b plan ipower

8/2/2019 B Plan iPower

1/12

iPower Brazil Business Plan


2/12

AGENDA

Assumptions

The Opportunity

Customers

Channel

Demand Creation

Marketing Action Plans

Revenue/ Expenses / Profit

Proposed Organization / Manpower

Revenue

Expenses


3/12

ASSUMPTIONS

This Plan is a draft based on my conversation with Mr. Jan Bisaga and Mr. Dana

Telles, and on my current level of knowledge of iPower business in Brazil.

My assumptions are:

Products:

Initially, only capacitors

Territory:

Brazil (priority)

Other Latin American Countries

Model of Business Start-Up

Distribution Model

Indirect Sales


4/12

THE OPPORTUNITYBrazil in the world:

180.000.000 inhabitants

GNP > US$ 1.0 trillion

3rd in computer sales

2014 prevision: 140 M computers

More than the double of 2009

(60 M) 45% of the LA computers are here

Govt incentives to Home Appliances

Industries

Huge Government investments ininfrastructure

2014 Fifa World Cup

2016 Olympic Games

Total Revenue by Area2009 2010 2011

2011X

in Million R$ 2010

Industrial Automation 2.943 3.237 3.725 15%

Eletrical and Electonic

Components8.263 9.502 9.828 3%

Industrial Equipments 15.003 18.754 22.272 19%

GTD * 10.604 12.089 13.097 8%

Computers 35.278 39.864 43.561 9%Instalation Electric Materials 7.954 8.909 9.654 8%

Telecom 18.367 16.714 19.901 19%

Electronic Home Appliances 13.427 15.307 16.102 5%

Total 111.839 124.376 138.140 11%

GTD = Power Generation,Transmission and Distribution

The total revenue of Brazilian Electric and Electonic Industries

was R$ 138,1 bilhes (~US$ 78 Bi) 11% more than in 2010

Forecast for 2012: R$ 151 Bi.

(part of this increase is due to imports)

Source: ABINEE

The size of the industry in Brazil:


5/12

CUSTOMERS

Who are they?

Brazilian manufacturers of

1. Electronics,

2. Entertainment Products,

3. Home Appliances,4. Medical Devices....

Some Applications...

Aluminum Electrolytic Capacitors

AC Film Capacitors incl. Motor Run

Capacitors for Power Factor

Correction and Key ComponentsCapacitors for Power Electronics

EMI Suppression Capacitors

Film Capacitors

Ceramic Capacitors
http://www.tdk.co.jp/tefe02/cap.htmhttp://www.tdk.co.jp/tefe02/cap.htmhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/FilmCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/FilmCapacitors/EMISuppressionCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/CapacitorsForPowerElectronics/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/CapacitorsForPowerCorrection/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/ACCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/AluminumElectrolytic/Page,locale=en.htmlhttp://www.tdk.co.jp/tefe02/cap.htmhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/FilmCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/FilmCapacitors/EMISuppressionCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/CapacitorsForPowerElectronics/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/CapacitorsForPowerCorrection/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/ACCapacitors/Page,locale=en.htmlhttp://www.epcos.com/web/generator/Web/Sections/ProductCatalog/Capacitors/AluminumElectrolytic/Page,locale=en.html


6/12

CHANNEL (please see ipowerbrazil playbook.pdf file)

Large

Accounts

(strategic acc.)

Other Large Accounts

(A/B named accounts)

SMB

(run rate)

Direct involvement Regional Sales Manager

Account Sales Manager

Web

Direct involvement

Indirect involvement


7/12

DEMAND GENERATION

Customer

DiscoveryCustomer

Validation

Customer

Creation

Mktg. Actions

Sites Associations

Existing list of customers

Industry Fairs

iPower website

Other

Cold Calls

Visits

Pre Sales

Proposal Sales

Post Sales

Repetitive Sales


8/12

MARKETING ACTIONS PLANS

type action Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

advertisementsearch sites (Google, etc)

specific magazines

PRpress releases

new product launching (*)

Other

special industry events

(**)e-mail marketing to

specific audiences

(*) this date must be the date when (and if) we have new products launching

(**) events: fairs (Abinee); etc

Some Fairs sponsored by Abinee (Brazilian Electrical and Electronics Industry Association):

ESC - Brazil (Intl Fair of Embarked Sytems June 26 and 27

BCEE Brazil Consumer Electronic Expo August 14 to 16

Well need help from our Marketing guy to find the ones that best fits our

interests and needs


9/12

Proposed Organization

Title Responsibilities

Regional Mngr.in charge of all regional activities; Large Accounts;

Argentina, Chile, Mexico

Account Mngr. I Named A and B Accounts

Account Mngr. II Other LA Countries

Jr Account Mngr. SMB; technical support; web activities

Mktg Assistant (part time) Marketing actions


10/12

Dalan Telles

Executive DirectorSouth America Region

Osmar H. Silva

Regional Manager

(apr/2012)

Acount Manager I(may 2012)

Jr. Account Manager(jul/2012)

Account Manager II(jan. 2012)

Marketing Assistant

(part time)

(apr/2012)

Proposed Organization


11/12

Revenue / Expenses

To be defined with Dalan and Jan.


12/12

THANK YOU!!!

Developed by

Osmar H. Silva

March 29th, 2012

b plan ipower

Documents