aytm deck ls sig
TRANSCRIPT
Weareasurveyresearchcompanythatbridgesthegapbetweenautomationandfullservice.
Weprovidethetoolsandasmuchsupportandserviceasyou’dlike.
Yougetresearchdonefasterandcheaperwithgorgeousoutput,withoutsacrificingqualityorflexibility.Simplyput,wemakethecomplexeasy.
OurApproach:
AfterrevolutionizingtheworldofonlineDIYresearchin2009,AYTMquicklycametotheconclusionthatmanycompaniesandagencieswereinneedofacollaborativeapproachtoonlinequantitativeresearch.
Webuiltateamoftalentedmarketresearchexpertstailoredtoourclients'needs;now,manymarketing/adagencies,CPGs,consultants,start-ups,andinvestmentcompaniesturntoAYTMforourfull-servicemarketresearch.Frombrainstormingtofinalanalysisandclearreports,wehavequicklybecomeanextensionofeachofourclients'teams.
LetusbeYOURresearchdepartment,workingseamlesslywithyoutodeliveroutstandingmarketresearchprofessionalservices.
Howitworks:[email protected]'lldiscussyourprojectwithyoutogainafullunderstandingofyourneeds,andrecommendthepropermethodologyandapproach.We'llprovideaproposalincludingallcostsforsample,consultation,surveydesign,and/orfinalreporting.
Wearewellknownforbothspeedandaccuracy,withaknackforbuildingandmaintaininglong-lastingrelationshipswithourclients.Ourfeesgenerallyrunaboutathirdofthecostoftraditionalmarketresearchcompanies.Why?Becausewe'vemarriedthebestthattechnologyofferswithateamofexpertswhosimplydowhattheylove,optimizingefficiencyandqualitywithourproprietaryinnovations.
Cutting-edgetechnologythatstreamlinesandoptimizestheprocesswithrealresearchersisonlyaphonecallaway.Onthenextfewslides,we’llhighlightourthebestofwhatourtechnologyoffers.
More about AYTM
Global reachLeft square: 80% incidence
Middle square: 50% incidenceRight square: 20% incidence
EUROPEAustriaBelgiumCroatiaCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaNetherlandsNorwayPolandPortugalRomaniaRussiaSlovakiaSloveniaSpainSwedenSwitzerlandTurkeyUnited Kingdom
NORTH AMERICAUnited StatesCanadaMexico
LATIN AMERICAArgentinaBrazilChileColombiaUruguayVenezuela
ASIA/PACIFICAustraliaChinaIndiaJapanMalaysiaNew ZealandPhilippinesTaiwanSingaporeSouth Korea
High resolution N>700Medium resolution N=400
Base resolution N=200TBD
Sample availability:
Survey Editor
This isascreenshot ofoursurveyeditor,offeringmanysimpletoadvanced questiontypes andautomatedresearchtests
Survey Editor
Aviewfromtherespondentexperience— this isamatrixsliderquestion type.NoticetheelegantUI.Wealsohaverespondents focusononequestion atatime.
This isascreenshot ofourreal-timereportingdashboard. Hereyouwould seecustomizable tablesandgraphs.
AYTM’sAdvancedMaxDiff
TheMaxDiff experimentisagreatwaytocomparemanyalternatives,withoutoverwhelmingrespondentsbyaskingthemtoreadandconsideralloptionsatonce.Ittakesalistofyourcompareditemsandshowstheminabalancedordertoeachrespondentfouratatime.Eachitemwillbeshowntwicetoeachrespondent,whichwillautomaticallygenerateafewquestionswithintheexperiment.Whendataarecollectedwe'llcompleteadvancedstatisticalanalysisonthebackend,andshowyouthehierarchyofyouralternativesaswellasthedistancesamongthem.
WordcloudsOpen-endedquestionsproduceanswersthataretypicallyhardertoquantify,unlessyougothrougheachresponseandgrouptheminpredetermined categories,orusesentimentrecognitionsoftwaretodothejobforyou.Wemakeiteasyandbeautifultocheckthepopularityofthevariouswordsintheanswers.
Onthestatspageyouwillfindopen-endedresponsespresentedintheformofaprofessionalwordcloudtoolset. Itispossiblyoneofthemostadvancedwordcloudtoolsavailabletoday.Makeyourreportsshine,enhanceinfographics,andsavetime organizingopen-endedanswersaswellasharmonizingspellingofcommonanswers.
Featuresinclude:
• Controlthenumberofwordsandsizecontrast• Setupto5differentanglesforwords• Chooseverticalorhorizontalorientation• Chooseoneofour16beautifulfonts• Chooseoneof18AYTM-designedpresets• CleanuptextfromcommonEnglishwords,numbers,etc.• Hidelessinterestingwordsfromthecloud(blacklist)• Applysmartcapitalization• Mergesimilarwords(like"car"&"cars")• Allow2-wordphrases• Clickthroughthewordstoseesemanticcontext• Applymaskstocustomshapeyourwordcloud• ExporttoPNG,PDForvectorEPSfiles
CompetitiveTopography,PerceptualMapping,andQuadrantAnalysis
Competitive Topographyisanother turnkeysolution createdtoexploreanumberofentities, suchasbrands,thatcanberatedonalistofattributes. Forexample,togetanideaofthefastfoodindustry intheU.S.,youmaywanttorateMcDonald's,Wendy's,BurgerKing,andothers intheircompetitivesetonattributes likefoodquality,price,healthiness, speed ofservice,etc.Thismethodology willgiveyouanimportantunderstanding ofconsumers' perceptions ofeachbrand,perceivedsimilaritiesamongthem,eachbrand'smost differentiatingattribute(s), andavisualcomparison ofratingsamongtherestaurants inaggregateaswellasindividually byeachattribute.
UsingCompetitiveTopography,you’llgetaunique, highly intuitivedisplayofdatathat’speerless intheindustry.
Elevation: Healthiness
Livevisualization canberotatedineverydimension.
Linkbelow towatchitinaction:
GobeyondsurveyswithAYTMPersonalityRadar,proprietarytechnologydesignedtoextractpersonasfromthecrowdbasedonAYTM’sdeepprofilingdata.Clickplaytocheckoutthelivedemo.
Research services PM/Support/Training services
1.Consultation on research flow and objectives2.Research strategy sessions3.Custom targeting4.Questionnaire design and programming on the AYTM platform5.Custom conditional logic (advanced logic on the backend) including masking, rotation of questions/question sets, managed quotas, etc.6.Translation7.Questionnaire pre-flight review and editing8.On-site report presentation9.Infographics concept/writing/design/promotion10.Phone interviews11.Data weighting12.Open-ended answers coding13.Custom statistical analyses and reporting14.Crosstabs/SigTest reports
1.Full project management2.List surveys
1. support2. email blast writing and design3. Send email blasts from AYTM domain or client's domain
3.Fulfillment monitoring/report in-field status4.Custom quota management5.Custom throttling setup and management6.Conference call report walkthrough7.Quality assurance8.Media preparation9.Screen-sharing support10.Team training
Advanced Analytics Brand Research Product Research Pricing Research
1.Conjoint analysis
2.Maximum difference scaling (MaxDiff)
3.Multiple regression analysis
4.Variance analysis
5.Discriminant function analysis
6.Perceptual mapping
1.Perception testing
2.Attitudes, awareness, and usage
3.Pre/post campaign brand awareness
4.Equity measurement
5.Tracking studies
6.Consumer satisfaction and loyalty
7.Market segmentation with cluster or
regression analysis
8.Ad concept and collateral testing
1.Purchase funnel analysis
2.Needs assessment
3.Concept viability evaluation
4.Market sizing
5.Usability and product testing
6.Product positioning
7.Competitive benchmarking
8.Pricing elasticity
1.VanWestendorp PSM
2.VanKonan POM
3.Max Revenue Price optimization
4.Max Margin Price Optimization
5.Max Purchase Frequency Price
Optimization
6.Max Market Penetration Price
Optimization
REACH 25,000,000+ RESPONDENTSBefore the launch of the AYTM platform we started by building our first proprietary consumer panel, a community of opinionated people who are interested in sharing their feedback by taking your surveys. From the start we focused on creating the best possible experience for respondents believing that when you treat a panelist with respect, they reward you with truthfulness and higher quality feedback.
One way that we respect our panelists is that we limit the number of characters per question and per answer. We understand that many researchers love to have the ability to throw unlimited verbiage at respondents, but by doing that, they bore the people reading their surveys and end up getting garbage in return.
Another way we respect panelists is by eliminating long, boring surveys that have no respect for their time and attention. We have found that asking folks to concentrate on your survey for more than 20-30 minutes frustrates them and will not get you the quality data that you deserve. AYTM surveys are limited to 25 Q max. With our character limits and 25 Q max surveys, panelists can comfortably answer any survey in less than 10 minutes, without speeding, while giving it their full attention and candor.
THE ONLY CONSUMER PANELS MANAGED BY TRUSTSCORESM
We have built our own proprietary panel and gained a lot of love and respect by treating our members better than any other panel. At the same time, we have built in a unique system that we call TrustScore that rewards members for their honesty and candor. When you launch general population studies on ATYM and studies that don't seek too "niche-y" a respondent, they typically will be answered solely by our proprietary panels
EXTENDED REACH
There is no single Market Research Panel anywhere that is big enough to handle every possible client order, especially with specialized or "niche-y" requests. It is pretty much the industry standard for companies to resell their panels to other market research panel providers. At AYTM, we never sell access of our panel to other research firms. But, in order to meet the vast and varied needs of our clients, AYTM has partnered with forward thinking panel companies and websites who provide us API access so that our servers can talk with theirs in real-time in order to be able to provide you wide and instant access to more than 20 MM panelists from all over the world. In all cases, we have improved the quality and the cost, made possible by our technology, that you get by accessing those panelists through AYTM.
AYTM is ready to deliver every target panelist you seek. If you need to speak to them, we can make it happen, usually in DIY mode without the need to give us a call. Sometimes, we will be faced with a request that needs clarification or personalized acquisition of your target audience. Our targeting page will let you know when we need to talk to you.
A COMMITMENT TO EXCELLENCE
In an effort to better serve you, we are constantly working to build and diversify our consumer panel. We also continue to advance the proprietary technologies that measure and incentivize honesty and integrity among our consumer panelists. Additionally, a personalized approach to interacting with our consumer panel fosters excitement and commitment to producing quality survey results for you.
Our goal is to provide our customers with professional, high quality, and easily accessible market research at affordable prices. If you have any questions or feedback about our consumer panel, please don't hesitate to contact us!
Lisa Santos | Director of Client [email protected] 650.646.5982