ayoko magazine - winter 2013
TRANSCRIPT
-
7/28/2019 Ayoko Magazine - Winter 2013
1/52
akeoverCONTEST
BUSINESS
in erJULIEPEDERSENA im your
Smar tphone
he re to v i s i t
AyokoMagazine.comDETA I LS PAGE 2
In thIs Issue...
Markeig MussGoig MobilePromoioal Evesord-of-Mouh Markeig
-
7/28/2019 Ayoko Magazine - Winter 2013
2/52
QR Codes
When you see this barcode,
theres MORE informationwaiting for you!
STEP 1Download a FREE
QR Code Reader Applicationon your mobile phone
STEP 2On your Smartphone,
launch the appl icat ion & snapa picture of the QR Code
STEP 3Watch your phone for
a coupon, video, websiteor message!
SALE!
Whatsthis? i n c .
D E S I G N I N G Y O U R B U S I N E S S
I D E N T I T Y
BRANDING
logo & ident i ty design | graphic design image bui ld ing | brand enhancement customer appreciat ion promotions
PRINT MARKETING business cards | postcards business stat ionery | gi f t cer t i f icates business col lateral | brochures s igns | posters | labels | packaging magazine & newspaper ads | f lyers
I N T E R N E T
INTERNET MARKETING website & b log design website copywr it ing strategic p lanning & organiz ing
ELECTRONIC MARKETING cl ient data base management newsletters | e-b lasts e-v ites | hol iday greet ings
SOCIAL MARKETING Facebook & Twitter
M E R C H A N D I S I N G
IN-STORE MARKETING
point-of-purchase {pop} d isp lays store d isp lays & s ignage
OUTDOOR MARKETING store s ignage window disp lays b i l lboards | street presence
TRADE SHO WS booth design consultat ion booth s ignage & set-up
P U B L I C R E L AT I O N S
PROMOTIONS
specia l events & promotions media a ler ts & outreach | press re leases
NETWORKING SOLUTIONS business contact data base management workshops & seminars
CLIENT RETENTION SOLUTIONS customer appreciat ion promotions
YOKOCHAPMAN@GMA I L . COM
WWW.AYOKODES IGN INC .COM PHOTO:ERIN
ALEXANDER
-
7/28/2019 Ayoko Magazine - Winter 2013
3/52
-
7/28/2019 Ayoko Magazine - Winter 2013
4/52
6 AyokoMagazine.com
Ftr BsisssOr Sposor:
bnb Fine Jewels
n & Rjv G | 5
VintaGe VeRuca
M bkmr | 32
eVents by eMMa
emm sgh | 34
DiVine & conqueR
sh Kmhk | 36
VintaGe bli nG
D Grz | 38
wsi DiGital MaRKetinG
Rf Kk | 40
bRooKs Financial
t brk | 42
HoMe saFe HoMe
Jm cr | 44
MoVin on up
cr Mh e & yd M | 46
JeReMy Hi ebeRt pHotoGRapHy
Jrm Hr | 48
KnuDson law oFFice
cr Kd | 50
Cotets
2013 ayoKo DesiGn inc.
a rgh rrvd. n r f h
m rrdd r r h hrd d r rm f ak Dg i.
Prite
wit so io reccle
pper
AYOKO MAGAZINEVOLUME 2 | Wine 2013
.akMgz.m
eDitoR-in-cHieF + aRtistic DiRectoR
yk chm | [email protected]
wRiteR + eDitoR
D bkff | .krdrv.
GRapHic DesiGneR
am urh | .mk.m
pHotoGRapHeRs
er adr
.rdrhgrh.m
Jrm Hr
.jrmhr.
contRibutinG wRiteRs
er adr
er a
D HmRf Kk
adr M
adr Mrr
Jd Mr
Mrk n
pRooFReaDeR
n Dgg
publisHeR
ak Dg i.
202-1311 prg av
wg, M, cd
R3G 0V3
p: 204.612.5944 | F: 204.505.3034
.akDgi.m
Follow us on
I Tis Issa note FRoM yoKo | 6
Julie peDeRsen uRban MuKluKs
& accessoRies
ak Dg b Mkvr wr | 8
a MoVinG taRGet
Rhg yr o-h-G M ad | 12
be ReaDy & Realistic
tr s Md lk
cr b pr | 15
plan liKe a pRo
t fr Hgh-im crr ev | 17
eVent expeRtise
The Benets of Hiring a Professional MC | 19
peRFect peRFoRMeRs
chg h b crr
ev err | 20
best in sHow
er yr trd sh bh
lv lg imr | 22
Help youR pRoDucts sHine
prf prd phgrh
t & trk | 26
people poweR
Establishing a New Denition of
b nrkg | 28
puttinG inK on papeR
Ayoko Magazine d wh pr Hr s | 29
FL , T E E E. 1 . .B BFI E E EL .
akeoverCONTEST
BUSINESS
in erJULIEPEDERSEN
Ai m you r
Smartp honehe re to vis itAyokoMagaz ine .c omDETAILS PAG E2
INTHIS ISSUE...
MarketingMustsGoingMobilePromotionalEventsWord-of-MouthMarketing
.:
i
SEEStOrYONpG.8phOtO:ErINALExANdErphOtOGrAphY
JuliePedersen
ONthEcOVEr
-
7/28/2019 Ayoko Magazine - Winter 2013
5/52
The Fine ArT oF CrAFTing UniqUe hAndmAde Jewelry
t h A N K Y O U t O O U r S p O N S O r
eeta Gupta, President o bnbFine Jewels, has been an artist allher lie.
She emerged as a talented painter inuniversity, and went on to hold art exhibi-tions showcasing her paintings and sculp-tures at the most respected art centres in
New Delhi. Her work was well appreci-ated and reviewed by art critics and con-noisseurs alike.
Although Neeta studied math inuniversity, she also designed jewelry orriends and amily as a creative pursuitthroughout her lie. Ater moving toWinnipeg, she pursued her interest in artat the Winnipeg Art Gallery. Ater wit-nessing her adept hand in jewelry design,her teachers and colleagues stronglyencouraged her to launch her designson a larger scale or the Winnipeg com-
munity. Te city didnt have anything likethis, she was told.
I loved the jewelry design process,but explaining my designs to goldsmithsand relying on them to carry out myvision was rustrating, Neeta said. Tisis why I needed to make jewelry on myown I needed ull control to bring myvisions to ruition.
Neeta and her husband, RajivGupta, Vice-President, decided to open
bnb Fine Jewels in downtown Winnipeg.Tey specialize in deco deluxe jewelrywhich is unique, exclusive and extremelydelicate to create. All o her beautiulone-o-a-kind pieces are made rom 18karat gold with high-quality diamondsand gemstones.
Her new path has proven to be awise choice her wide range o clientsock rom across Canada to purchase herone-o-a-kind designs. Tey remark thatNeetas creations are much more thanjewelry, they are investment pieces thatcan be passed along to uture generations.
Over the years Ive learned that mytrue passion lies in designing beautiuljewels or the most wonderul creation onearth called woman, Neeta said. Successto us is the smile and satisaction our cus-tomers get when they enjoy wearing the
jewels bought rom us.Although Neetas unique designs
are inspired by art and literature romaround the world, her store and businessare grounded rmly in downtown Win-nipeg.
When most businesses were leav-ing downtown to move elsewhere, wechose to open our store in the heart odowntown, Neeta explains. We had theconviction that the downtown is the place
to be and we would like to be participantsin its revival.
Neeta and bnbs success is rooted intheir dedication to lielong business rela-tionships. o reach that goal, customersatisaction is their Number One Pri-ority. o help orge strong, lasting rela-tionships and ensure that her clients ndtheir perect piece, Neeta requests that allstore appointments are one-on-one byappointment.
Ayoko Magazine would like to thank bnb
Fine Jewels or sponsoring this issue. I youare interested in learning more about bnbFine Jewels, call 204.415.5643 or visitwww.bnbnejewels.com to book an exclu-sive, one-on-one appointment to explore
Neetas designs.
rAJIV&NEEtAGUptA
for you to enjoy
Shining Talent
i wanteD to bRinG a little oF
new yoRK sHoppinG to Down-
town winnipeG.
-n G, or/Dgr
Pho
tos:
Jeremy
Hiebert
Pho
tograp
hy
-
7/28/2019 Ayoko Magazine - Winter 2013
6/52
8 AyokoMagazine.com
ANotFromYoko
moved a lot as a child. I packed
a lot o boxes and attended 11
dierent schools. Tis unique child-
hood aorded me the opportunity
to compare a very diverse group o
people and communities. What I
learned is that Winnipeg breeds
world-class talent worthy o praise,
recognition and discussion. Win-
nipeg entrepreneurs are making ahuge local impact and taking over
the world one customer at a time.
Behind every successul busi-
ness, there is a mastermind. In some
cases, there may even be a creative
army behind a business even i
its an army o one! You cant always
see them, but these special people
are where it all begins. Te goal or
Ayoko Magazine is to help spread
the word about these great Winni-
peg proessionals and their unique
success stories.
Building a business is like
building a city. It takes inrastruc-
ture and a community. Tis maga-
zine is or people who want to rec-
ognize and celebrate good business
and help extraordinary leaders shine
in their best light! Our community
depends on the success o local
businesses, and this is why I am pas-
sionate about buying local, promot-
ing local and selling local.
Ayoko Magazine was created
to bring our community to lie, tospread the word. So why publish a
print magazine? As social media,
iPads and smartphones continue
to take the world by storm, I have
decided to stay grounded to my
roots in print media. All o the
entrepreneurs highlighted in this
magazine are real. Teir stories are
real, their dreams are real and their
struggles are real. Tis is why I have
chosen print to create something
real and tangible that can be shared
organically.
So how do you Share or Like
a paper and ink magazine? I urge
you to read and share these sto-
ries, to support these bold Winni-
peg entrepreneurs and to pass this
magazine along. Handing it o to
a riend or leaving a copy in your
oce is a small gesture, but it will
do wonders or the great business
leaders ound inside.
I hope you enjoy this issue o
Ayoko Magazine and continue to
celebrate extraordinary Winnipeg
businesses long ater you turn thelast page.
yoKo cHapMan
Editor-in-Chief + Artistic Director
Yoko
8 AyokoMagazine.com
-
7/28/2019 Ayoko Magazine - Winter 2013
7/52
WWW.VINTAGEVERUCAANTIQUES.COM 1342 MAIN STREET 204.339.5301
redriverGENERAL STORE
WWW.REDRIVERGENERALSTORE.COM 1.204.661.8393 5700 HENDERSON HIGHWAY, NAROL, MB
-
7/28/2019 Ayoko Magazine - Winter 2013
8/52
10 AyokoMagazine.com
Jli
Urb lsAccssoris
Prs
&
t Yoko Capma
ph E Aexae Potogapy
Ayoko Design Business MAkeover Winner
-
7/28/2019 Ayoko Magazine - Winter 2013
9/52
AyokoMagazine.com
W i i p e g e r e p r e e u r s h a v e b e e a c o s a s u p p o r a d d r i v i g f o r c e f o r m e a d m y b u s i e s s h e y c o i u e o a s o u d a d a m a z e m e w i h h e i r a l -e , p e r s e v e r a c e a d k i d e s s . T h e A y o k o D e s i g B u s i e s s M a k e o v e r C o e s w a s c r e a e d o s a y h a k y o u f o r h e i r u e d i g i s p i r a i o n .
~yk chm
ongratulations to Julie Pedersen,
the grand prize winner!
Te judges awarded Julie Peder-
sen Urban Mukluks & Accessories the
grand prize based on her sound vision,
endless creativity, entrepreneurial spirit
and strong commitment to growing her
business in a progressive direction. Julies
designs and creations are inspired by
her lie here in Winnipeg, yet she has
laboured to create a globally sought aterbrand.
Julie Pedersen Muckies, Spats and
ashion accessories are known or their
unbelievable comort many o her
customers call them oot pillows! Her
unique designs and their incredible dura-
bility have made them a avourite or a
diverse range o women and children
across North America.
Winnipeg winter-inspired mukluks
are being worn by Hollywood celebri-
ties. Julies Muckies have been worn by
Britney Spears, Katy Perry, Jeanne Beker,
Jaime King, Anna Paquin, Meaghan
Waller, Kristin Cavallari, Rumer Willis
and Hannah aylor.
The Markeig Pla
Beore any changes could be made toJulies branding and marketing tools, a
business design consultation and inter-
view was conducted with Ayoko Design
to identiy Julies business goals. From
this initial consultation, we discovered
that Julies brand was in good shape, but
it needed some tweaks. Julies main goal
was to improve her website to reach a
wider audience and acilitate more online
sales. Julie had recently made the deci-
sion to start a amily and moved her
oce and studio back home. By increas-
ing her online sales Julie will be able to
conduct business rom home, travel less
and spend more time with her young
amily.
Te main goal o this makeover
became clear: tweak her brand, turn
her website into a lean mean marketing
machine and create some new marketing
tools to help her gather new leads and
stand out rom the crowd.
Simple Brad Tweaks
Julie loved her existing logo. Te only
thing missing was a descriptive tag line.As simple as this may seem, adding a tag
line to all marketing materials is critical
and goes a long way towards establishing
a consistent brand message.
Ater much deliberation, we agreed
on Urban Mukluks & Accessories. Tis
small addition clearly describes the prod-
uct or customers, and it is also extremely
useul or search engines.
ThE $10,000GrAnd PrizE
Ou $10,000 Gan pize Busi-ness Makeove was esigne ogive e eseving winne ebes makeing ools ossible oomoe ei unique ousan sevies wol-wie.
Julie peesen
-
7/28/2019 Ayoko Magazine - Winter 2013
10/52
12 AyokoMagazine.com
A Ful l e bs i e Re va mp
With the dramatic increase in the use o
mobile devices, Julies website and shop-
ping cart needed to be ully accessible on
all web platorms. Responsive Website
Design (RWD) is an emerging web page
creation approach that makes use o ex-
ible layouts and images. Her new Respon-
sive website automatically detects the
visitors screen size and orientation and
resizes the website layout accordingly.
Te shopping cart images are
ullscreen on handheld devices like
iPhones and iPads, making it easy or
shoppers to browse the store.
o ensure Julies designs truly shine,
we incorporated high-quality product
photography by Winnipeg photographer
Erin Alexander placed against a white
background to maximize impact.
Julies website was proessionally
written and edited, and all pages incorpo-
rate keyword rich phrases careully chosen
to increase search engine optimization
(SEO) and visibility. We also added criti-
cal social media links including Pinterest,
Facebook, witter and LinkedIn to help
drive more trac to the site.
A Ne w E-mail Ma rk e i g Pl a
We added a new sign up orm to the site to
help Julie build a solid, permission-based
database o customers who are interested
in receiving her newsletters, special pro-
motions and product updates. Julie can
now use her reshly designed newsletter
template to e-mail her customers impor-
J rdg fr hk hd rg.
-
7/28/2019 Ayoko Magazine - Winter 2013
11/52
AyokoMagazine.com
Mt Or JgsLinsay Bzus-
kiewizs alen
in esign, skille-
eye fo fasion,
an keen vision
o see as
oays syles ofous on omo-
ows u-an-
oming ens
ave mae e
a use soue of infomaion an igly-
egae ofessional among e saff an ol-
leagues in e Fasion an design Inusy.
As owner of Pure Design Build, a com-
any a woks wi liens in esigning, oga-
nizing and staging home and ofce spaces, Lind-
say sives o oninually bing fes, innovaive
an uing-ege ieas o e liens o makeei vision omoows new ealiy.
Linsay as a Baelo of human Eology
degee fom e Univesiy of Manioba an
aomanying majo in cloing an texiles.
Visit www.puredesignbuild.net to learn more
Joseine pul-
ve is e in-
ial esigne
fo Joseine
designs, an
ineio esignbusiness o-
viing onsul-
aions fo esi-
dential, ofce
an ommeial esign. As an insuo of
eoaing an ineio esign a re rive col-
lege, Joseine eaes susainable evelo-
men, level wo eoaing as well as omue
aie esign in e resienial deoaing po-
gam.
pio o eaing, Joseine woke on
many iffeen esign ojes in Winnieg,Manioba inluing rewoo heaing cene,
Yukiw cioai, Maeson denal cen-
e an numeous esienial ojes. Jose-
ine as also aiiae as a eoao an
esigne in e annual paae of homes.
Joseine ols a baelos
egee fom e Univesiy of Winni-
eg an a pofessional Ineio design
egee fom e Univesiy of Manioba.
Learn more at www.josephine-designs.com
tant inormation whenever something
exciting comes along!
Pri Markeig Perfecio
Te new designs or Julies business card,
hang tag and postcard eature a beauti-
ul new photograph o Julie wearing her
products. Incorporating her photo helps
customers make a more personal connec-
tion with the designer, and it helps them
remember her. When visiting a trade
show with hundreds o other businesses,
anything you can do to stand out on a per-
sonal level is a wise choice.
As a nal touch, QR codes were
added to all pieces to help create additional
website trac rom mobile customers.
The Resul
Julie Pedersens newly designed website is
now live, and shes ready to take the world
by storm! Most importantly, Julie eels
rejuvenated and excited to push orward
into new markets.
Yoko Chapman, owner o Ayoko
Design Inc., has truly enriched the ace o
my brand, and has designed and created
my new website, Julie Pedersen happily
exclaims. I am so grateul or her vision,
dedication and need or perectionism.
Yoko is responsible or not only the web-
sites clean design and resh new ace, but
has also made order processing and navi-
gation eortless.
Congrats Julie and best o luck!
Be sure to check out Julie Pedersens new
2013 line o Urban Mukluks & Accessories
at www.juliepedersen.com
JOSEphINE pULVEr
LINdSAYBrZUSKIEWIcZ
Contst Qlifictionsto qualify fo e Ayoko design Business Makeove cones, businesses
neee o be a full-ime eneise, in oeaion fo a leas one yea an
base in e iy of Winnieg.
Our FinAlisTs:Dental Access Winnipeg
Divine & Conquer
EPH Apparel Inc.
Events by Emma
Julie Pedersen Clothing & Design
Luckygirl Photography
McDiarmid Flowers
Mountain Bean
ODT Filharmonic Music Ensemble
Photography by Michele
Vintage Veruca Antiques
Topphoto:Supplied
-
7/28/2019 Ayoko Magazine - Winter 2013
12/52
14 AyokoMagazine.com
Numbers DoNt Lie
why mobile websiTes Are CrUCiAl in 2013
t raf Keke, Wsi Wpeg
y the end o this year it is expected
that more than 50 % o all Inter-
net access will be rom smartphones and
tablets. Tis is one reason that mobile
website marketing and mobile apps have
become the largest growing segment o
the digital marketing mix.Businesses o all shapes and sizes have
taken notice and have dedicated resources
to creating dynamic mobile experiences
or their clients and prospects.
Here are some great reasons to con-
sider a mobile website:
The Sas Do Lie
Smartphone usage continues to soar and
there is no sign o it slowing down. Te
International Data Corporation (IDC)orecasted 2012 smartphone sales to reach
686 million, and they predict that sales will
rise to 982 million in 2015. IMS Research
expects smartphones to reach one billion
in annual sales in 2016. Te stats dont lie
smartphones are all around us.
Icrease Search Egie Visibiliy
People continue to search more and more
or local products and services on-the-go.
Search engines display dierent results
when the same term is searched on a
desktop or on a mobile device browser. I
you have a mobile site, your listing will be
ranked above a website that doesnt have
mobile capabilities.
Coe Opimized for Differe Plaforms
raditional websites are designed or
large horizontal screens and the user
experience doesnt transer well to the
tall, small screens o smartphones. Its
like orcing a round peg into a square
hole. Its also important to note that cer-
tain web technologies simply dont work
on mobile devices. For example, iPhones
are unable to render Flash video; thisissue has made a large number o web-
sites basically obsolete on-the-go.
Creae a ow Mome
Despite the stats and benets, the major-
ity o businesses still do not optimize their
websites or mobile platorms. Tis creates
a great opportunity to impress clients with
your antastic mobile experience.
One o the main reasons businesses
avoid creating mobile websites is price.
Its important to note that mobile web-
site development is surprisingly cost-
eective. Because all o your content is
already created, its much less time-inten-
sive than creating your original website.
Ral Klenke is the President o WSI Win-
nipeg. He helps business owners understand
the value o the Internet and helps them gen-
erate more leads and sales with less money.
o learn more, visit www.whywsi.com
reAChing yoUr on-The-go mobile AUdienCea rd h fr ph 2007 d hg hv
vr h m. w hv mr r h vr
rk -h-g, r -h-g d mm
-h-g. i r m -h-g rd. thhf h rd mrd f hg d
r fr . Hr r hr gr
r d d vv rh d
gg r m d.
A
TargtMovig
rALFKLENKE
-
7/28/2019 Ayoko Magazine - Winter 2013
13/52
AyokoMagazine.com
mobiLe maNia
greAT Tips For JUmping on The mobile bAndwAgon
t Aexaa Moo, xlAB iteactve
obile is theway o the uture in
act its here right now.
Te majority o people under 30 use
text messaging rather than e-mail as their
primary orm o communication. An
astounding 82 % o searches or restau-
rants, bars and entertainment are made
on mobile devices. According to Giga-com, in the last quarter o 2011, Apple
sold at least 28 million iOS devices vs.
4.9 million Macs.
I youre not on the mobile band-
wagon, the parade will pass you by.
Here are some tips to keep in mind:
Keep Campaigs Fu
I you are asking someone to scan a QR
code, make sure to reward them or their
eorts with value added content, a special
video, a coupon code or another interac-
tive experience.
Be Mobile Friedly
Have you visitedyourwebsite on a smart-
phone or tablet? How does it look? Are
there any non-mobile riendly elements
like Flash? Does it do your brand justice?
Ma ke Yo ur Co ac If o Cl ic ka bl e
Ensure your contact ino on both your
website and e-mail signature is text, not
images, so viewers can tap the number to
call you. Likewise, ensure your address on
your website is in text so viewers can click
it and be taken to a map o your businesslocation. Tese steps will also help Google
index you in their special Mobile Search
engine, adding link bait to your regular
site rankings.
Al ways Co s id er Co ex
Your mobile audience is on-the-go, so cut
to the chase. Give them what they need
to know about your business in a mobile
context. Make it crystal clear where youre
located and when youre open, post spe-cials and consider adding a video i a
picture is worth 1,000 words, a video on-
the-go is worth a million!
Lik All Pri Adverisig
Use QR codes to link your business cards
to your mobile site and youll be able to
track the eectiveness o your marketing
collateral!
Lik Mobile Campaigs o Social Media
Create viral coupons that spread when
someone likes them on Facebook. Send
QR codes to your witter ollowers or
special witter only deals.
I youre not a marketing genius, have
a mobile marketing consultant help youwith at least the rst ew campaigns
theyll make sure that the concept, tech-
nology and implementation will get you
your return on investment.
Alexandra Morrison is the President o
xLAB Interactive, a web and Internet mar-
keting company based in Winnipeg. Learn
more at www.xlabinteractive.com
Photo:OffthePagePhotography
ALExANdrA MOrrISON
a m f m frd .
-
7/28/2019 Ayoko Magazine - Winter 2013
14/52
16 AyokoMagazine.com
t Ec Aa & Mak nowe, MobCom
n 2009, our billion mobile users
sent ve trillion messages. Accord-
ing to Potio Research, by 2013 this
number will double to ten trillion.
Many businesses are already reap-ing the rewards o mobile marketing:
Retail stores are driving more foot
trac, seeing a higher average spend
per customer and increasing cus-
tomer loyalty.
Real estate agents are increasing
their open house attendances.
Bars and restaurants are increasing
patronage and uptake o daily spe-
cials.
Auto dealers are converting moresales.
Mobile Marketing includes Short
Message Service (SMS) ext Mar-
keting, QR Code Marketing, Mobile
Coupons, ext to Win, SMS Contests,
Mobile Voting/Polls, Appointment
Reminders, ext to Screen and Mobile
Rewards/Loyalty Programs.
Here are ve big reasons why SMS
is a marketers dream:
Popularit ad Reach
Te mobile phone is the most perva-
sive media on the planet with about
ve billion subscribers (according to
Te International elecommunica-
tion Union), its equivalent to 70 % o
the worlds population. 80 % o mobile
phone subscribers use SMS regularly.
Sayig Power
Te use o SMS hasnt been dented by
the popularity o other mobile media
including mobile Web, e-mail, applica-
tions, multi-media messaging or mobile
social networking. Tis is because text is
ar more widely available, more aordable
and its easier to use.
Permaece
SMS doesnt require both parties to be
available at the same time. Te marketing
message can still be sent even when the
recipients phone is switched o or there
is no network signal. It will be deliveredwhen the phone becomes available and
sits in the inbox until the recipient is ree.
Versailiy
Teres much more to SMS than 138
characters o text. Messages can include
binary data and marketers can also send
or receive digital content such as ring-
tones, pictures, logos, wallpapers, anima-
tions and money-o coupons/vouchers.
Two-way Commuicaio
Media companies (radio, V etc.) have
been quite successul in encouraging view-
ers/readers to send in eedback, tips or
stories, pictures and to join promotions
using SMS.
No matter what industry youre in,
mobile marketing campaigns can be
more eective than traditional marketing
methods and they are oten even cheaper
to create and deliver. I youre interested
in reaching out to a new audience, SMS
marketing can help you reach a new
crowd on-the-go.
MobiCom is a national mobile communica-
tion company based in Winnipeg. Tey help
clients o all sizes develop and implement
SMS marketing plans. For more inorma-
tion, visit www.mobicom.ca
the secrets outhow mobile sms mArkeTing CAn grow yoUr bUsiness
MArKNOWELLErIcALLAN
A
TargtMovig
-
7/28/2019 Ayoko Magazine - Winter 2013
15/52
AyokoMagazine.com
B Ray & RalisticTreAT soCiAl mediA like A Core bUsiness proCess
t dae Bkoff & Yoko Capma
ocial media is one o the most
aordable and ar-reaching mar-
keting tools available or your business.
Tat being said, many business own-
ers have a hard time deciding whether we
love it or hate it. With so many dierent
social media platorms to learn and use,
maintaining a social media marketing
campaign or your business may seem
impossible and overwhelming.
Although we may resent the new
obligations that come with social media,
these new marketing platorms do open
countless doors that were never acces-
sible to us beore. As business owners and
proessionals, we need to make it a prior-
ity to nd ways to embrace these invalu-
able tools and implement plans to get our
social media engines roaring.
Here are some simple tips to help you
design a manageable social media plan:
Ideify Your Prioriies
Choose to join the networks that sup-
port the strategic goals o your business.
Its better to create a strong, consistent
presence on one or two networks than tospread yoursel thin over ve.
Creae ad Follow a Schedule
Determine how many posts or updates
you would like to make and when you
would like to make them or each plat-
orm. Consider using an app like Hoot-
Suite where you can schedule batches o
posts in advance to multiple networks.
Tis way you can dedicate an hour or two
on Mondays to plan and schedule your
posts or the rest o the week.
Ma ke a Ti me Co mm i me
Create realistic goals and create a daily
time limit. Schedule social media man-
agement in like an appointment and stick
to it. View social media as a core business
process and dont spend any more or less
time on it than scheduled.
Do Be Afraid o Ask for Help
Just because you can do it yoursel doesnt
mean you should do it yoursel. I you just
cant nd the time to keep up, or eel that
you could be making a better impact, call
a social media proessional to help you get
the job done.
Considering social medias potentialreach, and how tough it is or other orms
o marketing to compete, it seems hard to
believe that so many people choose to miss
out on such an incredible opportunity. I
you cant nd the time or youre simply
not interested in learning the myriad o
social platorms, hire someone to help you
ulll your daily social media obligations
and keep your business on the map.
-
7/28/2019 Ayoko Magazine - Winter 2013
16/52
t + sg Aea Mac, soe Evet Pag
ph Jeemy hebet Potogapy
V: nakwa Coty Cb, Fr: Mcdam Fowe, sr: i so May Wo
ANdrEAMANcINI
-
7/28/2019 Ayoko Magazine - Winter 2013
17/52
AyokoMagazine.com
Pln Lik Pro
orporate special events go ar
beyond meetings, conerences and
celebrations. In act, when you hire a spe-
cial event planner you are developing and
executing a marketing plan or your com-
pany. Corporate events help to build bet-
ter relationships, open up new networks
and spread the word about dynamic com-
panies and people.
A corporate event is one o your best
opportunities to build relationships with
your clients. It is your opportunity to takethe relationship out o the oce and into
a more relaxed environment.
Buildig Relaioships Builds Busiesses
It is incredibly important to relate to your
clients on a personal level. When a cli-
ent views you as a personal contact, their
loyalty grows and their desire to reer you
to others increases. It is human nature to
eel connected to those who take interest
in your personal lie and want to share
excitement, joy and lies successes with
you. I have witnessed many clients expe-
rience a growth in customer loyalty once
they have ostered a personal connection.
Some easy ways to begin this pro-
cess are to send the invite to their home
address rather than their oce, invite
spouses to the event and include spouses
or signicant others names when address-ing the invite. Some companies will also
consider holding an event where people
can bring their children.
Sped Moey o Make Moey
Spending money to make money is an
old philosophy, but it still rings true in
todays society. When a client perceives
you as successul, their trust will automati-
cally grow in your ability to manage their
needs. Your event will never be orgotten
i you inject some wow actor into it! Give
your planner the reedom to spend money
on dcor, great entertainment and amaz-
ing ood and beverages that will elevate
your event to the next level. When a client
senses that immense thought and eort
has gone into an event, they will leave
with lasting memories and a desire or
more.
Keep i Fresh ad Ieresig
In the past, corporate events all had a sim-
ilar ormat. Tey usually began with a wel-
come rom the host, service o wine and
cheese, add in some small talk and head
home ater an hour or two o being there
Our planners strive to create events that
Tips For high-impACT CorporATe evenTs
AndreasPhoto:MoorePhotography
-
7/28/2019 Ayoko Magazine - Winter 2013
18/52
20 AyokoMagazine.com
are current, interesting and innovative to
keep up with todays sophisticated clients.
Tese ever-changing ormulas will leave
your clients wanting more and help to
make your events the ones that they want
to attend. Hosting a casual movie evening
at a local theatre or a summer barbecue in
your own backyard will allow your clients
to spend time with you and your amily
and see you in a new light.
Creae Neworkig Opporuiiesfo r Yo ur Cl ie s
Your corporate event can oten serve as a
networking opportunity or your clients.
I you eel that your clients may have an
opportunity to work together, take the
time to make the introduction and helpstart the conversation. It is always impor-
tant or your clients to eel appreciated,
but i they also sense that you care about
their success it is only natural or them to
return the avour down the road.
ha a Plaer Ca Do for You
An event planner is an invaluable resource
or busy companies that want to keep their
events ahead o the curve and impress
their clients time ater time. A planner
is dedicated to your event and is able to
come up with new ideas and improve-
ments to make your events stand out. It
also takes the pressure o your in-house
sta and allows them to ocus on the jobthey were hired to do.
We are very well connected in the
event industry and can easily identiy ven-
dors and sources that will save you time
and keep you on budget. We also have
experience with many vendors and can
ensure that the best o the best is hired
or your event. Many o our clients simply
give us a date and a budget and the rest o
the details are up to us.
Hiring a proessional planner allowsyou to ocus your energy on your clients
and your business, and it ensures that your
event is the best it can be.
Andrea Mancini is the owner o Soire
Event Planning. She has over eight years
experience in event planning, design and
undraising. Visit www.soireeplanning.ca
to learn more.
-
7/28/2019 Ayoko Magazine - Winter 2013
19/52
AyokoMagazine.com
t dae Bkoff
ne o the most important and best
investments o any event is the role
o a proessional master o ceremonies.
Weve all been to them the events
that have no direction, drag on, are con-
using or just plain un-un! Organizing
an amazing event is great, but i there is
no captain o the ship it can quickly sink!
said Aisha Ala, Winnipeg comedian and
MC extraordinaire. A quality Host/MC
can help ensure proper ow and maxi-
mum un at any event.
Aisha is the perect example o a pro
MC: shes hilarious, charming and has
worked enough events to know how to
manage the pace and ow o any evening.
Carol Ploen-Hosegood, Founder o the
Happy Monkey Club, agrees. She hired
Aisha to host multiple Power o Posi-
tive events and has seen rst hand how
a proessional MC like Ala can make an
event excel.
Aisha relates to her audiencewhether they are 14 or 50 and without
a doubt consistently receives the highest
reviews rom participants, said Ploen-
Hosegood. What I love the most about
Aisha is that she is authentic and takes
a true interest in her audience and what
they are eeling. Love, love, love her.
I youre planning a corporate event,
hiring a proessional MC may be the best
decision you make. Here are some great
reasons to invest in a quality event hostor MC:
Say i Corol & O Schedule
Longwinded speakers will not only make
things run late, they will be boring and
the audience will quickly lose attention.
A proessional MC will ensure your
event proceeds seamlessly by keeping
your speakers presentations on time,
ensuring smooth transitions rom one
person to the next.
Esure a Capive AudieceFor any size or type o corporate event,
an experienced proessional MC adds
incredible value by injecting style, are,
wit and just the right amount o comic
relie to maintain the attention o the
audience.
Provide Damage Corol
An experienced MC wears many hats.
Tey can improvise in sticky situations
as well as adapt to any unexpected cir-
cumstances. In the event that a speaker is
absent, late or unable to perorm, an MC
will be able to ll in any gaps and keep the
potential or disaster well under control.
A Va lu ab le Ev e Pl a i g Re so urce
Make the most o your MCs knowledge
an experienced event host can be a valu-
able resource throughout the planning
process. Tey will be able to give you great
advice when it comes to unexpected chal-lenges or key decisions.
Ma ke Yo ur Ev e Me mo ra bl e
With any orm o marketing or advertis-
ing, you want to leave a lasting message
with your clients and customers. When
you hire a proessional MC to host your
event, you are sending the message to your
guests that you care about quality and
youre willing to oer them something
unique!When thinking about ways to plan a
un and memorable corporate event, keep
in mind how a proessional MC can keep
continuity, maintain a captive audience
and, most o all, leave the right lasting
message.
o nd out more about booking Aisha and her
event MC services, visit www.aishaala.com
weVe all been to tHeM
tHe eVents tHat HaVe
no DiRection, DRaG on,aRe conFusinG oR Just
plain un-Fun!
- ah af, wg md
d Mc rrdr
Photo:ErinAlexanderPhotography
Evnt ExprtisThe beneFiTs oF hiring A proFessionAl mC
-
7/28/2019 Ayoko Magazine - Winter 2013
20/52
22 AyokoMagazine.com
t dae Bkoff
hoosing your corporate event
entertainment is a sink or swim
proposition.
Great entertainers can make it a
night to remember. Tey can engage your
crowd, set the mood and keep the tempo
going. Bad entertainers can empty a room
or, even worse, oend your guests and
tarnish your reputation. Unlike private
events, corporate entertainment requires aspecial set o skills and experience. Tere
is a lot more riding on corporate engage-
ments, and it is imperative or the enter-
tainers to be able to read the room and act
accordingly.
One act quickly rising up the Winni-
peg event ranks is the Joy Diamond Band.
Tey have been able to appeal to a wide
rage o crowds because o their eclectic
music mix they play sing along, stomp
your eet tunes rom the 40s, 50s, 60s,70s, 80s and whatever.
We like appealing to a wide range
o audiences, says Joy Stadnichuk (aka Joy
Diamond), the lead singer and general man-
ager o the band. We choose songs that we
like to play and the result is an energy that
exudes our love o playing music.
For Joy, choosing the right songs is
key to getting the crowd on their side.
Likewise, i youre planning an event, you
can win or lose the crowd with your plan-
ning choices. Here are several tips to help
you through the process:
Choose he Righ Ac for he Righ Crowd
Choose the right entertainer to set the
tone or the event. Ask yoursel this: what
type o entertainment would please the
most people? Te kind o event (launch
party, training session, a ormal get
together, annual celebration, etc.) will
oten determine the most suitable choice.
Choose he Righ Eeraiers for Your Veue
Is there a big stage or small stage? What is
the sound system like? Is there room or a
circus act or would a single entertainer t
better? Or, alternatively, i there is a large
crowd and huge stage, a small act might
get lost in the shufe.
Creae Some Hype for he Eve
One o the biggest reasons to hire corpo-
rate entertainers is to get your audience
excited to attend. Once youve booked
your entertainment, be sure to add it to
your event marketing materials. Te more
your potential attendees know about your
exciting entertainment oering the better.
Esure Your Guess Leave ih a Sory
raditional musical acts are great to get
your crowd dancing and singing, but con-
sider adding a non-traditional act to the
bill as well. Hire a contortionist, magician
or comedian and your crowd will have
something to talk about the next day atthe water cooler word o mouth is one o
the strongest orms o marketing, so dont
be araid to get creative.
You can see the Joy Diamond Band regularly
at Juss Jazz and Te Bella Vista Restaurant
and Pizzeria. For more inormation, visit
www.joydiamondband.com. Visit Youube
to hear samples rom their live perormances.
Prfct PrformrsChoosing The besT CorporATe evenT enTerTAiners
th J Dmd bd. lf Rgh: cff crk,
trr ym, D lhrd, J sdhk
d Mk wrk. Mg: sv cm
-
7/28/2019 Ayoko Magazine - Winter 2013
21/52
AyokoMagazine.comD A N I E L B I L L I N K O F F | 2 0 4 . 9 9 9 . 1 8 2 9 | D A N I E L @ B L A C K B I R D C R E A T I V E . C A | W W W . B L A C K I R D C R E A T I V E . C A
We provide professional writing & editing services to
help business owners communicate more effectively.
Services include:
Website Content Creation Corporate Bio & Profile Creation
Article Ghostwriting
Daniel Billinkoff is the owner of Blackbird Creative
and contributing writer to Ayoko Magazine.
You can find his stories throughout this magazine.
IT ALL STARTS WITH A STORY.
WWW.EPHAPPAREL.COM UNIT 1 - 291 GARRY STREET
FIT IS EVERYTHING. CUSTOM BUSINESS WEAR FOR WINNIPEGS MODERN PROFESSIONAL.
Custom suit
STARTING AT $299
-
7/28/2019 Ayoko Magazine - Winter 2013
22/52
24 AyokoMagazine.com
Bst in ShowensUre yoUr TrAde show booTh leAves A lAsTing impression
t Yoko Capma
aking the time to properly prepare
or a trade show is critical you
need to go big or go home.
rade shows are unique as you will
not only be required to show your products
in their best light to win new customers,
its also a setting where you will be directly
compared to your competition. You need
to nd ways to make your presentation the
best, and stay top-o-mind with your cus-
tomers long ater they leave the show.Here are some tips to help you
become best in show:
Do Your Research
Learn what your competition has done in
the past and, i possible, what they plan to
do this time so that you can come up with
new ways to set your business apart rom
all the rest. Speak with the event coordi-
nator to nd out the amount o printed
materials required so you do not run short.Look at the oor plan to determine the
best location in proximity to aisles, major
trac areas or special eatures at the trade
show that may create a draw.
Brad Your Display
Your trade show display should incorpo-
rate your companys current logo/logos,
graphics and photography rom your
branding. Display other marketing mate-rials including printed advertising. You
need to be consistent, recognizable and
visible.
Pla i All Ou
Experiment with drawings, colours, tex-
tures, nishes and creative lighting. Con-
sider the placement and design or all the
structural and decorative elements, and
consider using three or our simple clip-
on lights to add the polish you need to
make your booth look proessional.
Creae Special Promoios
Create a special promotion that is unique
to the trade show. Tat does not necessar-
ily mean that you have to give everything
away or ree. I you are creative and think
it through, you will be able to nd new and
original ways to add value or your customers.
Talk o Sragers
Tis is your big chance to grow your busi-
ness network and gather new leads. Con-
test ballots are the oldest trick in the book,
but are a great way to get contact inorma-
tion and e-mail list opt-ins rom potential
new customers.
Icorporae he Virual orld
Use the trade show as a way to drive trac
to your website. Ensure that your printed
marketing materials and signage include
your website address. Also, consider add-
ing QR codes as a way or people to
quickly connect to you using their mobile
devices.
rade shows are a great way to reach
a large new audience and build relation-
ships. Te key to success is being well pre-
pared and not skimping when it comes to
your branding and personality.
Bae taeow pay
-
7/28/2019 Ayoko Magazine - Winter 2013
23/52
AyokoMagazine.com
w w w . m y s e c r e g a r d e f l o w e r s . c o m
-
7/28/2019 Ayoko Magazine - Winter 2013
24/52
26 AyokoMagazine.com
w w w . s w e e i m p r e s s i o s . c a
-
7/28/2019 Ayoko Magazine - Winter 2013
25/52
AyokoMagazine.com
w w w . c a r d s b y c r i s i a . c o m
-
7/28/2019 Ayoko Magazine - Winter 2013
26/52
28 AyokoMagazine.com
t + ph E Aexae Potogapy
sg Jeca Ee, Wt a Fo
ErINALExANdEr
Hlp YourProdctsShinProfessionAl ProDuct
PhotogrAPhy tiPs & tricks
-
7/28/2019 Ayoko Magazine - Winter 2013
27/52
AyokoMagazine.com
roessional photography can help
your products pop and your business
shine. Investing in quality product photog-
raphy does more than simply show o your
product it helps you tell your story.
When done properly, brand or prod-
uct photography can help you capture
your audiences attention, establish brand
credibility, conjure positive emotions and,most importantly, leave a lasting message.
Here are some quick tips to ensure
your products are photographed properly:
u arr lghg
Unwanted light patches or shadows
can drastically change the look and mood
o the photo.
u h Rgh bkgrd
I recommend using white or cata-
logue and shopping carts, and textured orcoloured backgrounds or a more stylized
look or print and web advertising.
You can also use a contextual back-
ground to help viewers establish a connec-
tion with the products.
b cr d c
Eliminate all unwanted wrinkles,
creases, price tags and labels. Ensure prod-
ucts and backdrops are balanced, aligned,
clean and ree o lint, dirt and debris.
D c edg
Dont assume that imperectionscan be edited out later this mistake can
be very costly. Be properly prepared and
do it right the rst time.
b c
I groups o photos are intended to
be presented together as a gallery or store,
they need to be consistent in lighting,
scale and placement.
p, p, p
Tis is especially critical i you have
a large number o products to photograph.Meet with your photographer beorehand
to ensure youre prepared and organized
or your photo shoot. I the logistics o the
shoot are already sorted out, your brain
will be ree to come up with great new
ideas and inspirations during the shoot.
udrd ph q
Your photos dont always need to
share every little product detail. Tis is
important or catalogues and online shop-
ping carts, but is not necessary to stylized
shots used or print and web advertising.
Ensure that your photos show the main
product and the style o the shoot sum-
marizes the main message.
When working with a proessional
product photographer, the key is clearly
communicating your brand, your needs
or the shoot and your budget to ensure
youre on the same page.
Erin Alexander is a versatile photographer
specializing in stylized product photos andtechnical catalogue photos, as well as photo-
graphing babies, children, amilies, weddings
and documentary style photos. View her work
at www.erinalexanderphotography.com
-
7/28/2019 Ayoko Magazine - Winter 2013
28/52
30 AyokoMagazine.com
t Jy Mata & de hame, Exectve decto of Bni Matoba
etworking has changed. In years
gone by, networkers did the Las
Vegas Shufe they milled about busi-
ness events, collected business cards to
update their database, and then moved on
to the next event. Te bigger the list, the
better their hunt and, in their oten mis-guided opinion, the better their network.
Others viewed networking events as an
opportunity to make a quick sale on the
spot, while others viewed it as a time to
schmooze and booze.
Although some aspects o those old-
ashioned methods have remained, the
overall concept o networking has evolved.
wo decades ago, Ivan Misner, the
ounder o the worlds largest networking
organization, Business Network Interna-
tional (BNI), summarized networking
as, Te process o developing and using
your contacts to increase your business,
enhance your knowledge, expand your
sphere o inuence or serve your com-
munity.
Since then, two key words have
changed in that denition: Use became
activate and contact became relation-
ship. Tese changes truly exempliy the
major shits in how networking is viewed
and utilized today.
Te rst linguistic change occurred
as proessional networkers realized that
using is a one-way street, while activat-
ing is a major two-way highway. Activat-
ing a relationship is more powerul, moretrue to who we are or need to be i we
want to engage potential clients.
Furthermore, to understand the evo-
lution o business networking, it is crucial
to understand the dierence between
hunting and arming mentalities. Te
hunter wants the quick kill a quick, right
now sale. A armer understands that you
need to till the soil, plant the seed, ertil-
ize and water it beore you can harvest
the crop. In the same way, building your
business using networking means that
you must cultivate or develop genuine
and authentic relationships only then
can you truly expect to receive reerrals, or
harvest the crop.
Te antiquated goal o collecting
contacts is no more; todays networking
centres around building relationships.
It is really about helping others as a way
o growing your business. Te people you
help are more willing to help you or con-
nect you to people they know. Tis is the
basic thinking and methodology behind
creating reerral-based business growth.
By simply changing a couple words
in the original denition, the true mean-
ing o eective networking becomes clear.It is much more congruent with the style
o networking we teach every day, a style
that really works.
Judy Murata & Denis Hamel are the Execu-
tive Directors o BNI Manitoba, a world-
wide marketing organization specializing
in word-o-mouth reerrals. Learn more at
www.bnimanitoba.com
esTAblishing A new deFiniTion oF bUsiness neTworking
PoplPowr
dENIShAMEL &JUdYMUrAtA
-
7/28/2019 Ayoko Magazine - Winter 2013
29/52
-
7/28/2019 Ayoko Magazine - Winter 2013
30/52
Sweiki A
Presented by
Win aDream
Wedding!
Like Us on Facebook and be Eligible
for Exclusive Special Offers & Contests!
Facebook.com/WonderfulWeddingShow
w o n d e r f u l w e d d i n g s h o w . c o m
P r o d u c e d b y S H O W T I M E P R O D U C T I O N S I N C .
JANUARY 19 & 20, 2013WINNIPEG CONVENTION CENTRE
WonderfulWedding
THE
SHOW
PHOTOB
Y
LANIELIASFINEARTPHOTOGRAPHY
Brides Lounge Grooms Lounge Inspiration Gallery
PHOTOBYJEN
NIFERLEEPHO
TOGRAPHY
February23&242013
WinnipegConventionCentre
-
7/28/2019 Ayoko Magazine - Winter 2013
31/52
AyokoMagazine.com
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
32/52
34 AyokoMagazine.com
Vintage Vision
onique Buckmaster, owner oVintage Veruca, has ound a way
to celebrate and share memories
and pieces rom the past in a resh new
way. Specializing in the buying and sell-
ing o antique urniture, artwork, lighting,
jewelry, dcor, replacement china, silver
and crystal, Monique has an eye or qual-
ity and an ear or the right story.
By utilizing cutting-edge online mar-keting tools and technology, she has been
able to establish a thriving local antique
business with global reach. With a jam-
packed eBay store and stunning website
shop, Monique has cleverly leveraged
internet marketing tools to help custom-
ers around the world connect with Vin-
tage Veruca.
Although most o her business isconducted online, her beautiully arranged
storeront on Main Street gives her ample
storage space and a way to say connected
to the local community. For many people,
the rarest nd in her store is the propri-
etor a woman with charm and passion
like no other.
For me, its all about the people its
all about the stories, Monique explains. I
love vintage pieces, I love beautiul, nos-
talgic items rom days past. I encourage
people to drop in, take their time and digdeep. Teres no rush and quite rankly, I
love meeting new people in the store!
Vintage Veruca has evolved into a
store that is as much a time capsule as it
is a business. Her second store, Red River
General Store, is no dierent. Located in
Narol, Manitoba, the Red River General
store carries antiques (o course), but also
stocks organic produce and dry goods,
soaps, jams, loose lea teas and locally
crated birdhouses and weather vanes.With two thriving stores under her
belt, Monique is proud that her unique
combination o old school charm and new
school marketing has a place in Manitoba.
I am denitely most proud o sur-
viving the rst ve years o business,
Monique said with a smile. Purchasing
my rst commercial building was a huge
milestone, but I think that Im most proud
o being able to raise three children in the
shop without the assistance o day care.
Its been incredibly rewarding.Vintage Veruca was eatured in the
Parade o Homes and the 2011 Winnipeg
Free Press Git Guide. Monique has also
been eatured in the Winnipeg Free Press
or the Red River General Store.
Visit www.vintageverucaantiques.com or
www.redrivergeneralstore.com
old-FAshioned vAlUes meeT modern mArkeTing Tools
Moqe Bckmate | 204.339.5301 | 1342 M sr
vintage verucawww.aaaq.m
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
33/52
Unique aniques& olleibles fom
Vinage Veua
-
7/28/2019 Ayoko Magazine - Winter 2013
34/52
36 AyokoMagazine.com
CoolUnder Pressure
vent planning is high stress, detailoriented and you only get one
chance to get it right.
Emma Singh, Founder & CEO o
Events by Emma, strives under pressure
her ability to keep her cool and, time ater
time, deliver impeccable results has made
her one o Canadas most sought ater
event planners. Events by Emma oers
couture planning and design or every
occasion. With over 15 years o experi-
ence, Emma and her creative and dedi-
cated team are proven industry leaders inhigh-quality event management.
Events by Emmas success can be seen
in the companys growth: what was once a
small home-based business has expandedinto a rm o planners with over 5,000
square eet o warehouse, dcor, production
space and showroom she has even more
exciting expansion plans in 2013.
We are currently one o the largest
event rms in Manitoba and have been
recognized nationally or our work on all
types o Events big and small, Emma
said. We have also been recognized as
one o the top ve planners in Canada
which is a great honour.
Although event planning is highlycompetitive, Events by Emma has set
itsel apart by specializing in world-class
couture planning and design. Emma
brings class and panache to every occasionincluding corporate events, non-prot
events, social events and weddings. From
custom themes to haute design packages,
Events by Emma has established itsel
as Winnipegs top choice or high-end
events and planning.
Our unied approach, creative
energy and amily ocused atmosphere
have helped us to develop lasting and
strong relationships with all o our clients,
vendors and venues, explains Emma
Te entire event experience needs toshine. Its these relationships that we pride
ourselves in and we believe that our n-
ished product is like no one else. Each and
every event needs to wow the guests, and
we work extremely hard to ensure every-
thing runs awlessly. We try to inuse a
special bit o EBE or Emma style into
every event we produce.
Events by Emmas clients include
Rendez-Vous Canada, Cineplex Entertain-
ment, Marymound, Special Olympics, PeterNygrd, ourism Winnipeg, Crohns and
Colitis Foundation o Canada, Childrens
Wish Foundation, Plug In Institute o Con-
temporary Art, Royal Winnipeg Ballet and
the Winnipeg Chamber o Commerce.
In a recent interview, Emma revealed
the source o her passion, I love meet-
ing new people every day and I love the
challenges o our ever-growing industry
in Manitoba. Winnipeg is a city that is
vibrant and growing rapidly and I love all
the changes and exciting things happen-ing. Being the culture capital o the coun-
try, I love the diversity not only in the
events I produce but the dierent cultures
and heritages I get to celebrate and get to
bring to lie through my events.
Learn more about Events by Emma at www.
eventsbyemma.com, or call 204.779.8812 to
book an appointment.
bringing CoUTUre evenT plAnning To winnipeg
Emma sg | 204.779.8812 | 141143 Db sr
events by emmawww.bmma.m
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
35/52
www.eventsbyemma.com
-
7/28/2019 Ayoko Magazine - Winter 2013
36/52
38 AyokoMagazine.com
APassion for Fashion
hannon Klymchuk ollowedin her grandathers ootsteps
and became a third generation
accountant. While working ull time or
a local accounting rm, she completed a
ashion merchandising course in her spare
time.
I really only entered account-
ing because it was what I knew best,
Shannon explains. And it helped me
get the money I needed to go traveling
to shop or awesome clothing I loved
searching out new styles and designers Icouldnt nd in Winnipeg. Te ashion
course truly opened my eyes to new pos-
sibilities.
In the midst o corporate restructur-ing, her role was no longer needed and
Shannon realized that it was the per-
ect time to pursue her dreams. Shan-
non wasted no time and opened Divine
& Conquer, a boutique ashion store on
Academy Road. Specializing in upstart
Canadian designers, Divine & Conquer
built a name or itsel by carrying clothing
lines not ound anywhere else in Mani-
toba.
Ive traveled to New York and Las
Vegas to source clothing what I learnedwas that Canadian designers are every bit
as exciting as those in other parts o the
world, Shannon said. A lot o our cus-
tomers eel good knowing that theyrehelping the Canadian economy and help-
ing Canadian ashion designers climb the
ladder o success.
Divine & Conquers Canadian
designers/ashion lines include Alex Espi-
nosa, Dee Karpa, Lennard aylor, Kol-
lonta, SLAK, Voyou, Eve Gravel, Narcis-
sist, Chloe Angus, Elroy Apparel, Marika
Brose, Abel Muoz, Tieves, Jennier
Glasgow, Te Paddock, NADO and Gaya.
Along with supporting Canadian
ashion designers, Shannon is also anactive member o the Winnipeg Chamber
o Commerce, WBOM, Happy Monkey
Club and CFIB, and dedicated to helping
local charities.
Tis February, Divine & Conquer
will be working with Easter Seals SMD
on a ashion show at Inernos Bistro on
Academy Road, and later in the month
Shannon is participating in the Red Dress
Gala ashion show or Heart & Stroke.
I love supporting great Winnipegcharities, Shannon said. Its a great eel-
ing helping those in need. One o the rea-
sons I love ashion is that it helps people
its transormative. Beautiul clothes that
really t are great or your condence,
mood and sel-esteem.
o help Winnipeg women nd their
dream dress or perect print, Shannon
oers private group shopping events ea-
turing complimentary wine, cheese, ruit,
discounts and prizes. I youre unsure
whether you need a new style in the com-ing months, Shannon has some advice:
Why wait or an event to dress up?
Make a ashion statement and let the
event come to you. You only have one
chance to make a rst impression. Make
it memorable.
You can learn more about Divine & Conquer
ashions at www.divineandconquer.ca
one womAns JoUrney From ACCoUnTAnT To FAshionisTA
sao Kymck | 204.415.7656 | 400 adm Rd
divine & conquerwww.dadq.a
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
37/52
divine & conque,seializing in
canaian esignefasion
-
7/28/2019 Ayoko Magazine - Winter 2013
38/52
40 AyokoMagazine.com
Heart & StrokeSweethearts
he cache o vintage jewelry thatDayle Goertzen has amassed over
the decades shines and sparkles.
Gems and jewels, silver and bronze she
has collected a true treasure trove o un,
elegant costume pieces.
Several years ago she got an idea: why
not transorm all o these beautiul old
pieces into something new?
Te result is Vintage Bling, a unique
line o hand made costume jewelry made
using recycled vintage components.
Inspired by Dayles passion or vintageavour and nostalgia, Vintage Bling has
made its way to the pages oElle Canada,
Chatelaine, Weddingbells, Splash and Pre-
mieremagazines, as well as onto Te Red
Carpet in Hollywood.
With rave reviews and outstanding
press support, her customer base grew and
Vintage Bling took o.
Amidst her growing success, things
took a turn or Dayle and her amily. In
February o 2011, Dayle lost her mother
Norma to congestive heart ailure.We buried her on Valentines Day,
which is bittersweet because she was such
an incredible sweetheart, says Dayle. I
miss her so much.
o honour her mother, Dayle began
designing a series o vintage heart locket
necklaces lovingly named Sweethearts.
Each o these beautiul, one-o-a-kind
pieces eatured a heart somewhere in the
design and Dayle decided to donate a
portion o the proceeds to Te Heart &
Stroke Foundation. Te entire line soldout within a month.
Most importantly, Dayle ound great
comort in designing the Sweethearts line.
I ound that this process has proven
to be great therapy, Dayle explains. Its
been so great, in act, that Ive decided to
make this an annual tradition I plan on
releasing a new line o Sweethearts this
winter. And with February being Heart &
Stroke Month, the symbolism is perect.
Vintage Blings second annualSweethearts line will be released Febru-
ary 1 with a portion o the proceeds going
to support the Heart & Stroke Founda-
tion. Each one-o-a-kind design eatures
a heart to honour people and amilies who
have battled heart disease.
Tis years Sweethearts line will be
available on the Vintage Bling website
and Facebook page, or the month o Feb-
ruary only, in a special Sweethearts photo
album.
Remember that they are one-o-a-kind, Dayle warns. I you see something
you like, dont wait and hope it will still
be there later you may end up disap-
pointed.
Learn more at www.vintagebling.ca or
www.acebook.com/vintagebling and check
back February 1 or the launch o Sweet-
hearts or Heart & Stroke.
vinTAge bling For A greAT CAUse
daye Goete | 204.661.9566
vintage blingwww.ab.a
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
39/52
AyokoMagazine.com
-
7/28/2019 Ayoko Magazine - Winter 2013
40/52
42 AyokoMagazine.com
Climbingthe Ranks
al Klenke is the owner o WSIDigital Marketing in Winnipeg.
WSI is the worlds largest network
o Certied Digital Marketing Consultants
with over 1,500 oces in 87 countries.
When asked how WSIs approach
diered rom smaller local digital market-
ing companies, it became clear that scale is
a tremendous benet.
WSI has a team o over 150 support
sta at our head oce in oronto, Ral
answered. Tis team provides constant
training and also researches the best prod-ucts and services to be included in the WSI
system. WSIs global knowledge, competi-tive pricing and outstanding purchasing
power simply cant be matched by compa-
nies who exist only in local markets.
Te ollowing case study is a typi-
cal WSI story. A ew months ago, Ral
received a call rom a local retailer who
was concerned about the lack o new busi-
ness coming in rom their ad in the local
telephone directory. He also realized that,
when important keywords were searched,
his website wasnt ranking on Googles rst
page. He also knew that any trac that didget to his site didnt seem to lead to new
business.Ral had a ew theories as to why the
website was underperorming, so he rec-
ommended his standard website review
process to begin diagnosing the issue.
We ran a web scan that analyzes the
website and compared it to competitors
sites, explains Ral. It quickly became
obvious why search engines ignored the
site. We were also able to analyze the tra-
c pattern to better understand how visi-
tors arrived at the site and what they did
beore they let.Ral and his client were now in agree-
ment that a switch was needed they
decided to dump the telephone directory
ads in avour o a new digital marketing
strategy.
WSI developed a customized digital
marketing strategy that required a $600
per month investment Ral s research
predicted that the new plan would lead to
almost $15,000 in new business. Te client
loved the plan, especially since there wereno additional costs over and above the
reallocation o money already being spent
on the telephone directory ads.
In this case study, searches or prod-
ucts and services increased rom 11,566
to 12,114 during a six-month period.
Te total search engine trac rom non-
branded key terms increased rom 512 to
847 visitors in this same period. Te num-
ber o visitors staying on the website or
more than 30 seconds almost doubled. Te
results were impressive.We started implementing the strat-
egy in early Summer 2012 and the dier-
ence was immediate, Ral said enthusias-
tically. In their rst year alone my client
has proted over $16,000 rom our online
marketing strategy were on target to ar
exceed our expectations.
For more inormation about WSI Digital
Marketing, visit www.whywsi.com
A seArCh engine opTimizATion CAse sTUdy
raf Keke | 204.294.9974 | 1001483 pm Hgh
wsi digital marketingwww.ww.m
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
41/52
AyokoMagazine.com
-
7/28/2019 Ayoko Magazine - Winter 2013
42/52
44 AyokoMagazine.com
EmbracingChange
s an accountant, nancial plan-ner and divorce nancial analyst,
esia Brooks, owner o Brooks
Financial, is dedicated to serving the
needs o her clients. Specializing in retire-
ment income planning, changes in marital
relationships and career transition, esia
understands that people need the great-
est support when a signicant change has
occurred in their lie.
Te Brooks Financial team has per-
sonally dealt with divorce, raising amilies,children leaving home, career changes
and the death o amily members, esia
explains. We have great understanding
and compassion or our clients who are
going through these changes.
Divorce is oten an emotionally chal-
lenging, and sometimes chaotic, experi-
ence. It is dicult to work through the
nancial impact o these changes when
you are experiencing so much emotional
and spiritual turmoil. Yet, its duringdivorce that people need to make some
o the biggest nancial decisions o their
lives.
Brooks Financial ensures that clients
make wise decisions based on objective
acts instead o overwhelming emotions.
Te end result is a Lie Plan to help
them achieve sound long-term nancial
stability.
I have experienced divorce twice, one
with no children and one with one child,
esia explains. Divorce is extremely di-cult on everyone involved. I have made
it my career journey to support my clients
and help them make it through.
When establishing Brooks Financial,
esia knew that she needed to include her
clients in the planning process. In past
career roles she was tasked with creating
nancial plans or clients, but the client
was never involved in the process. In act
they would never even meet ace to ace.
We take the time to work withclients to assist them in visioning their
uture. Tey understand by actually being
involved in that process, esia explains.
Tis enables clients to see or themselves
that the planning sotware simulates their
real lie circumstances and wants. When
people can visualize and become part o
the process they can then eortlessly act
on that plan. It is the action that brings
about success.
As a proessional dealing with
enormous lie changes every day, esiareminds us that perspective is key.
All transitions come about rom a
need or change, esia said. My advice
to my clients is to try and see their change
in this light and have some excitement or
where their new path is taking them.
Learn more about Brooks Financial at
www.brooksnancial.ca
CreATing A liFe plAn in The midsT oF mAriTAl TUrmoil
Tea Book | 204.612.3879
brooks nancialwww.baa.a
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
43/52
AyokoMagazine.com
-
7/28/2019 Ayoko Magazine - Winter 2013
44/52
46 AyokoMagazine.com
HomeSafeHome
nstances o dangerous mould inCanadian homes are on the rise.
Many experts attribute this in
part to global warming and higher overall
year-round temperatures this encour-
ages the spread o moulds and other ungi.
Furthermore, new homes are designed to
be more energy ecient and are built with
reduced airow this includes the cre-
ation o more dead air spaces, which also
leads to mould.
Mould and other airborne irritants(dust mites, pollen, pet dander, etc.) can
be quite harmul, causing nose and throat
irritation, severe atigue, blurred vision,
rashes and u-like symptoms. Tese issues
are even worse or people with asthma or
other breathing issues.
As a contractor, Jim Corps learned
rst hand that mould, particularly in base-
ments, is more prevalent than most people
think. What he ound the most shocking,
though, was the lackadaisical attitude thatWinnipeg contractors had when dealing
with mould issues.
When I saw how things were being
built in Manitoba and the poor solutions
that were being provided, I was shocked,
said Jim Corps, owner o Home Sae
Home. No one seemed to care about
the home owner and how mould aected
their health and lives. Many contractors
were hiding the problems and the mould
would just reappear.
In response, Jim ounded Home SaeHome to oer mould remediation, air
purication systems, water ltration sys-
tems and industry leading clean air reno-
vation services.
Teir methodologies dier rom
regular contractors, as mould prevention
and air/water quality are top priorities,
not aterthoughts. Utilizing state o the
art products and methodologies, Home
Sae Home has managed to surpass code
requirements while staying within thesame price range as their competitors.
Teir dedication to quality means
that they make a bit less on the bottom
line, but the health o the amilies they
help is well worth it.
One day, ater removing the mould
rom a young amilys home, their little
girl came up to me, gave me a giant hug
and said Uncle Jim, thank you or making
our Home a Sae Home Mommy and
Daddy are so happy now, Jim recounts.
Te smile on our customers aces thats how I measure success.
Home Sae Home has been in busi-
ness or 11 years and is looking orward to
a busy, mould-ree 2013.
Visit www.homesaehomeonline.com or call
204.774.HOME to learn how Home Sae
Home can give you a healthier, mould-ree
home.
helping FAmilies bATTle A growing ThreAT
Jm Cop | 204.774.HoMe | 1870 nr Dm av
home sae homewww.mam.m
S p E c I A L A d V E r t I S I N G F E A t U r E
-
7/28/2019 Ayoko Magazine - Winter 2013
45/52
AyokoMagazine.comwww.riverbendcounselling.ca
earching for help can be stressful when
fe is already difficult. Getting the right
ssistance is crucial. Our diverse staff
ffers a variety of specialty services.
Individuals will experience a guided
process of healing the past, support for
what matters in the moment, and a focus
on future personal development.
reat location, comfortable facility & caring professionals.
Gerry Goertzen, MADirector, Therapist, Author
1110 Henderson Highwa
Counselling
Psychotherapy
Life Coaching
Seminars
-
7/28/2019 Ayoko Magazine - Winter 2013
46/52
48 AyokoMagazine.com
Movinon Up
n a highly competitive industrywhere only the hardest-working
and most-dedicated people sur-
vive, Clara Mitchell Enns and Yolanda
Meneses, real estate agents at Hearts &
Homes Property Group with RE/MAX
Perormance Reality, have not only sur-
vived, theyve thrived.
Te key to their success? Happy clients.
We oer a unique 100 % Buyer Sat-
isaction Guarantee Program, explains
Clara. Within the rst ten months oownership, i you dont like the house
youve bought with us, well sell it or
ree. We also oer $250 towards legal ees
when you buy or sell with us. It makes
things a little easier or our clients.
Clara and Yolanda dont just help
their clients purchase a new house, they
also help them build equity or their
dream home.
Te best advice I can give to some-
one thinking about becoming a new prop-erty owner is to get into the market as
soon as you can, Clara says. You may not
have your perect dream home or invest-
ment property at rst, but it will be your
launch pad to get there. Its the best way
to build equity because very ew o us can
save money as quickly as the prices rise.
Clara has over three decades o real estate
experience and is bilingual in English and
German. Yolanda is bilingual in English and
Spanish. Visit www.heartsandhomes.ca tolearn more.
invesTing yoUr wAy To yoUr dreAm home
Caa Mtce E a Yoaa Meee | 204.452.9627 | 942 s. Mr Rd
hearts & homes property groupwww.aadm.a
S p E c I A L A d V E r t I S I N G F E A t U r E
Brand new condos just 10 minutesfrom Winnipeg. Cozy town offers
all amenities, including nearbyhospital. Underground parking andloaded with goodies! Limited time
$10,000 early buyer bonus.
Hearts & Homes Property GroupRE/MAX PERFROMACE REALTY
Call (204) 452-9627 for details.
www.heartsandhomes.ca
Retire in Style
-
7/28/2019 Ayoko Magazine - Winter 2013
47/52
AyokoMagazine.comWWW.INNERCITYRENOVATION.CA204.586.9600 | 539 JARVIS AVENUE | WINNIPEG, MB | R2W 3B2
WERE DIFFERENT BECAUSE WE MAKE A DIFFERENCE
Our clients include:
UNIVERSITY OF WINNIPEG
ASSINIBOINE CREDIT
UNION
WINNIPEG REGIONAL
HEALTH AUTHORITY
THE MANITOBA HOUSING
AUTHORITY
INTERESTED HIRING US
204.586.96
Inner City Renovation is a unique general contractor and construction manager.
We do it all: office configuration, demoli-tion, multi-unit residential, and more.Most of our work is in commercial build-ings, but we offer a complete range ofrenovation services for residential build-ings too. Projects we have done range insize from a few thousand dollars to morethan half a million dollars.
We offer:
Quality renovation skills and services New construction capacity Renovation advice and resources Environmentally sensitive services
(recycling) Professional project management
Everyone Benefits
We employ low-income workers anequip them to contribute to the ecnomic and social growth of their community. Most of our work is done ocommercial buildings in the inner citproviding further benefit to our dadvantaged communities.
Inner City Renovation
offers quality services
that meet or exceed
construction standards
and client expectations.
Need more time for your clients? A certied professional
bookkeeper can save you time and increase your bottom line.
Over 15 years experience specializing in inventory, payroll,
accounts payable & receivable, ledger and bank reconciliation,
government remittances.
WWW.DLWBOOKKEEPINGWINNIPEG.COM
ARE YOUR BOOKS KEEPING YOU?
WHERE CLIENTS COUNT IN OUR BOOKS
Dawn Williamson, CPB204.226.8531
Receiveupto2msgs/mo
withadditional
offersfromMobiCom.Rep
lyHELPforhelp.
ReplySTOPtoend.Seeourf
ullPrivacyPolicy
athttp://www.mobicom.
ca/privacy-policy/.
MessageandDatarates
mayapply.
MobiComMobileMarketinginvitesyoutotest SMS Text Marketing yourself bytextingtheKeyword consultto555444(short code). Whenyour keyword istexted,you will receive an immediateautomatedtextresponse!
-
7/28/2019 Ayoko Magazine - Winter 2013
48/52
50 AyokoMagazine.com
CapturingEmotions
eremy Hiebert still remembersthe very rst camera he was given
as a teen.
Back then I never imagined it would
lead me down this path, Jeremy said.
From early on my dream was to reeze
time and capture emotional, poignant and
beautiul moments through photography.
However, I always imagined doing that as
a photojournalist somewhere overseas.
His lie changed when he ell in love
with his wonderul wie Meagan. He real-ized that he wanted to build a amily he
wanted to set his roots in Winnipeg. He
needed to nd a way to continue his pas-
sion or photography on a local level.
Tis all happened at an opportune
time digital photography emerged as
a high quality, cost-eective option and
the entire wedding photography industry
shited. He had a viable new way to con-
tinue photography without sacricing his
home lie.Ater working with Patty Boge
and revor Brucki, two established and
accomplished wedding photographers,
Jeremy chose to join the Proessional
Photographers o Canada and went out
on his own. Almost a decade later, he has
no doubt that he made the right choice.
I eel very blessed to have had a
successul business or eight years now,
Jeremy said. In that short time Ive been
eatured in a number o publications in
North America and Europe and haveeven won awards or the best wedding
image and wedding album o the year. Its
been unbelievable.
Succeeding as a wedding photogra-
pher in a saturated market is a huge chal-
lenge. Jeremy knew that he needed to be
dierent right rom the start.
I made the choice to ocus on pro-
viding the best customer service possible,
to prioritize quality instead o quantity,
he explains. I also understood that inorder to capture those beautiul and can-
did moments I needed to cultivate riend-
ship and trust with each o my couples.
From the initial meeting and booking
to the actual wedding day, Jeremy ensures
that he and his couples build a strong con-
nection hes more than just some person
they hired to take pictures.
In the end, its Jeremys love o wed-
dings that drives him his love o love
inspires him.
I always strive to exceed my clientsexpectations, Jeremy said. From captur-
ing breathtaking, heartelt moments to
building beautiul custom albums, I want
all o my couples to relive their wedding
with a sense o pride and poignancy.
Learn more about Jeremy Hiebert and view
samples o his award-winning photography
at www.jeremyhiebert.ca
A winnipeg phoTogrApher disCovers his TrUe CAlling
Jeemy hebet | 204.470.6144
S p E c I A L A d V E r t I S I N G F E A t U r E
jeremy hiebert photographywww.jmb.a
-
7/28/2019 Ayoko Magazine - Winter 2013
49/52
AyokoMagazine.com
Insurance Services oered:
Li feCri t ica l I l lnessPersonal Heal th
Disabi l i ty Group InsuranceAnnuities
204.880.4984
It ' s good to know your opt ions.
www.impactleadershipconsulting.com
John Maxwell is coming
to Winnipeg in fall 2013.Contact us for more information.
Are you looking for the rightatmosphere to learn and grow?
Are you looking for ways to take your team
and your leadership to the next level?
Contact us for any of the following services:
Mastermind groups
Keynote speaking Coaching
Training
Workshops Seminars
204.928.7723
1.866.954.7620 ext 203
WWW.EDLEBLANC.NETEdLeBlanc,AMP
FAST TRACK YOUR WAY TO A GREAT MORTGAGE
WWW.FASTTRACKYOURMORTGAGE.CA
[email protected] | 204.257.2227
Music For All Occasions
PIERRE NORMANDEAU
204.269.7460
3553 PEMBINA HIGHWAY
WWW.TALBOTCGA.CA
We offer peace of mind
-
7/28/2019 Ayoko Magazine - Winter 2013
50/52
52 AyokoMagazine.com
HomeBuyingReality
urtis Knudson opened KnudsonLaw Oce in 2012, right smack
in the middle o Winnipegs most
aggressive real estate market in recent
memory. Amidst the home buying panic,
Curtis noticed a trend amongst his clients,
riends and amily: people purchasing
homes without understanding the total
cost o the proposition.
Buying a home may be the most
signicant nancial transaction you ever
ace, Curtis said rom his rm on PortageAvenue. One o the big mistakes people
make, especially when buying a home or
the rst time, is underestimating the ees,
taxes and costs over and above the actual
mortgage.
o help new homebuyers, Curtis has
prepared the ollowing quick guide to
outline some o these extra costs:
Land Transfer Tax With very lim-ited exceptions, Manitoba homebuyers
are required to pay Land ranser ax.Land ranser ax is calculated based on
the air market value o the property this
is usually the purchase price. Te percent-
age used by the provincial government to
calculate Land ranser ax diers