b2b branding: boost your bottom-line quickly… with results-oriented branding
TRANSCRIPT
B2B BRANDING: BOOST YOUR
BOTTOM-LINE QUICKLY…
WITH RESULTS-ORIENTED
BRANDING
Attract Customers, Build Trust, and Develop
Long-term Relationships
MAXIMIZE BRANDING WITH MINIMAL TIME,
EFFORT, & MONEY TO OUTFLANK THE
COMPETITION
You compete in a BIG industry
Transportation & Logistics (T&L) has many BIG players
The T&L space is CROWDED with many competitors
How do you INCREASE leads, sales and GROW your
business?
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BRANDING
GETS RESULTS!
B2B customers buy,
when “a high brand
connection exists”.
Purchases due to Brand
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
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When branding
is missing...B2B buyers
purchase
LESS
Purchases without Branding
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
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B2B buyerswilling to pay a
PREMIUM for branded items
The Power of Branding
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Rank B2B Brand Rank B2B Brand
2 Google 18 Hewlett-Packard
4 IBM 25 SAP
5 Microsoft 27 UPS
6 General Electric 49 SIEMENS
12 INTEL 61 Caterpillar
14 CISCO 79 John Deere
16 ORACLE 97 FEDEX
Big B2B
companies
know the value
of branding…
* Sampling of Interbrand’s Top B2B Brands - 2014
STEAL A CHAPTER OUT OF BIG
COMPANIES’ PLAYBOOKS
How to
compete
with BIG
companies
Comapnies that Gained
a Cusotmer with Blogging
Association of National Advertisers, 2010 (ANA)
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Blogging: #1 social network prospecting tool
Businesses that blog
generate
more leads... than
companies that don‘t!
Blogging Generates
More Leads
Wishpond Survey
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B2B buyers willing
to pay a
premium For
UN-branded items
No Branding - No Premium
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THE UNDENIABLE VALUEOF B2B BRANDING…
Does this 1958 McGraw-Hill ad apply to you?
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COMBINE B2B BRANDING AND BLOGGING
TO INCREASE SALES & MARKET POSITION
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“The future of brands is interaction, not commodity…”
“A good brand is a two-way conversation.”
... ... ... ... ...Engages Prospects
2-way
ExchangeSocial
PersonaCustomizedResponse
Fosters Loyalty
Blogging Creates a Personal Connection
WHY BLOGGING WORKS WITH
BRANDING12/7/2014B2B Copywriting & Consulting/256-886-4684
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Increase Sales & Grow Your Business
Generate more leads
Incresase sales
Maximize Profits with Premium Pricing
Break-through in a Crowded Industry
Attract Customers
Build Trust
Develop Long-term Relationships
Improve Your Positioning
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Call Alex Milo @ 256-886-4684 to Find Out More About How to Build
Your Brand with Blogging
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B2B Copywriting & Consulting/256-886-4684 12/7/2014
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ABOUTThis presentation was created by:
Alex MiloB2B Copywriter & Consultant“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and certified SEO copywriter. He consults and writes
B2B marketing content helping transportation and logistics companies develop and implement
their lead generation strategies.
He's also a certified professional logistician. He has over 25 years of transportation and
logistics experience in operational, customer service, and business development positions.
Connect with Alex on:
Google+
www.b2bcopywriting-alexmilo.com