Presented by:A. KamaliM. BakhtiariM. GolshaniM. ValaeiH. Mohammadabadi

History

Mission and Vision

Industry and Competitive Analysis

Opportunities and Threats Key Success Factors

Internal Analysis

Strengths and Weaknesses Capabilities

Strategic Issues

Suggestions

1971Patt Lodds

1981Jim Harman

1991AddisonRathleSibley

2001Sibley Leaves

Core Purpose

Core Values

The Azalea Seafood Gumbo Shoppe is a value-added, quality-driven producer committed to bring the best

seafood taste to its customers

BHAG

Vivid Description

Growing our revenues to at least $10m within 5 years and becoming the most recognized brand of prepared

Gumbo in all the southern states, to become an acquisition candidate by a large food company or food

distributor.

Opportunities Threats

Cheaper raw material from California Growing number of meals eaten

outside Interest in healthy food Distribution channels willingness to

work with well-known brands

Bargaining power of distribution channels

TastePriceAvailability (Distribution channel)Brand

Strengths Weaknesses

Strong brand High quality and unique taste Ability to deliver low-cost product Great links to distribution channels

Lack of production capacity to satisfy the demand of large food-service chains like Applebee’s

Strong BrandLocationGumbo RecipeProduction Process

ExternalFactors

Key Success Factors

Internal Factors

Taste Price AvailabilityRecognized

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Thank You!