B2B & B2C CREATIVES.

HOW DIFFERENT ARE THEY?

Here are somejuicy insights!

TONE OF MESSAGING?LENGTH OF CONTENT?TYPE OF IMAGERY?

AGENCIES AND BRAND OWNERS ARE OFTEN CONFUSED!

THE TG IS BOMBARDED WITH

B2B MESSAGINGB2C MESSAGING… AND EVERYTHING IN BETWEEN!

WHY?

THE CONFUSION IS OFTEN AMPLIFIED!

IN B2B?

LET’S EXAMINE THE DISTINCTIONS

1. B2B DEPLOYS A RATIONAL APPEAL AS OPPOSED TO B2C. 2. B2B CREATIVE TACKLES A LONGER BUYING CYCLE.3. B2B CREATIVES ARE A LOT MORE INFORMATIVE.4. B2B CREATIVE BUILDS CLOSER CLINKS WITH A BRAND.

B2B & B2C CREATIVE

B2B CREATIVES ARE CLEARLY

MORE INVOLVINGMORE COMPLEX MORE RELEVANT

THE DIFFERENCES AREMARKED

FINAL QUESTIONS!

SHOULD MARKETERS CHOOSE AN EXCLUSIVE B2B CREATIVE AGENCY?

SHOULD A CREATIVE AGENCY HAVE A SEPARATE TEAM FOR B2B?

NOT SURE?

SO WHAT?

WE ARE HERE TO HELP

I-DIENT MEDIAWWW.I-DIENT.COMCREATIVE@I-DIENT.COM

BE SURE!