azavea: mapping insights you never even knew you had

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Mapping Insights You Never Even Knew You Had

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Azavea: Mapping Insights You Never Even Knew You Had

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Page 1: Azavea: Mapping Insights You Never Even Knew You Had

Mapping Insights You Never Even Knew You Had

Page 2: Azavea: Mapping Insights You Never Even Knew You Had

Civic Software for the Web

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B Corporation

• Civic/Social Impact • Summer of Maps

• Pro Bono Program

• Donate share of profits

!Research-Driven

• 10% Research Program

• Academic Collaborations

• Open Source

• Open Data

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Summer of Maps

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Who am I?

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Who are you?

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“identify gaps and opportunities”

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“empower today’s workforce”

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“define underrepresented populations”

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“create more engaged communities”

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“protect and improve the lives of those who

need it most”

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Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

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You are deciders

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Your challenge

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If you and your grantees aren’t recording location data, you’re only looking

at half the picture

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The best part?

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Most of you are already doing it!

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What is spatial analysis?

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Nobody in London knew how cholera was being

spread

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Pinpointed the source

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Debunked “bad air”Pinpointed the source

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Invented epidemiologyDebunked “bad air”

Pinpointed the source

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Invented spatial analysisInvented epidemiology

Debunked “bad air”Pinpointed the source

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Invented spatial analysisInvented epidemiology

Debunked “bad air”Pinpointed the source

John never drank un-boiled water again

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Maps tell stories

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How does spatial analysis work?

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Spatial Analysis today

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Have you ever had a bike stolen?

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Stolen: July 2010

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Stolen: May 2013

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“Since 1972, we have partnered with community, governmental, public and private actors in order to effect change that makes our streets safer for everyone.”

Page 45: Azavea: Mapping Insights You Never Even Knew You Had

10,747 stolen: 1/1/2007 to 12/31/2012

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43,000 bikes $15 million in value

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5 years:4,819 bike+auto crashes

36 fatalities

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Interactive map:

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Next City.org

!

Newsworks.org

!

CartoDB.com case study

!

BicycleCoalition.org

!

NBC10 Philadelphia

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Communicate data to the public

!

Improve enforcement

!

Concentrate efforts on critical streets

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Has someone close to you ever had to use

food stamps?

Page 56: Azavea: Mapping Insights You Never Even Knew You Had

18,000 people that qualify for SNAP

benefits in Philadelphiathat are NOT using them

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“…build a community where all people have the food they need to

lead healthy lives.”

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Where are the most vulnerable populations?Where are the best places to spend advertising money?

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Interactive Map

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Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Page 65: Azavea: Mapping Insights You Never Even Knew You Had

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Page 66: Azavea: Mapping Insights You Never Even Knew You Had

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Page 67: Azavea: Mapping Insights You Never Even Knew You Had

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

Page 68: Azavea: Mapping Insights You Never Even Knew You Had

Found target populations

Pinpointed high-ROI ads

Guided door to door efforts

Found underserved areas

Mapped for advocacy

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Have you ever worried about the quality of

your child’s education?

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“…dedicated to ensuring educational opportunity for

every child in our community.”

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Philadelphia has 101,053 children under

5 years old

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2,052 Early Childhood programs

Only 14% considered

high-quality

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How to prioritize?

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Children under 5"!

Children under 5 w/single mother or father"

!Children under 5 living in poverty"

!Children 3-4 not enrolled in Pre-K"

!New Mothers aged 15-19"

!Unmarried mothers 15-19

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Showed disparity in High-quality programs"

!Created reports for each council district"

!Created index of risk from Census data"

!Won $1 million in grants

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None of this would have

been possible without spatial

data.

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You and your grantees have

amazing insights already. Start

thinking spatially

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4 Ways to get started:

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1. Take the “Maps and the Geospatial

Revolution” class at:

www.coursera.org/course/maps

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2. Collect location data on every single thing

your organization does.

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3. Help your grantees get discounted licenses

for ArcGIS Desktop through TechSoup.org

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4. Tell your grantees about spatial analysis.

Education Week article:"http://goo.gl/flbXry

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Demo time

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Spatial analysis helps you:

make better decisions

simplify complex patterns

tell your project’s story

Page 90: Azavea: Mapping Insights You Never Even Knew You Had

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Page 91: Azavea: Mapping Insights You Never Even Knew You Had

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Page 92: Azavea: Mapping Insights You Never Even Knew You Had

Spatial analysis helps you:

simplify complex patterns

make better decisions

tell your project’s story

Page 93: Azavea: Mapping Insights You Never Even Knew You Had

Maps are storytelling tools.

You all have a story worth telling.

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Thanks to:Knight Digital Media Center"

Michele McLellan"Nancy Yoshihara

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Any questions?Tyler Dahlberg!

Geospatial Solutions Specialist, [email protected]!

@geotyler!!

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