $117,912.80 USD ($318,364.56 XCD over a 6 month period)

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Holiday Themes Marketing

AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding

Deliver the right message, to the right audience, with the right process and tailored to the occasion

http://HolidayThemesMarketing.com

Close more Direct sales and expand distribution

http://holidaythemesmarketing.com/

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Interactive Themes Booking resorts & activities

Gain 25% more prospects by offering

online quotes - comparison shopping - bookings

Interactive:

Quotes, comparison shopping, on-line bookings

Link to website!

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Dynamic Packages: RealHolidays.com expert systems

AXSES; one of the first in the world to offer intelligent dynamic packaging

Combining multiple themes, lodging options, local activities, attractions and information, RealHolidays creates a unique package, tailored to users choices & personality

AXSES Intelligent Systems build a users profile derived from their choice. A choice is more than an action, it defines style and personality which we match to holiday options to create a unique personal experience.

Matching Resorts

Activities, Attractions, Information

Matchmaker

>>>> Quote

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Quotes, comparison shopping, bookings, client websites, custom information systems

Compare room costs and features

Traveler information systems. Database Marketing

Quote/ invoice accommodation

activities

Flights: search, compare, book

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Specials Marketing (# 1 on MSN)

Distributed on

AXSES NetworkBookingsStlucia.comBarbados.orgBarbadosHolidaySpecialsCaribbeanHolidaySpecialsCaribbeanReservationCenter

Resort website

Distribute globally with RSS feeds RSS feeds allow travelers to get latest specials mailed to them

http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml

Approx 100sites

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Specials Marketing (# 1 on MSN)

Distributed on

Google Base Google's shopping search engine. Its a Google Search engine for shoppers, allowing users to find products and compare prices

FaceBook Social networking

200,000,000 users

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e-Specials – quotes, bookable

Distribute globally with RSS feeds RSS feeds allow travelers to get latest specials mailed to them

http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml

arcRes Bookings engine powers all channels

Get quotes for specials

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CaribbeanHolidayPackages.com

Powered by arcRes

Distributed on

Barbados.orgBarbadosHolidayPackages.comCaribbeanReservationsCenter.com

Resort websites

arcRes Bookings engine powers all channels

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Advertising medium (managed by arcAds)

Place any type of adv. through all sites and analyze their effectiveness. Advertisers can login and review their own accounts

Multiple Ad types

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Advertising report for a resort. Average cost per click = 15 cents USD

Exceptional value!!

Google $2 to $8

USD

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Interactive channels Increase bookings

Themes Marketing

Dynamic packages

Pre-made packages

In addition toGlobal distribution

Resort Search

Comparison Shopping

Specials Marketing

Bookable-ads.com Interactive Advertising

TM

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Publish - Advertise - Search – Shop – Buy …. Blur

“Each element in the search-shop-buy triumvirate is undergoing a period of intense innovation, making each increasingly significant, yet interdependent. In fact, searching, shopping and buying – once distinct terms describing different behaviors – are blurring at a furious pace”. The perfect Storm - Philip C. Wolf, President and CEO, PhoCusWright Inc.

AXSES technology is leading edge!. We have already integrated advertising with all phases of the shopping cycle. This gives you complete flexibility in revenue and marketing models; including any mix of transaction, commission and subscription.

Focus direct sales – facilitating distribution

Interactive advertising works! Travelers stay longer and use all options

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Dynamic Bookable Advertising: Bookable-ads

rates

quotes

Full shopping cart cost and compare**** huge increase in bookability***

shopping

TM

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Turn on the light

Bookable-Ads

FREE!!

To arcRes BookingsBarbados.comusers

TM

*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite


advanced technology | know-how training & support

providing the tools to help suppliers build brands, markets & profits



Supplier Toolse-commerce marketing & management

direct marketing websites & portalsglobal distribution social networking

channel managementcost effective advertising/ advertising management

hospitality managementIntellectual resource & knowledge management


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Supplier Tools: arcRes e-commerce platform Website Booking Engine for hotels, villas, cars, activities, channel management, GDS, marketing tools, e-commerce management

-all payment and guarantee options supported-no commissions

FREE BOOKINGS ENGINEIF HOSTED WITH AXSES


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Easy to use admin tools

WEBSITE BOOKINGS FREE IF HOSTED WITH AXSES

All inventory optionsAll payment optionsAll Guarantee optionsFull control of content Research NewsletterClient ManagementDatabase MarketingFlexible Family plan & agesFlexible rules & policies

Groups – Specials – PackagesThemes ManagementCo-Marketing (Partners Program)

Distribution | GDS | AffiliatesFaceBook


arcRes for Facebook arcRes for GDS

arcRes for e-Specials

arcRes for Affiliates

arcRes for Google Maps

arcRes for Your Website

arcRes for Bookable-ads

arcRes for Portals

arcRes for RSS Marketing

arcRes Marketing Suites

http://arcres.com/ecommerce-and-travel-marketing.cfm

arcRes for Partnerships








arcRes for Your Website

Database of lookers and bookers


Transaction details for hotel and partners

Selling propertytracked on partner record

arcRes for Your Partnerships

Properties selects partners

Selected partners displayedFinal bookings page

ARCRES


Property descriptionand photo

Quotes

Room descriptions

Rates

Specials automatically shown through RSS feeds.

Bookings

… all shown in Facebook and updated easily in arcRes.

arcRes for Facebook


arcResBookingsadded to Facebook pageBookingsStlucia.com

live example

Facebook Demo

Installation Requires arcRes approval1-246 429 [email protected]

http://axses-facebook.com Database of lookers and bookers

arcRes for Facebook

http://www.facebook.com/pages/arcresBookings/76837318113?v=box_3&viewas=592900427

http://tr.im/FaceBookDemo

http://tr.im/FaceBookDemo

http://arcres.com/arcrates/users2/axses-facebook.ppt

http://arcres.com/arcrates/users2/axses-facebook.ppt

mailto:[email protected]

mailto:[email protected]

http://axses-facebook.com/




arcRes for Bookable-ads

For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries

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arcRes for e-Specials

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Distribute globally with RSS feeds - travelers get latest specials mailed to themhttp://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml

Approx 100 sites

arcRes for RSS Marketing

arcRes GDSGDS


3000 million reservation per month

400,000 travel agents

40,000 iDS

arcRes for GDS


arcRes for Portals


30 Caribbean Sites30 Caribbean Sites


Transaction record show agent. Custom reports available

Caribbean Specialists Resources

Links to:

Barbados

Sandy Lane

A Bookings Barbados Service direct on Travel Agents site

* Axses supplied agent website

* Agents own website

arcRes for affiliates


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Themes, Packages, Specials, PortalsComparison Shopping, Quotes, Bookings

130 Barbados Operators using arcRes features/channels

68 One or more themes (average 3) 81 44 Specials and RSS Channels (#1 on MSN) 55 40 Bookings Engine operators website 37 Specials on website29 Packages (14 RealHolidays)22 Comparison Shopping 16 Distribution________________________________________________________130 Barbados operators using one or more features/channels (above)

Hundreds more, using arcRes Search and Directory listing800 archives entries (attractions, tours, information etc) | 1000 villas, home rentals | 229 hotels, apartments, guesthouses

arcRes ChannelsChannels

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arcRes SuitesE-commerce platformfor multiple Direct channels, GDS/PMS Integrated, Themes Marketing, CRSWebsite bookings

Built to manage Websites Content | BookingsInformation DistributionSEO | Marketing | Direct MailReports & Analysis

Supplier status management

E-commerce: arcRes & arcAds

Affiliate marketing

Facebook


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LEADING DESTINATION MARKETINGBUILT FOR THE CARIBBEAN


AXSES 12 AWARDS of Excellence

International award for advanced travel technology


AXSES PEOPLE

Directors

Ian Clayton: CEO

John Gibbs: Managing Director

Kathy-Lynn Ward: Director Operations & Programming

Programmers/Technical

Shelly BurkeHussein GrantKris GoodingAndré Rock

Marketing and Support

Julia Hyndman: e-commerce MarketingAnn-Marie Morris: Web MarketingJanelle Knight: Web Marketing

St Lucia Partner: Glace Graphics

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AXSES

DirectCost effectiveEstablishedCreativeMarket LeaderTechnology LeaderCaribbeanInternational Potential

innovation works


Our Solution

Supplier focused

established and widely used

proven marketing systems

proven technology for the Caribbean

proven leadership and innovation

Extensive database/marketing systemsDatabase of hundreds of thousand of Barbados prospects

BookingsStlucia.com,BookingsBarbados.com, Barbados.org, arcRes.com, RealHolidays.com, TravelAgentsRes.com, BookingsXxxxxx.com

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Create a Supply Chain Solution for Stakeholders– Multiple Channels managed by a single admin

From multiple fragmented admin. To a single Umbrella

TA’s/IDSTA’s/IDS

IDS

IDS

Destination portals Destination portals


a Consistent Platform

Each hotel manages their information across multiple channels and their own website and bookings engine

Example: IntimateHotelsBarbados.com

An independent portal

Integrated with all AXSES e-commerce channels BookingsBarbados.com, BarbadosHolidaySpecials.comFaceBook, Google Base, RSS Feeds, GDS*, IDSand Clients own booking engine

A single point of management for each hotel

*GDS is Load integrated. Seamless deliver is 6 months

chennels

GDSIDS

FaceBook, Google Base, RSS

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Create long term sustainabilityDirect channels, destination marketing build brands & profits…. that last

From Distribution Branding To Supplier Branding /direct sales

Old paradigm- closed loop, distributor brand, distributor control & loyalty, high cost, vulnerable, fickle (ccourt, twt, trends)

Destination marketing, supplier brand, open loop, supplier control, supplier loyalty, supplier profits, Barbados profits


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BookingsFranchise – affordable – sensible

T h a n k Y o u


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Proven marketing success Technology built for the Caribbean

Caribbean software engineers can export technology to the world

bringing wealth and sustainable employment to the region


VISION

Better consolidation through knowledge engineering* and innovation

The future is about bringing services and technology together in a powerful knowledge delivery system

"Seeking information and looking for perspective--like-minded experience and judgments--are currently trumping the straightforward hunt for the best price", says Douglas Quinby, senior director of research at PhoCusWright.

Our team has proven it can increase the impact of tourism We will share this success with all islands


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