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THE IDEAL CANDIDATE AYANNA GRADY, MBA

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Page 5 THE IDEAL CANDIDATE

AYANNA GRADY, MBA

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TABLE OF CONTENTS

• Cover Letter

• Resume • Artistic Awareness

• Communication

Proficiencies • Professional Expertise

• Cooperative

Methodology Centered on Results

• Development,

Consolidation, and Prioritizing Skills

• Words of Reference

• Thank You

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January 1, 2016 To Whom It May Concern: If you are seeking a visionary leader to turn insights into action by creating locally relevant programs for your brand, look no further. As a current Marketing Manager with 10 + years of experience, 7 years being in sales; I am poised to transition my diverse experience to a Regional Management role. I have successfully managed teams of 50+ throughout my career to drive impactful marketing programs that I play a key role in creating. These programs have delivered both measurable results and improved efficiency. Whether leading the marketing and promotional initiatives for a global brand in North America; or for a young, fast-growing firm; spearheading campaigns and events are just a few areas where I thrive. I love a challenge and I approach each challenge with a “get it done” attitude. As my résumé attests, here is what I can offer your company:

§ Proven ability to create the appropriate marketing vehicle or event; secure widespread media attention and stimulate excitement around product.

§ Solid track record for conceiving, organizing and executing high-profile functions and special events while utilizing social media marketing and agency partners.

§ Exceptional market research and analysis skills critical for appropriate market segmentation and targeted marketing campaigns.

§ Strong project management and leadership capabilities; organized, focused and able to motivate teams to achieve a common goal.

An opportunity to meet with you in person for an interview would be greatly appreciated. I am willing to travel up to 50% and relocate to a large metropolitan area if necessary. Thank you for your consideration. I look forward to speaking with you soon. Sincerely, Ayanna Grady

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ValueOfferedtoYourOrganization§7+YearsofSalesExperience§ConsumerCentricMarketing§TerritoryManagement§BrandManagement§CertifiedEventPlanner§ProjectManagement§C-LevelMarketingCampaigns§DigitalMarketingTechnology§SocialMediaMarketing§LeadGeneration§Regional/NationalAccounts

AYANNAGRADY404-483-4102|[email protected]|linkedin.com/in/ayannagradymba

FIELDMARKETINGMANAGERPROVENSUCCESSINBUILDINGHIGHPERFORMANCETEAMSFearless and self-inspired leader offering a 10-year track record ofleveraging some of the most widely known powerhouse brands toconsumers.Innateabilitytodeliverfieldmarketingprogramsthatdrivevolumeandprofitabilityincompetitive,hard-to-penetratemarkets.ü Highlyskilledinvirtuallyeveryaspectoffieldmarketing.ü Consistentlyprovenabilitytodevelopandmaintain

long-termclientrelationships.ü Excellentcommunicationandpresentationskills.ü Thriveincross-functionalteamenvironments.Recognizedfor

deliveringabove-averagereturns

EDUCATION&CERTIFICATIONS

SHORTERUNIVERSITY,Rome,GA

MasterofBusinessAdministration׀2015

GEORGIASTATEUNIVERSITY,Atlanta,GABachelorofBusinessAdministration:CommercialRealEstate׀2005

COMPUTERSKILLS

MicrosoftWord,Excel,PowerPoint|CRM|Salesforce|HTML|AdobePhotoshop|GoogleAdWords

PROFESSIONALEXPERIENCE

SPECKPRODUCTS|Atlanta,GA Sept.2013–PresentSoutheastFieldTrainingandMarketingMangerSuccessfullytrainedover5,000salesassociatesatseveralregional,nationalandinternationalLeveragespartnershipswithanumberofbig–boxretailers,carrierandspecialtystorestopromoteandsellSpeckmilitarygradecasesforconsumerelectronics.Hand-selectedtoperformthefollowing:§ Providesextensivetrainingtosalesassociatestoensureahighdegreeofunderstandingofallproducts.§ Managesdemoeventsforthelaunchingofnewproductsatthestore,regionalanddistrictlevel.§ Organizesandimplementprograms,incentivesandconteststodriveawareness,educationandsales.§ Capturesandreportstorevisitsandconditionsatretailersincompliancewithfieldreportingguidelines.§ ExecutesPointofPurchase/Shippercompliancechecksatretailersasneeded.

ANHEUSER-BUSCHINBEV|Atlanta,GA March2015–October2015UrbanInfluencerManagerIncreasedBudLightbusinessby13.6%and147%forallbrandsinentireportfolio.ChargedwithincreasingrelevanceandsalesforAnheuser-BuschInBevbrandsintargetmarketbyactivatingtopinfluencerandleadingeventsfornightlifeaccounts.Ensuredoptimalconsumerexperience.Manageda$100,000annualmarketingbudget.Additionalspecifictasksforkeybrands:§ Securedbackbardisplayandotherhighimpactmerchandising.§ Conductedstaffengagementactivitiesaroundkeybrands.§ Partneredwithdistributorstoensureordersareplaced,productsreceivedandsalesaregrowing.§ Identifiedtopnon-buyinfluencernightlifeaccountsanddevelopedeffectivemarketingplanstoestablishbusiness.

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AYANNAGRADY MOSAICXM|Atlanta,GA Jun.2010–May2013SoutheastFieldMarketingManagerIncreasedbrandawarenessby65%andpromotedsocialmediainteractionsby125%duringevents.On-boardedoneofthefastestgrowingsalesandmarketingagenciesinNorthAmericatoguidestaffinexecutingtraditionalandguerrillamarketingprogramsat:sportingandcelebrityevents,retaillocations,tradeshows,collegecampuses,concertsandamusementparks.Developedandmaintainedrelationshipswithkeyclientsandvendors.Effectivelymanagedeventbudgetsandcollateral.Oversawterritorylogistics,inventoryandsupply-chainneeds.Additionalcontributions:§ Recruited,hiredandtrained25marketingrepresentativesandmanagedvariousprojects.IncludesAT&T/WindowsPhone8&7andAnheuser-Buschcampaign.

§ Managedseveraltourprogramswithbrandedvehiclesincludingascrollingbanner,16-footboxtruck.§ Researchedmarketandidentifiedtargetaudience,competitivetrendsandalternativedistributionoutlets.§ Developedreportstotrackregionaltrends,program’seffectivenessandefficiency.

BETTERWORLDBOOKS|Atlanta,GAFeb.2008–May2010SoutheastAreaCommissioner(Feb.2010–May2010)Achievedasteadfastprogressionservinginmultiplerolesandoftensurpassingsalesquotas.Managedaterritoryof50+collegesanduniversitiesoverseeingtheirtextbookpurchasingprogram.Hired,trainedandmanagedstaff,designedrecruitmentandtrainingmaterials,studentmarketingcollateralanduniforms.§ GeneratedasignificantamountofleadsforstudentstaffthroughGoogleAdWords,Salesforce.com,socialmediaandemailmarketingmethods.

§ Providedlogistical,technologicalandmonetarysupporttostaffincludingcommissionpayments.§ TrackedandreportedsalestrendsandchangeinSalesforce.comtoincludeleadershipsalesmetrics.

ProjectManager-CampusMarketingStrategyRealignment(Jun.2009–Jul.2009)Servedasaliaisonbetweenmanagementandoperations.Managedprojectlogisticsandrisk.Directedcorporateandhumanitarianevents.§ DevelopedHTMLprocessformatfornewandexistingaccounts.§ Creatednewrecruitmentmaterials,on-campusmarketingcollateralandbrandedpremiums.AccountRepresentative(Feb.2008–June2009)Servedinanintegralroleasliaisonbetweenclientsandacquisitionssupportteamtoorganize,consolidateandprocessbookcollection.Analyzedclientbookacquisitionsandcoachedclientsonimprovingthequalityandnumberofshipments.§ Successfullymanagedaneightstateterritorywhileconsistentlyexceedingatleast108%ofsalesquotas.§ UtilizedCRMsoftwaretoqualifyleads,manageleadgenerationandacquisitions.§ Conductedsalespresentationsoutliningthedetailsofvariousprogramsbasedontypeofclientele.PAYBYTOUCH|Atlanta,GAApr.2007–Feb.2008MarketingLaunchCoordinatorRecruitedtolaunchtheimplementationofabiometricpaymentproductinseveralnationalretaillocations.AssistedleadtrainerinpresentingmaterialstoteammembersbymodelingPayByTouchpromotionaltechniques.Conductedfollow-uptrainingsessionstoaddresstrainees’professionaldevelopmentneeds.Resolvedsystemproblemsthroughtroubleshootingandescalatedtosolutionsupportcenterasnecessary.Managedtheclientrelationshipbyconsistentlycommunicatingwithon-sitemanagementandheadquartermarketingteamtomeetclientsatisfaction,targetedgoalsandinitiatives.Assistedinmanagingprojects:§ Directedon-siteprojectoperations,whichincludedreportingandsalesanalysis,expensebudgettrackingandmanagementofcontractstaffandPayByTouchemployees.

§ Measuredprojectprogressanddeliverablesbasedonstrategicplan.CollaboratedwithRegionalManagertoevaluateprojectmetricsandvariances,andprovidedinputonmitigationplanstoimplementidentifiedsuccessfactors.

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Artistic Awareness Designed, managed and executed an art-based complimentary premium program with Speck Products. Events included the 2014 Miami Mini Maker Faire and The Color Run 2015 Tour. The Color Run also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness and individuality. This program consisted of working with several local artists to create one-of-a-kind murals made out of smartphone cases. Cases were then numbered, signed by its respective artist and then gifted to the festival’s attendees. Patrons enjoyed the showmanship of the artists while receiving a take-away that was functional, unique and beautiful.

Successfully launched new products and packaging into urban on-premise accounts. Increased local purchases 35% during and after local events. Utilized agency partners to brand events including sponsored social media posts, celebrity appearances, and experiential sampling.

Communication Proficiencies

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Professional Expertise

D

Articulate, confident, and well versed in managing regional marketing endeavors for beer, wine, spirits and technology firms. Proven leader with outstanding relationship building skills that provides unparalleled service and support to clients and vendor partners. Focused and results-oriented professional savvy in creating, executing and evaluating marketing activities in dynamic, competitive environments.

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Development, Consolidation, and Prioritizing Skills

A B

Managed a $100,000 annual budget for the Atlanta market that focused on supporting regional sales goals while executing effective and memorable events within target accounts. Prioritized events based on featured brand, localized continuity of national programs, and new product launches. Trained over 5,000 retail sales associates, store managers, and regional leaders during national and international tradeshows, while maintaining visits within local territory. Served as the ‘go to’ person in the southeast United States for customer and client facing events.

Cooperative Methodology Centered on Results

Collaborated with several brands to execute joint events including: Jack Daniels Honey, Samsung, Grand Marnier, and Motorola. Approach included collaborating marketing budgets, designing signature cocktail recipes and cross promoting within each brand’s target demographic. Recruited and managed staff for several continuing experiential marketing teams within the urban Atlanta market. Allocated marketing assets including consumer premiums and sell-through incentives. Created forecasting templates, dashboards and targeted strategies for regional sales programs.

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Words of Reference from former Colleagues and Supervisors

Ayanna has the attitude of making what ever she does a success and addedtremendousvaluetotheentirePayByTouchorganizationandshewasrecognizedasananchor forthoseserving inroles insales, implementationanddeployment–criticaltoclientsuccessandsatisfaction.Shehaswillinglysupportedourclientsinmanyareaswithhertechnicalexpertiseandstrongsenseofcustomerservicewithahelpful, get-it-done attitude that has had a positive impact on our team and ourresults.OneofourClientsponsorshascalledherthe“consummateprofessional”inthesupportthatshehasprovidedtotheirbusiness.Iwouldbehappytoprovideatelephone reference if desired, and would highly endorse her candidacy for anycustomer facing or support position forwhich your companymay have the need.Any organization fortunate enough to hire Ayanna will greatly benefit from hercharacter,quickstudyandimpeccableexecutionofthedutiesforwhichshemaybecharged.Pleasedonothesitatetoreachouttome.-KeithEllis,SeniorFieldLaunchCoordinatoratPayByTouch,415.336.3689AyannaGradyisamarketingprofessionalwell-versedinoperatingwithinanurbanmarket.Hermanyyearsinthebeer,wineandspiritsfieldclearlyenablehertomakegood decisions. When managing projects as an Urban Influence Manager withAnheuserBusch InBev,Ms.Gradyapplieda very structuredapproach.Withmanypractical ideas, shepartneredwithmycompanytocrafteffectiveandprudenton-premisenightlifeactivations,whilemaintainingagrowthinsalesateachvenue. Itwasapleasuretoworkwithher.-RufinTshinanga,Founder&CEOatPopplr ,404.604.9303Ayanna had a great second half of 2014. Her performance with Demo Days andTrainingswereabovethegoalturninginat100%forAssistedSellingand133%forTraining events. Ayanna also participates in themost Kick-Off events for VerizonandAT&Tascomparedtotherestofthefieldteam.AyannaalsodidaspectacularjobwithherSWOTanalysis(SocialMediaMarketing),helpingtheteammakesensewith thissomewhatobscuremarketingvenue. Inaddition,AyannaalsocompletedherMaster’s thishalf,usingSpeckasthetopicofherThesis–receivingan“A” forheranalysis.GreatjobAyanna!-JimCoté,SeniorFieldOperationsManageratSpeckProducts,508.344.8172Ayanna Grady is a punctual, hard-working and energetic person with a greatattitude. Ayanna possesses notable business acumen and an acute knowledge forwhat isnecessarytoachievethebestresultsundertimeconstraints.Sheregularlytakes initiative to go beyond the expectations of her job as the Southeast FieldTrainingandMarketingManageratSpeckProducts.Ms.Gradyhaspartneredwithmetohostseveraltrainingsandwasajoytohaveasaneventpartner.-TravisRuss,MarketManagerAtlanta-WEST atMotorola,678.357.9450

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NOTES

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NOTES

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NOTES

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NOTES

Thank You! Ayanna Grady

[email protected] 404.483.4102