b-guided web 2.0 proposal presentation
DESCRIPTION
Presentation of proposal for new web 2.0 for B-Guided MagazineTRANSCRIPT
Tuesday, May 3, 2011
Web 2.0 proposal
Maria Soriano
Tuesday, May 3, 2011
Market Analysis
Tuesday, May 3, 2011
Market Analysis
People like to have access to their magazines online
Tuesday, May 3, 2011
Market Analysis
People like to have access to their magazines online
City guides have transformed into lifestyle guides
Tuesday, May 3, 2011
Market Analysis
People like to have access to their magazines online
City guides have transformed into lifestyle guides
1,966,514,816 people have access to the internet worldwide
90% of the population owns a cell phone
Tuesday, May 3, 2011
SWOT Analysis
Tuesday, May 3, 2011
SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Tuesday, May 3, 2011
SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Tuesday, May 3, 2011
SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Opportunities:Create an application to
have on your phone. Something innovative in the city guide market in Spain.
WEB 2.0
Tuesday, May 3, 2011
SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Opportunities:Create an application to
have on your phone. Something innovative in the city guide market in Spain.
WEB 2.0
Threats:Magazine market is becoming saturated, printed and online.
Price Competence: Many FREE city guides available
Tuesday, May 3, 2011
B_Guided Goals and Objective
Tuesday, May 3, 2011
Change page to Web 2.0 eliminating flashCreate B_Guided applicationIncrease user satisfaction Increase productivity Improve our place within the competition Increase SEM/SEO (Positioning)Improve CRMImprove Customer Service
B_Guided Goals and Objective
Tuesday, May 3, 2011
New B_Guided 2.0 application
Tuesday, May 3, 2011
New B_Guided 2.0 application
Facebook fan page “Like” button
Comment/FeedbackConnecting
Update information
Tuesday, May 3, 2011
New B_Guided 2.0 application
Facebook fan page “Like” button
Comment/FeedbackConnecting
Update information
Twitter Page Communication between you and the reader.
Ask question Improve Customer Service
Personality
Tuesday, May 3, 2011
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Views per day
Successful Loyalty- Unique visitors
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
participation from our readersconstant activity on the webpage
magazine-reader interactiona large collective intelligence
Tuesday, May 3, 2011
B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
participation from our readersconstant activity on the webpage
magazine-reader interactiona large collective intelligence
IMPROVE CUSTOMER SERVICE/ IMPROVE CUSTOMER SATISFACTION
Tuesday, May 3, 2011
B_Guided 2.0 and Mobile
Tuesday, May 3, 2011
B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
B_Guided 2.0 and Mobile B_Guided Phone
application•Create your own personal maps of places you like of the city by scanning B_Guided Bar codes•Check-in Points •Information about places near-by that could be of your interest•Critics and Reviews•Recommendations •Extended information about future events and promotion •Purchase tickets •Watch Trailers
Tuesday, May 3, 2011